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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Ilmiah Universitas Batanghari Jambi Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Tribakti: jurnal pemikiran keIslaman At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Pembangunan : Media Hasil Penelitian dan Kajian Pembangunan Daerah At-Tauzi: Jurnal Ekonomi Islam Reswara: Jurnal Pengabdian Kepada Masyarakat Discovery : Jurnal Ilmu Pengetahuan Aghniya: Jurnal Ekonomi Islam ABIDUMASY : Jurnal Pengabdian kepada Masyarakat An-Nisbah : Jurnal Perbankan Syariah Istismar : Jurnal Kajian dan Penelitian Ekonomi dan Bisnis Islam Izdihar : Jurnal Ekonomi Syariah Balanca : Jurnal Ekonomi dan Bisnis Islam Al-Faruq JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Tribakti: Jurnal Pemikiran Keislaman Jurnal Bisnis, Ekonomi Syariah dan Pajak Alkasb: Journal of Islamic Economics JIES : Journal of Islamic Economics Studies Dinamis: Jurnal Pengabdian Kepada Masyarakat Jurnal Hukum dan Ekonomi Syariah ZISWAF: Jurnal Zakat dan Wakaf
Haryanti, Peni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strengthening Financial Literacy Based on the Values of KH. Hasyim Asy'ari:: A Community Service Program for Indonesian International Students Haryanti, Peni; Sopingi, Imam; Hidayati, Athi’; Musfiroh, Anita; Yuni K, Kusnul Ciptanila; Laili, Choirun Nisful
Dinamis: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): Januari-Juni 2026
Publisher : Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/dinamis.v6i1.11695

Abstract

This community service program (PKM) aimed to improve financial literacy among Indonesian international students at Al-Azhar University in Cairo by integrating the ethical values of KH. Hasyim Asy'ari—tawazun (balance), ta'awun (cooperation), and itiqad (integrity). The program was conducted online via Zoom in March–May 2026, involving 45 participants across two structured sessions using the Participatory Action Research (PAR) combined with a Values-Based Financial Education (VBFE) approach. Results showed a significant improvement in financial literacy scores, with the overall mean increasing from 55.6 (pre-test) to 82.3 (post-test), reflecting a 48% gain (Cohen's d = 2.21). Improvements were recorded across all five dimensions, with remittance management showing the highest increase. The integration of Islamic ethical values proved effective as a cultural bridge enhancing both cognitive understanding and ethical financial behavior. Participants demonstrated strong potential as financial literacy change agents upon returning to Indonesia.
Analisis Efektivitas Digital Marketing dalam Meningkatkan Minat Nasabah pada Perbankan Syariah Noviana, Susi; Haryanti, Peni
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i4.1824

Abstract

The development of Islamic banking in Indonesia faces challenges in attracting customers, especially younger generations who are more familiar with digital technology. Digital marketing has become an important strategy for reaching a wider market segment through social media, websites, and mobile applications. This study uses a literature review method to analyze the effectiveness of digital marketing in increasing customer interest in Islamic banking. The results of the study show that educational, interactive, and transparent digital marketing can increase customer awareness, trust, and emotional attachment to Islamic products. The factors for the success of this strategy include content quality, ease of access to digital services, content segmentation according to customer profiles, and multichannel communication integration. However, the effectiveness of digital marketing is still limited by the scarcity of educational content, human resource capacity, and the level of digital literacy among the public. This study concludes that optimizing creative, personalized, and educational digital marketing strategies is key for Islamic banking to increase customer interest and loyalty.
Analisis Strategi Diferensiasi Produk dalam Meningkatkan Daya Saing Bank Syariah di Era Digital Indah Raissa Qur`ani; Haryanti, Peni
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i4.1825

Abstract

The rapid development of digital technology demands that Islamic banks innovate to compete with conventional banks and digital financial institutions. This study aims to analyze the product differentiation strategies implemented by Islamic banks to increase competitiveness in the digital era. The research method used is a descriptive qualitative approach, with data collected through literature studies, interviews, and observations of Islamic banks' digital services. The results indicate that product differentiation strategies are implemented through the development of digital services based on Sharia principles, improving the quality of mobile banking services, and creating innovative products that meet the needs of millennials and digital natives. Furthermore, the application of the values of transparency, fairness, and sustainability serves as a competitive advantage that distinguishes Islamic banks from conventional competitors. In conclusion, the success of product differentiation in the digital era depends on the ability of Islamic banks to integrate technological innovation with Sharia values, thereby increasing customer trust and loyalty and strengthening their competitive position in the digital financial industry.
Co-Authors Ahmad Ajib Ridlwan Ali, Muhammad Haidar Andrianto, Imam Kukuh Apifah, Nida Nor Apriliawan, Faisal Bagus Aji Arif Nur Kholbi Asri, Muhammad Rizal Asyam Ramadhani, Rizky Athi’ Hidayati Atkia, Noor Ayu Cahyani, Yulidya Bimantoro, Oki Surya Chamim, Muhammad Daristin, Pipit Erika Dewi Fitriana Dian Anisa Rokhmah Wati Dwi Ari Pertiwi Falah, Fajrul Fikri Haikal, M. Ali Hadi Wijaya, Oktofa Hidayati, Athi' Hidayati, Athi’ Hidayati, Athi’ Husna Karimah Ikhsanudin, Wahid Imam Sopingi Indah Raissa Qur`ani Irham Zaki Ita Rahmania Kusumawati Khusnudin Khusnudin, Khusnudin Kusnul Ciptanila Yuni K Laili, Choirun Nisful Malihah, Lola Masalingi, Abdurrahman Muhammad, Atha Mahdi Mukminatus Zuhriyah, Mukminatus Musfiroh, Anita Nisful Laili, Choirun Noviana, Susi nur laili, jihan Pataya Komaria, Sri Putri, Nurdiana Raden Mohamad Herdian Bhakti Radiallah Ramadhani, Rizky Asyam Raziqi, Khairul Retno Eka Pramitasari rifardi, lailatul maghfiroh putri Rodliyah, Iesyah Roissyatul Mursidah, Siti safira, anggun Saiful Anam, Muhammad Salim Al Idrus Santoso, Rohmad Prio Saraswati, Sari Septia Nanda Dewi Shiddiq, Ja'far Siti Fauziyah Sobaroh, Lutfia Sokhi Huda Sudarwanto, S.Pd., M.SM, Dr. Tri Sundari, Listia Tri Sudarwanto Wahyunitasari, Eka Dita Wakhidah, Alfina Rahmaniyah Yuni K, Kusnul Cipta Nila Yuni K., Kusnul Ciptanila Yuniarti Hidayah Suyoso Putra Zabidi, Haya