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Analysis of 7 Types of Meaning in Airbnb Reviews: A Semantics Study Doloksaribu, Michelle Jacqueline; Erfiani, Ni Made Diana; Kamayana, I Gusti Nyoman Putra
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 4 No. 3 (2025): JAKADARA: JURNAL EKONOMI, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/jd.v4i3.5153

Abstract

In today’s digital era, online communication has changed the way people connect, share experiences, and give opinions. This study uses a qualitative descriptive method to analyze twelve Airbnb guest reviews written between October 2024 and May 2025. No participants were directly involved since the data came from existing reviews. The study focuses on Geoffrey Leech’s (1981) seven types of meaning, aiming to see which types appear in the reviews and what messages or impressions they communicate. The results show that affective meaning is the most common, appearing (11) times, followed by conceptual meaning in 8 cases and connotative meaning in 5. Less frequent were social meaning (2), reflected meaning (3), collocative meaning (3), and thematic meaning (2). These findings suggest that emotional language plays the biggest role in shaping how people view a stay and can strongly influence booking choices.
Semiotics Analysis of Balinese Culture in Wonderful Indonesia Advertisements Noor, Habibah Aini; Erfiani, Ni Made Diana; Dewi, Ni Luh Desy Suari
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 4 No. 3 (2025): JAKADARA: JURNAL EKONOMI, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/jd.v4i3.5158

Abstract

Social media, especially Instagram, plays a crucial role in digital tourism promotion by serving as a medium for cultural expression. Through visual and textual content, these platforms play a crucial role in influencing audience perceptions of cultural values, especially in tourism campaigns such as Wonderful Indonesia. This study examined the use of Charles Sanders Peirce’s semiotic theory of icon, index, and symbol in analyzing Balinese cultural representations featured in the Wonderful Indonesia Instagram advertisements. The study aims to identify sign types and the sign meaning. Using a qualitative descriptive method, five cultural themes Kuningan Day, Kecak Dance, Legong Dance, Melukat, and the Pelebon Ceremony were analyzed through textual and visual content from posts published between 2023 and 2024. The findings revealed that a total of 62 signs were identified, consisting of approximately 32 symbolic signs, 17 indexical signs, and 15 iconic signs. Symbolic signs appear consistently, reflecting their role in conveying Balinese values, rituals, and spirituality. Indexical signs refer to direct cultural elements, while iconic signs represent visual resemblance. Then focused on the sign meanings in each cultural element to gain a deeper understanding of the values, rituals, and spiritual significance conveyed through the advertisements.
Building Mini Narratives of Tourism in Bali as Innovations on Post-Pandemic Era: A Postmodernism Paradigm Nyoman Tri Sukarsih; Ni Putu Lindawati; Ni Made Diana Erfiani
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 2 (2023): Volume 13 No 2 Oktober 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i02.p06

Abstract

The pandemic negatively impacted all aspects of human life, including tourism, which was even the worst affected, especially in Bali. This causes the legitimacy of the grand narrative of tourism to be delegitimized. This study aims to propose a paralogical idea, i.e. to build a mini-narrative as an innovation to overcome the fading legitimacy of tourism due to the pandemic. The deconstructive qualitative method is applied with heuristic and hermeneutic reading methods. Data were taken from texts contained in print media and non-print media employing observation, recording, and documentation, then analysed according to the research design by applying the theory of postmodernism. The results of the analysis show that the four forms of mini-narrative which are representing the characteristic of postmodernism namely appreciating nature, rising marginal, lessening idolization, and developing consciousness can be adopted as the concept of innovation in overcoming the fading legitimacy of tourism in the post-pandemic era.
Building Mini Narratives of Tourism in Bali as Innovations on Post-Pandemic Era: A Postmodernism Paradigm Nyoman Tri Sukarsih; Ni Putu Lindawati; Ni Made Diana Erfiani
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 2 (2023): Volume 13 No 2 Oktober 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i02.p06

Abstract

The pandemic negatively impacted all aspects of human life, including tourism, which was even the worst affected, especially in Bali. This causes the legitimacy of the grand narrative of tourism to be delegitimized. This study aims to propose a paralogical idea, i.e. to build a mini-narrative as an innovation to overcome the fading legitimacy of tourism due to the pandemic. The deconstructive qualitative method is applied with heuristic and hermeneutic reading methods. Data were taken from texts contained in print media and non-print media employing observation, recording, and documentation, then analysed according to the research design by applying the theory of postmodernism. The results of the analysis show that the four forms of mini-narrative which are representing the characteristic of postmodernism namely appreciating nature, rising marginal, lessening idolization, and developing consciousness can be adopted as the concept of innovation in overcoming the fading legitimacy of tourism in the post-pandemic era.
Pemberdayaan Modal Sosial sebagai Model Pencegahan Radikalisme untuk Menciptakan Harmoni Sosial di Bali Dermawan Waruwu; Made Nyandra; Ni Made Diana Erfiani
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 10 No. 2 (2020): TEKS DAN TRADISI BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2020.v10.i02.p08

Abstract

The spread of radicalism has ruined the social, cultural, economic, and harmony between religious believers in Bali. The bombings in Bali on 2002 and 2005, were carried out by people who were exposed to radical understandings, and their acts not only killed innocent people but also destroyed harmonious inter-ethnic relationship in Bali. This article analyzes the form of empowering social capital, as a model for preventing radical understanding to create social harmony in Bali. Data is collected with religious leaders and communities through observations, interviews and documents related to the development of radicalism, terrorism and intolerance in Bali. Data is analyzed qualitatively and examined using social practice theory. The results show social capital in increasing solidarity in terms of diversity, social capital in improving social relations, and social capital in increasing spiritual value. These forms of social capital can be used as models in preventing radicalism in Bali.
Co-Authors Arpin, Ni Putu Raka L. Christimulia Purnama Trimurti Clarissa Arnolia Elshanora Dermawan Waruwu Dermawan Wuruwu Dewi, Ni Luh Desy Suari Dewi, Putu Chrisma Doloksaribu, Michelle Jacqueline Elizabeth Prima Ester Tande Gek Wulan Novi Utami Habibah Aini Noor Hendro Lema I Gede Erdi Kurnia Prasetya I Gede Neil Prajamukti Wardhana I Gst. Nyoman Putra Kamayana I Gusti Agung Sri Rwa Jayantini I Gusti Bagus Rai Utama I Gusti Nyoman Putra Kamayana I Made Verdy Natha I Nengah Laba I P Darmawijaya I Putu Darmawijaya I Putu David Martinus Paroszynski I Putu Mario Bintang Toti I Rai Hardika I.I Km Ryanta Pramana Surya Igo Bani Christian Kamayana, I Gst Nyoman Putra Kamayana, I Gusti Nyoman Putra Km Tri Sutrisna Agustia Komang Tri Agustia Komang Trianta Krismawintari, N.P.D. Made Nyandra Michelle Jacqueline Doloksaribu Minheere, Peter Wayan Modesta Hemal Modesta Hemal Natalia Sri Endah Kurniawati Nengah Laba Ni Luh Desy Suari Ni Luh Desy Suari Dewi Ni Luh Putu Aprilia Ammara Harleyda Dewi Ni Luh Putu Krisma Dewi Ni Luh Warini Ni Made Likhita Ananda Ni Nyoman Tri Sukarsih Ni Putu Lindawati Ni Putu Lindawati Ni Putu Raka Laksmi Arpin Ni Putu Sri Eka Carniasih Nita Naga Octavia Noor, Habibah Aini Nyoman Tri Sukarsih Nyoman Tri Sukarsih Nyoman Tri Sukarsih Puspita Sari, Sintya Putu Brigita Ayu Melani Putu Chris Susanto Putu Chrisma Dewi Putu Eka charisma Dewi Putu Eka Kharisma Dewi PUTU INDAH LESTARI Putu Mayra Elke Shafira Putu Sarah Kaori Rahmadewi Rowena Timoteo Ceniza Sang Made Widhi Wiguna Satria Wirasa, Komang Sri Eka Carniasih Sukarsih, Ni Nyoman Tri System, Administrator Trisha Endah Setiawati Valencia Friska Suarliem Wardhana, I Gede Neil P. Yohanes Octovianus L. Awololon Zai, Tian Best Dion