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All Journal RETORIKA: Jurnal Ilmu Bahasa Jurnal Kajian Bali Heritage of Nusantara: International Journal of Religious Literature and Heritage Panrita Abdi - Jurnal Pengabdian pada Masyarakat MUDRA Jurnal Seni Budaya SPHOTA: Jurnal Linguistik dan Sastra Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) International Journal of Linguistics and Discourse Analytics (ijolida) Lexeme : Journal of Linguistics and Applied Linguistics Community Empowerment Indonesian Journal of Tourism and Leisure Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) International Journal of Applied Sciences in Tourism and Events Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) Heritage of Nusantara: International Journal of Religious Literature and Heritage JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Paradharma: Jurnal Aplikasi IPTEK Litera : Jurnal Bahasa dan Sastra
Ni Made Diana Erfiani
Universitas Dhyana Pura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analysis of 7 Types of Meaning in Airbnb Reviews: A Semantics Study Doloksaribu, Michelle Jacqueline; Erfiani, Ni Made Diana; Kamayana, I Gusti Nyoman Putra
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 4 No. 3 (2025): JAKADARA: JURNAL EKONOMI, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/jd.v4i3.5153

Abstract

In today’s digital era, online communication has changed the way people connect, share experiences, and give opinions. This study uses a qualitative descriptive method to analyze twelve Airbnb guest reviews written between October 2024 and May 2025. No participants were directly involved since the data came from existing reviews. The study focuses on Geoffrey Leech’s (1981) seven types of meaning, aiming to see which types appear in the reviews and what messages or impressions they communicate. The results show that affective meaning is the most common, appearing (11) times, followed by conceptual meaning in 8 cases and connotative meaning in 5. Less frequent were social meaning (2), reflected meaning (3), collocative meaning (3), and thematic meaning (2). These findings suggest that emotional language plays the biggest role in shaping how people view a stay and can strongly influence booking choices.
Semiotics Analysis of Balinese Culture in Wonderful Indonesia Advertisements Noor, Habibah Aini; Erfiani, Ni Made Diana; Dewi, Ni Luh Desy Suari
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 4 No. 3 (2025): JAKADARA: JURNAL EKONOMI, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/jd.v4i3.5158

Abstract

Social media, especially Instagram, plays a crucial role in digital tourism promotion by serving as a medium for cultural expression. Through visual and textual content, these platforms play a crucial role in influencing audience perceptions of cultural values, especially in tourism campaigns such as Wonderful Indonesia. This study examined the use of Charles Sanders Peirce’s semiotic theory of icon, index, and symbol in analyzing Balinese cultural representations featured in the Wonderful Indonesia Instagram advertisements. The study aims to identify sign types and the sign meaning. Using a qualitative descriptive method, five cultural themes Kuningan Day, Kecak Dance, Legong Dance, Melukat, and the Pelebon Ceremony were analyzed through textual and visual content from posts published between 2023 and 2024. The findings revealed that a total of 62 signs were identified, consisting of approximately 32 symbolic signs, 17 indexical signs, and 15 iconic signs. Symbolic signs appear consistently, reflecting their role in conveying Balinese values, rituals, and spirituality. Indexical signs refer to direct cultural elements, while iconic signs represent visual resemblance. Then focused on the sign meanings in each cultural element to gain a deeper understanding of the values, rituals, and spiritual significance conveyed through the advertisements.
Co-Authors Arpin, Ni Putu Raka L. Christimulia Purnama Trimurti Clarissa Arnolia Elshanora Dermawan Waruwu Dermawan Wuruwu Dewi, Ni Luh Desy Suari Dewi, Putu Chrisma Doloksaribu, Michelle Jacqueline Elizabeth Prima Ester Tande Gek Wulan Novi Utami Habibah Aini Noor Hendro Lema I Gede Erdi Kurnia Prasetya I Gede Neil Prajamukti Wardhana I Gst. Nyoman Putra Kamayana I Gusti Agung Sri Rwa Jayantini I Gusti Bagus Rai Utama I Gusti Nyoman Putra Kamayana I Made Verdy Natha I Nengah Laba I P Darmawijaya I Putu Darmawijaya I Putu David Martinus Paroszynski I Putu Mario Bintang Toti I Rai Hardika I.I Km Ryanta Pramana Surya Igo Bani Christian Kamayana, I Gst Nyoman Putra Kamayana, I Gusti Nyoman Putra Km Tri Sutrisna Agustia Komang Tri Agustia Komang Trianta Krismawintari, N.P.D. Made Nyandra Michelle Jacqueline Doloksaribu Minheere, Peter Wayan Modesta Hemal Modesta Hemal Natalia Sri Endah Kurniawati Nengah Laba Ni Luh Desy Suari Ni Luh Desy Suari Dewi Ni Luh Putu Aprilia Ammara Harleyda Dewi Ni Luh Putu Krisma Dewi Ni Luh Warini Ni Made Likhita Ananda Ni Nyoman Tri Sukarsih Ni Putu Lindawati Ni Putu Raka Laksmi Arpin Ni Putu Sri Eka Carniasih Nita Naga Octavia Noor, Habibah Aini Nyoman Tri Sukarsih Nyoman Tri Sukarsih Puspita Sari, Sintya Putu Brigita Ayu Melani Putu Chris Susanto Putu Chrisma Dewi Putu Eka charisma Dewi Putu Eka Kharisma Dewi PUTU INDAH LESTARI Putu Mayra Elke Shafira Putu Sarah Kaori Rahmadewi Rowena Timoteo Ceniza Sang Made Widhi Wiguna Satria Wirasa, Komang Sri Eka Carniasih Sukarsih, Ni Nyoman Tri System, Administrator Trisha Endah Setiawati Valencia Friska Suarliem Wardhana, I Gede Neil P. Yohanes Octovianus L. Awololon Zai, Tian Best Dion