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Semiotics Analysis of Balinese Culture in Wonderful Indonesia Advertisements Noor, Habibah Aini; Erfiani, Ni Made Diana; Dewi, Ni Luh Desy Suari
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 4 No. 3 (2025): JAKADARA: JURNAL EKONOMI, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/jd.v4i3.5158

Abstract

Social media, especially Instagram, plays a crucial role in digital tourism promotion by serving as a medium for cultural expression. Through visual and textual content, these platforms play a crucial role in influencing audience perceptions of cultural values, especially in tourism campaigns such as Wonderful Indonesia. This study examined the use of Charles Sanders Peirce’s semiotic theory of icon, index, and symbol in analyzing Balinese cultural representations featured in the Wonderful Indonesia Instagram advertisements. The study aims to identify sign types and the sign meaning. Using a qualitative descriptive method, five cultural themes Kuningan Day, Kecak Dance, Legong Dance, Melukat, and the Pelebon Ceremony were analyzed through textual and visual content from posts published between 2023 and 2024. The findings revealed that a total of 62 signs were identified, consisting of approximately 32 symbolic signs, 17 indexical signs, and 15 iconic signs. Symbolic signs appear consistently, reflecting their role in conveying Balinese values, rituals, and spirituality. Indexical signs refer to direct cultural elements, while iconic signs represent visual resemblance. Then focused on the sign meanings in each cultural element to gain a deeper understanding of the values, rituals, and spiritual significance conveyed through the advertisements.
Building Mini Narratives of Tourism in Bali as Innovations on Post-Pandemic Era: A Postmodernism Paradigm Nyoman Tri Sukarsih; Ni Putu Lindawati; Ni Made Diana Erfiani
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 2 (2023): Volume 13 No 2 Oktober 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i02.p06

Abstract

The pandemic negatively impacted all aspects of human life, including tourism, which was even the worst affected, especially in Bali. This causes the legitimacy of the grand narrative of tourism to be delegitimized. This study aims to propose a paralogical idea, i.e. to build a mini-narrative as an innovation to overcome the fading legitimacy of tourism due to the pandemic. The deconstructive qualitative method is applied with heuristic and hermeneutic reading methods. Data were taken from texts contained in print media and non-print media employing observation, recording, and documentation, then analysed according to the research design by applying the theory of postmodernism. The results of the analysis show that the four forms of mini-narrative which are representing the characteristic of postmodernism namely appreciating nature, rising marginal, lessening idolization, and developing consciousness can be adopted as the concept of innovation in overcoming the fading legitimacy of tourism in the post-pandemic era.
Analysis of Speech and Thought Presentation in Children’s Storybook Frozen: A Stylistic Study Putu Mayra Elke Shafira; Ni Made Diana Erfiani; Yohanes Octovianus L. Awololon
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 1 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.1.2024.285-292

Abstract

Stylistic speech and thought presentation play crucial roles in shaping characters and enriching readers' experiences in children’s storybooks. This study delved into the depiction of speech and thought in the "Frozen" Storybook, an adaptation of Disney's 2013 film. Employing a non-participant descriptive qualitative methodology, the research analyzes internet-accessible data, employing the framework proposed by Leech and Short (2007), categorizing speech and thought into ten distinct categories. The analysis uncovers eight presentation types across twenty-two instances, with speech representation occurring twelve times and thought representation ten times. Predominant categories include IS (Indirect Speech), FIT (Free Indirect Thought), and NRTA (Narrative Report of Thought and Action), each appearing four times. Additionally, FDS (Free Direct Speech), DS (Direct Speech), FIS (Free Indirect Speech), and IT (Indirect Thought) occur three or two times, while NRSA (Narrative Report of Speech Act) occurs once. Notably, DT (Direct Thought) and FDT (Free Direct Thought) are absent. Analyzing speech and thought presentation in children’s storybooks yields insights into characters' communication and cognition, aiding readers, particularly children, in understanding motivations, emotions, and personalities. Furthermore, it fosters language development and enhances comprehension skills by exposing young readers to diverse presentation forms. Additionally, it contributes to literary analysis by elucidating authors' stylistic choices and their storytelling impacts. Ultimately, examining speech and thought presentation enhances both reading experiences and scholarly discourse on children’s literature.
Visualizing Sacred Narrative: A Case Study on The Intersemiotic Translation of The Book of Esther into Balinese Painting Diana Erfiani, Ni Made; Chrisma Dewi , Putu; Octovianus L. Awololon, Yohanes
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 1 (2026): Bali Beyond Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2026.v16.i01.p10

Abstract

This study examines the intersemiotic translation of The Book of Esther into Balinese paintings in the Cheerful Good News collection published by the Indonesian Bible Society (2007). Using a qualitative case study, it analyzes how biblical narratives are reinterpreted through Balinese visual aesthetics using strategies of reduction, addition, focalization, integration, and symbolic adaptation. Each artwork is explored for textual fidelity, cultural and symbolic localization, and multimodal construction. The study highlights how simplification, substitution, and narrative emphasis reframe themes like courage, justice, and divine providence. While some narrative elements are condensed or altered, theological meanings are retained through symbolic codes and emotional framing. Rather than one-to-one equivalence, the process reflects interpretive transformation based on cultural and semiotic norms. The article contributes to translation studies and visual anthropology by applying intersemiotic frameworks within Southeast Asia, demonstrating how sacred texts are visually reimagined through local idioms rooted in religious symbolism and aesthetic tradition.
Analysis Of Hate Speech In The Comments Section Of The Ahmadsahroni88 Account Oktavianus Dagung; Ni Made Diana Erfiani; Yohanes Octovianus Lesu Awololon
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2827

Abstract

This study aimed to analyze the forms, characteristics, and linguistic realization strategies of hate speech found in the comments section of Ahmad Sahroni's Instagram account (@ahmadsahroni88). In digital communication, the social media accounts of public figures often turn into complex public discourse arenas that facilitate aggressive interactions. This study employed a descriptive qualitative approach with content analysis as the primary method. Data consisting of user comments indicating hate speech were collected from several highly interactive posts employing a purposive sampling technique. The gathered data were systematically classified and analyzed based on Brown and Levinson's politeness theory, focusing on the concept of Face Threatening Acts (FTAs). The results revealed that hate speech mainly occurred in the forms of insults, provocations, and threats, while several comments reflected positive politeness strategies through constructive criticism and advice. Insults delivered through a bald on-record strategy were the most prevalent form, directly attacking the target's positive face without any mitigation. Provocations were frequently realized via off-record strategies such as sarcasm and irony, allowing speakers to maintain plausible deniability. Threats targeting the interlocutor's negative face were also identified. This study concludes that online hate speech is a multidimensional social practice heavily influenced by political polarization and digital anonymity.
Politeness Strategies in Influencer Check-in Content on TikTok: A Pragmatic Study of Digital Consumer Interaction Ni Putu Risma Rahma Dewi; Ni Made Diana Erfiani; Yohanes Octovianus Lesu Awololon; Putu Chrisma Dewi
Jurnal Riset Rumpun Ilmu Bahasa Vol. 5 No. 2 (2026): Agustus : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v5i2.9427

Abstract

Effective communication is an important aspect in the hospitality industry as it affects the quality of service and guest satisfaction. The development of social media also makes hospitality services represented through digital platforms such as TikTok. This study aims to analyze the use of politeness strategies in TikTok content that displays the interaction between receptionists and guests during the hotel check-in process. The research uses a qualitative approach with a pragmatic discourse analysis method. The data consisted of 50 speeches obtained from five TikTok videos and an analysis based on Brown and Levinson's theory of politeness strategies. The results showed three types of politeness strategies, namely positive politeness, negative politeness, and bald on-record, while off-record strategies were not found. Positive politeness was the most dominant strategy, followed by negative politeness and bald on-record. The findings of the study show that the politeness strategy plays a role in building effective communication while representing the quality of hospitality services on social media. This research has implications for the development of pragmatic studies, especially regarding politeness strategies in hospitality communication in the digital environment.
The Role of Kinesthetic Movements in Jolly Phonics Instruction: Supporting Letter Sound Awareness among Toddlers Agnessia, Ni Putu Dian; Ni Made Diana Erfiani; Yohanes Octovianus Lesu Awololon
Jurnal Riset Rumpun Ilmu Bahasa Vol. 5 No. 2 (2026): Agustus : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v5i2.9476

Abstract

This study investigated the role of kinesthetic movements in supporting letter-sound awareness among toddlers aged 2 years at a child care center in Canggu, Bali. A qualitative descriptive design was employed to examine how movement-based phonics instruction facilitated early literacy development. Data were collected through classroom observations, field notes, and a Likert-scale observation checklist during eight instructional sessions involving 15 children. The analysis focused on four indicators: imitating the kinesthetic gesture, producing the letter sound, responding to a heard letter sound, and identifying the corresponding letter. The study was guided by the principles of structured teacher support and multimodal learning, which emphasize integrating verbal and physical experiences in early learning. Data were analyzed using an interactive qualitative approach involving data reduction, data display, and conclusion drawing. The findings revealed a gradual improvement in children’s recognition of the five-target letter sounds across the instructional sessions. Letter sounds accompanied by more distinctive movements were acquired more quickly than those accompanied by less noticeable movements. The results suggested that kinesthetic movements effectively supported letter-sound awareness and contributed to early literacy development among toddlers.
Bald on Record and Positive Impoliteness in Indonesian Speech Discourse: A Sociolinguistic Study of Prabowo’s Speech at the 2026 National Coordination Meeting on the Environmental Crisis in Bali Nangi, Sitrin Loda; Erfiani, Ni Made Diana; Awolon, Yohanes Octovianus Lesu; Dewi, Putu Chrisma
Kajian Linguistik dan Sastra Vol. 5 No. 2 (2026): Mei 2026
Publisher : Prodi Sastra Indonesia, FKIP Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kalistra.v5i2.56333

Abstract

This study examines the use of bald on record and positive impoliteness strategies in President Prabowo Subianto's speech at the National Coordination Meeting (Rakornas) of the Central and Regional Governments held on February 2, 2026. In that forum, the President openly reprimanded the governors and regents of Bali in front of thousands of regional heads from all over Indonesia for their failure to handle the waste crisis, which was deemed to tarnish the national tourism image. This research uses a descriptive qualitative approach by applying Culpeper's (1996; 2011) impoliteness theory framework as the analytical instrument. The data are sourced from official transcripts and video recordings of the speech published by CNN Indonesia (2026) and cross referenced with the official transcript from the Cabinet Secretariat of the Republic of Indonesia.  The analysis results show that the bald on record impoliteness strategy dominates through direct criticism without mitigation and explicit commands, while positive impoliteness is present through utterances that publicly belittle the competence of regional officials. Abstrak Studi ini meneliti penggunaan strategi bald on record dan positive impoliteness dalam pidato Presiden Prabowo Subianto pada Rapat Koordinasi Nasional (Rakornas) Pemerintah Pusat dan Daerah yang diadakan pada 2 Februari 2026. Dalam forum tersebut, Presiden secara terbuka menegur para gubernur dan bupati Bali di depan ribuan kepala daerah dari seluruh Indonesia atas kegagalan mereka menangani krisis sampah, yang dianggap mencemari citra pariwisata nasional. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan menerapkan kerangka teori ketidaksopanan Culpeper (1996; 2011) sebagai instrumen analisis. Data diambil dari transkrip resmi dan rekaman video pidato yang diterbitkan oleh CNN Indonesia (2026) dan dicross-referensikan dengan transkrip resmi dari Sekretariat Kabinet Republik Indonesia. Hasil analisis menunjukkan bahwa strategi ketidaksopanan bald on record mendominasi melalui kritik langsung tanpa mitigasi dan perintah eksplisit, sementara ketidaksopanan positif hadir melalui ucapan yang secara publik merendahkan kompetensi pejabat daerah.
Form and Meaning of Tanah Lot Tourism Brochure from Indonesian to English : A Translation Study Djami, Kessy Anggreni; Erfiani, Ni Made Diana; Awololon, Yohanes Octovianus Lesu
Kajian Linguistik dan Sastra Vol. 5 No. 2 (2026): Mei 2026
Publisher : Prodi Sastra Indonesia, FKIP Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kalistra.v5i2.58403

Abstract

This study aims to analyze the forms and meanings found in the translation of the Tanah Lot tourism brochure from Indonesian into English by applying Larson’s (1988) theory of form-based and meaning-based translation and Leech’s (1981) theory of the seven types of meaning. This study employed a descriptive qualitative method, using the bilingual Tanah Lot tourism brochure as the primary data source. The data were collected through document analysis and classified according to translation forms and meaning types. The findings reveal two translation forms in the brochure: form-based translation and meaning-based translation. Four data were identified as form-based translation, while seven data were categorized as meaning-based translation. Form-based translation was mainly used for proper names, locational descriptions, operational information, and institutional labels, whereas meaning-based translation was applied to culturally and spiritually significant expressions. The analysis also shows that conceptual meaning is the most dominant type of meaning, followed by connotative, social, affective, reflected, and collocative meanings. The study concludes that meaning-based translation is more effective in conveying cultural concepts and maintaining naturalness, while form-based translation is suitable for preserving factual information in tourism texts. Abstrak Penelitian ini bertujuan untuk menganalisis bentuk dan makna yang terdapat dalam terjemahan brosur wisata Tanah Lot dari bahasa Indonesia ke bahasa Inggris dengan menggunakan teori penerjemahan berbasis bentuk dan berbasis makna dari Larson (1988) serta teori tujuh jenis makna dari Leech (1981). Penelitian ini menggunakan metode deskriptif kualitatif dengan brosur wisata bilingual Tanah Lot sebagai sumber data utama. Data dikumpulkan melalui analisis dokumen dan diklasifikasikan berdasarkan bentuk penerjemahan serta jenis makna. Hasil penelitian menunjukkan adanya dua bentuk penerjemahan dalam brosur, yaitu penerjemahan berbasis bentuk dan penerjemahan berbasis makna. Sebanyak empat data termasuk dalam penerjemahan berbasis bentuk dan tujuh data termasuk dalam penerjemahan berbasis makna. Penerjemahan berbasis bentuk digunakan pada nama diri, deskripsi lokasi, informasi operasional, dan label institusional, sedangkan penerjemahan berbasis makna digunakan pada ungkapan yang mengandung unsur budaya dan spiritual. Analisis juga menunjukkan bahwa makna konseptual merupakan jenis makna yang paling dominan, diikuti oleh makna konotatif, sosial, afektif, reflektif, dan kolokatif. Penelitian ini menyimpulkan bahwa penerjemahan berbasis makna lebih efektif dalam menyampaikan konsep budaya dan menjaga kealamiahan bahasa sasaran, sedangkan penerjemahan berbasis bentuk lebih sesuai untuk mempertahankan informasi faktual dalam teks pariwisata.
TRANSLATION PROCEDURE OF CULTURE SPECIFIC TERMS FOUND ON BOOK BAHASA INGGRIS UNTUK PEMANDU WISATA Ni Made Likhita Ananda; Ni Nyoman Tri Sukarsih; Ni Made Diana Erfiani
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol. 6 (2023): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/snts.v6i.2774

Abstract

This study aims to analyzes the translation procedures and culture in specific terms intranslating a book Bahasa Inggris Untuk Pemandu Wisata. The strategy of translation divided intoprocedure and method this study only discuss Procedure and Culture in specific terms (Newmark,1988). This study approach a qualitative methods and the data was taken from the book BahasaInggris Untuk Pemandu Wisata (Dewi et al., 2019), The data collected by Observation, note takingand non participation interview, from english as a source language (SL) into bahasa indonesia as atarget language (TL), the results source there were, transference 17.39%, naturalization 21.73%,cultural equivalence 4.35%, functional 2.17%, descriptive equivalence 6.53%, synonymy 6.53%,through translation 4.35%, transposition 28.26%, recognize translation 4.35%, couplets 4.35% oftotal 46 data and result of culture categories in data analyzed include ecologi 25%, material culture35%, socio-cultural 15%, organizations, traditions, activities, and concepts 15% Finally, thecategory of movements and habits 10%, In conclusion, the result show that this book contains alot of transposition translation procedures seen from the results with the highest percentage about28.26% and contains cultural terms related to food, clothing, houses, cities, and transportationseen from the highest percentage of results in the material culture category which is 35%.
Co-Authors Agnessia, Ni Putu Dian Arpin, Ni Putu Raka L. Awolon, Yohanes Octovianus Lesu Bulu, Stefania Chrisma Dewi , Putu Christimulia Purnama Trimurti Clarissa Arnolia Elshanora Dermawan Waruwu Dermawan Wuruwu Dewi, Ni Luh Desy Suari Dewi, Putu Chrisma Djami, Kessy Anggreni Doloksaribu, Michelle Jacqueline Elizabeth Prima Ester Tande Gek Wulan Novi Utami Habibah Aini Noor Helena Bernadeta Nolas Hendro Lema I Gede Erdi Kurnia Prasetya I Gede Neil Prajamukti Wardhana I Gst. Nyoman Putra Kamayana I Gusti Agung Sri Rwa Jayantini I Gusti Bagus Rai Utama I Gusti Nyoman Putra Kamayana I Made Verdy Natha I Nengah Laba I P Darmawijaya I Putu Darmawijaya I Putu David Martinus Paroszynski I Putu Mario Bintang Toti I Rai Hardika I.I Km Ryanta Pramana Surya Ida Komang Ambarani Igo Bani Christian Kamayana, I Gst Nyoman Putra Kamayana, I Gusti Nyoman Putra Km Tri Sutrisna Agustia Komang Tri Agustia Komang Trianta Krismawintari, N.P.D. Made Nyandra Made Nyandra Michelle Jacqueline Doloksaribu Minheere, Peter Wayan Modesta Hemal Modesta Hemal Nangi, Sitrin Loda Natalia Sri Endah Kurniawati Nengah Laba Ni Kadek Ade Mas Rahma Dewi Ni Luh Desy Suari Ni Luh Desy Suari Dewi Ni Luh Putu Aprilia Ammara Harleyda Dewi Ni Luh Putu Krisma Dewi Ni Luh Sherin Prihantana Ni Luh Warini Ni Made Likhita Ananda Ni Nyoman Tri Sukarsih Ni Putu Lindawati Ni Putu Lindawati Ni Putu Raka Laksmi Arpin Ni Putu Risma Rahma Dewi Ni Putu Sri Eka Carniasih Nita Naga Octavia Noor, Habibah Aini Nyoman Tri Sukarsih Nyoman Tri Sukarsih Nyoman Tri Sukarsih Oktavianus Dagung Puspita Sari, Sintya Putu Brigita Ayu Melani Putu Chris Susanto Putu Chrisma Dewi Putu Eka charisma Dewi Putu Eka Kharisma Dewi PUTU INDAH LESTARI Putu Mayra Elke Shafira Putu Mayra Elke Shafira Putu Sarah Kaori Rahmadewi Rowena Timoteo Ceniza Sang Made Widhi Wiguna Satria Wirasa, Komang Sri Eka Carniasih Sukarsih, Ni Nyoman Tri System, Administrator Trisha Endah Setiawati Valencia Friska Suarliem Wardhana, I Gede Neil P. Waruwu, Nito Calvin Zambo Yohanes Octovianus L. Awololon Zai, Tian Best Dion