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Pengenalan Digital Marketing Bagi Siswa PKBM Kartika di Kecamatan Pengadegan Kabupaten Purbalingga Priambodo, Aji; Metris, Diksi; Wakhidah, Esti Nur; Prakoso, Riyan Dwi Yulian; Saputra, Jeffri Prayitno Bangkit
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.13283

Abstract

Pusat Kegiatan Belajar Masyarakat (PKBM) adalah lembaga pendidikan nonformal yang berfokus pada pemberdayaan masyarakat melalui program pembelajaran, khususnya bagi siswa yang telah putus sekolah dan berkekurangan secara finansial. Salah satu program utama yang ditawarkan oleh PKBM Kartika adalah pelatihan digital marketing, yang bertujuan untuk meningkatkan potensi siswa dan mengembangkan kreativitas. Tujuan dari kegiatan ini adalah agar siswa PKBM dapat mengembangkan kemampuan mereka dalam memanfaatkan platform digital seperti WhatsApp Business dan Instagram Ads untuk kebutuhan bisnis. Dalam pengabdian masyarakat ini, diberikan pengenalan mengenai digital marketing kepada siswa PKBM, memberikan pengetahuan dan keterampilan yang relevan dengan bisnis digital saat ini, dengan fokus pada tips dan optimalisasi WhatsApp Business dan Instagram Ads. Dengan pengetahuan dan keterampilan yang diperoleh, diharapkan siswa PKBM dapat menjadi lebih kompeten dalam mengelola bisnis sendiri atau meningkatkan kemampuan untuk dapat bersaing di dunia kerja.
Sistem Informasi Geografis Pemanfaatan Aset Tanah Daerah Di Dinas Perumahan Dan Pemukiman Kabupaten Purbalingga Toni Anwar; Jeffri Prayitno Bangkit; Andri Laksono
MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer Vol. 19 No. 2 (2020)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/matrik.v19i2.514

Abstract

Pemerintah dapat meningkatkan efektivitas operasi administratif dengan bantuan TIK. E-Government dianggap memberikan cara bagi pemerintah untuk melakukan inovasi kegiatan operasional untuk melayani masyarakat dengan lebih kompeten. Kabupaten Purbalingga memiliki aset tanah yang diperbolehkan untuk dimanfaatkan oleh OPD (Organisasi Perangkat Daerah) dan masyarakat umum. Masyarakat umum banyak yang belum mengetahui bahwa asset tanah tersebut boleh di manfaatkan dan letak asset-aset tanah tersebut hanya bisa dilihat di Kantor Dinas Perumahan dan Pemukiman. Permasalahan selanjutnya adalah prosedur dalam pengajuan pemanfaatan tanah yang terdiri dari beberapa tahap pengajuan berkas dan waktu tunggu untuk verifikasi data yang lama. Penelitian ini bertujuan untuk membuat Sistem Informasi Geografis (GIS) berbasia website dan android. Permasalahan prosedur pemanfaatan aset tanah yang mempunyai beberapa tingkatan merupakan kenadala yang umum di lingkungan pemerintahan. Framework yang diguanakan dalam pembuatan Scrum. Tahapan yang terdapat pada framework scrum adalah analisis situasi yang berlangsung di objek penelitian Tahap selanjutnya adalah pelaksaan pengembangan sistem informasi geografis yang terdiri dari, Analisis kebutuhan, Product Backlog dan proses Sprint sampai semua product backlog sudah selesai. Hasil penelitian ini adalah Sistem Informasi Geografis Pemanfaatan Aset Tanah Daerah yang dapat membantu pihak Dinas Perumahan dan Pemukiman dalam mensosialisasi, memfasilitasi dan mempermudah proses penyewaan aset tanah daerah.
Pelatihan digital marketing bagi warga belajar Paket C di Pusat Kegiatan Belajar Masyarakat (PKBM) Kartika di Kabupaten Purbalingga Jeffri Prayitno Bangkit Saputra; Hanenda Putri Zamora; Putri Vidia Lestari; Rahayu Linda Kusuma; Tarwoto Tarwoto
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27401

Abstract

AbstrakPendidikan nasional memiliki subsistem pendidikan, yaitu pendidikan formal, pendidikan non-formal, dan pendidikan informal. Pendidikan nasional memiliki subsistem pendidikan yaitu pendidikan nonformal salah satu bentuk penyelenggaraan pendidikan non-formal yaitu Pusat Kegiatan Belajar Masyarakat (PKBM). PKBM Kartika merupakan salah satu penyelenggara PKBM di Kabupaten Purbalingga yang menyelenggarakan Program Pendidikan Kesetaraan, yang terdiri dari Paket B dan Paket C. Kendala pada mata pelajaran keterampilan berwirausaha di PKBM Kartika adalah materi pemasaran produk agar omset meningkat, sedangkan warga belajar PKBM Kartika belum memiliki keterampilan dalam memasarkan menggunakan teknologi (Digital Marketing) dan tutor PKBM belum terampil praktik pemasaran produk dengan memanfaatkan kemajuan teknologi digital (Digital Marketing). Upaya penggunaan digital marketing dapat dilakukan menggunakan media sosial yang terkemuka seperti Instagram, Facebook, X, Youtube dan berbagai macam platform media sosial lainnya. Kegiatan pelatihan dilaksanakan pada hari Rabu, 9 Oktober 2024 dengan tujuan kegiatan pengabdian untuk meningkatkan keterampilan warga belajar dan Tutor PKBM Kartika dalam pemasaran produk dan jasa dengan memanfaatkan teknologi (Digital Marketing). Setelah dilaksanakan kegiatan pelatihan disimpulkan bahwa pemahaman warga belajar PKBM Kartika tentang digital marketing mengalami peningkatan. Kata kunci: PKBM; teknologi; digital marketing AbstractNational education has educational subsystems, namely formal education, non-formal education, and informal education. National education has a subsystems of education, one of which is non-formal education, and one form of organizing non-formal education is the Community Learning Center (PKBM). PKBM Kartika is one of the organizers of PKBM in Purbalingga Regency that conducts the Equal Education Program, which consists of Package B and Package C. The challenge in the entrepreneurship skills subject at PKBM Kartika is the marketing material to increase sales, while the learners at PKBM Kartika do not yet have the skills to market using technology (Digital Marketing), and the tutors at PKBM are not skilled in practicing product marketing by utilizing advancements in digital technology (Digital Marketing). Efforts to utilize digital marketing can be carried out using prominent social media platforms such as Instagram, Facebook, X, YouTube, and various other social media platforms. The purpose of this community service activity is to enhance the skills of learners and tutors at PKBM Kartika in marketing products and services by utilizing technology (Digital Marketing). After the training activities were conducted, it was concluded that the understanding of digital marketing among the PKBM Kartika learners had improved. Keywords: PKBM; technology; digital marketing
Evaluasi Kinerja Penjualan dan Efisiensi Iklan Kampanye GMV Max pada TikTok Shop Garage Fortress Rachman Hidayat; Jeffri Prayitno Bangkit Saputra; Luzi Dwi Oktaviana
Jurnal Algoritma Vol 23 No 1 (2026): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.23-1.3445

Abstract

The growth of social commerce has driven changes in digital marketing strategies that are increasingly data-driven and automated on e-commerce platforms. One of the features utilized in TikTok Shop is GMV Max, an automated campaign system designed to optimize sales performance through platform-based advertising management. This study aims to describe and evaluate the sales performance of TikTok Shop Garage Fortress under the GMV Max campaign using a descriptive quantitative approach based on secondary data obtained from campaign reports covering the period from October 9, 2025, to April 6, 2026. The analysis focuses on GMV, number of orders, advertising costs, ROAS, and conversion rate indicators without examining causal relationships among variables. The results show that the GMV Max campaign generated a total GMV of IDR 25,608,081 with 772 orders, advertising expenditure of IDR 2,324,547, a weighted ROAS of 11.02×, and a conversion rate of 6.15 percent. The GLASSWOOL product campaign contributed the largest share of sales value and number of orders. Based on advertising content type, video advertisements demonstrated higher performance in terms of GMV and ROAS, while product cards achieved a higher conversion rate. Overall, the findings indicate that the GMV Max campaign within the research dataset produced a positive ROAS and measurable conversion rate, although the interpretation of the results should still consider data quality and potential attribution anomalies within the TikTok Shop platform.
Penilaian Manajemen Risiko Teknologi Informasi SIMRS Menggunakan Kerangka Kerja ISO 31000:2018: Studi Kasus di RSUD An Ni'mah Wangon Ito Setiawan; Wiqohyatul Muiza; Jeffri Prayitno Bangkit Saputra; Gustin Setyaningsih
Saturnus: Jurnal Teknologi dan Sistem Informasi Vol. 4 No. 3 (2026): Juli: Saturnus: Jurnal Teknologi dan Sistem Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/saturnus.v4i3.1742

Abstract

An Ni’mah Wangon General Hospital has implemented a Hospital Management Information System (HMIS) as part of its commitment to creating an innovative and productive work system based on information technology. Issues identified during its use include data inconsistencies resulting from user error, system disruptions caused by server and network problems, limitations in supporting infrastructure such as electricity and data storage, and security threats in the form of viruses and misuse of access rights. This study aims to analyse the level of IT risk based on likelihood and impact through a qualitative approach using observation, interviews and documentation. The method used was ISO 31000:2018. The research findings identified 14 potential risks, comprising 3 high-level risks, 3 moderate-level risks and 8 low-level risks, of which the assignment of users who do not possess the appropriate competencies, errors in the SIMRS software, and virus attacks were identified as the top priorities for management due to their significant impact on hospital operations. Using the ISO 31000:2018 framework, this study concluded that systematic risk management is crucial in supporting the continuity of services. The proposed mitigation strategies include improving the reliability of the infrastructure, providing regular training for users, standardising data input procedures, and carrying out routine maintenance to ensure the security and optimisation of the SIMRS service at An Ni’mah Wangon General Hospital.
Evaluating E-Commerce User Satisfaction Using an Integrated PIECES and EUCS Framework Retno Waluyo; Jeffri Prayitno Bangkit Saputra
Journal of Information System and Informatics Vol 8 No 4 (2026): August
Publisher : Asosiasi Doktor Sistem Informasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63158/journalisi.v8i4.1716

Abstract

E-commerce in Indonesia is growing rapidly because of the increase in internet users and digital commerce activities. This study evaluates user satisfaction with e-commerce applications using a partial integration of the PIECES Framework and selected EUCS dimensions, including Performance, Information and Data, Economics, Control and Security, Efficiency, Service, Format, and Timeliness. Rather than implementing the complete EUCS model, this study incorporates only the selected dimensions considered most relevant to evaluating user satisfaction with e-commerce applications. A quantitative approach was employed using questionnaires distributed to 200 e-commerce users in Banyumas Regency through purposive sampling. The data were analyzed using SPSS, including validity and reliability tests, classical assumption tests, multiple linear regression, the coefficient of determination, and hypothesis testing. The regression model explained 56.4% of the variance in User Satisfaction (Adjusted R² = 0.564), indicating moderate explanatory power. The results show that Information and Data, Economics, Efficiency, Service, and Timeliness significantly influence user satisfaction, whereas Performance, Control and Security, and Format do not have significant effects. These findings provide practical guidance for e-commerce providers to prioritize improvements in information quality, transaction efficiency, customer service responsiveness, and system usability usabulity that are limited to respondents in Banyumas Regency.
Audit Sistem Informasi Pada Sistem Antrismecone Untuk PPDB Menggunakan Framework IT-IL V3 Iwan Haryatno; Arifah Budi Hidayah; Dede Ari Putragani; Nurul Afifah; Jeffri Prayitno Bangkit Saputra
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Vol. 3 No. 1 (2025): Januari: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupiter.v3i1.684

Abstract

The “AntriSmecone” queuing system was implemented in the PPDB process at SMK Negeri 1 Purwokerto to improve efficiency by up to 70%. However, the system encountered several issues, such as race condition conflicts in queue numbers and code execution errors caused by automatic translation. This study employs the IT-IL V3 framework, focusing on the Service Operation domain to analyze IT service management, particularly in the subdomains of incident management and request fulfillment. The research methodology includes interviews, observations, questionnaire distribution, and literature studies. The analysis results indicate that the system's maturity level is at level 4 (Managed and Measurable), with an average score of 3.74. The system has structured and monitored procedures, allowing deviations to be effectively addressed. Recommendations were formulated to optimize incident management and fulfill user requests. This study contributes to the development of the “AntriSmecone” system to ensure service quality and efficiency in the PPDB process.