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All Journal INFORMASI Jurnal The Messenger Isamic Communication Journal MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Warta Ikatan Sarjana Komunikasi Indonesia Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Mediakom : Jurnal Ilmu Komunikasi Caraka : Indonesia Journal of Communication Journal of Education Research ASPIRATION Journal El Madani: Jurnal Dakwah dan Komunikasi Islam Mamangan Social Science Journal Triwikrama: Jurnal Ilmu Sosial Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Jurnal Kemuhammadiyahan dan Integrasi Ilmu
Sanjaya, Makroen
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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NEW PUBLIC SERVICE PARADIGM IN FISIP INSTITUTION OF MUHAMMADIYAH UNIVERSITY JAKARTA Muhtadin, Imam; Qudrat Nugraha, Muhammad; Sanjaya, Makroen; Satiadarmanto, Deddi Fasmadhy
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2023): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i2.1781

Abstract

This research is to find out alternative strategies for improving the quality of institutional services for lecturers and education staff at FISIP Muhammadiyah University Jakarta with the principle of New Public Service in institutional services for lecturers and education staff. The background of public service literature is fundamentally humanistic (citizens do not serve customers), where the public interest (seeking the public interest) and accountability for the Implementation of New Public Services are prioritized on the principle of being able to increase the synergy of public services and the responsiveness of public service organizations to the needs of lecturers and education staff in FISIP Muhammadiyah University Jakarta, applying the citizen model does not serve customers, strives for public interest and public service accountability as part of the New Public Service principle as an alternative to improving the quality of public services. The service process for FISIP lecturers and education staff at the University of Muhammadiyah Jakarta is a process of interdependence between the actors involved and bargaining occurs between actors.
Konstruksi Sosial Pemikiran Kh. Ahmad Dahlan tentang Upaya Perbaikan Arah Kiblat dalam Film Sang Pencerah Sarwoko, Sunaryo; Napitupulu, Frengki; Jamalullail, Jamalullail; Sanjaya, Makroen
Journal of Education Research Vol. 5 No. 4 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i4.2039

Abstract

Film adalah media komunikasi massa yang dapat membentuk opini dan membangun ideologi tertentu. Penelitian ini menganalisis konstruksi sosial pemikiran KH. Ahmad Dahlan tentang upaya perbaikan arah kiblat dalam film Sang Pencerah. Menggunakan pendekatan kualitatif dengan analisis naratif Tzvetan Todorov, penelitian ini mengeksplorasi tahapan internalisasi, eksternalisasi, dan objektivasi dalam narasi film. Hasil penelitian menunjukkan bahwa pemikiran KH. Ahmad Dahlan diarahkan untuk mengubah masyarakat konservatif menjadi modern dan ilmiah. Nilai-nilai seperti toleransi, demokrasi, keberanian, dan kejujuran menjadi alat penyebaran pesan yang efektif. Film ini merepresentasikan perjuangan intelektual dan spiritual KH. Ahmad Dahlan dalam mengubah paradigma sosial-religius masyarakat.
Podcast Mom’s Corner: Ruang Publik Digital untuk Pemberdayaan Perempuan sebagai Ibu Ideal Ramadhani, Farrany Alifia; Sanjaya, Makroen; Hermansah, Tantan
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.446

Abstract

YouTube as a digital platform, has great potential to deliver educational content. However, in reality, the majority of creators still produce mainstream entertainment content, so its educational function has not been optimized. In this context, the momscorner podcast has emerged with themes of motherhood and parenting, which have the potential to become an alternative digital public space for women to discuss the concept of the ideal mother in line with the times. This study aims to verify whether the momscorner podcast truly fulfills this role. The theoretical framework of this study refers to the public sphere theory (Habermas) and YouTube as a participatory culture (Jenkins). The research approach used is qualitative with a virtual ethnography method, with data collection through observation of podcast content and in-depth interviews with the creative team managing momscorner. This study found that the momscorner podcast is not only a medium of communication but also a discursive space that allows women to share experiences, expand their knowledge, and gain emotional support. Through content that discusses issues of parenting, child education, and mental health, this podcast helps women open up new insights into the meaning of “ideal mother.” Thus, momscorner acts as a digital public space that encourages women’s empowerment. Keywords:  Digital Public Space; Participatory Culture; Podcast; Women’s Empowerment; Ideal Mother.YouTube sebagai salah satu platform digital memiliki potensi besar dalam menghadirkan konten edukatif, namun realitasnya mayoritas kreator masih memproduksi konten hiburan yang bersifat mainstream sehingga fungsi edukatif belum optimal. Dalam konteks ini, podcast momscorner hadir dengan mengangkat tema motherhood dan parenting yang berpotensi menjadi ruang publik digital alternatif bagi perempuan untuk berdiskusi mengenai konsep ibu ideal sesuai dengan perkembangan zaman. Adanya penelitian ini bertujuan untuk memverifikasi apakah podcast momscorner benar-benar beroperasi memenuhi peran tersebut. Kerangka teoretis penelitian ini merujuk pada teori public sphere (Habermas) dan Youtube sebagai Budaya Partisipasi (Jenkins). Pendekatan penelitian yang digunakan adalah kualitatif dengan metode etnografi virtual, dengan pengumpulan data melalui observasi konten podcast, serta wawancara mendalam dengan tim kreatif pengelola momscorner. Studi ini menemukan bahwa podcast momscorner tidak hanya menjadi media komunikasi, tetapi juga ruang diskursif yang memungkinkan perempuan untuk saling berbagi pengalaman, memperluas pengetahuan, serta mendapatkan dukungan emosional. Melalui konten yang membahas isu pengasuhan, pendidikan anak, hingga kesehatan mental, podcast ini membantu perempuan membuka wawasan baru mengenai makna “ibu ideal”. Dengan demikian, momscorner berperan sebagai ruang publik digital yang mendorong pemberdayaan perempuan.Kata kunci: Ruang Publik Digital; Budaya Partisipatif; Podcast; Pemberdayaan Perempuan; Ibu Ideal. 
Social Economy Media Podcast Bocor Alus Politik: The Role of the Market in Expanding Business Volume Tempo Sanjaya, Makroen; Amallah, Nurlaila Sari; Nurhayati, Kristina; Sarasati, Fitri
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i2.10506

Abstract

As Tempo Magazine’s print circulation declined and audiences increasingly turned to digital platforms, the company explored new formats for delivering journalism. One such innovation is the Bocor Alus Politik podcast, which offers more dynamic and accessible content. Ideally, media organizations should continue to serve as watchdogs while also seeks alternative revenue models to reduce dependence on advertising. This study focus on how the Bocor Alus Politik podcast leverages market forces to support Tempo’s business growth and address existing gaps in the literature. Adopting a qualitative method within a constructivist paradigm, the research draws on observations, analysis of YouTube content, and interviews with Tempo’s senior management and the main podcast host. Findings suggest that the podcast has significantly broadened Tempo’s reach—especially to regions previously unreachable by the print edition—and has contributed to growth in digital subscriptions and public engagement through stock ownership, particularly among millennials. Bocor Alus Politik represents Tempo’s strategic response to shifts in media consumption habits. Future studies on media economics should focus on geographic markets and the factors that shape the podcasting sector to gain a deeper understanding of these developments.
Knowledge, attitudes, and practices towards personal data protection in social media among Indonesian college students Nasrullah, Rulli; Purnamasari, Oktaviana; Patrianti , Tria; Sanjaya, Makroen; Lolombulan Kontu, Study Rizal; Jumroni
Jurnal The Messenger Vol. 17 No. 3 (2025): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i3.11648

Abstract

The issue of personal data protection on the internet has become a significant cause of concern for the Indonesian Government. Millions of people's data on private information has been leaked and traded on marketplace sites. Anticipating the same incident in the future, the Indonesian Government issued Regulation No. 27 of 2022 on Personal Data Protection. However, not all citizens are aware of the regulation. Taking data from 325 students at universities spread across Indonesia using quantitative analysis of knowledge-attitude-practice, this study shows how there is still a lack of understanding among citizens about personal data protection. It shows that citizens are still not worried about publishing their data on social media. Many respondents would still publish personal data on social media accounts and itt can be assumed that many still do not know the importance of protecting personal data and the possibility of misuse of information shared, and also do not understand the importance of protecting personal data uploaded on social media and the possibility of misuse of information.
How Has Islamic Communication Research Evolved in Indonesia? Choirin, Muhammad; Sanjaya, Makroen; Chomariah, Lailatul
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 9 No. 1 (2026): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the development of Islamic communication scholarship in Indonesia as reflected in publications within leading Scopus-indexed journals between 2016 and 2024. By employing a bibliometric approach and conducting keyword analysis across eight selected journals, the research maps key trends, publication dynamics, author and institutional contributions, as well as the dominant thematic orientations of the field. The analysis covers publication volume, citation performance, and collaboration networks among scholars. The findings indicate that, although still relatively limited, research output in Islamic communication has steadily increased over the past nine years. Prominent themes include marketing, literacy, business, tourism, banking, and finance, which have emerged as central areas of scholarly attention. The study also identifies a growing pattern of collaboration among authors, both nationally and internationally. Overall, these results provide a comprehensive picture of the trajectory of Islamic communication research in Indonesia, offering important implications for future inquiry, and encouraging greater cooperation and innovation among researchers in this discipline.
Analisis strategi email marketing dalam komunikasi pemasaran digital: studi kasus Traveloka Saputri, Agustina Riska Eka; Handoko, Daniel; Sanjaya, Makroen
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 12 No 1 (2026): April 2026 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v12i1.43416

Abstract

Abstract This study addresses a key issue in digital marketing communication practices, namely the growing tendency of email marketing to shift into a transactional and purely promotion oriented medium. This condition may lead to message fatigue, declining audience engagement, and the weakening of brand trust in the long term. In the context of increasingly intense competition within the digital industry, email marketing should not only function as a promotional channel but also as a relational communication medium capable of fostering sustainable relationships between brands and their audiences. Therefore, this study aims to analyze the email marketing strategies implemented by Traveloka by examining their communicative functions, message delivery patterns, forms of personalization, and the communication challenges that emerge in practice. This research employs a qualitative approach using a case study method through content analysis of Traveloka’s marketing emails, supported by a review of relevant literature on email marketing, relational communication, and trust in digital marketing. The findings indicate that Traveloka’s email marketing has been integrated into the company’s digital ecosystem and is effective in supporting transaction processes, service reminders, and product promotions. However, the dominance of promotional messages, personalization that remains largely technical and less contextual, as well as a high sending frequency, have implications for decreased audience engagement and emerging indications of trust issues. The contribution of this study lies in strengthening a communication perspective in evaluating email marketing, emphasizing that strategic success should not be measured solely by conversion and return on investment (ROI), but also by relationship quality, message relevance, and the long-term communicative value between brands and audiences. Keywords:  Digital marketing communication; email marketing; marketing strategy; traveloka.   Abstrak Penelitian ini berangkat dari isu utama dalam praktik komunikasi pemasaran digital, yaitu kecenderungan email marketing yang semakin bergeser menjadi media komunikasi yang bersifat transaksional dan berorientasi promosi semata. Kondisi tersebut berpotensi menimbulkan kejenuhan pesan (message fatigue), penurunan keterlibatan audiens (engagement), serta melemahnya kepercayaan (trust) terhadap merek dalam jangka panjang. Dalam konteks persaingan industri digital yang semakin ketat, email marketing seharusnya tidak hanya berfungsi sebagai saluran promosi, tetapi juga sebagai media komunikasi relasional yang mampu membangun hubungan berkelanjutan antara merek dan audiens. Oleh karena itu, studi ini bertujuan untuk menganalisis strategi email marketing yang diterapkan oleh Traveloka dengan meninjau fungsi komunikatif, pola penyampaian pesan, bentuk personalisasi, serta tantangan komunikasi yang muncul dalam implementasinya. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus melalui analisis konten terhadap email pemasaran Traveloka yang dikaitkan dengan kajian literatur mengenai email marketing, komunikasi relasional, dan trust dalam pemasaran digital. Hasil penelitian menunjukkan bahwa email marketing Traveloka telah terintegrasi dalam ekosistem digital perusahaan dan efektif dalam mendukung proses transaksi, pengingat layanan, serta promosi produk. Namun, dominasi pesan promosi, personalisasi yang masih bersifat teknis dan kurang kontekstual, serta intensitas pengiriman yang tinggi berimplikasi pada turunnya engagement audiens dan munculnya indikasi trust issue. Kontribusi penelitian ini terletak pada penguatan perspektif komunikasi dalam evaluasi email marketing, dengan menegaskan bahwa keberhasilan strategi tidak hanya diukur melalui konversi dan ROI, tetapi juga melalui kualitas relasi, relevansi pesan, serta nilai komunikasi jangka panjang antara merek dan audiens. Kata-kata Kunci: Komunikasi pemasaran digital; email marketing; strategi marketing; traveloka.
Co-Authors Abdurrohman, Haidar Amallah, Nurlaila Sari Amallah, Nurlaillah Sari Andi Faisal Bakti & Venny Eka Meidasari Andrariladchi, Herdi Aprianto, Adityo Bakti, Andi M. Faisal Chomariah, Lailatul Diaz Cholinny , Mycroft Febriani, Erna Fitri Sarasati M Gun Gun Heryanto Handoko, Daniel Jamalullail, Jamalullail Jumroni Lolombulan Kontu, Study Rizal Marini marini, marini marini Muhammad Choirin Muhtadin, Imam Mukhlizar Mulkan Habibi Napitupulu, Frengki Nisa, Ishmatun Novi Andayani Praptiningsih Nurhayati, Kristina Oktaviana Purnamasari Patrianti , Tria Qudrat Nugraha, Muhammad Ramadhani, Farrany Alifia Rosadi, Didi Rulli Nasrullah Salas, Hagi Julio Saputri, Agustina Riska Eka Sarwoko, Sunaryo Satiadarmanto, Deddi Fasmadhy Swarnawati, Aminah Tantan Hermansah, Tantan Yussanto, Fauzi