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All Journal Media Wisata JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business JURNAL KESEHATAN PERINTIS Majalah Ilmiah Bijak Buana Ilmu Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Ekonomi Jurnal Kelola : Jurnal Ilmu Sosial AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Manajemen Stratejik dan Simulasi Bisnis Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah Jurnal Buana Pengabdian Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Social Sciences Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Business and Investment Review West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Economics and Management Research
Syifa Pramudita Faddila
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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The Existence of Mekarbuana Tourism through The Development of Tourism Products in Increasing Visitors or Tourists: Case Study on Mekarbuana Tourism, Karawang Sumarni, Neni; Faddila, Syifa Pramudita
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.511

Abstract

The existence of tourism is a supporter of the economy of a region. Tourism in the village of Mekarbuana is expected to encourage the socio-economic community. The method used in this research was descriptive qualitative, using observation, interviews, and documentation studies and analyzed using three triangulation techniques: method triangulation, data source triangulation and theory triangulation. The research results are the development of tourism products, as well as tourism-supporting products that are conceptualized on the 5A tourism principle. The story of tourism products creates a coffee village. Development of tourism-supporting products in the form of amenity items or souvenirs, namely coffee pudding and coffee cakes.
Product quality and price in deciding to repurchase rice Batang Girl Hartelina, Hartelina; Faddila, Syifa Pramudita; Prasetyo, Yanu; Wulakrisna, Thuwi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243685

Abstract

Karawang Rice Agent is one of the rice producing villages in Sentra Bizhub, BLOK B2 Teluk Jambe Timur, Karawang. There are various types of rice produced, such as hybrid rice, virgin rice, jasmine rice and so on. Apart from that, the rice produced by Jaya Makmur Village is not consumed by the community itself, some is also sold in various sub-districts and districts. The aim of this studyto determine the relationship between product quality and price on interest in buying rice at the Batang Girl rice agent in Karawang, with customer satisfaction as the intervention variable. A nonprobability sampling technique was used in this research, where 60 Karawang rice agent consumers were selected as samples. Testing was carried out using validity, reliability, mediation and hypothesis testing tools with the help of the WarPPL version 3.0 program. Hypothesis test results show that product quality (X1) has a significant positive effect on customer satisfaction (Z), with a path coefficient of 0.93. Apart from that, the R-Square of 0.87 shows that product quality has a large influence of 87% on customer satisfaction. Furthermore, the results of the hypothesis test show that price (X2) also has a significant positive effect on customer satisfaction (Z), with a path coefficient of 0.83. An R-Square of 0.78 indicates that price has a large influence of 78% on customer satisfaction. Furthermore, the results of hypothesis testing show that customer satisfaction (Z) has a significant positive effect on repurchase intention, with a path coefficient of 0.98. An R-Square of 0.97 indicates that customer satisfaction has a very large influence of 97% on repurchase intention. Based on these findings, it can be concluded that product quality and price have a significant effect on customer satisfaction which in turn has an impact on repurchase intention. The implications of these findings reflect the importance of maintaining product quality and setting appropriate prices in an effort to increase customer satisfaction, which in turn can increase repeat purchase intention. By further understanding these dynamics, Batang Girl rice agents in Karawang can optimize their marketing strategies to achieve long-term success in a competitive market.
Efek Culture dan Self Identification Terhadap Memorable Tourism Experience Faidah, Deyani; Savitri, Citra; Faddila, Syifa Pramudita
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7270

Abstract

Tourism is one of the supporters of an increase in the economy of a region. Karawang is a district that has such beautiful nature, many people visit Saung Koffie Hideung Karawang which raises the question of why many people want to visit and enjoy coffee at Saung Koffie Hideung Karawang. This study aims to determine the effect of culture and self identification on memorable tourism experience at Saung Koffie Hideung Sempur in Karawang. The sample was obtained using non probability sampling, data as many as 177 respondents were taken from distributing questionnaires and processed using PLS-based SEM. This study found that the P values of culture on MTE are 0.00, P values of culture on self identification are 0.00 and P values of self identification on MTE are 0.023, indicating that each variable has a significant influence. This study indicates that culture and self identification are important reasons for creating a memorable tourism experience to determine consumer behavior after visiting tourist attractions. In addition, this study found new findings that women also have the habit of drinking coffee and traveling.
SWOT ANALYSIS OF CIRCLE MOTOCLEAN MOTORCYCLE WASHING BUSINESS BANDUNG Aditya Affandi; Citra Savitri; Syifa Pramudita Faddila
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.61 KB)

Abstract

Along with the increasing number of vehicle users, cars and motorbikes, business opportunities continue to increase in terms of business and product sale. Currently, every side of the road can always be found at the maintenance service for both cars and motorbikes, especially vehicle washing services. This is because most of the people in big cities such as the city of Bandung, vehicle washing services, especially motorbikes, are a means for the community to wash motorbikes that are practical on the sidelines of busyness and daily routines. This study aims to describe the business management of motorcycle washing services, analyze the situation and conditions of the external and internal environment by using a SWOT analysis of the motorcycle washing service business at Circle Motoclean Bandung. The method used in this research is a qualitative method of data analysis techniques with three stages of data reduction, data presentation, and conclusions. The results show that operations at Circle Motoclean are still not effective and efficient in doing several things such as adding competent human resources, regeneration and adding additional tools, technology and facilities in the hope of increasing business income with the convenience of new customers and customers so that Circle Motoclean becomes a profitable business. keep growing
IMPLEMENTATION OF DIGITAL MARKETING AT PT FRATAMA KENCANA GEMILANG Wikah Widiyawati; Citra Savitri; Syifa Pramudita Faddila
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.785 KB)

Abstract

The development of information technology that is growing very rapidly has an effect on the community in supporting various business activities, both large and small so that they can be known globally. The marketing trend is switching from conventional (offline) to digital (online). The concept of digital marketing for business actors1 is to be able to market their products from anywhere and anytime via the internet. The focus of the problem raised is the application of digital marketing. This study uses a type of qualitative research that is useful for providing facts and data regarding the application of digital marketing. Then data collection techniques using interview techniques. From the results of the study, it was found that PT Fratama Kencana Gemilang felt the benefits of digital marketing such as more affordable promotional costs, being able to reach wider consumers, more complete information content and more accurate data. However, the most felt benefit by carrying out promotional activities using digital marketing is that it can reach wider consumers throughout Indonesia.
THE EFFECT OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS AT COPYRIGHT GRAFIKA STORE Siti Nurhabibah; Citra Savitri; Syifa Pramudita Faddila
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.413 KB)

Abstract

The increasingly rapid technology in this modern era causes a shift in human behavior, especially in terms of shopping. If in the past when we wanted to shop, we had to come directly to the store we were looking for, now we no longer need to leave the house, just with a smartphone and an internet connection, we can already order the items we need. In purchasing decisions, consumers also need to pay attention to factors such as online customer reviews and online customer ratings. The research method uses quantitative, where the sampling technique used is the Slovin formula with the total population in this study as many as 139 Cipta Graphic shop customers so that the percentage of allowances is 5% and the calculation results can be rounded up to achieve conformity, then the sample taken is 103 respondents and then analyzed by multiple linear regression, t test, F test and the coefficient of the determinant. all data is processed using IBM SPSS 26. The results of this study (1) online customer review significantly influences purchasing decisions at the Cipta Graphic store. (2) online customer rating significantly influences purchasing decisions at Cipta Graphic stores, (3) online customer reviews and online customer ratings simultaneously and significantly influences purchasing decisions at Cipta Graphic stores.
Pengaruh Iklan Online Dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Grab Food Di Karawang Faddila, Hafsari Prabhamanik; Sahrudin, Karman; Faddila, Syifa Pramudita
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 1 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i1.1162

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh iklan online dan kualitas pelayanan terhadap keputusan penggunaan layanan GrabFood di Kabupaten Karawang, khususnya pada Generasi Z. Latar belakang penelitian ini didasarkan pada fenomena meningkatnya penggunaan layanan pesan-antar makanan online di kalangan masyarakat digital, namun sering kali ditemukan ketidaksesuaian antara ekspektasi yang dibentuk oleh iklan dengan kenyataan pelayanan yang diterima. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis regresi linier berganda. Sampel berjumlah 120 responden dipilih melalui purposive sampling dengan kriteria: merupakan pengguna GrabFood, aktif di media sosial, dan termasuk dalam kelompok usia Generasi Z (13–28 tahun). Hasil penelitian menunjukkan bahwa secara parsial, kualitas pelayanan berpengaruh signifikan terhadap keputusan penggunaan layanan GrabFood, sedangkan iklan online tidak memiliki pengaruh signifikan. Namun secara simultan, kedua variabel tersebut bersama-sama berpengaruh signifikan terhadap keputusan penggunaan. Nilai adjusted R-square sebesar 62,3% menunjukkan bahwa variabel iklan online dan kualitas pelayanan mampu menjelaskan variasi keputusan penggunaan sebesar 62,3%, sementara sisanya dipengaruhi oleh variabel lain yang tidak diteliti. Temuan ini menegaskan pentingnya peningkatan kualitas layanan yang konsisten dan sesuai ekspektasi dalam membentuk loyalitas dan keputusan penggunaan konsumen Generasi Z terhadap layanan digital seperti GrabFood.
Butterfly Hug: Terapi Sederhana untuk Meredakan Kecemasan Ibu Menjelang Persalinan Novianti, Rima; Faddila, Syifa Pramudita; Ningsih, Witri Wahyu
JURNAL KESEHATAN PERINTIS Vol. 12 No. 1 (2025): Jurnal Kesehatan Perintis
Publisher : LPPM UNIVERSITAS PERINTIS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33653/5yp0jq46

Abstract

Kecemasan yang tidak ditangani saat persalinan, dapat menyebabkan kontraksi tidak efektif dan memperlama proses persalinan. Hal ini meningkatkan risiko partus lama, nyeri lebih hebat, dan tindakan medis seperti operasi caesar. Kecemasan juga berdampak pada janin, seperti risiko gawat janin dan skor APGAR rendah. Untuk mengatasi kecemasan tersebut salah satunya menggunakan terapi butterfly hug. Tujuan penelitian ini untuk mengetahui pengaruh terapi butterfly hug terhadap tingkat kecemasan ibu hamil dalam menghadapi persalinan di RSUD Karawang. Populasi pada penelitian ini adalah ibu hamil yang akan melakukan persalinan di ruang bersalin RSUD Karawang. Penelitian ini menggunakan desain penelitian quasi experiment pretest and posttest one group design. Teknik pengambilan sampel yaitu accidental sampling sebanyak 19 responden, Intervensi dilaksanakan satu kali pertemuan dengan durasi minimal 10 menit. Teknik butterfly hug terbukti dapat memberikan efek relaksasi instan melalui stimulasi bilateral yang mengaktifkan sistem saraf parasimpatis, sehingga mampu menurunkan respons stres secara cepat. Metode yang peneliti gunakan untuk mengukur tingkat kecemasan dengan menggunakan kuesioner Perinatal Anxiety Screening Scale (PASS). Berdasarkan hasil penelitian diperoleh nilai t hitung sebesar 9,748 > t tabel (2,101) dan nilai sig sebesar 0,000 < ? = 0,05 sehingga disimpulkan bahwa Ada pengaruh yang signifikan terapi butterfly hug terhadap tingkat kecemasan ibu dalam menghadapi proses persalinan. Saran bagi ibu hamil yang akan menghadapi persalinan dapat menggunakan tehnik butterfly hug untuk mengatasi kecemasan.
Strategi Pemasaran dalam Meningkatkan Penjualan pada Butik Sanf Collection Savitri, Citra; Faddila, Syifa Pramudita; Agustina, Silvia
Jurnal Bisnis dan Manajemen West Science Vol 4 No 03 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i03.2580

Abstract

Bisnis fashion merupakan salah satu usaha yang tidak ada ujungnya karena seiring dengan perkembangan zaman model fashion mulai banyak berinovasi. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran melalui pendekatan dengan marketing mix dalam meningkatkan penjualan pada butik SANF Collection. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan menggunakan tiga teknik pengumpulan data yang berupa wawancara, observasi dan, dokumentasi yang di lakukan dengan pemilik. Marketing Mix pada butik SANF Collection meliputi Product (Produk) yang memiliki kualitas terbaik dan model yang terbaru. Price (Harga) yang ditawarkan sesuai dengan kemampuan masyarakat. Place (Tempat) yang menarik dan bikin nyaman konsumen. Promotion (Promosi) yang dilakukan dengan cara memberikan discount dan promosi di media sosial namun belum dimanfaatkan dengan maksimal. People (Karyawan) menerapkan system 3s (senyum, sapa, salam). Process (Proses) yang detail dan terdata dapat mempermudah pembayaran bagi customer. Physical Evidence (Bukti Fisik) store yang terletak di lokasi yang strategis dan disertai bukti testimoni dari customer di media social instagram, facebook, dan whatshapp.
Pengaruh Ulasan Produk dan Rating Pengguna terhadap Keputusan Pembelian di Platform E-Commerce Sahrudin, Karman; Faddil, Hafsari Prabhamanik; Faddila, Syifa Pramudita
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4430

Abstract

The development of digital technology has driven the rapid growth of e-commerce as a primary medium for buying and selling transactions. In this context, product reviews and user ratings have become important factors influencing consumer purchasing decisions. This study aims to analyze the influence of product reviews and user ratings on purchase decisions on e-commerce platforms. The research method used is quantitative with a survey approach, where data were collected through questionnaires from 100 respondents who have shopped online. The analysis technique used is multiple linear regression to test the effect of independent variables on the dependent variable. The results show that both product reviews and user ratings have a significant effect on purchasing decisions, both partially and simultaneously. These findings highlight the importance of interactive features on e-commerce platforms as determinants of consumer behavior. The implications of this research can serve as a reference for businesses in managing product reputation and increasing consumer trust through positive review content and a transparent rating system.
Co-Authors Aditya Affandi Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Angelica, Ayu Annisa Febriyanti Annisa Fitri Muhaemin Annisya Sekar Cakra Buana Anshar Daud Anwar Fauzi Rohman As’ad, Muhammad Arrizky Ilham Aulia Mulyawati, Salma Aura Aulia Choirotunnisa, Nabila Citra Savitri Citra Savitri Dewi Oktavia Dicky Sulistiya Harta Wijaya Doni Efendi Elmie Elsa Fardila Ersa Mayang Sari Faddil, Hafsari Prabhamanik Faddila, Hafsari Prabhamanik Faidah, Deyani Faizal Hafiz Aria Huda Febrian, Dio Febrianti, Mutiara Felix Oktavianus Wijaya Fitrayassa, Haekal Hana Humaeroh Hartelina Haya Tsamarah Hanin Hermansyah, Naoval Savira Hikmah, Nafilatul Juwita, Ayu Kharisma Krisna Agung Kurnia, Faras Laura Laras Ratu Khalida Manik, Desniyanti Meiliana Halim Mohammad Azharie Hamdany Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhammad Bintang Adilluhung Sampurna Muhammad Farhan Reza Pahlevi Mukjizah Dwi Prihartina Nasihin, Ihsan Natasya, Cherilya Alfara Nenden Kusmawati Neni Sumarni NENI SUMARNI, NENI Ningsih, Witri Wahyu Prasetyo, Yanu Rafli, Muhamad Heri Rahmadhani, Anggi Octavia Raka, Alfin Rima Novianti Robby Fauji Rosadi, Jimmy Restu Sahrudin, Karman Samosir, Donal Saputra, Aditdya Bagus Saputra, Tubagus Chandra Savitri, Citra Sekar Ayu Puspitasari Selwalismana setiawan, dody Shanti Oktapiani Silitonga, Kris Monica Silvia Agustin Siti Arinka Dwi Sulistia Siti Nurhabibah Siti Sabira Azzahra Janah Skolastika Amanda Cinta Silence Hilgers Sundamanik, Rayi Pranika Suroso Suroso Suroso Syahputri, Mawa Syamsul Hadi Senen, Syamsul Hadi Tanti Widiya Tanti Wijayanti Uus Mohammad Darul Fadli Wandi Janwar Widia Maelanicha Widya Sri Hartati Wikah Widiyawati Wulakrisna, Thuwi Yanuar, Melinia Yudhistira, Darma Karen Yusniar