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All Journal Media Wisata JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business JURNAL KESEHATAN PERINTIS Majalah Ilmiah Bijak Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Ekonomi Journal Of Business, Finance, and Economics (JBFE) Jurnal Kelola : Jurnal Ilmu Sosial AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Manajemen Stratejik dan Simulasi Bisnis Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah Jurnal Buana Pengabdian Optimal: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management, Economic, Business and Accounting Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Business and Investment Review West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Economics and Management Research
Syifa Pramudita Faddila
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Pengaruh Brand Ambassador Refal Hady Dan Viral Marketing Pada Akun Tiktok @Avoskinbeauty Terhadap Keputusan Pembelian Skincare Avoskin Hikmah, Nafilatul; Savitri, Citra; Faddila, Syifa Pramudita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5018

Abstract

Dalam era digital saat ini, penggunaan brand ambassador dan viral marketing di media sosial seperti TikTok menjadi strategi pemasaran yang semakin populer dan efektif. Tujuan penelitian ini ialah untuk mengetahui bagaimana brand ambassador dan viral marketing pada akun Tiktok @avoskinbeauty mempengaruhi keputusan pembelian untuk membeli skincare avoskin. Metodologi yang diterapkan ialah kuantitatif melalui pendekatan deskriptif dan verifikatif. Kuesioner diberikan kepada 120 orang pengikut @avoskinbeauty di TikTok untuk mengumpulkan data. Pengambilan sampel kajian dilakukan melalui teknik non-probability sampling khususnya metode purposive sampling. Analisis data menggunakan SmartPLS-3.0 dengan menggunakan Structural Equation Modeling (SEM) berbasis varians khususnya Patrial Least Square (PLS). Hasil penelitian menunjukkan bahwa brand ambassador secara langsung mempengaruhi keputusan konsumen untuk membeli. Karena biasanya para pengguna skincare cenderung memperhatikan promosi produk avoskin oleh Refal Hady sebagai brand ambassador. Di sisi lain, konten viral yang diposting ke akun Tiktok @avoskinbeauty adalah strategi pemasaran yang sukses. Hasilnya, dapat dikatakan bahwa viral marketing mempengaruhi keputusan pembelian. Kesimpulan dari penelitian ini secara keseluruhan menunjukkan bahwa brand ambassador dan viral marketing pada akun TikTok @avoskinbeauty memiliki pengaruh terhadap keputusan konsumen untuk membeli skincare Avoskin.
Pengaruh Brand Ambasador Dan Brand Image Terhadap Minat Beli Produk Busana Muslim Ethica Pada Shopee Natasya, Cherilya Alfara; Savitri, Citra; Faddila, Syifa Pramudita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5082

Abstract

Pakaian Muslim yang modis menjadi semakin populer saat ini. Penelitian ini melihat bagaimana minat pembeli terhadap pakaian muslim Ethica di Shopee dipengaruhi oleh peran Brand Ambassador dan Brand Image. Teknik partial least square-structural equation model (PLS- SEM) digunakan dalam metodologi kuantitatif penelitian ini. Populasi penelitian ini terdiri dari 110 partisipan dan pengguna marketplace Shopee yang telah mengamati produk Ethica dan mengidentifikasi Keluarga Sonfai sebagai Brand Ambassador perusahaan. Alat analisis menggunakan perangkat lunak SmartPLS 4.0 untuk mengevaluasi hipotesis yang diajukan, sementara pengumpulan data dilakukan dengan menggunakan Google Form. Minat beli busana muslim Ethica dipengaruhi secara positif dan signifikan oleh Brand Ambassador dan Brand Image, menurut temuan penelitian.
Pengaruh Promosi Online, Kelompok Referensi, Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Game Setiawan, Dody; Savitri, Citra; Faddila, Syifa Pramudita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5160

Abstract

Dewasa ini, peran game telah berkembang dari sekadar hiburan menjadi industri yang memengaruhi ekonomi. Fenomena menarik terjadi pada kasus tingkat pembelian game, terdapat ketidaksesuaian antara tingkat antusias suatu game sebelum perilisan dengan kinerja penjualannya. Studi kasus membandingkan anatara game Final Fantasy XVI yang terjual 3 juta salinan pada minggu pertamanya, sementara God of War: Ragnarok berhasil menjual 5,1 juta salinan pada periode yang sama. Penelitian ini bertujuan untuk menganalisa sejauh mana pengaruh promosi online, kelompok referensi, dan kemudahan penggunaan terhadap keputusan pembelian suatu game. Penelitian ini menggunakan metode penelitian kuantitatif dengan populasi pada penelitian ini merupakan pemain game Final Fantasy XVI yang berada dalam server discord “Final Fantasy” dengan sampel sebanyak 180 responden. Pengumpulan data dilakukan dengan kuesioner online. Data yang telah terkumpul dianalisis dengan metode analisis deskriptif menggunakan rentang skala Likert serta analisis verifikatif menggunakan SEM-PLS. Pada penelitian ini terdapat temuan terbaru bahwa mayoritas para pemain berasal dari kalangan remaja yang berusia 18-25 tahun. Selain itu, ditemukan juga fakta bahwa pemain game saat ini dimainkan oleh laki laki dan perempuan dengan jumlah yang sangat tipis. Hasil penelitian ini menunjukkan bahwa promosi online, kelompok referensi, dan kemudahan penggunaan memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian game.
Pengaruh Harga dan Variasi Produk Terhadap Keputusan Pembelian Di RIR Outdoor Karawang Rosadi, Jimmy Restu; Savitri, Citra; Faddila, Syifa Pramudita
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.7514

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga produk dan varian produk terhadap keputusan pembelian di RIR Outdoor Karawang. Menggunakan metode penelitian deskriptif kuantitatif dan analisis regresi berganda linier menggunakan aplikasi SPSS. Melalui instrumen penelitian berupa kuesioner yang disebarkan kepada 135 sampel yang merupakan pelanggan RIR Outdoor Karawang. Hasil dari penelitian ini menyatakan bahwa terdapat pengaruh positif dan signifikan dari variabel harga terhadap keputusan pembelian, begitu pula pada variabel variasi produk. Dalam penelitian ini dapat dilihat bahwa harga lebih mudah mempengaruhi keputusan pembelian daripada variasi produk dari RIR Outdoor Karawang. Secara bersamaan variabel harga dan variasi produk juga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian di RIR Outdoor Karawang dengan besaran pengaruhnya sebesar 81,6%, sedangkan 18,4% keputusan pembelian dipengaruhi variabel lain yang tidak diteliti dalam penelitian ini.
The Existence of Mekarbuana Tourism through The Development of Tourism Products in Increasing Visitors or Tourists: Case Study on Mekarbuana Tourism, Karawang Sumarni, Neni; Faddila, Syifa Pramudita
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.511

Abstract

The existence of tourism is a supporter of the economy of a region. Tourism in the village of Mekarbuana is expected to encourage the socio-economic community. The method used in this research was descriptive qualitative, using observation, interviews, and documentation studies and analyzed using three triangulation techniques: method triangulation, data source triangulation and theory triangulation. The research results are the development of tourism products, as well as tourism-supporting products that are conceptualized on the 5A tourism principle. The story of tourism products creates a coffee village. Development of tourism-supporting products in the form of amenity items or souvenirs, namely coffee pudding and coffee cakes.
Product quality and price in deciding to repurchase rice Batang Girl Hartelina, Hartelina; Faddila, Syifa Pramudita; Prasetyo, Yanu; Wulakrisna, Thuwi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243685

Abstract

Karawang Rice Agent is one of the rice producing villages in Sentra Bizhub, BLOK B2 Teluk Jambe Timur, Karawang. There are various types of rice produced, such as hybrid rice, virgin rice, jasmine rice and so on. Apart from that, the rice produced by Jaya Makmur Village is not consumed by the community itself, some is also sold in various sub-districts and districts. The aim of this studyto determine the relationship between product quality and price on interest in buying rice at the Batang Girl rice agent in Karawang, with customer satisfaction as the intervention variable. A nonprobability sampling technique was used in this research, where 60 Karawang rice agent consumers were selected as samples. Testing was carried out using validity, reliability, mediation and hypothesis testing tools with the help of the WarPPL version 3.0 program. Hypothesis test results show that product quality (X1) has a significant positive effect on customer satisfaction (Z), with a path coefficient of 0.93. Apart from that, the R-Square of 0.87 shows that product quality has a large influence of 87% on customer satisfaction. Furthermore, the results of the hypothesis test show that price (X2) also has a significant positive effect on customer satisfaction (Z), with a path coefficient of 0.83. An R-Square of 0.78 indicates that price has a large influence of 78% on customer satisfaction. Furthermore, the results of hypothesis testing show that customer satisfaction (Z) has a significant positive effect on repurchase intention, with a path coefficient of 0.98. An R-Square of 0.97 indicates that customer satisfaction has a very large influence of 97% on repurchase intention. Based on these findings, it can be concluded that product quality and price have a significant effect on customer satisfaction which in turn has an impact on repurchase intention. The implications of these findings reflect the importance of maintaining product quality and setting appropriate prices in an effort to increase customer satisfaction, which in turn can increase repeat purchase intention. By further understanding these dynamics, Batang Girl rice agents in Karawang can optimize their marketing strategies to achieve long-term success in a competitive market.
ANALYSIS OF BUSINESS DEVELOPMENT STRATEGY AT DHINDA BEAUTY CLINIC Laras Ratu Khalida; Syifa Pramudita Faddila; Dexi Triadinda
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 2 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i2.148

Abstract

Research method— The research employs a qualitative approach, utilizing surveys and interviews to gather data on current beauty standards as defined by women in Indonesia, alongside an analysis of the business’s internal and external environments through the SWOT framework. Result— The findings reveal that the current beauty standards among Indonesian women prioritize smooth skin (30.7%), well-dressed appearance (16.4%), and a glowing face (16.3%) according to the ZAP Beauty Index (2024). An effective business development strategy for Rumah Cantik Dhinda is proposed, emphasizing a combination strategy that includes market penetration to address promotional and marketing challenges, as well as addressing human resource needs by hiring additional employees. Conclusion— The study concludes that the integration of these strategies will enhance Rumah Cantik Dhinda’s market presence and operational effectiveness, providing a valuable reference for further research and practical application in business development courses within economics and management programs.on
The Effect Of Sales Promotion And Customer Satisfaction On Repeat Purchase Interest At Ferda Purwasari Wholesale Store, Karawang Regency Mohammad Ferda Aji Perdana; Citra Savitri; Syifa Pramudita Faddila
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 2 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i2.147

Abstract

Purpose of the study — This study sought to determine how customer satisfaction and sales promotion factors affected consumers' interest in making another purchase at Toko Grosir Ferda. Research method— The research methodology employed a quantitative approach using a survey method. The population was all Toko Grosir Ferda customers for a month, and the sample of 130 respondents was selected using the accidental sampling technique. Result The study's findings suggest that repurchase intention is significantly influenced by customer satisfaction and sales promotion. Conclusion— The research's implications include the need for a strategy to improve customer service and sales promotion in order to boost customer loyalty and repurchase interest in the future. Social media implementation is also anticipated in order to keep Toko Grosir Ferda competitive in raising customer satisfaction levels.
Efek Culture dan Self Identification Terhadap Memorable Tourism Experience Faidah, Deyani; Savitri, Citra; Faddila, Syifa Pramudita
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7270

Abstract

Tourism is one of the supporters of an increase in the economy of a region. Karawang is a district that has such beautiful nature, many people visit Saung Koffie Hideung Karawang which raises the question of why many people want to visit and enjoy coffee at Saung Koffie Hideung Karawang. This study aims to determine the effect of culture and self identification on memorable tourism experience at Saung Koffie Hideung Sempur in Karawang. The sample was obtained using non probability sampling, data as many as 177 respondents were taken from distributing questionnaires and processed using PLS-based SEM. This study found that the P values of culture on MTE are 0.00, P values of culture on self identification are 0.00 and P values of self identification on MTE are 0.023, indicating that each variable has a significant influence. This study indicates that culture and self identification are important reasons for creating a memorable tourism experience to determine consumer behavior after visiting tourist attractions. In addition, this study found new findings that women also have the habit of drinking coffee and traveling.
SWOT ANALYSIS OF CIRCLE MOTOCLEAN MOTORCYCLE WASHING BUSINESS BANDUNG Aditya Affandi; Citra Savitri; Syifa Pramudita Faddila
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.61 KB)

Abstract

Along with the increasing number of vehicle users, cars and motorbikes, business opportunities continue to increase in terms of business and product sale. Currently, every side of the road can always be found at the maintenance service for both cars and motorbikes, especially vehicle washing services. This is because most of the people in big cities such as the city of Bandung, vehicle washing services, especially motorbikes, are a means for the community to wash motorbikes that are practical on the sidelines of busyness and daily routines. This study aims to describe the business management of motorcycle washing services, analyze the situation and conditions of the external and internal environment by using a SWOT analysis of the motorcycle washing service business at Circle Motoclean Bandung. The method used in this research is a qualitative method of data analysis techniques with three stages of data reduction, data presentation, and conclusions. The results show that operations at Circle Motoclean are still not effective and efficient in doing several things such as adding competent human resources, regeneration and adding additional tools, technology and facilities in the hope of increasing business income with the convenience of new customers and customers so that Circle Motoclean becomes a profitable business. keep growing
Co-Authors Aditya Affandi Aji Tuhagana Alfiani Ayu Lestari Alia Candra Devi Angelica, Ayu Annisa Febriyanti Annisa Fitri Muhaemin Annisya Sekar Cakra Buana Anshar Daud Anwar Fauzi Rohman As’ad, Muhammad Arrizky Ilham Aulia Mulyawati, Salma Aura Aulia Cahyani, Sinta Murti Citra Savitri Citra Savitri Dewi Oktavia Dexi Triadinda Dicky Sulistiya Harta Wijaya Dila Irawati Doni Efendi Elmie Elsa Fardila Ersa Mayang Sari Faddil, Hafsari Prabhamanik Faddila, Hafsari Prabhamanik Faidah, Deyani Faizal Hafiz Aria Huda Febrianti, Mutiara Felix Oktavianus Wijaya Fitrayassa, Haekal Ginayatunnisa, Nur Alfiyanti Halim, Meiliana Hana Humaeroh Hartelina Haya Tsamarah Hanin Hermansyah, Naoval Savira Hikmah, Nafilatul Juwita, Ayu Kharisma Krisna Agung Laras Ratu Khalida Manik, Desniyanti Mohammad Azharie Hamdany Mohammad Ferda Aji Perdana Mohammad Wahid Muhamad Fahrul Zalfa Azid Muhammad Bintang Adilluhung Sampurna Muhammad Farhan Reza Pahlevi Mukjizah Dwi Prihartina Nasihin, Ihsan Natasya, Cherilya Alfara Nenden Kusmawati Neni Sumarni NENI SUMARNI, NENI Ningsih, Witri Wahyu Prasetyo, Yanu Raka, Alfin Rima Novianti Robby Fauji Rosadi, Jimmy Restu Sahrudin, Karman Samosir, Donal Saputra, Aditdya Bagus Saputra, Tubagus Chandra Savitri, Citra Sekar Ayu Puspitasari setiawan, dody Shanti Oktapiani Silitonga, Kris Monica Silvia Agustin Siti Arinka Dwi Sulistia Siti Nurhabibah Skolastika Amanda Cinta Silence Hilgers Sundamanik, Rayi Pranika Suroso Suroso Suroso Sya'diah, Hanapiah Halimatu Syahputri, Mawa Syamsul Hadi Senen, Syamsul Hadi Tanti Widiya Tanti Wijayanti Uus Mohammad Darul Fadli Wandi Janwar Widia Maelanicha Widya Sri Hartati Wikah Widiyawati Wulakrisna, Thuwi Wulandari, Riani Yanuar, Melinia Yudhistira, Darma Karen Yusniar