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Pratiwi, Ni Made Ida
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Agroterap

 1 
PENGARUH STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK ES KRIM “MIXUE” CABANG DHARMAWANGSA DI KOTA SURABAYA PADA KALANGAN MILLENNIAL Madalena Retno Anggraini; Ni Made Ida Pratiwi; Ute Chairuz M Nasution
AGROTERAP : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya Vol 1 No 2 (2021): November
Publisher : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya

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Abstract

In the city of Surabaya, there are currently many ice, food and beverage outlets that are favores by all circle one of them is ice cream with various types. Currently there is new ice cream outlet in Surabaya namely Mixue which is now being visited by millennials. The purpose of the research is to know and analyze the influence of store atmosphere and product quality on purchasing decisions by using a descriptive quantitative research method then distributed questionnaires to 80 respondents as a sample and analyzed using t-test, f- statictical and R2 – determination. From the test results it can be concluded that there is a significant and simultaneous influence on variable store atmosphere and product quality on purchasing decisions. There are recommendations that can be given to mixue outlets and further researchers, to add facilities in the outlet and maintain product quality what is also owned for researchers can make the latest research to develop marketing science.
Co-Authors A.A. Ketut Agung Cahyawan W Abdulah, Abdulah Abiyyah Dyastiningrum Ni’mah Achmad Qowim Qolbi Adelia Salsabila Adi, Oetomo Yanus Ramadhan Putera Aflyah Salsabila Agung Pujianto Ajeng Puspitasari Al Madinah, Cantika Alfiatus Zainiyah Anang Suhariyanto Aprilia Putri Damayanti Arif Darmawan Arinda Dias Wara Awin Mulyati Ayun Maduwinarti Ayun Maduwinarti Ayun Maduwinarti Baety, Isnaini Nur Bagoes Soenarjanto Baiti Lailatul Maghfiroh Bisma Imam Abdillah Burhan Bungin Cahya Rukmana Putri Cantika Al Madinah Chusniati, Yeni Chusniati, Yeni Fajar Deavita Lusi Rahmawati Diana Juli Mulyati Dwi Putri, Dwi Dwi Susanti, Dyah Ayu Dwi Yanti, Amanda Arya Dwianjani, Lucyandra Puspita Ega Priliagita Endang Indartuti Fairisati, Neny Tresna Fatonah, Syehran Ahlakul Febby Rahmatullah Febby Rahmatullah Machrusin Febianti, Intan Firanda, Mireya Fitri A'isya Fitri A’isya Giastanti, Meta Halawatul Ulum Hartono, Supri Hellen Andini Arieza Rokhani Hutomo, Achmad Adhiaksa Ihsan Fauzi Irgi Putri Olivia Irgi Putri Olivia Jaya, Aulia Ramadhani Jimat, Syaiful Kenza Bisri Hariris Kharisma, Nadya Afiffatur Lavenia Dyah Pitaloka Linda Puspita M Rizki Reksa Daradjad M. Aminul Akbar Madalena Retno Anggraini Mardiatna, Pradana Tera Maruta, Anom Maruta, IGN Anom Megawati, Risky Ega Meidita Alifiyah Mirah Sandika Mohammad Insan Romadhan Muflif, Dika Nabil Muhammad Abi Baskoro Muhammad Maullana Arifin Mulyati, Awin Mulyati, Diana Juni Mustika Sari Kaffamawarni Mustofa, Agus Nabilla Wahyu Amanda Santri Nadya Putri Pratiwi Nadyah Amelia Putri Nanda Suma Wardani Nanda Unzilatur Rochmah Nasution, Ute Ch Nasution, Ute Chairuz Nasution, Ute Chairuz M. Nathania Ariyani Paramesti Anindya Novianty, Cindy Novitasari, Anggun Dwi Nur Alisa Septivianti Nurjanah Fitri Hastuti Occa Putri Ade Wulandari Octaviyani, Nita Pradita, Septian Dita Pujianto, Agung Purbayani, Riris Verdina Puspa, Jeannette Sarita Puspita, Maytaneel Wiga Rachmat Risanto Tiesa Rachmawati, Yuni Radjikan Radjikan Rahmawati, Silviya Ramadhani, Angga Ramadhani, Maghfirah Regina Ayu Prasanthi Riko Tri Cahyono Rocky Khansa Rakha Dimas RR. Ella Evrita Hestiandari Sabela Kirana Widyadhana Salsabila Veronica Setyaningrum Sarah Nabilla Khoirunisa Sari, Hanny Rosa Puspita Seleman, Gabriela Ernawati Sepialita, Tiara Shila Radasahila Silvi Auliya Mega Amanda Siti Wulandari Sri Andayani Sri Andayani Sri Andayani Sudaryanto, Edy Sunarti Supriatun Supriatun Supriatun Susanti, Dila Sya’ban, Mochammad Rizqi Tjahjono, Endro Triya Nur Fadila Ute Chairuz M Nasution Ute Chairuz M. Nasution Ute Chairuz M. Nasution Uthe Ch. Nasution Utomo, Pambudi Vina Afrilia Wulandari, Occa Putri Ade Yessi Rachmawati Yolandha Cindy Kafita Yulia Purni Fidiastuti Zafitri, Maharani Virginoni Zahra Alifia Tsabita