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All Journal Jurnal Ilmiah Widya Sosiopolitika MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JUIMA : Jurnal Ilmu Manajemen Asia-Pacific Management and Business Application International Journal of Social Science and Business Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of International Conference Proceedings Values EMAS Jurnal Akademisi Vokasi SENEMA Journal Research of Management
I Made Surya Prayoga
Universitas Mahasaraswati
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH STORE ATMOSPHERE, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA LANGKAH COFFEE SHOP Putu Vriska Andria Dewi; Anak Agung Putu Agung; I Made Surya Prayoga
EMAS Vol. 2 No. 2 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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In today's business era, competition in the business world is getting tighter. Companies must strive to study and understand the needs and wants of their customers, so as to create a sense of satisfaction for customers. This study aims to determine the effect of store atmosphere, location and service quality on customer satisfaction. Coffee Shop Steps. The population of this research is consumers who make purchases at the Step Coffee Shop. The sampling technique used a purposive sampling method. The data analysis technique used to test the deep hypothesis is multiple linear regression analysis. The results showed that the store atmosphere, location and service quality had a positive and significant effect on customer satisfaction. Coffee Shop Steps. Further researchers are expected to add variables other than store atmosphere, location and service quality, because there are still other factors that can affect customer satisfaction.
PENGARUH DIGITAL MARKETING, QUALITY PRODUCT DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ROTI DI HOLLAND BAKERY BATUBULAN I Ketut Adi Wiranata; Anak Agung Putu Agung; I Made Surya Prayoga
EMAS Vol. 2 No. 3 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

The purchase decision is a condition in which consumers determine whether they want to buy the product being offered. On the other hand, the expert stated that the purchase decision, namely the Purchase Decision, is a problem-solving process and can be resolved through the process of identifying problems, seeking information, evaluating alternatives, purchasing decisions and post-purchase evaluation. The population in this study were all Holland bakery consumers in the Batubulan area. The sample is part of the number and characteristics of the population. Thus, the sample used is part of the population using random sampling techniques. So the number of samples used is 112 people. Determining the sample by using the formula: N = (5 - 10 x number of indicators for each variable). The results of this study indicate that Digital Marketing, Product Quality, and Brand Image have a positive and significant effect on Bread Purchasing Decisions at Holland Bakery Batubulan, this shows that if Digital Marketing, Product Quality and Brand Image increase, the decision to buy bread at Holland Bakery Batubulan also increases
PENGARUH EXPERIENTIAL MARKETING DAN PERCEIVED PRICE TERHADAP REPURCHASE INTENTION PADA PRODUK ORIFLAME (Studi pada Konsumen Oriflame di Kota Denpasar) Putu Galuh Inten Pratiwi; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Made Surya Prayoga
EMAS Vol. 3 No. 5 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Repurchase intentionmerujuk pada keinginan konsumen untuk melakukanpembelian atau pemakaian ulang terhadap suatu produk atau jasa yang sebelumnya pernah dikonsumsi karena adanya rasa puas terhadap produk atau jasa tersebut. Penelitian ini bertujuan untuk memperoleh bukti empiris mengenai pengaruh experiential marketing dan perceived price terhadap repurchase intention. Populasi penelitian adalah seluruh konsumen Oriflame di Kota Denpasar.Sampel yang digunakan sebanyak 104 orang yang ditentukan berdasarkan tenik purposive sampling yaitu dengan mempertimbangkan sejumlah kriteria tertentu.Teknik pengumpulan data menggunakan kuesioner dan wawancara.Data yang terkumpul dianalisis dengan metode analisis regresi linier berganda dengan software SPSS versi 25 for windows. Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh positif dan signifikan terhadap repurchase intention. Hal ini menunjukkan bahwa semakin baik experiential marketing maka repurchase intention pada produk Oriflame semakin meningkat. Perceived price jugaberpengaruh positif dan signifikan terhadap repurchase intention. Hal ini menunjukkan bahwa semakin baik perceived price maka repurchase intention pada produk Oriflame akan semakin meningkat.
PENGARUH KECERDASAN EMOSIONAL DAN MOTIVASI TERHADAP KINERJA TENAGA HARIAN LEPAS PADA DINAS P3AP2KB KABUPATEN GIANYAR Ni Luh Wintang Sumarini; I Gusti Agung Ngr Gd Eka Teja Kusuma; I Made Surya Prayoga
EMAS Vol. 3 No. 6 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Kecerdasan emosional merupakan faktor yang menentukan efektifitas seseorang dalam bekerja. Selain faktor kecerdasan emosional, motivasi juga berperan penting dalam meningkatkan kinerja karyawan.Sehingga dengan memiliki kecerdasan emosional dan motivasi kerja yang tinggi maka karyawan diharapkan dapat dengan mudah diarahkan dan dituntun untuk dapat bekerja sesuai dengan tujuan organisasi. Kinerja adalah perilaku nyata yang ditampilkan oleh karyawan dalam melakukan pekerjaan dan hasil yang dicapai dari pekerjaan tersebut. Pengumpulan data dilakukan dengan penyebaran kuisioner dan dilaksanakan pada 58 Tenaga Harian Lepas Dinas P3AP2KB Kab. Gianyar. Sampel ditentukan dengan metode populasi atau metode sensus dan teknik pengujian data yang digunakan adalah regresi linier berganda, untuk menguji dan membuktikan hipotesis penelitian. Analisis data pada penelitian ini menggunakan aplikasi SPSS versi 22.0. Hasil penelitian ini menunjukan bahwa secara parsial Kecerdasan Emosional memiliki pengaruh positif dan signifikan terhadap kinerja karyawan dan Motivasi juga memiliki pengaruh positif dan signifikan terhadap kinerja karyawan.
PENGARUH STORE ATMOSPHERE DAN KUALITAS PRODUK TERHADAP NIAT MEMBELI PADA 9/11 CAFE & CONCEPT STORE Ni Made Putri Dwita Utami; I Gusti Agung Ngr Gd Eka Teja Kusuma; I Made Surya Prayoga
EMAS Vol. 3 No. 9 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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ABSTRAK Setiap usaha pada dasarnya pasti bertujuan untuk mendapatkan keuntungan yang maksimal demi mempertahankan keberadaan usahanya ditengah persaingan. Dalam hal ini penjualan yang diterima oleh 9/11 Cafe & Concept Store periode tahun 2016-2020 mengalami fluktuasi. Penurunan ini terjadi karena adanya masalah dengan store atmosphere terkait sistem pendingin terkadang tidak on dan kualitas produk terkait rasa makanan terkadang cenderung tidak konsisten. Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere dan kualitas produk terhadap niat membeli pada 9/11 Cafe & Concept Store. Populasi dalam penelitian ini yaitu konsumen yang sedang mengunjungi 9/11 Cafe & Concept Store. Sampel dalam penelitian ini sebanyak 104 konsumen yang ditentukan berdasarkan metode non probability sampling. Alat analisis yang digunakan yaitu analisis regresi linear berganda dengan bantuan program SPSS Statistic 25. Hasil penelitian menunjukkan bahwa store atmosphere dan kualitas produk berpengaruh positif dan signifikan terhadap niat membeli pada 9/11 Cafe & Concept Store. Bagi peneliti selanjutnya jika masih dalam situasi pandemi Covid 19 maka proses wawancara kepada konsumen diharapkan hanya dilakukan kepada beberapa konsumen saja dan pemberian kuesioner secara online melalui google form guna mengurangi penyebaran Covid 19.
PENGARUH KARAKTERISTIK INDIVIDU DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN MERANGGI JATI GARMENT Ni Made Monika Galung; I Gusti Ngr Agung Gede Eka Teja Kusuma; I Made Surya Prayoga
EMAS Vol. 3 No. 10 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Manajemen Sumber Daya Manusia memiliki peran yang penting untuk menunjang aktivitas dan kelangsungan maupun keberhasilan suatu organisasi atau perusahaan. Karakteristik individu adalah salah satu faktor penunjng peningkatan kinerja karyawan. Selain karakteristik individu kepuasan kerja juga berperan penting dalam meningkatkan kinerja karyawan. Dengan adanya karakteristik individu dan kepuasan kerja yang baik dan tinggi, diharapkan dapat menyelesaikan pekerjaan dengan baik. Kinerja merupakan hasil kerja dan perilaku kerja yang telah dicapai dalam menyelesaikan tugas-tugas dan tanggung jawab yang diberikan. Penelitian ini bertujuan untuk menganalisis ada tidaknya pengaruh karakteristik individu dan kepuasan kerja terhadap kinerja karyawan pada perusahaan Meranggi Jati Garment. Pengumpulan data dilakukan melalui penyebaran kuesioner dan dilaksanakan pada 50 karyawan Meranggi Jati Garment. Analisis data pada penelitian ini menggunakan aplikasi SPSS versi 22.0. Hasil penelitian ini menunjukan bahwa karakteristik individu dan kepuasan kerja Secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan. secara parsial karakteristik individu memiliki pengaruh positif dan signifikan terhadap kinerja karyawan dan kepuasan kerja juga memiliki pengaruh positif dan signifikan terhadap kinerja karyawan.
PENGARUH PROMOSI DAN E-SERVICE QUALITY TERHADAP MINAT BELI PADA SITUS BELANJA ONLINE LAZADA Ni Putu Yuli Sariyanti; , I Gusti NG A Gede Eka Teja Kusuma; I Made Surya Prayoga
VALUES Vol. 3 No. 1 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Lazada is an e-commerce with a marketplace concept that provides many facilities needed by sellers and buyers in conducting online buying and selling transactions. In order to survive in the midst of many e-commerce, companies must strive to learn and understand the needs and desires of their customers, so that they can generate a sense of interest in buying consumers. This study aims to determine the effect of promotion and e-service quality on buying interest. The population in this study is Lazada consumers in the Denpasar City area who know and actively use Lazada e-commerce. The sampling technique used purposive sampling method. The data analysis technique used to test the hypothesis is multiple linear regression analysis. The results showed that the promotion and quality of e-service had a positive and significant effect on Lazada consumers' buying interest. Further researchers are expected to add variables other than promotion and e-service quality, because there are other factors that can influence buying interest.
PENGARUH KARAKTERISTIK INDIVIDU DAN REWARD TERHADAP KINERJA KARYAWAN PADA PT. SERTIFIKASI SISTEM MANAJEMEN INDO RAYA DI KABUPATEN GIANYAR Ni Made Juliantari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Made Surya Prayoga
VALUES Vol. 3 No. 3 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Employee performance is one of the factors that determine the success of achieving organizational goals. The success of achieving these goals is determined by various factors, including individual characteristics and rewards. Individual characteristics and rewards are one of the factors that can affect employee performance so that they need to be consistently improved. The population in this study were 35 people. The sampling technique used is a saturated sample so that the entire population in this study is used as a sample of 35 respondents. Analysis of the data in this study using Multiple Linear Regression Analysis using the IBM SPSS Statistic 25 application. The results showed that individual characteristics and rewards had a positive and significant effect on employee performance at PT. Indo Raya Management System Certification in Gianyar Regency.
PENGARUH DESIGN PRODUCT, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN SKINCARE PADA KARIN BEAUTY GLAMOUR SUKAWATI Ni Kadek Tara Wahyuni; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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The purchase decision is a stage where the consumer has a choice and is ready to make a purchase orexchange between money and a promise to pay for the ownership or use of an item or service. The growth of the Indonesian economy at a macro level has had a positive impact on consumer purchasing decisions. The Covid-19 pandemic has caused many losses to many businesses, but the beauty business sector is one sector that continues to grow and is much needed by all groups, such as the skincare business, where this assessment is certainly influenced by several factors. Several factors that influence purchasing decisions are Product Design, Brand Image and Brand trust, so the authors want to examine these three variables to determine their impact on purchasing decisions. The population of this study were all customers who visited Karin Beauty Glamor Sukawati with an unknown population size. The research sample was selected using the Incidental Sampling method with the sampling technique using the Hair formula. The sample in this study was 95 respondents who had visited Karin Beauty Glamor Sukawati. The analytical tool used to test the hypothesis is multiple linear analysis but before that the researcher first used validity testing and reliability testing. The test results show that Product Design has a positive and significant effect on Skincare Purchasing Decisions at Karin Beauty Glamour Sukawati. Brand Image has a positive and significant effect on Skincare purchasing decisions at Karin Beauty Glamour Sukawati and Brand Trust has a positive and significant effect on Skincare Purchasing Decisions at Karin Beauty Glamour Sukawati.
PENGARUH E-COMMERCE, BRAND IMAGE DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT TAMU MENGINAP DI ARTOTEL SANUR BALI Ida Bagus Ardita Dwipayadnya; I Gusti Ayu Imbayani; I Made Surya Prayoga
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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This study aims to determine the role of e-commerce, brand image and online customer review both jointly and partially as well as knowing the dominant influencing variables on buying interest in consumers of Artotel Sanur Bali. The independent variables used in this study are e-commerce, brand image, online customer reviews. While the dependent variable is buying interest. The research method used in this study is a quantitative research method using a sample determined by non-probability sampling technique with the accidental sampling so that the total sample is 102 people. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that e-commerce, brand image and online customer reviews significant effect on guests' desire to stay at Artotel Sanur Bali. Future research can develop this research by using other variables that theoretically have an influence on buying interest, such as price.
Co-Authors , I Gusti NG A Gede Eka Teja Kusuma Ade Riski Anak Agung Ketut Ari Mahendra Anak Agung Putu Agung Bagus Nyoman Kusuma Putra D. G. Agung Krisna Permana Gusti Ayu Komang Tri Wahyuni I Gede Ariasa Putra I Gede Irfan Asmara Wijaya I Gede Rihayana I Gede Suparsa I Gusti Agung Ngr Gd Eka Teja Kusuma I Gusti Agung Ngurah Gede Eka Teja Kusuma I Gusti Agung Tri Purnami I Gusti Ayu Imbayani I Gusti Ngr Agung Gede Eka Teja Kusuma I Gusti Ngurah Agung Gede Eka Teja Kusuma I Kadek Andi Ria Gunawan I Ketut Adi Wiranata I Komang Ngurah Mudita I Komang Suryadnya Diputra I Made Wardana I Nyoman Andika Permana I Putu Aditya Surya Pratama I Putu Apriana Wahyu Setiawan I Putu Aris Wirananda I Putu Eka Sastrawan Dewantara I Putu Krisna I Putu Rendi Bayu Krisnawan I Putu Wahyu Dwinata I Putu Wahyu Dwinata JS I Putu Wahyu Dwinata JS I Wayan Arik Krisna I Wayan Aris Mahendra Ida Ayu Gede Bulan Julyantari Ida Bagus Agung Mahaputra Pemaron Ida Bagus Ardita Dwipayadnya Kadek Anggi Trisnayanti Komang Riska Sri Wiryani Made Agus Ari Santana Made Pradnyan Permana Usadi Made Pradnyan Permana Usadi Made Ratih Nurmalasari1 Made Santana Putra Adiyadny Made Santana Putra Adiyadnya Ni Kadek Anita Putri Ni Kadek Ita Rupianti Ni Kadek Matriani Ni Kadek Puspawati Ni Kadek Risna Dwi Kartika Ni Kadek Tara Wahyuni Ni Ketut Ledys Sri Rahayu Ni Ketut Okta Widia Astuti Ni Ketut Sri Diana Wati Ni Komang Alisa Andriani Ni Komang Juliantari Ni Luh Gede Putu Purnawati Ni Luh Putu Fitri Apsari Ni Luh Sinta Krisna Dewi Ni Luh Wintang Sumarini Ni Made Indri Septiantini Ni Made Juliantari Ni Made Mira Yurika Ni Made Monika Galung Ni Made Putri Dwita Utami Ni Made Ratih Safitri Ni Nyoman Ayu Widyawati Ni Nyoman Kerti Yasa Ni Nyoman Sri Rahayu Damayanti Ni Putu Melani Gita Sari Ni Putu Risa Ayu Ni Putu Sintya Garini Dewi Ni Putu Sita Krisna Dewi Ni Putu Yuli Sariyanti Ni Wayan Cantika Verginia Ni Wayan Ekayanti Pande Ketut Ribek Putu Afry Ardani Putu Andrian Wijaya Putu Anik Junia Artawan Putu Ari Pertiwi Sanjiwani Putu Deni Tirtajaya Putu Devita Pradnyasari Putu Galuh Inten Pratiwi Putu Novia Hapsari Ardianti Putu Vriska Andria Dewi Sapta Rini Widyawati SETIAWAN JODI, I WAYAN GEDE ANTOK Tiksnayana Vipraprastha Winnie Chika Fernanda S