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Novien Rialdy
Universitas Muhammadiyah Sumatera Utara
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Improving MSMEs Quality Towards Digitalization and Building an Innovative Community: A Case Study of Independent Community Service Program in Bhakti Karya Village, Binjai Selatan Rialdy, Novien
Jurnal Inovasi dan Pengabdian Vol. 1 No. 2 (2025): Jurnal Inovasi dan Pengabdian
Publisher : Athallah Publishing Globalndo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/bhaktika.v1i2.65

Abstract

Micro, Small, and Medium Enterprises (MSMEs) form the backbone of the national economy, including in Bhakti Karya Village, Binjai Selatan Sub-district, Binjai City. However, the majority of MSMEs in this area still operate traditionally, facing serious constraints in adopting digital technology for marketing and minimal financial literacy, especially concerning investment. This situation hinders business competitiveness and the potential for local economic growth. Community service aims primarily to initiate the transformation of local MSMEs through comprehensive assistance. The core focus is on implementing digital marketing and increasing basic investment literacy insights to encourage business sustainability and create a competitive and innovative community. This service learning research utilized a qualitative Participatory Action Research approach. Activities were conducted over 30 days at the partner location. The study objects included four specific MSMEs Bamboo Crafts, Tempeh Processing, Chicken Feet Snacks, and Sponge Cake as well as the surrounding community. The implementation method involved three stages: observation, socialization and training, and evaluation and continuous mentoring. The program implementation demonstrated significant success. 100% of the partner MSMEs were successfully integrated into digital platforms (WhatsApp Business and Instagram), accompanied by training in creating visual product content. Furthermore, the socialization of basic investment concepts (such as savings vs. gold investment) provided new insights into business capital management. Supporting activities in the form of tutoring also successfully boosted the learning spirit of children in the Bhakti Karya Village environment.
Co-Authors Afriyani, Merry Aginta, Gadis Ahmadi, Adinda Khairunisa Amanda, Adila Tri Ami Kumala Sari ARDIANSYAH ARDIANSYAH Arum, Tantri Arya Wangsa Tyrta Dedek Kurniawan Gultom Dewi Isnaini Edisah Putra Nainggolan Fadhil Musyafa Fahmi, Muhammad Fajar Pasaribu Fakhira, Dina Farzransyah, Muammar Fazri Dwi Syaputra Firman, Dody Hafizhah, Aqilah Hanifah Hanifah Hasan Pasaribu, Mhd Indah Ayu Rizky Irfan, Irfan Irma Damayanti Irwan Syari Tanjung Januri Jihan Nabilah Jufrizen Khairunnisa M. Irvan Maulana Marbun, Miftahul ‘Ilmi Marisa, Mawar Maya Sari Maya Sari Melisa, Ahdwi Tia Mhd Hasan Pasaribu Mia Audina, Mia Mirandani, Delva Nizar MUHAMMAD FAHMI Muhammad Firza Alpi, Muhammad Firza Muhammad Hafiz Muhammad Syahputra Rizki Mukmin Pohan Mutiara Annisa Nabila Nur Sabbrina Nadia Ika Purnama Nadila Syahputri Nanda Sri Dewani Nasution, Siti Zahra Amelia Putri Nayla Syahrani Kurniawan Olivia Shafitri Panjaitan, Muhammad Adriansyah Pohan, Mukmin Pratama, Nugraha Purnama, Nadia Ika Qahfi Romula Siregar Rahmat, Muhammad Rangkuti , Anggita Sari Rangkuti, Anggita Sari Rini Wardani Robiatul Adawiyah Sinambela Rury Alfika Septiara Rusdamayanti Br Panjaitan sahfira, Nabila intan Salsa Yolanda Putri Salwa Ashillah Wibowo Samos, Yudi Febrianto Saragih, Fitriani Sinaga, Risva Nanda Siti Afifah Salsabila Siti Aisyah Marpaung Siti Hawa Siti Maisyarah Siti Mujiatun Sultan Farid Fauzi Hasibuan Surya Sanjaya Syafrida Hani Tiara Putri Annisa Pohan Umilia Audina Winanda, Yola Yani Suryani Yani Suryani Yudi Febrianto Samos Yuli Andini Lubis Yulia Sari Yusnandar, Willy