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All Journal Jurnal Farmamedika (Pharmamedica Journal) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial International Journal of Science and Society (IJSOC) International Journal of Management, Economic, Business and Accounting Matemar Jurnal Ekobisman : Jurnal Ekonomi Bisnis Manajemen Krisnadwipayana International Journal of Management Studies
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Transportation

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Analisis Strategi Pemasaran Pada Aston Priority Simatupang Hotel And Conference Center Untuk Keberlangsungan Muh Zaenudin; Derriawan; Agustinus Miranda
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 9 No. 1 (2024): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/ekobisman.v9i1.7743

Abstract

Penelitian ini menganalisis strategi pemasaran yang diterapkan oleh Aston Priority Simatupang Hotel and Conference Center untuk keberlangsungan di pasar perhotelan Jakarta Selatan. Fokus penelitian ini adalah untuk mengidentifikasi kekuatan dan kelemahan internal hotel, peluang eksternal, serta tantangan yang dihadapi dalam menghadapi persaingan yang ketat. Melalui analisis TOWS dan pendekatan kuantitatif lainnya, penelitian ini menemukan bahwa Aston Priority Simatupang memiliki keunggulan kompetitif yang kuat dan berada dalam industri yang menguntungkan dengan stabilitas finasial yang baik. Namun, terdapat kebutuhan untuk mengembangkan strategi yang lebih agresif dan adaptif, termasuk diversifikasi segmen pasar dan peningkatan kampanye branding, guna mempertahankan dan memperkuat posisi hotel di pasar yang terus berkembang. Penelitian ini merekomendasikan pengembangan paket MICE (Meetings, Incentives, Conferences, Exhibitions) dan staycation sebagai strategi utama untuk keberlangsungan Aston Priority Simatupang Hotel and Conference Center. Kata Kunci: Strategi Pemasaran, keberlangsungan, Analisis TOWS, Aston Priority Simatupang, MICE, Branding, Staycation, Perhotelan.
Strategi Peningkatan Profitabilitas Berbasis Pengendalian Mutu Dengan Metode Six Sigma Rachmat irsandy; Derriawan; Mombang Sihite
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 9 No. 2 (2024): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/ekobisman.v9i2.8399

Abstract

Penelitian ini bertujuan untuk meningkatkan profitabilitas PT Kelapa Sawit XYZ melalui penerapan metode Six Sigma. Six Sigma merupakan metode yang berfokus pada peningkatan kualitas produk dan efisiensi proses produksi dengan tujuan mengurangi cacat dan variabilitas dalam produksi. Studi kasus ini mengevaluasi dampak penerapan Six Sigma pada kualitas Crude Palm Oil (CPO), biaya produksi, dan kepuasan pelanggan di PT Kelapa Sawit XYZ. Hasil penelitian menunjukkan bahwa penerapan Six Sigma berhasil menurunkan kadar Free Fatty Acid (FFA), kadar air, dan kadar kotoran dalam CPO secara signifikan selama periode 2021-2023. Penurunan ini menunjukkan peningkatan kualitas produk yang berkelanjutan. Selain itu, penerapan Six Sigma juga berhasil meningkatkan efisiensi proses produksi, yang berdampak pada pengurangan biaya produksi dan peningkatan margin keuntungan perusahaan dari 38.5% pada tahun 2021 menjadi 44% pada tahun 2023. Penelitian ini menyimpulkan bahwa penerapan Six Sigma di PT Kelapa Sawit XYZ memberikan dampak positif yang signifikan terhadap peningkatan kualitas produk, efisiensi proses produksi, dan profitabilitas perusahaan. Implikasi manajerial dari temuan ini mencakup pentingnya penerapan berkelanjutan metode Six Sigma, investasi dalam pelatihan dan pengembangan sumber daya manusia, serta penerapan sistem monitoring dan evaluasi yang ketat untuk memastikan standar kualitas yang tinggi.
Analysis of the Influence of Brand Association, Brand Image, Brand Awareness, and Brand Loyalty on Brand Equity of Telon Oil Indrayana, Rony; Faizatun; Derriawan
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1121

Abstract

This research aims to analyze the influence of brand association, brand image, brand awareness, and brand loyalty on brand equity of telon oil. This research uses a quantitative approach with the sample in the study being women or men aged 25 – 55 years and who have used My Baby telon oil. In carrying out this research, researchers used data analysis methods using the Likert scale measurement method, questionnaire data analysis using the SPSS 26 statistical program with the SEM SmartPLS method. The research results show several important findings regarding the relationship between the main variables in the context of Brand Equity. First, Brand Association (X1) significantly influences Brand Equity (Z) and Brand Loyalty (Y). Second, Brand Awareness (X2) has a significant influence on Brand Loyalty (Y), but not on Brand Equity (Z). Third, Brand Image (X3) significantly influences Brand Equity (Z), but not significantly on Brand Loyalty (Y). Apart from that, Brand Loyalty (Y) was also found to have a significant influence on Brand Equity (Z). These findings provide important insights for marketing and brand management strategies to strengthen key aspects that influence consumer perception and loyalty towards brands.
Strategi Kepuasan Pelanggan Untuk Mencapai Good Governance Pada Dinas Lingkungan Hidup dan Kebersihan Kota Depok : Customer Satisfaction Strategy to Achieve Good Governance at the Department of Environment and Cleanliness of Depok City Herlambang Widodo; Zulkifli; Derriawan; Lie Adek
Jurnal Matemar (Manajemen dan Teknologi Maritim) Vol. 2 No. 2 (2021): Matemar Desember 2021
Publisher : LPPM Akademi Maritim Nasional Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59225/xge7a877

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui Strategi Kualitas Pelayanan untuk Meningkatkan Tata Kelola yang Baik di Dinas Lingkungan Hidup dan Kebersihan Kota Depok. Penelitian ini menggunakan metode penelitian kuantitatif. Teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan analisis Structural Equation Modeling (SEM) yang diolah dengan Smart PLS 3.0. Hasil penelusuran kuantitatif membuktikan bahwa kualitas pelayanan, kinerja petugas pelayanan, dan Manajemen Sistem Informasi masing-masing berpengaruh terhadap kepuasan pelanggan kecuali Manajemen Sistem Informasi dan tata kelola yang baik. Sedangkan kepuasan pelanggan berpengaruh besar terhadap good governance.
The Effect of Brand Strategy and Pricing in Increasing Customer Loyalty of Electric Cigarette cita, mutia; Derriawan; Sari, Lola Fitria
Krisnadwipayana International Journal of Management Studies Vol 5 No 2 (2025): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/kijms.v5i2.972

Abstract

This study aims to explore the influence of Product Quality, Brand Image and Price on Customer Satisfaction and Customer Loyalty in e-cigarette products. This study identified that the largest number of e-cigarette users are in the age range of 21-30 years (Generation Z). The main factors that influence customer satisfaction and loyalty among this generation include product quality, brand image, and price. This is due to the tendency of Generation Z to be very sensitive to product quality, brand trust, and price considerations in making purchasing decisions. This study uses a qualitative approach by conducting in-depth interviews with regular e-cigarette consumers and analyzing customer satisfaction and loyalty towards e-cigarette products. The findings show that quality products affect customer satisfaction and loyalty, in addition, a positive brand image, supported by a good product image and user image will form strong brand values, quality products with a strong brand image will affect customer satisfaction and loyalty if the product has a competitive price, contributing significantly to customer satisfaction and loyalty. The practical implications of this study are the importance of product quality, brand image and price as a strategy to increase long-term customer satisfaction and loyalty in e cigarette products in the Indonesian cigarette industry. This study also needs to know that there needs to be quality control of a product and maintaining a positive image of a product by setting competitive prices on e-cigarettes is very helpful in increasing the satisfaction and loyalty of e-cigarette customers. Customer satisfaction and loyalty are investments from an industry to expand the target market of a product.
Diamond Head Drill Communication, Easier Leadership, and Incentives as Drivers of Hospital Competitiveness: The Mediating Role of Performance in West Java Public Hospitals Bambang Sumardi; Sri Widiyastuti; Derriawan
International Journal of Management, Economic, Business and Accounting Vol. 5 No. 1 (2026): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v5i1.225

Abstract

Purpose — This study examines how Diamond Head Drill (DHD) communication, EASIER leadership, and incentives influence hospital performance and, in turn, how performance affects the competitiveness of public regional general hospitals (RSUD) in West Java, with performance tested as a mediating mechanism. Research method— A quantitative, cross-sectional survey design was applied and analyzed using AMOS-based Structural Equation Modeling (SEM). Data were collected from 397 medical, non-medical, and managerial staff across ten RSUD in West Java Province. Result— DHD communication, EASIER leadership, and incentives each showed positive and significant effects on hospital performance (β = 0.516; 0.273; 0.494; p < 0.05). Performance had a strong and significant effect on competitiveness (β = 0.436; p < 0.001). DHD communication also had a significant direct effect on competitiveness (β = 0.546; p < 0.001), whereas the direct effects of EASIER leadership and incentives on competitiveness were positive but not significant (β = 0.095; 0.119; p > 0.05). Mediation testing indicates performance functions as a key mediator, particularly for incentives (indirect effect = 0.215; p < 0.05). Conclusion— Competitiveness improvements in West Java RSUD are primarily achieved through strengthening internal performance. DHD communication contributes both directly to competitiveness and indirectly via performance, while EASIER leadership and incentives enhance competitiveness mainly when they first improve performance outcomes. Practically, RSUD management and local governments should (i) institutionalize DHD communication into clinical and cross-unit SOPs, (ii) invest in adaptive/participative leadership development, and (iii) redesign incentive systems to be transparent and explicitly performance-linked to accelerate service quality, efficiency, and public trust as broader social benefits.
Co-Authors Agustinus Agustinus Miranda Amrius Aulia, Anindya Avianto, Bambang Aviva, Munti Bambang Sumardi Bonifacio, Andres Chatarina Umbul Wahyuni cita, mutia Desi Eka Tama Edy Supriyadi Edy Supriyadi, Edy Fahruddin Salim Faizatun Gabby Pinaria, Astried Gita Ratih Prima Santi Habibi Karim, Awaludin Hanantasena, Arya Hari Adji, Roekma Herlambang Widodo Herlina A.N Nasution Indrayana, Rony Inge Oktaviani, Yosephine Lie Adek Linda Sitanggang , Maura M. Ardiansyah Syam Maksum, Choirul Miranda, Agustinus Mombang Sihite Mugiyatna Muh Zaenudin Mujiatin, Yeni Nuzulia, Farida Pius Nailiu Pratiwi, Nurhayati Purwonugroho Putro, Albertus Putri, Karina Rachmat irsandy ranita Renaldi Wahyudin, Yusri Salim, Fahruddin Sari, Lola Fitria Seta A. Wicaksana Sihite, Mombang Simon Seprianus Zai Sri Widiyastuti Sri Widyastuti Sri Widyastuti Stephanie Sulastra, Corry Suprianto, Edy Suprianto Tabroni Wandi Yulius Widyaningrum, Shafiena Yudhi Yusti Maya Zikri, Muhaimin Zulkifli