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Journal : Media Ekonomi

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PREFERENSI DAN FAKTOR PENENTU DALAM PEMILIHAN KERETA CEPAT “WHOOSH” VS TRANSPORTASI JALAN RAYA Pramesti, Maharani; Budiono; Amelia Hayati
Media Ekonomi Vol. 34 No. 1 (2026): April
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v34i1.26435

Abstract

The Jakarta–Bandung corridor represents a strategic intercity route with high mobility demand and diverse transport alternatives. The introduction of KCIC Whoosh offers significantly shorter travel time compared to road-based modes; however, it has not automatically shifted user preferences away from shuttle/travel services, intercity buses, and private cars. This indicates that mode choice decisions are influenced not only by travel time, but also by trade-offs involving cost, accessibility, flexibility, and user characteristics. Therefore, this study aims to analyze consumer preferences and identify the key determinants of mode choice between KCIC Whoosh and road transport modes. This study adopts the Discrete Choice Model framework based on the Random Utility Model using a stated preference approach. Data were collected through an online survey targeting respondents with prior travel experience on the Jakarta–Bandung corridor. The analysis applies binary logistic regression under pairwise comparisons between KCIC Whoosh and major road transport modes. The results indicate that KCIC Whoosh is generally preferred by respondents. Speed and safety consistently emerge as the most influential factors in shaping mode choice. However, other attributes remain important depending on the competing mode. Affordability becomes a key barrier in comparison with shuttle/travel services, while accessibility, frequency, comfort, and punctuality significantly influence decisions in comparison with intercity buses. In contrast, income shows a positive association with the choice of Whoosh relative to private cars, whereas accessibility and flexibility remain constraints. Based on survey data collected from 180 respondents using a stated preference approach, these findings highlight that improving the competitiveness of KCIC Whoosh requires not only maintaining its advantages in speed and safety, but also enhancing affordability, strengthening accessibility, and improving service integration to better meet user needs.
Co-Authors Aditya, Rhera Agustinus Aleks Effendi Amelia Hayati Angga, Moch. Nur Anggi Pratiwi Sitorus Arif Mudianto Arif Prasetyo Wibowo Asih, Ria Arista Bello, Umar Chrisnaji Banindra Yudha Christian Eka Widiawati Dedi Junaedi Deny M. Ramdhany Dwiprabowo, Risky Edy Santoso Eklianti Evi , Evi Evika, Wafiq Annisa Gautam Kumar Jha Hayaswari, Dinda Brilianti Eghi Herawati, Tutik Hidayah, Aaliyah Nurul Husamah Husamah Ismail, Alice Sabrina Jeny Mellysa Ariyanti Jimmy Rungkat Julia Surya Khaerus Syahidi Khamalt, Nursalsabila Khikmah Lailatul Fitri Rahmawati Leon Gilberto Medellin Lopez Lesmana, Muhammad Arfan Lilik Kurniasih Lonameo, Bonick Kartini Lucia Retnowati Lurru Erawanjie, Adelia Marhamah, Siti Hana Bahrul Maria Ulfa Marsaid marsaid Mifdal Zusron Alfaqi Muslikah, Amirul Nabila, Diah Nafa Rani Nabila, Vera Nadila Puteri Ayuningtyas Narwadan, Blasius Nely Salu Padang Nikmah, Dina Ulfatun Nurbani Yusuf Nurul Hidayah Nurul Pujiastuti Nurul Zuriah Pety Narulita Prahesty Yuliawardani Pramesti, Maharani Pranadita, Nugraha Prasetya , Ahmad Alfajri Purba, Rolita Cristina Purwati Residiwati, Gretania Rizaldi, Fikri Rohmana, Rian Cahya Rose Fitria Lutfiana Safitri , Fita SITI FATIMAH Subaita Sunaryo Hardjowijoto Supardi Supatmi Supono Susena, Edy Theresia Yunie Puspita Trisakti Handayani Tuska, Habib Syaiful Arif Umi Mahmudah Viski Fitri Hendrawan Wakum, Grace Olivia Wati, Dita Ayu Indra Willy Sandhika Wizarotul Maliyah, Arrum Yaka Paweja Yesica, Reza Yulinar Maghfirah Yurniwati Yurniwati Zafirah, Ainun Is Yuni Zerlina, Aneilah Vivian