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All Journal Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Anterior Jurnal International Journal of Social Science and Business Neraca: Jurnal Pendidikan Ekonomi Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Jurnal Ilmiah Kanderang Tingang BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Edunomics Journal Pengabdian Kampus: Jurnal Informasi Kegiatan Pengabdian Pada Masyarakat Jurnal Kaharati Ekuitas Jurnal Pnedidikan Ekonomi Kahayan : Jurnal Pengabdian Kepada Masyarakat
Fendy Hariatama
Pendidikan Ekonomi, FKIP Universitas Palangka Raya
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Strategi Pengembangan Produk Dalam Peningkatan Penjualan Rumah Makan Sudi Mampir Palangka Raya Alexandro, Rinto; Hariatama , Fendy; Lenlioni, Liling
Journal Pendidikan Ilmu Pengetahuan Sosial Vol. 15 No. 2 (2023): Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Vol 15 Nomor 2 Desember 2023
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jpips.v15i2.12190

Abstract

This article discusses the importance of economic growth in improving people's welfare, with a focus on the culinary business sector in Indonesia. In this context, the Sudi Mampir restaurant in Palangka Raya is the object of research to examine product development strategies that contribute to increased sales. The purpose of this study is to obtain data on product development strategies in increasing sales at the Sudi Mampir restaurant in Palangka Raya. This article summarizes the essence of qualitative research methods that involve collecting and analyzing data in the form of text, images, or sounds. This method emphasizes interpretation, theory development, and understanding of social context. The overall analysis shows that product development carried out effectively by Rumah Makan Sudi Mampir Palangka Raya has a positive impact on increasing sales. The results of this study provide deep insight into the importance of understanding customer preferences, price adjustments, and innovation in menu variations to increase competitiveness in the culinary industry
Strategi Pemasaran Pasca Pandemi Pada Lembaga Pendidikan Prima Mandiri Utama Fendy Hariatama; Alexandro, Rinto; Liling Lenlioni; Jesika Widiasari Sitepu; Josepin Agustina Siahaan
Journal Pendidikan Ilmu Pengetahuan Sosial Vol. 15 No. No Special - 1 (2023): Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Vol 15 Nomor Sp
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jpips.v15iNo Special - 1.12258

Abstract

This article discusses post-pandemic marketing strategies that can be implemented by the Prima Mandiri Utama Education Institute to face new challenges and opportunities in the world of education. Taking into account changes in consumer behavior patterns and post-pandemic market dynamics, this research explores various innovative approaches in education marketing with the aim of obtaining data on the marketing strategies of the main prima mandiri educational institutions post-pandemic. The method used is a qualitative research method that involves collecting and analyzing data in the form of text, images, or sounds. This method emphasizes interpretation, theory development, and understanding of the context in which the marketing strategy is carried out. The overall analysis shows that Prima Mandiri Utama Educational Institution has a main focus on improving the quality of teaching and services as an effort to form quality human resources (HR), with students as the main customers. Post-pandemic, the institution's marketing strategy has undergone significant changes, promoting through competitions, socialization, and social media, especially Instagram. post-pandemic marketing strategy focuses more on utilizing digital marketing, while still conducting direct marketing through competitions and educational-themed seminars.
Sistem Rekrutmen dan Penempatan Karyawan PT. Bank Rakyat Indonesia (Persero) Tbk. Kota Palangka Raya H, Fendy Hariatama; Sri Rohaetin; Alexandro, Rinto; Grace Evelina Buji; Rahman, Rahman
Journal Pendidikan Ilmu Pengetahuan Sosial Vol. 16 No. 1 (2024): Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Vol 16 Nomor 1 Juni 2024
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this study researchers used qualitative research, where qualitative research is a research method used to research on natural object conditions, where the researcher is the key instrument, data collection techniques are triangulated (combined), data analysis is inductive, and qualitative research results emphasize meaning rather than generalization. By using this qualitative method, researchers will make observations, in the form of interviews and review documents to provide a direct description of the nature of the respondent, namely the Analysis of the Recruitment System and Placement of Employees in Working at BRI BANK Jalan Imam Bonjol Kota Palangka Raya. Recruitment itself is a process of attracting, holding, and searching and finding a group of candidates who submit applications which can later fill vacant positions in an organization or company. The purpose of the recruitment system itself is to meet the needs of a company or organization regarding the human resources contained in the company so that later get human resources that are truly qualified. Analysis of the recruitment and placement system of employees in the context of Bank BRI (PT Bank Rakyat Indonesia Tbk) is an important process to improve efficiency and effectiveness in the process of developing human resources. The results show that the recruitment process that is carried out by the company is not a
Pengaruh Segmentasi Targeting dan Positioning Terhadap Keputusan Pembelian Pelanggan: Studi Kasus di Toko Benang Bintik Lestari Indah Kota Palangka Raya Grace Evelina Buji; Alexandro, Rinto; Eriawaty, Eriawaty; H, Fendy Hariatama
Journal Pendidikan Ilmu Pengetahuan Sosial Vol. 16 No. 1 (2024): Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Vol 16 Nomor 1 Juni 2024
Publisher : FKIP, Universitas Palangka Raya

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Abstract

Dalam lingkungan bisnis yang semakin kompetitif, strategi pemasaran yang efektif memainkan peran kunci dalam menarik dan mempertahankan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh strategi segmentasi, targeting, dan positioning terhadap keputusan pembelian pelanggan di Toko Benang Bintik Lestari Indah, sebuah UMKM yang bergerak di bidang industri batik di Kota Palangka Raya, Kalimantan Tengah. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi langsung, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa Toko Benang Bintik Lestari Indah telah menerapkan strategi segmentasi pasar yang komprehensif, meliputi segmentasi demografis, geografis, psikografis, dan perilaku. Perusahaan menargetkan pekerja kantoran dan masyarakat di sekitar Palangka Raya sebagai target pasar utama. Dari segi positioning, Toko Benang Bintik Lestari Indah memposisikan diri sebagai produsen kain batik dengan motif benang bintik khas Kalimantan Tengah, menawarkan produk yang berkualitas dengan kisaran harga yang variatif, dan menciptakan suasana toko yang nyaman. Strategi segmentasi, targeting, dan positioning yang diterapkan oleh Toko Benang Bintik Lestari Indah sejalan dengan teori pemasaran dan hasil penelitian terdahulu, serta berkontribusi dalam meningkatkan efektivitas strategi pemasaran dan memaksimalkan potensi penjualan perusahaan. Penelitian ini memberikan wawasan yang berharga bagi bisnis dalam mengembangkan strategi pemasaran yang tepat sasaran dan efektif untuk meningkatkan keputusan pembelian pelanggan dan keunggulan kompetitif
Membangun Jiwa Entrepreneur Pada Generasi - Z Di SMK Negeri 4 Palangka Raya rahman, rahman_rahman; Fendy Hariatama; Hidayati; Sundari
Jurnal Pengabdian Kampus Vol 11 No 1 (2024): Jurnal Pengabdian Kampus
Publisher : LPPM Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52850/jpmupr.v11i1.12192

Abstract

Community Service activities were carried out on Wednesday, November 08, 2023 in the XI DKV 1 classroom of SMKN 4 Palangka Raya. Participants who participated in this activity were 25 students of class XI SMKN 4 Palangka Raya, The community service activities carried out aim to build an entrepreneurial spirit in generation Z, namely class XI students of SMKN 4 Palangka Raya. This community service activity was carried out in the school environment of SMKN 4 Palangka Raya. The results of this community service activity show that the students of class XI DKV 1 who participated in this socialization activity were very enthusiastic. This is reflected in the participation of students in activities from the beginning of implementation to the end of implementation, so active in discussion sessions during the activity, seen from the many training participants who asked questions related to becoming an entrepreneur.
Peran Pokdarwis Nyaru Menteng Dalam Meningkatkan Kesejahteraan Masyarakat Tumbang Tahai Sri Rohaetin; Fendy Hariatama; Grace Evelina Buji; Dewi Rakhmawati; Liling Lenlioni
Journal Pendidikan Ilmu Pengetahuan Sosial Vol. 16 No. 2 (2024): Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Vol 16 Nomor 2 Desember 2024
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jpips.v16i2.17953

Abstract

This research examines the important role of Pokdarwis Nyaru Menteng in improving community welfare in Tumbang Tahai sub-district of Palangka Raya city, focusing on ecotourism and its impact on community empowerment, environmental management, and local economic growth. Using a qualitative approach, the research involved direct observation and in-depth interviews with key stakeholders, including local residents, Pokdarwis leaders and administrators, and government agencies such as the forestry and tourism offices of central Kalimantan province and Palangka Raya city. The findings of this study highlight that Pokdarwis have successfully engaged local communities in tourism activities, leading to improved social and economic welfare. However, challenges related to managerial capacity and economic sustainability remain, particularly in relation to fluctuating visitor numbers. This research underscores the need for continued government support, enhanced managerial training and diversification strategies to ensure long-term economic stability. In addition, better environmental management practices are needed to preserve local biodiversity. This research contributes to a broader understanding of community-based tourism by emphasizing the importance of local participation and sustainable practices in tourism management to achieve improved welfare for the community
Peran UMKM Industri Kerajinan dalam Mendorong Pembangunan Ekonomi Berkelanjutan di Kota Palangka Raya : Studi Kasus Industri Aksesoris Khas Dayak Grace Evelina Buji; Alexandro, Rinto; Fendy Hariatama; Uda, Tonich
Edunomics Journal Vol. 6 No. 1 (2025): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v6i1.18854

Abstract

UMKM berperan vital dalam perekonomian Indonesia, termasuk di Kota Palangka Raya, Kalimantan Tengah, melalui sektor industri kerajinan, khususnya aksesoris khas Dayak. Artikel ini menganalisis kontribusi UMKM kerajinan dalam mendorong pembangunan ekonomi berkelanjutan, dengan menggunakan studi kasus pada Toko Souvenir Fauzi yang menjual produk kerajinan tradisional seperti tas rotan, gelang batu, miniatur getah nyatu, manik-manik, dan aksesoris lainnya. Penelitian ini bertujuan untuk mengeksplorasi peran UMKM dalam menciptakan model bisnis yang ramah lingkungan dan sosial, sesuai dengan teori triple bottom line yang mengintegrasikan aspek ekonomi, lingkungan, dan sosial dalam pembangunan berkelanjutan. Hasil penelitian menunjukkan bahwa UMKM ini memberikan kontribusi signifikan terhadap perekonomian lokal, mempromosikan pelestarian budaya, dan mendukung keberlanjutan sumber daya alam melalui pemanfaatan bahan baku alami. Namun, tantangan seperti keterbatasan akses pasar, teknologi, dan pengelolaan sumber daya alam yang berkelanjutan masih dihadapi. Oleh karena itu, penelitian ini merekomendasikan peningkatan kapasitas teknologi dan pengelolaan sumber daya alam untuk memastikan keberlanjutan jangka panjang UMKM kerajinan ini. Dengan demikian, UMKM kerajinan aksesoris khas Dayak berpotensi sebagai agen perubahan yang mendorong pembangunan ekonomi yang inklusif dan berkelanjutan di Palangka Raya
Analisis Strategi Pengembangan Usaha Dengan Penggunaan QRIS Sebagai Metode Pembayaran Pada Rumah Makan Joglo Lumintu H, Fendy Hariatama; Alexandro, Rinto; Rahman, Rahman; Kharisma Nugraha Putra; Mega Agustini; Alia Friskila
Edunomics Journal Vol. 6 No. 1 (2025): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v6i1.18856

Abstract

This study aims to analyze the implementation of QRIS (Quick Response Code Indonesian Standard) as a digital payment method at Joglo Lumintu Restaurant, Palangka Raya City, and examine its impact on business development strategies and operational efficiency. This research uses a descriptive qualitative approach, with data collection techniques through in-depth interviews, participatory observation, and questionnaires to the owner, employees, and customers of the restaurant. The results showed that the use of QRIS has provided convenience and security in the transaction process, increased operational efficiency through reduced transaction time, and facilitated more transparent financial records. However, the implementation of QRIS is still hampered by the preference for cash payments among older customers, who are less familiar with digital technology. In addition, QRIS transaction recording is still done manually, indicating the need for a more comprehensive digital management system integration. QRIS implementation is proven to increase customer satisfaction, especially among the younger generation, and has the potential to support business competitiveness. This research highlights the importance of digital education to customers and improving restaurant operations as strategies for developing a more efficient and modern culinary business.
Peran Ekonomi Publik dalam Peningkatan Kesejahteraan Sosial Masyarakat Lingkungan Ekowisata Nyaru Menteng Hariatama, Fendy; Alexandro, Rinto; Buji, Grace Evelina; Rohaetin, Sri; Eriawaty
Jurnal Penelitian UPR Vol. 4 No. 2 (2024): Jurnal Penelitian UPR: Kaharati
Publisher : LPPM Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52850/jptupr.v4i2.15756

Abstract

Penelitian ini bertujuan untuk menganalisis peran ekonomi publik dalam peningkatan kesejahteraan sosial masyarakat di lingkungan ekowisata Nyaru Menteng melalui pendekatan SWOT (Strengths, Weaknesses, Opportunities, Threats). Ekowisata Nyaru Menteng memiliki potensi besar sebagai destinasi wisata alam yang dikelola oleh masyarakat lokal melalui kelompok sadar wisata (Pokdarwis). Namun pengembangan ekowisata ini masih menghadapi berbagai tantangan, seperti kurangnya infrastruktur dan terbatasnya akses informasi. Penelitian ini menggunakan metode kualitatif dengan pengumpulan data melalui observasi lapangan, wawancara, dan studi dokumen dari pemangku kepentingan, termasuk Dinas Kehutanan dan Dinas Pariwisata Provinsi Kalimantan Tengah. Hasil analisis menunjukkan bahwa kekuatan utama dari pengelolaan ekowisata ini adalah keberadaan sumber daya alam yang melimpah serta dukungan dari masyarakat lokal yang aktif terlibat dalam pengelolaan wisata. Namun, kelemahan utama yang dihadapi adalah kurangnya infrastruktur pendukung serta akses informasi yang masih terbatas. Di sisi lain, terdapat peluang yang signifikan, termasuk meningkatnya minat wisatawan terhadap destinasi ekowisata dan kebijakan pemerintah yang mendukung pengembangan pariwisata lokal. Namun, ancaman berupa persaingan dengan destinasi wisata lain dan dampak perubahan iklim tetap menjadi tantangan yang harus dihadapi. Penelitian ini menyarankan beberapa rekomendasi kebijakan, seperti peningkatan infrastruktur, akses informasi, dan pemberdayaan masyarakat lokal. Kesimpulannya, peran ekonomi publik melalui pengelolaan ekowisata Nyaru Menteng memiliki potensi besar untuk meningkatkan kesejahteraan masyarakat setempat jika didukung oleh kebijakan yang tepat dan strategi pengelolaan yang berkelanjutan.
Kajian Ekonomi Publik Terhadap Pengelolaan Rotan oleh KUPS Desa Gohong Sebagai Upaya Pemberdayaan Masyarakat Fendy Hariatama; Sri Rohaetin; Rahman, Rahman; Alexandro, Rinto; Grace Evelina Buji
Edunomics Journal Vol. 6 No. 2 (2025): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v6i2.22619

Abstract

Sustainable natural resource management is an important part of community economic development, especially in areas that depend on forest products. This study examines the public economic aspects of rattan management by the Social Forestry Business Group (KUPS) in Gohong Village, Central Kalimantan, as a community empowerment effort. The purpose of this study is to understand how the rattan management model implemented is able to improve community welfare while maintaining environmental sustainability through policies taken as one of the indicators of public economy. This research uses a qualitative approach with a case study method. Data was obtained through interviews with KUPS members and the Village Forest Management Agency (LPHD), direct observation of the rattan handicraft production process, and analysis of relevant policy documents. The results of the study show that rattan management by KUPS has had a very good impact on the local economy by creating business opportunities for the community, especially for women involved in the rattan handicraft industry. The shift in livelihoods from farming to rattan craftsmanship occurred as a result of the government's ban on forest burning. The rattan products produced are not only marketed at the local level but also penetrate the national market. In addition, the sustainability of this business is strengthened by the support of international grants and forest management policies that prevent over-exploitation. This study confirms that a community-based resource management model can be an effective strategy in community economic empowerment while maintaining ecological balance
Co-Authors Alia Friskila Amita Sari Anyualatha Haridison Baboe, Kuwing Brostin Debora Sinaga Buji, Grace Evelina Dea Natalia Banjarnahor Dedy Dwi Ervansyah Dehen Erang Dewi Rakhmawati Eko Riadi Ela Norliana Eriawaty Eriawaty, Eriawaty Grace Evelina Buji Hendrowanto Nibel Hidayati I Kadek Mai Ariana Jefri Lianto Jesika Widiasari Sitepu Josepin Agustina Siahaan Junita Romasta Sormin Kharisma Nugraha Putra Lenlioni, Liling Liling Lenlioni Liling Lenlioni Maria Haryulin Astuti Mega Agustini Mega Agustini Melda Butar-Butar Merisa Oktaria Merisa Oktaria Merisa Oktaria Nonsihai Nonsihai Oktaria, Merisa Orbit Thomas Putra, Kharisma Nugraha Putri, Windy Utami Rahman Rahman rahman, rahman_rahman Rendy Prayogo Riadi, Eko Rinto Alexandro Rofika Sri Wulandari Rohaetin, Sri Seno Saputra Simpun Simpun Sri Rohaetin Sri Rohaetin Sri Rohaetin Sundari Sundari Sundari Sundari Sundari Suryani, Yunyanti Susi Sukarningsi Tonich Uda Tonich Uda Tonich Uda Tonich, Tonich Uci Lestari Uda, Tonich Windy Utami Putri Windy Utami Putri Yeriana Yeriana Yunyanti Suryani