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All Journal Media Kesehatan Masyarakat Indonesia Jurnal EMT KITA Jurnal Pengabdian Magister Pendidikan IPA Akurasi : Jurnal Studi Akuntansi dan Keuangan Islamika : Jurnal Agama, Pendidikan dan Sosial Budaya Jurnal Biogenerasi Journal of Scientech Research and Development Research Review: Jurnal Ilmiah Multidisiplin JURNAL ILMIAH GEMA PERENCANA Journal of International Multidisciplinary Research Policy Brief Pertanian, Kelautan, dan Biosains Tropika KOMUNIKA BANGSA, JURNAL ILMU KOMUNIKASI Journal Of Fisheries Agribusiness
Hasim
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Physics Public Health Social Sciences Other

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Journal : KOMUNIKA BANGSA, JURNAL ILMU KOMUNIKASI

 1 
KEMAMPUAN MEMAKNAI SIMBOL UNTUK MENINGKATKAN KETERAMPILAN KOMUNIKASI Sila, Gita Eka; hasim; Sabarudin, Didin
KOMUNIKA BANGSA Vol 2 No 2 (2025): EDISI 4
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v2i2.4004

Abstract

Communication reaches the broadest aspect of meaning. Its depth can reveal hidden and unexplained meanings. A complete understanding of symbols can explain something. The understanding obtained can point to objects or similar concepts that are easy to refer to. Communication obstacles occur when the concept referred to is given the wrong meaning. So that it becomes an obstacle in improving communication skills. Skills that are very much needed to help improve the capacity of each person. In this regard, this study aims to determine the ability to interpret symbols scattered in the social environment to improve communication skills. The method used is qualitative with a descriptive research type. The results of the study indicate that emotional intelligence is the main prerequisite in improving the ability to interpret symbols that are related to improving communication skills.
KONTEN VISUAL INSTAGRAM SEBAGAI MEDIA PROMOSI PADA KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND IMAGE KAMALEENS Rahayu Yulianti; Hasim
KOMUNIKA BANGSA Vol 3 No 1 (2025): Edisi 5
Publisher : UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/kosa.v3i1.4301

Abstract

This research is motivated by the growing use of social media as a promotional tool in marketing communication, particularly through Instagram. Kamaleens, as a local fashion brand, utilizes visual content on Instagram to build a strong brand image in the minds of consumers. The purpose of this study is to identify and explain the role of visual content on Instagram @kamaleens in marketing communication to shape its brand image through three aspects of the hierarchy of effects theory: cognitive, affective, and conative. This research applies a qualitative method with a descriptive approach, while data collection techniques include in-depth interviews, observation of Instagram @kamaleens content, digital documentation, and literature study. The findings reveal that in the cognitive aspect, Kamaleens successfully builds audience awareness and knowledge of the brand through aesthetic, informative, and consistent visual design. In the affective aspect, visual content generates positive emotions through comfortable displays, relevant lifestyles, and collaborations with influencers who represent the values of the audience, thus fostering liking and preference. In the conative aspect, visual content encourages confidence and purchasing actions through persuasive messages, testimonials as social proof, and loyalty programs such as discounts and membership. Overall, the visual content strategy of Instagram @kamaleens is effective in shaping its brand image through the stages of marketing communication explained in the hierarchy of effects theory.
Co-Authors -, Ahmad Faqih Agus Setiyono Agus Soroso Ahmad Multazam, Ahmad Ahmad Sulaeman Andi Sofyan Hasdam Anid Supriyadi Ariesta Setyawati Ario Damar Awalia, Nur Bagu, Fery Rahmat A. Baruadi, Mahludin H. Desi Widiyanti Dewi Wahyuni K. Baderan Eko Pradjoko Ery Setiawan Evy Damayanthi Farid SM, Farid Fera Fitri Salsabila Fitryane Lihawa Humairoh Saidah I Dewa Gede Jaya Negara I Wayan Yasa Idqan Fahmi Insih Mohune IPB, DGB Irawan, Mohammad Bayu Iswan Dunggio Jahja, Sukma Dewanty Karyawan, I Dewa Made Alit Katili, Ardiyansyah S. Kurniawati, Estetika Mutiaranisa Lala M Kolopaking M Agus Setiadi Ma'mun Sarma Mahludin H. Baruadi Marike Mahmud Moh. Hasan Machfoed Musafir Nahrowi Nufalia Hidayati Oktariza, Wawan Pakaya, Parid Prasetyo, Mawardi Heru Pujiati Purwiyatno Hariyadi Rachmiani Rahayu Yulianti Rahmawati Damiti Rohani Rosbandi Rubai, Ramlah Sabarudin, Didin Salamatun Asakdiyah, Salamatun Salehudin Sila, Gita Eka Siti Nurislamiah Sri Purwaningsih, Sri Sudradjat Suherman, Sutianto Pratama Sukirman Rahim Sumiati Suria Darma Tarigan Sutianto Syamsudin, Suryadi Ulfah Juniarti Siregar Waode, Faridawaty