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Anwari Masatip
Politeknik Pariwisata NHI Bandung
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Adaptation and collaboration of local community in super priority destination tourism program in Labuan Bajo Islahuddin, Islahuddin; Eppang, Buntu Marannu; Som, Ahmad Puad Mat; Masatip, Anwari; Salim, Muhammad Arfin Muhammad
ETNOSIA : Jurnal Etnografi Indonesia Vol. 7 No. 1 (2022)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v7i1.19708

Abstract

This article is an elaborative description of the adaptive and collaborative forms of local communities in the context of tourism development. The people of Labuan Bajo realize that the environment in which they live for generations has now become the target of the Super Priority Destinations (SPD) program. The research method used is descriptive qualitative research. Data was collected by using in-depth interviews, observations, focus group discussions (FGD) and documentation studies. In Labuan Bajo, the role of the local community is shown through their transformation from a community with the characteristics of fishermen to the tourism industry on a micro basis. The role of local communities must be increased so that they do not only enjoy the crumbs of the big program of Super Priority Destinations (SPD). They are facing a change in economic orientation, where the tourism sector provides new opportunities to improve their welfare. This article strengthens the argument for the importance of collaborating with stakeholders, namely local communities, government, tourism actors (businesses), and academics. The importance of strengthening awareness and more comprehensive local community tourism education can be achieved by encouraging the role of universities. There are at least three stages of strategy that emerged from the results: identification of collaborating stakeholders as a precondition for making commitments, between government, private sector, community, and academia; unit process as a space to determine the right strategy; and unit of results as the alignment of program implementation, consistency of commitment, and the formation of norms in. In this context, universities have a role in producing human resources and conducting research to answer the needs of the tourism industry.
Shaping Entrepreneurial Futures: Educational and Contextual Predictors among Vocational Tourism Students Sutono, Anang; Masatip, Anwari; Sugiama, Aceng Gima; Sudono, Agus
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.314

Abstract

Entrepreneurial intention among vocational tourism students has emerged as a critical focus in promoting job creation and self-employment in the creative economy sector. This study aims to examine the direct effects of entrepreneurial education, learning experience, industry openness, and digital efficacy on students' entrepreneurial intention while also evaluating the psychological roles of self-efficacy and attitude toward entrepreneurship. Employing a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS), data were collected from 278 vocational tourism students in Indonesia through an online survey. The results indicate that entrepreneurial education significantly influences both self-efficacy and entrepreneurial attitude. Learning experience positively impacts self-efficacy, while industry openness demonstrates a strong direct effect on entrepreneurial intention. Digital efficacy does not directly affect self-efficacy or intention but contributes positively to entrepreneurial attitude. Conversely, self-efficacy does not have a significant direct effect on intention, whereas attitude toward entrepreneurship does. These findings extend the application of the Theory of Planned Behavior (TPB) by integrating contextual factors related to vocational education and provide strategic insights for curriculum designers and policymakers aiming to enhance the entrepreneurial capacity of vocational tourism institutions.
STRATEGI BRANDING DESTINASI WISATA KAMPUNG ADAT CIREUNDEU UNTUK MENINGKATKAN DAYA TARIK WISATAWAN Wisnu Bawa Tarunajaya; Sukmadi; Haryadi Darmawan; Anwari Masatip
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

Penelitian ini bertujuan untuk menganalisis kondisi branding destinasi wisata Kampung Adat Cireundeu, mengidentifikasi faktor-faktor yang memengaruhi efektivitas strategi branding, serta merumuskan strategi branding yang tepat untuk meningkatkan daya tarik wisatawan. Kampung Adat Cireundeu di Kota Cimahi merupakan komunitas adat yang unik dengan kekuatan budaya lokal seperti tradisi makan singkong sebagai simbol ketahanan pangan, spiritualitas Sunda Wiwitan, rumah adat, serta filosofi hidup harmonis dengan alam. Namun, hingga kini, desa ini belum memiliki branding resmi yang terstruktur sebagai destinasi wisata budaya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi. Analisis dilakukan menggunakan pendekatan tematik dan SWOT (Strengths, Weaknesses, Opportunities, Threats) untuk mengevaluasi potensi dan tantangan dalam membangun branding. Hasil penelitian menunjukkan bahwa kekuatan budaya dan nilai-nilai lokal Kampung Cireundeu memiliki daya tarik tinggi untuk dikembangkan menjadi identitas destinasi wisata yang autentik. Tantangan utamanya adalah rendahnya kapasitas promosi digital, belum adanya visual branding yang jelas, serta keterbatasan infrastruktur pendukung pariwisata. Strategi branding yang diusulkan adalah dengan mengangkat filosofi lokal "Julang Ngapak", yang mencerminkan kehati-hatian dalam modernisasi sambil tetap berpijak pada nilai adat dan alam. Branding ini diharapkan menjadi dasar narasi destinasi dan identitas visual, sekaligus alat edukasi dan promosi yang dapat meningkatkan keterlibatan wisatawan dan memperkuat posisi Kampung Adat Cireundeu sebagai destinasi budaya yang berkelanjutan.
Strategic management insights from a SWOT perspective: developing tourism villages in Subang District, West Java, Indonesia Indra, Dasril; Sinaga, Endang; Chakour, Samad; Masatip, Anwari
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 2 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i2.149-164

Abstract

The research provides strategic management insights by applying a SWOT analysis framework to develop Subang District, West Java, Indonesia tourism villages. It focuses on formulating an effective management and development strategy for Sari Bunihayu Tourism Village, one of the region’s earliest tourism sites. Developing tourism villages in Indonesia is a strategic effort to strengthen rural economies, preserve cultural identity, and promote sustainable tourism. Despite its strong tourism potential, Sari Bunihayu faces key challenges, including weak institutional governance, underdeveloped infrastructure, limited digital promotion, and fragmented stakeholder coordination. Using a mixed-method research design, the research integrates qualitative approaches, field observations, document analysis, and stakeholder interviews, with quantitative techniques involving weighted SWOT matrices validated by expert input. Findings show that Sari Bunihayu falls within Quadrant II of the SWOT matrix, indicating that internal strengths can be utilized to address external threats. Strategic priorities include enhancing community participation, preserving traditional knowledge, and strengthening destination branding to support cultural and agrotourism. Recommended initiatives involve developing educational tourism programs, hosting annual cultural festivals, improving digital marketing led by local youth, and forming a tourism cooperative to reinforce institutional capacity. The research recommends stronger collaboration among communities, government, academia, and the private sector. It also highlights the need for improved infrastructure, human capital development, and policy integration to ensure inclusive, adaptive, and sustainable tourism governance. Ultimately, this research presents a replicable strategy model for rural tourism development in Subang Regency, supporting broader equity, sustainability, and cultural preservation goals.
GROWTH Framework: A Model for Human Capital Development in Tourism Through Vocational Higher Education Goeltom, Andar Danova Lastaripar; Susanto, Eko; Masatip, Anwari; Widjaja, Herry Rachmat; Muhtasom, Ali
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.412

Abstract

In the face of evolving demands in the tourism sector, vocational higher education plays a strategic role in developing industry-ready human capital and empowerment to contribute to community-based sustainable tourism. This study proposes and validates the GROWTH Framework, a multi-theoretical model integrating Human Capital Theory, Stakeholder Theory, the Triple Helix Model, and Experiential Learning. The framework explores how curriculum quality, institutional support, contextual learning, and stakeholder participation affect graduate readiness, empowerment outcomes, and tourism ecosystem sustainability. Data were collected from 210 respondents, including vocational students, alumni, educators, and tourism village practitioners across several Indonesian provinces. All nine hypotheses were supported using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that experiential and context-specific learning significantly enhances graduate readiness and empowerment, while institutional and cross-sectoral collaboration fosters stakeholder participation and sustainable outcomes. This research contributes to the theoretical enrichment of vocational education discourse and offers practical recommendations for policymakers, educational institutions, and local tourism stakeholders. When strategically implemented, vocational tourism education catalyzes empowerment, innovation, and long-term sustainability in rural tourism ecosystems.
PENINGKATAN JUMLAH KUNJUNGAN WISATAWAN KE DESA WISATA SIDOWARNO KABUPATEN KLATEN MELALUI PENGALAMAN WISATA YANG UNIK, BERBEDA, DAN MENGESANKAN BAGI WISATAWAN Wisnu Bawa Tarunajaya; Sukmadi, Sukmadi; Haryadi Darmawan; Anwari Masatip
Media Bina Ilmiah Vol. 18 No. 12: Juli 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i12.889

Abstract

Penelitian ini bertujuan untuk meningkatkan jumlah kunjungan wisatawan ke desa Sidowarno, Kabupaten Klaten, melalui pengalaman wisata yang unik, berbeda, dan mengesankan. Temuan penelitian menunjukkan bahwa pengembangan daya tarik wisata dan diversifikasi produk wisata memainkan peran penting dalam menarik lebih banyak wisatawan. Selain itu, peningkatan kunjungan wisatawan ini berdampak signifikan pada berbagai aspek ekonomi, sosial, dan budaya masyarakat setempat. Pengembangan daya tarik wisata di desa Sidowarno melibatkan revitalisasi tradisi lokal, seperti pembuatan wayang, kegiatan tradisi local dan budaya desa, diversifikasi produk wisata, seperti kuliner tradisional dan kerajinan tangan, juga turut meningkatkan minat wisatawan. Upaya ini terbukti efektif dalam menarik berbagai segmen wisatawan, dari wisatawan lokal hingga mancanegara. Pelestarian budaya dan tradisi lokal menjadi salah satu fokus utama. Revitalisasi tradisi pembuatan wayang dan kegiatan edukasi budaya meningkatkan kesadaran dan kebanggaan masyarakat terhadap warisan budaya mereka. Program ini juga memberikan pengalaman edukatif bagi wisatawan, menambah nilai wisata budaya di desa Sidowarno. Pemberdayaan komunitas lokal melalui berbagai program keterampilan dan pelatihan menjadikan masyarakat lebih siap menghadapi perkembangan pariwisata. Kolaborasi dengan pihak eksternal, seperti lembaga pendidikan, pemerintah, dan sektor swasta, memperkuat sinergi dalam pengembangan pariwisata desa. Konservasi alam dan pariwisata berbasis alam menjadi bagian integral dari pengembangan desa wisata Sidowarno. Program ini memastikan bahwa kegiatan wisata tidak merusak lingkungan, melainkan mendorong pelestarian dan penghijauan kawasan desa. Wisatawan diajak berpartisipasi dalam kegiatan konservasi, menambah nilai positif terhadap pengalaman wisata mereka. Pemasaran digital dan kemitraan dengan agen perjalanan menjadi strategi kunci dalam mempromosikan desa wisata Sidowarno. Penggunaan media sosial, website resmi desa, dan platform digital lainnya membantu menjangkau pasar yang lebih luas. Kemitraan dengan agen perjalanan juga memastikan bahwa desa Sidowarno menjadi destinasi yang dikenal dan dikunjungi oleh wisatawan dari berbagai daerah
STRATEGI PROMOSI WISATA EDUKASI BERBASIS WAYANG TRADISIONAL UNTUK MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN KE DESA SIDOWARNO KABUPATEN KLATEN PROVINSI JAWA TENGAH Wisnu Bawa Tarunajaya; Sukmadi, Haryadi Darmawan; Anwari Masatip
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengembangkan strategi promosi wisata edukasi berbasis wayang tradisional guna meningkatkan jumlah kunjungan wisatawan ke Desa Sidowarno, Kabupaten Klaten, Provinsi Jawa Tengah. Melalui pendekatan kualitatif dengan metode wawancara mendalam dan observasi, penelitian ini menemukan beberapa temuan penting. Pertama, partisipasi masyarakat lokal merupakan faktor kunci dalam keberhasilan pengelolaan wisata edukasi, khususnya melalui keterlibatan aktif dalam pelatihan, pertunjukan, dan pengembangan daya tarik berbasis budaya lokal. Kedua, pengembangan produk wisata edukasi yang berkelanjutan, seperti workshop pembuatan wayang dan cerita interaktif, mampu memberikan pengalaman unik bagi wisatawan. Ketiga, strategi promosi yang terintegrasi melalui platform digital, media sosial, dan kerja sama dengan agen perjalanan terbukti efektif dalam menarik perhatian target wisatawan. Kendala yang dihadapi mencakup keterbatasan sumber daya manusia, infrastruktur, dan kesadaran masyarakat akan potensi pariwisata. Terakhir, pemberdayaan masyarakat lokal memiliki pengaruh signifikan terhadap peningkatan kesejahteraan ekonomi, menciptakan efek berganda bagi komunitas sekitar. Hasil penelitian ini diharapkan dapat menjadi acuan dalam merancang strategi promosi yang holistik untuk mengoptimalkan potensi wisata berbasis budaya lokal di desa wisata lainnya.
Kepuasan Pengunjung di Festival Palembang Matsuri 2023 : Peran Manajemen Tiket dalam Meningkatkan Pengalaman Ramadhani, Fitriyanti Rizky; Priyanto, Wisanggeni Agus; Masatip, Anwari
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 2 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14053485

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ticketing management yang diukur dengan menggunakan teori fungsi manajemen POAC (planning, organizing, actuating, controlling) terhadap kepuasan pengunjung di event festival Palembang matsuri 2023. Pendekatan kuantitatif digunakan dengan metode pengambilan data berupa kuesioner yang diberikan kepada pengunjung festival Palembang matsuri 2023. Populasi dalam penelitian ini adalah pengunjung yang membeli tiket secara langsung di venue. Teknik pengambilan sampel menggunakan proportionated stratified random sampling dengan jumlah sampel sebanyak 88 orang. Analisis data pada penelitian ini menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Pengaruh ticketing management terhadap kepuasan pengunjung sebesar 41,1 %. (2) Pada variabel planning secara parsial tidak berpengaruh secara positif atau signifikan terhadap kepuasan pengunjung (3) Pada variabel organizing secara parsial berpengaruh secara positif dan signifikan terhadap kepuasan pengunjung. (4) Pada variabel actuating secara parsial tidak berpengaruh secara positif atau signifikan terhadap kepuasan pengunjung. (5) Pada variabel controlling secara parsial berpengaruh secara positif dan signifikan terhadap kepuasan pengunjung.
Blekok Bird and City Development Mila Mardotillah; Adi Junjunan Mustafa; Anwari Masatip; Rini Soemarwoto; Lablu Barua
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 02 (2025): IJSCOT IV-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i02.1902

Abstract

Blekok Sawah with the Latin name Ardeola speciosa is one type of bird from Ardeidae family. In the rice fields of Blekok Sawah, it is useful as a controller for insect pests and for seasonal change instructions by farmers.  One of the extensive rice fields is in Ranca Bayawak village Bandung City.  In 1975 Blekok flocks came looking for food in the rice fields until now. Besides Blekok birds, there are also birds namely egrets (Bubulcus ibis) with black and white beaks. Bamboo and selong trees are the resting places for the birds. On the tree, these animals live side by side to make many cages for laying eggs.  The birds’ habitat are maintained based on the Regional Regulation of Bandung City No. 11 of 2005 concerning forbidden to damage the place of residence and kill or trade the two species of birds because it could face a fine of Rp.5 million plus other administrative sanctions. The rapid development of the city of Bandung in the last five years has caused a lot of land conversion and slowly affected the existence of Blekok in Ranca Bayawak Village. Residents are increasingly difficult to find the noise of birds in the afternoon replaced by the hustle and bustle of city development.  This research uses qualitative descriptive research method to explore how the existence of blekok birds along with the development in the last 5 years.  By knowing the existence of Blekok birds in the last five years, we can assess whether the adaptation of Blekok Bird to the environmental changes that occur in their habitat.
Enhancing Sustainable Marine Tourism: The Crucial Role of Environmental Conservation Programs in West Nusa Tenggara Islahuddin; Ali Muhtasom; Anwari Masatip; Herman Herman
Proceedings International Conference on Marine Tourism and Hospitality Studies Vol. 1 No. 1 (2024): Proceedings International Conference on Marine Tourism and Hospitality Studies
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/iconmths.v1i1.369

Abstract

Marine tourism in West Nusa Tenggara (NTB) presents significant economic opportunities but poses risks to environmental sustainability without proper conservation efforts. This research explores how environmental conservation can be integrated into sustainable marine tourism development strategies to ensure that tourism growth does not harm NTB's natural resources. The study adopts a quantitative approach, surveying 100 key stakeholders, including tourism professionals and local Government officials, to analyze the relationship between environmental conservation and sustainable tourism success. Using multiple linear regression, the research reveals that public awareness of environmental conservation significantly impacts tourism sustainability. In contrast, Government actions and conservation efforts are perceived as less effective. The findings emphasize that challenges in conservation can motivate improvement efforts, suggesting that stakeholder collaboration is crucial in addressing obstacles and enhancing marine tourism's long-term viability. This study provides a basis for developing policies promoting economic growth and environmental protection in NTB, demonstrating that sustainable tourism can yield substantial economic benefits while preserving natural ecosystems. These insights aim to guide future efforts to balance tourism development with environmental conservation, establishing NTB as a model for sustainable marine tourism.
Co-Authors Adi Junjunan Mustafa Agus Sudono, Agus Ali Muhtasom Ali Muhtasom Anang Sutono Andar Danova Lastaripar Goeltom Arief Syaifudin Bambang Sapto Utomo Chakour, Samad Dalimunthe, Femmy Indriany Dasril Indra Dina Rosari Eko Susanto Ellyta Tambunan Eppang, Buntu Marannu Ersy Ervina Frengki Simbolon Haryadi Darmawan Herman Herman Herry Rachmat Widjaja Islahuddin Islahuddin, Islahuddin Lablu Barua Liyushiana, Liyushiana Marciella Elyanta Mila Mardotillah, Mila Muhammad Arfin Muhammad Salim Priyanto, Wisanggeni Agus Ramadhani, Fitriyanti Rizky Rejeki Situmorang Rini Soemarwoto Riyadi, Heru Riza Taufiq Sinaga, Endang Som, Ahmad Puad Mat Sugiama, Aceng Gima Sukmadi Sukmadi Sukmadi Sukmadi, Haryadi Darmawan Sumihar Sebastiana Tamaulina Br Sembiring Tambunan, Ellyta Wisnu Bawa Tarunajaya