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Analisis Naratif: Peran Media Sosial sebagai Sarana Pemasaran Digital Dewi Wungkus Antasari; Rike Selviasari; Srikalimah Srikalimah
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.827

Abstract

Revolusi industri 5.0 membawa perubahan pada dunia global. Baik perubahan sosial, kultur, teknologi dan ekonomi. Kemajuan ilmu pengetahuan dan teknologi yang memberikan pengaruh pada perubahan- perubahan lainnya. Digitalisasi menuntut perubahan dalam segala bidang, yang kehadirannya membawa kemudahan dan juga tantangan bagi masyarakat dan pelaku usaha di Indonesia. Media sosial saat ini sering digunakan untuk melakukan penjualan dan pengiklanan. Beberapa media sosial yang digunakan masyarakat Indonesia memiliki target pasar yang bebeda pula. Instagram, tiktok, dan facebook merupakan tiga media sosial yang paling sering digunakan pelaku usaha untuk melakukan pemasaran online. Melalui penelitian ini akan melakukan analisis secara naratif terkait peran penggunaan media sosial bagi pelaku usaha online dalam memasarkan produknya di era digital ini. Metode analisis dalam penelitian ini adalah naratif analisis dengan tujuan agar peneliti memperoleh informasi secara utuh dan lengkap terkait dengan pengalaman informan dalam melakukan pemasaran secara digital melalui masing- masing platform media sosial. Teknik analisis data interaktif analysis model terdiri dari data collection (pengumpulan data) yaitu dengan melakukan wawancara pelaku usaha online yang aktif menggunakan media Instagram, tiktok dan facebook. Hasil analisis menunjukkan banyaknya kemudahan dalam menggunakan media sosial sebagai sarana pemasaran secara digital. Diantaranya, dengan pemasaran digital jangkauan menjadi lebih luas, serta banyaknya fitur pemasaran dalam platform media sosial.
Implementasi Green Economy pada Sistem Instalasi Pengolahan Air Limbah Tahu dan Sensor Terintegrasi di Kediri Srikalimah; Rizky Arief Shobirin; Yanu Shalahuddin; Muhammad Syahrul Mubarok; Aqli Supremadi Naufal Pinandhita
Jurnal Pemberdayaan Masyarakat Vol 7 No 2 (2022): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i2.7522

Abstract

Every industry has special attention to environmental preservation; however, it has become an unresolved problem in the industrial center of tofu village. Based on the analysis, there were problems related to liquid waste produced by tofu craftsmen that doesn’t meet the Quality Standards for liquid waste of the Food Products Industry, limited costs, land, and space thus that it didn’t meet the adequacy of space for Wastewater Treatment Plants (WWTP). The PKM (Community Service Program) activity aimed to implement Green Economy Concept on Integrated WWTP Systems and Sensors for the Kediri Tofu Industry as an effort to solve the waste problem in the tofu industry. This activity began with field observations, compatibility and requirements analysis, construction design and designing WWTP systems and sensors, small-scale trials, analysis, and evaluation. The WWTP system used involves components of pre-treatment, neutralization, coagulation and flotation, sedimentation, and filtration. The designed sensors included Arduino Nano-based pH meter and TDS meter sensors that were connected to computers and smartphones by Arduino IDE and Blynk software. It was hoped that this activity might spur business actors to actively participate in solving waste problems and reducing environmental impact pollution with all the space and cost limitations.
ANALISIS PENERAPAN SISTEM BUDGETING TERHADAP EFEKTIVITAS BIAYA PRODUKSI PADA UMKM TATA SNACK Nadya Lupitasari; Sri Luayyi; Srikalimah
Jurnal Trial Balance Vol. 2 No. 1 (2024)
Publisher : ICMA Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61754/jutriance.v2i1.79

Abstract

Good planning can make a company survive under any conditions. One of the planning tools in accounting records is a budgeting system. This study aims to determine and analyze the application of the budgeting system to the effectiveness of production costs during and after the Covid - 19 pandemic. This research was carried out from March to August 2023 using a comparative study technique with a qualitative approach which was carried out at UKM Tata Snack Kediri .The research results obtained are that Tata Snack UMKM has the same level of effectiveness in 2020 and 2022, which is 101%, but when viewed from the sales side, the production costs incurred by Tata Snack UMKM are more effective in 2020 with sales of IDR 1,800 ,040,000,- compared to 2022 which is IDR 1,148,180,000,-. Apart from that, there are production costs that Tata Snack must pay attention to,, namely the cost of packing with a decreasing percentage index from 2020 at 68% and 2022 at 50%.
Co-Authors AA Sudharmawan, AA Achmad Arif Alfin Agus Athori Ahmad Jauhari Ahmad Yani ahmad yani Aisa Corolla ANITA SUMELVIA DEWI Antasari, Dewi Wungkus Aqli Supremadi Naufal Pinandhita Arisyahidin, Arisyahidin Beby Hilda Agustin Beby Hilda Agustin Devita Sari, Silvia Dewi Rafita Sari Dewi Wungkus Antasari Dewi Wungkus Antasari Doni Fitriyanto Dwi Ari Pertiwi Eka Askafi Endah Kurniawati Erwin Putera Permana Fauziyah Fauziyah Fauziyah Fauziyah Fauziyah Rahman Fiki Chusniatus Sa’adah Fitria Magdalena Suprapto Humaidi Humaidi Idris, Ahmad Imarotus Suaidah Indah Yuni Astuti, Indah Isnaini Azzahra Isnaini Azzahra Istiqomah Jatmiko, Udik Kurniasari, Iin Kurniawati, Endah Lidya Agustina Luthfiana, Ainul Mareta Rahmawati Putri Marhaendra Kusuma Maya Novitasari Meta Ardiana Miftahul Munir Miftahul Munir, Miftahul Moch Davik Izzuden Moch Wahyudi Moch. Wahyudi Mubarak Akbar Muhammad Alfa Niam Muhammad Syahrul Mubarok Munari, Munari Musabihul Qowi Nadia septi Amelia Nadya Lupitasari Nadya Lupitasari Ninik Anggraini Noara Amreta Eriawati Nufus, Farazia Hayatu Nurali Agus Najibul Zamzam Nuril Aulia Munawaroh Pinandhita, Aqli Supremadi Naufal Popy Tyara Sari Priaji, Dara Sekar Rachma Agustina Ratna Dewi Mulyaningtiyas Reginawati, Temi Rike Selviasari Rike Selviasari Rizky Arief Shobirin Rizky Arief Shobirin Rosyidatul Malikah Saputri, Sabina Sri Kirana Selviasari, Rike Septiani, Avita Risky Dwi Shalahuddin, Yanu Shilfa Yustika Konsesa Shilfa Shofia Fatimatuz Zahro’ Solly Aryza Sri Luayyi Sri Luayyi Sri Luayyi Sucipto Sucipto Sukmawati, Nadila Taufik Akbar Tika, Hella Laras Umi Nadhiroh Umi Nadhiroh Yanu Shalahuddin Yanuartanti, lska Yulia Intandani Yuyun Yuyun Zaenul Muttaqien Zamzam, Nurali Agus Najibul Zamzam, Nurali Agus Najibul