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Faktor-Faktor yang Berpengaruh terhadap Customer Trust pada Online Shop Dylan Ahya Yustianto; Elistia Elistia
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11854

Abstract

Kepercayaan pelanggan menjadi faktor penting dalam keberhasilan bisnis e-commerce. Namun, tingkat kepercayaan tersebut dipengaruhi oleh berbagai aspek layanan yang diberikan, termasuk layanan setelah pengiriman, kepuasan pelanggan, dan nilai yang dirasakan pelanggan. Tujuan dari penelitian adalah menganalisis pengaruh after delivery service, customer satisfaction, dan customer perceived value terhadap customer trust pada platform e-commerce marketplace. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan melibatkan 200 responden pengguna e-commerce di wilayah Jakarta, yang dipilih menggunakan teknik purposive sampling. Data bdikumpulkan menggunakan google form. Metode analisis data menggunakan analisis statistical dengan bantuan SPSS dan dengan model regresi linear. Hasil penelitian menunjukkan bahwa after delivery service dan customer satisfaction berpengaruh positif signifikan terhadap customer trust, sedangkan customer perceived value tidak berpengaruh signifikan. Secara simultan, ketiga variabel tersebut berpengaruh positif terhadap customer trust. Implikasi dari penelitian ini diharapkan dapat membantu pelaku bisnis e-commerce dalam meningkatkan kepercayaan pelanggan melalui peningkatan layanan setelah pengiriman, kepuasan pelanggan dan nilai yang dipersepsikan pelanggan.
Determinan Turnover Intention, Peran Mediasi Organizational Commitment dan Job Satisfaction Pada Karyawan Perusahaan Trading Devy Christine; Elistia Elistia
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6759

Abstract

This study aims to analyse the effect of job security on turnover intention, with job satisfaction and organisational commitment acting as mediating variables, amongst employees of electrical trading and distribution companies in the JABODETABEK region. This study employs a quantitative approach using Structural Equation Modelling (SEM-PLS). The sample comprised 132 respondents selected using probability sampling via simple random sampling. Data were collected via a Likert-scale questionnaire and analysed using SmartPLS 4.0. The results indicate that job security has a significant negative effect on turnover intention. Furthermore, job security has a positive effect on job satisfaction and organisational commitment. Both of these variables were also found to have a negative effect on turnover intention. The results of the mediation analysis indicate that job satisfaction and organisational commitment significantly mediate the relationship between job security and turnover intention. These findings suggest that enhancing perceptions of job security can increase employee satisfaction and commitment, thereby reducing the intention to leave. This study implies that companies need to improve job stability in order to retain employees and enhance organisational performance sustainably.