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All Journal Jurnal Manajemen dan Organisasi Paradigma : Journal of Science, Religion and Culture Studies Pendidikan Bahasa dan Sastra Indonesia Jurnal Ekonomi : Journal of Economic Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Wanastra : Jurnal Bahasa dan Sastra Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Manajemen Kesatuan Insight Management Journal Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ilmiah Wahana Pendidikan Komitmen : Jurnal Ilmiah Manajemen Jurnal Dialogika Manajemen dan Administrasi International Journal of Health and Pharmaceutical (IJHP) International Journal of Economics (IJEC) International Journal of Economics, Management and Accounting Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Bisnis dan Pemasaran Digital
Nisa, Puspita Chairun
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : paradigma journal of science religion and culture studies

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Determinants Of Customer Satisfaction Against The Intention To Revisit At Hangry Fast Food Restaurant Kustianti, Nia Nur; Chairun Nisa, Puspita
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 21 No 1 (2024): PARADIGMA Journal of Science, Religion and Culture Studies
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/paradigma.v21i1.7346

Abstract

In Liu and Jang's (2009) research, they state that revisit intentions are important because the company's focus on its mission and goals can be maintained by reviewing revisit intentions, which ensures that all actions and decisions are in line with these intentions. The purpose of this study is to explore the influence of food quality, perceived value, fair price, customer satisfaction, revisit intentions, and Electronic of Mouth. The population of this study is people who live in Jakarta, Bogor, Depok, Tanggerang, and Bekasi who order Hangry online. The sample in this study was 160 people. Using a nonpurposive sampling method to select respondent criteria. The data analysis method used is path analysis through the Partial Least Squares Structural Equation Model (PLS-SEM). In this study it was found that food quality has an effect on fair price, fair price and food quality has an effect on perceived value. Food quality, fair price, and perceived value do not affect customer satisfaction. Customer satisfaction influences revisit intention. Customer satisfaction did not successfully influence E-WOM.
The Effect of Brand Equity on Brand Loyalty to Skincare Products Mediated By Customer Satisfaction Idemon, Anggia Febriyana; Chairun Nisa, Puspita
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 21 No 1 (2024): PARADIGMA Journal of Science, Religion and Culture Studies
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/paradigma.v21i1.7351

Abstract

Maintaining and increasing brand loyalty is paramount due to a decrease in product differentiation and an increase in product market uncertainty. Therefore, brand loyalty is a measure of a company's business performance that affects the market share of a product. The purpose of this study is to explore the effect of brand equity and brand loyalty on mediated by customer satisfaction and to confirm the significant dimensions of brand equity. The population of this study are Scarlett skincare users who live in Jakarta and Bekasi whose numbers are unknown. Respondents of this study were 115 respondents with the criteria of Scarlett skincare users aged 17-30 who have bought and used Scralett Skincare in the last 6 months. The analysis method used is Partial Least Square Structural Equation Modeling. The results stated that perceived quality and perceived cost value can increase customer satisfaction, perceived quality and customer satisfaction have a positive effect on brand loyalty, however, brand identification, brand trust and lifestyle alignment have no effect on customer satisfaction. Perceived quality and perceived cost value on brand loyalty are mediated by customer satisfaction, while brand identification, brand trust and lifestyle alignment are not proven. Future research is expected to expand the range of regions and add other variables related to brand loyalty such as brand image.
Co-Authors Abadi, Ferryal Aisyah Adini Putri Amelia, Rika Angela, Nofia Angelia, Jeveline Arief Kusuma Aulia Khairunisa Badie Uddin Berliana Waty, Nella Br Barus, Ana Claudia Devi Yusiana Fitri Diana Fajarwati Diyanah, Tiara Awlia Endang Ruswanti Eti Jumiati Fachmi Tamzil Febriyanti, Edelin Hafidz, Gilang Pratama Hamidah Hamidah Harahap, Arman Holby Boy Martua Manurung Idemon, Anggia Febriyana Ika Baskara Jatmiko Jatmiko Juwita, Silvia Ratna Keisia Christea Kimfa, Yosef Kustianti, Nia Nur Kustiawan, Unggul LIA AMALIA Linda Purnama Sari, Linda Purnama Linda Purnamasari Mahadewi, Erlina Puspitaloka Mandala Putra, Juniawan Mauludi, Andri Mohamad Reza Hilmy Muhammad Rizky Muniroh, Muniroh Noviandi Noviandi, Noviandi Nugroho, Oktian Fajar Nurazis, Epin Oktaviani, Nurul Ozays , Mehmet Pamungkas, Ario Pandiangan, Ferawita Perdana, Ilham Akbar Putra Permata, Kian Getti Prakoso Piannisa Alma Riania Pradinka Shanditya Nugraha Rahayu, Wati Ria Estiana Saepudin, Ahmad Sembiring, Timothy Hudson Silviana Mustikawati, Intan Siti Latifah Sulaeman, Iman Sundring Pantja Djati Suryari Purnama Tantri Yanuar Rahmat Syah Timothy Hudson Sembiring Triadinda , Dexi Unggul Kustiawan Baskara Veni Helen Virgita Hutagalung Wafa, Husna El Waslam Waslam, Waslam Widia Irawan Youna Chatrine Bachtiar