Garuda - Garba Rujukan Digital

Home-Based Entrepreneurship Training for Enhancing Family Income in Takalar Regency Nurhayani Nurhayani; Hasisa Haruna; Andi Anggi Kemalasari; Nur Rahmi; Sumiati Tahir
PADAIDI: Journal of Tourism Dedication Vol. 3 No. 1 (2026): PADAIDI: Journal of Tourism Dedication
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/

This community service program aims to enhance the economic capacity and independence of the community through home-based entrepreneurship training in Takalar Regency. The primary challenges faced by the community include limited skills in developing home-based businesses, a lack of product innovation, and insufficient knowledge of marketing and business management. Therefore, this program was implemented as a community empowerment initiative, particularly targeting housewives and small-scale entrepreneurs, to enable them to transform local resources into products with economic value. The implementation method consisted of several stages, including observation, socialization, training, hands-on practice, and business mentoring. The training materials covered the fundamentals of entrepreneurship, home-based product processing, packaging techniques, basic digital marketing, and financial management for small businesses. The program was conducted using a participatory approach that actively involved community members in both the training sessions and production practices. The results demonstrated a significant improvement in participants’ knowledge and skills in managing home-based businesses. Participants were able to produce more attractive products with higher market value than before. In addition, they gained a better understanding of the importance of marketing strategies through social media to expand their consumer reach. The program also positively influenced participants’ motivation to develop independent businesses as a means of increasing family income. In conclusion, home-based entrepreneurship training has proven effective in supporting community economic empowerment in Takalar Regency. This initiative is expected to serve as an initial step toward creating productive and sustainable enterprises based on local potential.

Pendampingan Usaha Mikro Dalam Meningkatkan Daya Saing di Era Digital Branding oleh-oleh Khas Malino Hasisa Haruna; Nurhayani Nurhayani; Andi Anggi Kemalasari; Nur Rahmi; A. Reski Almaida Dg Macenning
PADAIDI: Journal of Tourism Dedication Vol. 3 No. 1 (2026): PADAIDI: Journal of Tourism Dedication
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan daya saing usaha mikro oleh-oleh khas Malino melalui pendampingan digital branding. Permasalahan utama yang dihadapi mitra meliputi rendahnya literasi digital, lemahnya identitas visual produk, serta keterbatasan pemanfaatan media sosial sebagai sarana pemasaran. Metode pelaksanaan dilakukan melalui empat tahapan, yaitu observasi dan identifikasi masalah, pelatihan digital branding, pendampingan implementasi re-branding produk, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kemampuan mitra dalam mengelola identitas merek, membuat konten promosi digital, dan memanfaatkan platform media sosial secara lebih profesional. Transformasi kemasan dan logo produk berhasil meningkatkan nilai estetika dan kepercayaan konsumen terhadap produk oleh-oleh khas Malino. Selain itu, terjadi peningkatan aktivitas promosi digital serta kenaikan omzet penjualan rata-rata sebesar 15–25% selama masa pendampingan. Kegiatan ini juga mendorong terbentuknya kolaborasi antar-pelaku usaha dalam memperkuat promosi kawasan wisata Malino sebagai pusat oleh-oleh modern berbasis digital. Dengan demikian, pendampingan digital branding terbukti efektif dalam meningkatkan literasi digital, memperkuat daya saing, dan mendukung keberlanjutan usaha mikro di era ekonomi digital.

Dampak Alih Fungsi Lahan Karet Menjadi Lahan Kelapa Sawit terhadap Ekonomi Petani di Kecamatan Sungai Gelam Fajar Romadon; Zulgani Zulgani; Nurhayani Nurhayani
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 4 No. 3 (2026): Mei: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v4i3.2240

This research aims to analyze: (1) the general characteristics of farmers who convert rubber land to oil palm plantations in Sungai Gelam District, and (2) the economic impact of this land conversion, particularly on farmers’ income. This study uses a quantitative approach with survey data collected from rubber and oil palm farmers. The results show that there are notable differences in farmer characteristics, including capital, labor use, and market access. The average income difference between rubber and oil palm farmers is IDR 2,712,000, indicating higher earnings from oil palm cultivation. Based on the BNT test, with a value of IDR 405,000, the average income difference exceeds the threshold, confirming that the difference is statistically significant. Furthermore, the calculated F value is greater than the F table value, which strengthens the conclusion that there is a significant difference in income between rubber and oil palm farmers. Therefore, land conversion contributes positively to farmers’ income improvement.

Meningkatkan Kemampuan Membaca Al-Qur’an melalui Pembelajaran Makhorijul Huruf dengan Metode Game “Tebak Huruf Hijaiyah” Wa Ode Rizka Fauzia Ali; Iin Septianingsih; Nurhayani Nurhayani; Febi Febi
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v4i1.9249

This community service activity aims to improve children's Quran reading skills through learning the hijaiyah alphabet using the "Guess the Hijaiyah Letters" game method. The problem faced by the partners was students' low ability to recognize the hijaiyah letters and their inaccurate pronunciation of the letters according to the hijaiyah alphabet. Furthermore, the monotonous learning process tends to diminish children's interest in learning. Therefore, an educational game-based learning method was implemented to create an active, enjoyable, and interactive learning environment. The activity was implemented through a participatory approach, involving observation, counseling, demonstrations, educational game practice, and evaluation of participant abilities. The "Guess the Hijaiyah Letters" game was used as a learning medium to help children recognize letter shapes, distinguish hijaiyah letter sounds, and gradually practice accurate pronunciation of the hijaiyah alphabet. The activity targeted early childhood and TPA/TPQ students participating in Quran reading lessons. The results showed an increase in participants' ability to recognize the hijaiyah letters, understand the pronunciation of letters according to the hijaiyah alphabet, and increased enthusiasm and participation during the learning process. Educational game methods have been proven to create a more effective and enjoyable learning environment, making it easier for participants to understand Quranic learning materials. Therefore, the "Guess the Hijaiyah Letters" game method can be an innovative learning alternative for improving children's Quranic reading skills.

Home-Based Entrepreneurship Training for Enhancing Family Income in Takalar Regency Nurhayani Nurhayani; Hasisa Haruna; Andi Anggi Kemalasari; Nur Rahmi; Sumiati Tahir
PADAIDI: Journal of Tourism Dedication Vol. 3 No. 1 (2026): PADAIDI: Journal of Tourism Dedication
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/

This community service program aims to enhance the economic capacity and independence of the community through home-based entrepreneurship training in Takalar Regency. The primary challenges faced by the community include limited skills in developing home-based businesses, a lack of product innovation, and insufficient knowledge of marketing and business management. Therefore, this program was implemented as a community empowerment initiative, particularly targeting housewives and small-scale entrepreneurs, to enable them to transform local resources into products with economic value. The implementation method consisted of several stages, including observation, socialization, training, hands-on practice, and business mentoring. The training materials covered the fundamentals of entrepreneurship, home-based product processing, packaging techniques, basic digital marketing, and financial management for small businesses. The program was conducted using a participatory approach that actively involved community members in both the training sessions and production practices. The results demonstrated a significant improvement in participants’ knowledge and skills in managing home-based businesses. Participants were able to produce more attractive products with higher market value than before. In addition, they gained a better understanding of the importance of marketing strategies through social media to expand their consumer reach. The program also positively influenced participants’ motivation to develop independent businesses as a means of increasing family income. In conclusion, home-based entrepreneurship training has proven effective in supporting community economic empowerment in Takalar Regency. This initiative is expected to serve as an initial step toward creating productive and sustainable enterprises based on local potential.

Pendampingan Usaha Mikro Dalam Meningkatkan Daya Saing di Era Digital Branding oleh-oleh Khas Malino Hasisa Haruna; Nurhayani Nurhayani; Andi Anggi Kemalasari; Nur Rahmi; A. Reski Almaida Dg Macenning
PADAIDI: Journal of Tourism Dedication Vol. 3 No. 1 (2026): PADAIDI: Journal of Tourism Dedication
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan daya saing usaha mikro oleh-oleh khas Malino melalui pendampingan digital branding. Permasalahan utama yang dihadapi mitra meliputi rendahnya literasi digital, lemahnya identitas visual produk, serta keterbatasan pemanfaatan media sosial sebagai sarana pemasaran. Metode pelaksanaan dilakukan melalui empat tahapan, yaitu observasi dan identifikasi masalah, pelatihan digital branding, pendampingan implementasi re-branding produk, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kemampuan mitra dalam mengelola identitas merek, membuat konten promosi digital, dan memanfaatkan platform media sosial secara lebih profesional. Transformasi kemasan dan logo produk berhasil meningkatkan nilai estetika dan kepercayaan konsumen terhadap produk oleh-oleh khas Malino. Selain itu, terjadi peningkatan aktivitas promosi digital serta kenaikan omzet penjualan rata-rata sebesar 15–25% selama masa pendampingan. Kegiatan ini juga mendorong terbentuknya kolaborasi antar-pelaku usaha dalam memperkuat promosi kawasan wisata Malino sebagai pusat oleh-oleh modern berbasis digital. Dengan demikian, pendampingan digital branding terbukti efektif dalam meningkatkan literasi digital, memperkuat daya saing, dan mendukung keberlanjutan usaha mikro di era ekonomi digital.

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