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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Disrupsi Bisnis Journal La Bisecoman International Journal of Engineering, Science and Information Technology Action Research Literate (ARL) Journal of Economic, Business and Engineering (JEBE) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomika Dan Bisnis Journal of Management and Digital Business Journal of Accounting and Finance Management (JAFM) Jurnal Pendidikan Indonesia (Japendi) Jurnal Informatika Ekonomi Bisnis Mutiara: Multidiciplinary Scientifict Journal Jurnal Penelitian Pendidikan Indonesia Journal of Management, Economic, and Financial
Indradewa, Rhian
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Factors Influences Customer Loyalty for Online Shopping: Study Case on Xiaomi's Online Store Customer in Bekasi Anggreiawan, Franky; Indradewa, Rhian
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.294

Abstract

Background: Customer satisfaction and loyalty are crucial factors for enhancing sales and profitability. In the context of e-commerce, understanding how brand image, product quality, and service quality influence these outcomes is essential for maintaining competitiveness.Purpose: This study investigates the relationship between brand image, product quality, and service quality, and their effect on customer satisfaction and loyalty in the online purchase of Xiaomi products.Design/methodology/approach: A quantitative research approach was employed using Structural Equation Modeling (SEM) to analyze data collected from 105 respondents in Bekasi City who have made at least two transactions through Xiaomi's e-commerce platform. Respondents were selected through simple random sampling, and data were analyzed using SPSS 25 and SmartPLS software.Conclusion: The findings indicate that customer satisfaction mediates the relationship between brand image and customer loyalty. Brand image significantly influences customer loyalty, even without the mediation of customer satisfaction. However, customer satisfaction does not mediate the relationship between product quality and customer loyalty, while service quality directly impacts customer loyalty.Originality/Value (State of art): This study provides insights into the role of brand image and service quality in driving customer loyalty in the e-commerce sector, offering specific recommendations for Xiaomi to implement Standard Operating Procedures (SOPs) to maintain superior product quality and improve service quality for better customer satisfaction and loyalty. Keywords: service quality, product quality, brand image, customer loyalty, customer satisfaction
PERENCANAAN SDM BP ACTIVE MFS PT WES LISENSI BRITISH PETROLEUM – AKR Whitney, Whitney; Negoro, Dimas Angga; Indradewa, Rhian; Hamdi, Edi
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 1 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i1.1248

Abstract

This study aims to investigate the human resource planning framework, organizational culture, organizational structure, and HR management practices at PT WES, a petroleum retail company operating in Indonesia. The research methodology employed includes documentation analysis, direct observation, and indepth interviews with senior management and operational staff of the company. The findings indicate that PT WES has successfully developed a meticulously structured HR planning framework, encompassing workforce needs identification, employee development, performance management, and career development. Additionally, the company fosters an adaptive organizational culture, empowering employees to innovate and contribute proactively to the achievement of organizational goals. The simple yet effective organizational structure facilitates communication and coordination among business units, while meticulous HR management practices such as selective recruitment, personalized training, and fair reward systems enhance employee performance. Thus, the conclusion of this research is that PT WES has successfully implemented a holistic and values-oriented HR management strategy to support the long-term growth and success of the company in the petroleum retail industry.
Operation Strategy Implementation for Business Plan at Material Handling Rental Services Startup LogisMe Sidik, Satrio Riyono; Indradewa, Rhian; Hamdi, Edi; Sunaryanto, Ketut
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5666

Abstract

Logistics and warehousing companies are often faced with a dilemma due to the high cost of procuring heavy equipment. Although demand for logistics services continues to increase, especially after the Covid-19 pandemic, many companies are struggling to meet their equipment needs. This document outlines the operational strategy plan for LogisMe, a Material Handling Rental Services startup company. The plan leverages a virtual office model for increased efficiency and utilizes a staged workshop rollout across Indonesia to serve customer needs. LogisMe offers rental units and an integrated monitoring portal platform (SaaS) with customizable modules for enhanced customer experience. The key focus is achieving a 90% Service Level Agreement (SLA) through efficient operations and effective quality management practices aligned with ISO standards. The ultimate goal is to become a market leader in innovative, environmentally friendly, reliable, and high-tech rental solutions for material handling, cleaning equipment, and logistics systems.
Strategic Marketing Plan for Remedies Postpartum Care Center: A Roadmap to Brand Awareness and Customer Loyalty Paksi, Yanuar Buana; Indradewa, Rhian; Kustiawan, Unggul; Pamungkas, Rian Adi
Dinasti International Journal of Management Science Vol. 6 No. 3 (2025): Dinasti International Journal of Management Science (January - February 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i3.4223

Abstract

This study develops a strategic marketing plan for Remedies Postpartum Care Center in Jakarta, Indonesia, addressing the growing demand for specialized postpartum care services. The postpartum period is a critical phase for mothers, often accompanied by physical, emotional, and mental health challenges, yet comprehensive care services remain limited in Indonesia. The research aims to enhance brand awareness, build customer loyalty, and ensure financial sustainability by identifying target markets, customer needs, and effective marketing strategies. Using a mixed-method approach, the study combines qualitative and quantitative data, including surveys, interviews, and market analysis, to formulate a marketing mix strategy 7Ps framework (Product, Price, Place, Promotion, People, Process, and Physical Evidence). Results reveal that Remedies caters to diverse customer segments through tailored One Stop Solution and Partial Solution packages, supported by digital marketing strategies such as social media campaigns and a dedicated mobile app. Revenue projections indicate significant growth, from IDR 5.17 billion in Year 1 to IDR 23.46 billion in Year 5, demonstrating the financial viability of the proposed plan. The study concludes that a customer-centric approach, combined with personalized services and digital tools, can effectively address the underserved postpartum care market, ensuring long-term success and improved maternal health outcomes.
Strategi manajemen risiko dalam optimalisasi aplikasi e-commerce Cook Link Kusnadi, Deky; Kustiawan, Unggul; Hamdi, Edi; Indradewa, Rhian
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 7 No. 3 (2025): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/fairvalue.v7i3.5199

Abstract

Risk management is a crucial element in maintaining the sustainability of company operations, especially in the technology and application-based services industry. This research aims to analyze and develop risk mitigation strategies in Cook Link operations by applying the ISO 31000-based risk management framework. In addition, it evaluates the effectiveness of the strategy in improving supplier reliability, price transparency, and raw material supply chain efficiency for the hospitality industry. Using qualitative methods, this research follows the five stages of ISO 31000:2018, namely determining context, assessment, risk treatment, communication and consultation, and monitoring and review. The results show that Cook Link faces risks in operational, financial, technological and reputational aspects, which are categorized based on their likelihood and impact. To address these risks, the company implemented data-driven mitigation strategies through the Risk Matrix and Risk Treatment Plan, as well as effective risk communication using the RACI Matrix. This study confirms that the implementation of strategic and international standards-based risk management can improve business resilience, operational efficiency and customer confidence in Cook Link's services.
Operational Planning of 'Remedies' Postpartum Care Center: Ensuring of Service Providing to Consumers Martianto, Yudha Hartlanda; Indradewa, Rhian; Kustiawan, Unggul; Pamungkas, Rian Adi
Journal of Management, Economic, and Financial Vol. 3 No. 3 (2025): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i3.80

Abstract

Remedies Postpartum Care Center aims to provide holistic healthcare services for postpartum mothers, especially during the critical period of 0-14 days after delivery. During this period, mothers usually experience various physical, mental, and emotional challenges that require special attention. Remedies offers comprehensive services, including psychological consultation, nutritional care, lactation support, and recovery facilities with modern technology. With a structured operational planning strategy, Remedies strives to be a high-quality postpartum healthcare provider and provide a memorable experience for consumers when receiving services at Remedies. To ensure the effectiveness of care, the operational planning implemented includes human resource management, facility optimization, and the use of digital-based technology to improve service quality. In terms of marketing, Remedies utilizes digital strategies to raise public awareness of the importance of postpartum care, while expanding the reach of services to more mothers who need intensive support. Research on the effectiveness of postpartum care shows that holistic services such as those offered by Remedies can significantly improve the physical and mental recovery of mothers. With a data-driven approach and digital marketing strategy, Remedies plans to increase market share and become a leader in the industry. Thus, mature operational planning will contribute to creating more optimal and sustainable health services for postpartum mothers.
The Influence of Profitability Leverage and Company Size on Stock Prices in Energy Companies on IDX Indradewa, Rhian; Sri Damayanti, Alia
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3127

Abstract

In a company, three main performance aspects are analyzed: market performance, financial performance, and shareholder value performance. Maximizing company value can enhance shareholder wealth. This study aims to analyze the effect of profitability, leverage, and company size on stock prices in coal sub-sector mining companies. The independent variables in this study are NPM, ROA, ROE, DER, and company size. A quantitative research method is employed, with stock prices as the dependent variable. The sample consists of 24 mining companies listed on the IDX during the 2022–2024 period. The data analysis method used is multiple linear regression analysis. The results of the multiple linear regression analysis indicate that NPM and DER have a negative effect on stock prices, while ROA, ROE, and company size have a positive effect. The R-square value in this study is 0.2782, meaning that the independent variables explain 27.82% of the variation in stock prices, while the remaining 72.18% is influenced by other variables not examined in this study. Based on these findings, it is recommended that management maintain the company’s economic stability to prevent stock price declines.
Building Brand Awareness and Customer Loyalty through TITIP Marketing Strategies Cahyanti, Ichtiar Melia; Indradewa, Rhian; Abadi, Ferryal; Kustiawan, Unggul
Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i6.1833

Abstract

The Indonesian on-demand delivery industry is experiencing rapid growth, fueled by the fast-paced urban lifestyle and advancements in technology. Competition in this sector is intensifying with the emergence of various platforms such as Shopee, Tokopedia, Bukalapak, and Blibli. These platforms fiercely compete to attract customers by offering a wide range of features and attractive services. This study aims to analyze the marketing plan for the on-demand delivery app, TITIP. The research methodology employed is a descriptive case study, collecting data from literature reviews, observations, and interviews with experts. Findings indicate that TITIP possesses significant potential to build brand awareness and customer loyalty through effective market segmentation, targeted marketing, and strong positioning. In conclusion, a structured and innovative marketing plan is crucial for TITIP's success in navigating the competitive landscape. Recommendations for TITIP include continuous monitoring of marketing performance, strengthening collaborations with influencers, and enhancing loyalty programs to retain existing customers and attract new ones.
Factors That Influence Impulsive Buying Ria Tuljanah, Lia; Indradewa, Rhian
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2957

Abstract

This research uses a quantitative approach with an associative type, namely the research tries to explain the relationship between variables. The type of data used is primary data, which is data that is sourced or managed directly by researchers. Data collection in this research was carried out through a questionnaire using Google-form. The sample in this study was individuals who had shopped online at Shopee with a minimum age of 17 years. Determination of the sample size is based on that sampling must be at least 5-10 times the number of questionnaires. This research uses a Structural Equation Model (SEM) approach with a measurement model using the Smart PLS version 3.2.9 program. Furthermore, the research results show that functionality components and experimental marketing have a significant positive effect on attitudinal loyalty, while psychological components have no effect on attitudinal loyalty. Furthermore, attitudinal loyalty is proven to have a significant positive effect on impulsive buying. However, self-control cannot moderate the influence of attitudinal loyalty on impulsive buying.  
Analysis of Segmenting, Targeting, Positioning and Marketing Mix Strategies on The MSME Training and Coaching Andriyanto, Irwin; Hamdi, Edi; Indradewa, Rhian; Munandar, Agus
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2120

Abstract

This study aims to analyse the implementation and effectiveness of Segmenting, Targeting, Positioning (STP) and Marketing Mix NICE (Networking, Interaction, Common Interest and Experience) strategies at PT Indotraining Multi Solusi's MSME training and coaching institution. Using qualitative methods that include observation, document analysis and interviews with managers and participants, this study evaluates the effect of these strategies on increasing the marketing capacity of PT Indotraining Multi Solusi. The results show that effective integration of STP and Marketing Mix can significantly improve market understanding and competitive position with similar competitors.
Co-Authors Abadi, Ferryal Abdella, Rahajeng Ayesha Agus Munandar, Agus Aidil Fadli, Jul Andre Andre, Andre Andriyanto, Irwin Anggreiawan, Franky Arianto, Fajar Surya ARIS RIYANTO Bakar, Lintang Abu Budi Wibowo Cahyanti, Ichtiar Melia Derris, Frima Edi Hamdi Ekania, Mega El Khair, Minanda Elson, Morten Fathoni, Rialdi Fuad Giyanto Hema Varna, Thu Hindarti, Efa Iin Inayah, Iin Indra Gunawan Isworo, Joko Kurniawan Kurniawan Kusnadi, Deky Kustiawan, Unggul Martianto, Yudha Hartlanda Miqdarsah, Malikulqadr Muhammad Dhafi Iskandar Mukhlis, Muhammad Musdiana Mayang Putri, Elly Negoro, Dimas Angga Ningsih, Susilowati Paksi, Yanuar Buana Pitaloka, Olivia Inger Rahmat, Didi Ria Tuljanah, Lia Rian Adi Pamungkas, Rian Adi Rogaya, St Santiajie, Santiajie Sembiring, Rinawati Setiawan, Rizki Muharom Setiawan, Zatmiko Sidik, Satrio Riyono Sri Damayanti, Alia Suhendro Suhendro Sunaryanto, Ketut Sunaryato, Ketut Suwarto Suwarto Tantri Yanuar Rahmat Syah Whitney, Whitney Wiladiyah, Lala Yanuar Rahmat Syah, Tantri Yaqin, Ade Ainul Yudiarso, Hari Sapto Yudistria, Yuyus