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All Journal JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Journal of Research and Technology Jurnal Sinergitas PkM & CSR Conference on Innovation and Application of Science and Technology (CIASTECH) Media Mahardhika JURNAL TIARSIE Matrik : Jurnal Manajemen dan Teknik Industri Produksi Jurnal Tecnoscienza Kontribusia : Research Dissemination for Community Development Discovery : Jurnal Ilmu Pengetahuan Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering DedikasiMU: Journal of Community Service Prosiding Konferensi Nasional PKM-CSR The Journal of System Engineering and Technological Innovation Jurnal Pengabdian Masyarakat dan Inovasi Teknologi Metris: Jurnal Sains dan Teknologi Jurnal Pengabdian Kepada Masyarakat
Astria Hindratmo
Universitas Wijaya Putra
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Media Mahardhika

 1 
PERANCANGAN STRATEGI DENGAN PENDEKATAN MULTI CRITERIA DECISION MAKING DALAM RANGKA PENGEMBANGAN KAMPUNG UKM TAS DI GADUKAN SURABAYA Hindratmo, Astria
Media Mahardhika Vol 17 No 3 (2019): May 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.638 KB) | DOI: 10.29062/mahardika.v17i3.94

Abstract

The role of SMEs in Indonesia in the country's economy is very important. Because the development of SMEs in Indonesia is quite rapid where almost one million per year. However, many problems in the development of SMEs have even led to bankruptcy. This research has the aim of obtaining an appropriate strategy to develop SMEs especially for SMEs which are included in the superior SMEs villages such as the SMEs bag in Gadukan Surabaya. Hopefully in the future the strategy can be implemented for other SMEs in the city of Surabaya. The method used in this study is using the Delphi method for identification of factors, factor evaluation using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE), designing alternative strategies with SWOT analysis, positioning SMEs with a grand strategy matrix, and selecting strategies that right with the Analytical Hierarchy Process (AHP) method. The results obtained in this study are getting 5 strength factors, 7 weakness factors, 6 opportunity factors, and 5 threat factors. Produce 18 alternative strategies resulting from the SWOT analysis. The position of SMEs in the Grand Strategy matrix quadrant is in Quadrant I. The results of the prioritized strategy determination by the AHP method, namely the SMEs bag strategy need to collaborate with the Tourism Office to make the village Gadukan a tourist shopping place for tourists who come to Surabaya.
PERANCANGAN STRATEGI DENGAN PENDEKATAN MULTI CRITERIA DECISION MAKING DALAM RANGKA PENGEMBANGAN KAMPUNG UKM TAS DI GADUKAN SURABAYA Astria Hindratmo
Media Mahardhika Vol. 17 No. 3 (2019): May 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i3.94

Abstract

The role of SMEs in Indonesia in the country's economy is very important. Because the development of SMEs in Indonesia is quite rapid where almost one million per year. However, many problems in the development of SMEs have even led to bankruptcy. This research has the aim of obtaining an appropriate strategy to develop SMEs especially for SMEs which are included in the superior SMEs villages such as the SMEs bag in Gadukan Surabaya. Hopefully in the future the strategy can be implemented for other SMEs in the city of Surabaya. The method used in this study is using the Delphi method for identification of factors, factor evaluation using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE), designing alternative strategies with SWOT analysis, positioning SMEs with a grand strategy matrix, and selecting strategies that right with the Analytical Hierarchy Process (AHP) method. The results obtained in this study are getting 5 strength factors, 7 weakness factors, 6 opportunity factors, and 5 threat factors. Produce 18 alternative strategies resulting from the SWOT analysis. The position of SMEs in the Grand Strategy matrix quadrant is in Quadrant I. The results of the prioritized strategy determination by the AHP method, namely the SMEs bag strategy need to collaborate with the Tourism Office to make the village Gadukan a tourist shopping place for tourists who come to Surabaya.
Co-Authors Abdillah, Khubbi Abdullah, M Hasan Abdullah, M. Hasan Abdullah, Muhammad Hasan Adi Putra Pratama Agustin, Rnanda Akmal, Muhammad Nazal Sayyidi Alfarizi, Ahmad Alfi Nugroho ALFI NUGROHO Andi Firman Baihaqi Andri Krisna Dianto Aprisi Anansyah, M. Dikya Arifianto, Deni Aristyanto, Erwan Athallah, Hilbran Maulana Badari, Yasir Muluk Chendrasari Wahyu Oktavia Chendrasari Wahyu Oktavia Christine Natalia Dwi Khusna Dyah Puspita Indah Budi Sari Wulan Ferdian Suprata Fitriya Gemala Dewi Hariyanto, Krisnadi Harliwanti Prisilia, Harliwanti HERNANDO OTNIEL UNPAPAR Jannah, Roszi Syadillal Kholili, Navik Krisnadhi Hariyanto, Krisnadhi Lestary, Agnes Dwi Mochammad Muchid, Mochammad Muhammad Agung Setyawan Muhammad Hasan Abdullah Muharom Muharom Navik Kholili Navik Kholili, Navik Navik Navik Kholili Novantoro, Irwan Nurwahyudi Widhiyanta Nurwahyudi Widhiyanta Octavia, Chendrasari Wahyu Ong Adre Wahyu Riyanto Ong Andre Wahyu Riyanto, Ong Andre Wahyu Ong, Andre Wahyu Riyanto Onny Purnamayudhia Purnomo, Dimas Aji Putra, Giovanni Firmansyah Salim, Moch. Siswadi Siswadi Siswadi SISWADI SISWADI subaderi, subaderi Suryo Atmojo, Suryo Suwondo, Ampar Jaya Suzana Dewi Ubaet Tajuddin Wahju Rijanto, Ong Andre Wahyu Nugroho Wahyu Oktavia, Chendrasari Wahyu, Chendra Sari Wawan, Yulianus Widhiyanta, Nurwahyudi Wulansari, Laily Alfina Yudi Kristiono