Article Per Year (5 Year)
p-Index From 2020 - 2025
4.51
P-Index
This Author published in this journals
All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan KACANEGARA Jurnal Pengabdian pada Masyarakat Dinasti International Journal of Education Management and Social Science Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Quantitative Economics and Management Studies Jurnal PADMA: Pengabdian Dharma Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Kartika Wijayakusuma Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Inovasi Masyarakat IIJSE Multifinance Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Penelitian Pendidikan Indonesia Engagement: Jurnal Pengabdian Kepada Masyarakat
Suganda, Uce Karna
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 30 Documents
Search

 1   2   3 
Pengaruh Promosi, Harga Dan Lokasi Terhadap Minat Beli Sepeda Motor Bebek dan Sport di Kota Bandung Sopiyadin, Deni A.; Suganda, Uce Karna
Jurnal Abdimas Kartika Wijayakusuma Vol 5 No 3 (2024): Jurnal Abdimas Kartika Wijaya Kusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v5i3.521

Abstract

Artikel ini menguraikan tentang pengaruh promosi, harga, dan lokasi terhadap minat beli sepeda motor bebek dan sport di Kota Bandung. Kajian yang digunakan menggunakan metode kuantitatif dengan pendekatan survei. Data dikumpulkan melalui penyebaran kuesioner kepada 120 responden yang merupakan konsumen potensial sepeda motor di Kota Bandung. Analisis data dilakukan menggunakan perangkat lunak Statistical Package for the Social Sciences (SPSS) versi 25 dengan teknik regresi linier berganda untuk menguji hubungan antara variabel-variabel yang dikaji. Hasil analisis menunjukkan bahwa promosi, harga, dan lokasi secara simultan berpengaruh positif dan signifikan terhadap minat beli sepeda motor bebek dan sport. Secara parsial, variabel promosi dan lokasi memiliki pengaruh yang lebih dominan dibandingkan dengan harga. Temuan ini mengindikasikan pentingnya strategi pemasaran yang efektif dalam meningkatkan minat beli konsumen terhadap sepeda motor di Kota Bandung. Hasil kajian ini memberikan rekomendasi bagi produsen dan dealer sepeda motor untuk lebih memfokuskan upaya promosi dan mempertimbangkan strategi penentuan harga serta pemilihan lokasi yang strategis guna meningkatkan penjualan sepeda motor bebek dan sport di Kota Bandung.
The Effect of Product Quality, Competence, and Facilities on Customer Satisfaction: A Study at LS Studio Music Recording Bandung Kristianto, Jerry; Suganda, Uce Karna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5744

Abstract

This study aims to determine how much influence product quality, competence, and facilities have on customer satisfaction at LS Studio Musik Bandung. The data source in this study uses primary sources, namely by distributing questionnaires via Google forms filled out by 116 respondents from LS Studio customers. All data processing and analysis are carried out using the Smart PLS application. The results of the study concluded based on the R square results of 0.841 which means that product quality, competence and facilities have an influence on customer satisfaction of 84.1% and the remaining 15.9% is influenced by other factors not studied, then based on the F square results it was found that the results of facilities on customer satisfaction have the largest effect size compared to product quality and technician competence with a value of 0.369> 0.35 and the results of the hypothesis test obtained the product quality variable has a t statistic value of 2.631> 1.96 with a p-value of 0.009 <0.05, it can be concluded partially that the product quality variable has a significant influence on customer satisfaction, the competence variable has a t statistic value of 2.584> 1.96 with a p-value of 0.010 <0.05, it can be concluded partially that the competence variable has a significant influence on customer satisfaction and the facility variable has a t statistic value of 5.006> 1.96 with a p-value of 0.000 <0.05, it can be concluded partially The facility variable has a significant influence on customer satisfaction.
Pelatihan pembuatan konten iklan di media sosial pada UMKM binaan Kadin Kota Bandung Yenny maya Dora; Zulganef zulganef; Adjeng Mariana Febrianti; Uce Karna Suganda
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 8, No 1 (2025): Februari
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v8i1.2580

Abstract

Platform media sosial memiliki miliaran pengguna aktif di seluruh dunia, sehingga memungkinkan bisnis untuk menjangkau orang-orang di seluruh dunia dengan pesan mereka. Jangkauan global ini membuat iklan media sosial menjadi pilihan yang menarik bagi bisnis yang ingin memperluas basis pelanggan mereka. Tetapi ada beberapa tantangan dalam menciptakan kampanye pemasaran dan periklanan media sosial yang efektif khususnya di TikTok. Oleh karena itu tujuan kegiatan PkM ini dilaksanakan untuk membantu para UMKM Binaan Kadin Kota Bandung untuk mengerti dan dapat menggunakan TikTok sebagai media untuk kampanye dan promosi usahanya. Adapun peserta kegiatan ini adalah 30 UMKM Binaan KADIN Kota Bandung. Metode pelaksanaan kegiatan PkM yaitu, Ceramah untuk  menyampaikan materi dan praktek cara menggunakan TikTok dan membuat konten di TikTok. Hasil kegiatan ini peserta bisa membuat akun TikTok, bisa menggunakan fitur-fitur yang ada di TikTok, membuat konten dan mengupload konten di TikTok. Dari kegiatan ini peserta memahami kegunaan dan manfaat serta cara menggunakan TikTok. Peserta juga semakin paham cara membuat konten yang menarik dan dapat meningkatkan penjualan produknya. Pelatihan dan praktek penggunaan TikTok sangat bermanfaat kemajuan usaha semua peserta pelatihan.
THE ROLE OF E-SERVICE QUALITY, CUSTOMER SATISFACTION, AND EXPERIENCE IN REPURCHASE INTENTION ON TRAVELOKA USERS IN BANDUNG Kurniawan, Ryan; Rachmawati, Mariana; Suganda, Uce Karna
Multifinance Vol. 2 No. 3 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i3.346

Abstract

This research is intended to find out how the role of consumer satisfaction mediates the effect of service quality and customer experience on repurchase intention. To identify the relationship between e-service quality and repurchase intention through customer satisfaction as a mediation, the relationship between customer experience and repurchase intention through customer satisfaction as a mediation, the relationship between customer satisfaction and repurchase intention, the relationship between customer experience and customer satisfaction, and the relationship between e-services. service quality to customer satisfaction for Traveloka customers. The data collection method used a questionnaire research instrument in the survey method. The object of this research is 110 respondents who are Traveloka customers who are domiciled in Bandung and aged 17 years and over. The research method applied is a quantitative method using the SPSS data analysis program. The research results show that e-service quality and customer experience have a positive and significant effect on customer satisfaction. E-service quality, customer experience, and customer satisfaction have a positive and significant effect on repurchase intention.
EXPLORING THE ROLE OF TAX PLANNING IN ENHANCING CORPORATE FINANCIAL PERFORMANCE AND COMPLIANCE Suganda, Uce Karna; Buchory, Herry Achmad; Riana, Nia
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 10 (2024): Kriez Academy - September
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background:Tax planning is an integral component of corporate financial management, and its role in improving financial performance while ensuring compliance with tax regulations has become a focal point in both academic and practical financial studies. With evolving tax laws, global business dynamics, and increasing scrutiny on corporate tax practices, efficient tax planning is crucial for companies to maintain financial stability and ensure compliance. This research explores how tax planning strategies can enhance a corporation’s financial performance while adhering to regulatory frameworks, providing insight into the symbiotic relationship between tax optimization and corporate governance. Aims:The aim of this research is to investigate the role of tax planning in enhancing corporate financial performance and ensuring compliance with tax laws. It seeks to highlight the importance of effective tax planning strategies in improving profitability, optimizing cash flow, and minimizing tax liabilities while maintaining transparency and adhering to tax regulations. Research Method:This study adopts a mixed-methods approach, combining both qualitative and quantitative techniques. It includes case studies of multinational corporations and surveys of finance professionals to assess the relationship between tax planning strategies, financial performance, and compliance levels. Data is analyzed using statistical methods to examine correlations between tax planning practices and key financial metrics. Results and Conclusion:The results indicate that effective tax planning significantly contributes to improved financial performance, including enhanced profitability and liquidity. However, the research also highlights challenges related to regulatory compliance, with some companies facing issues of transparency and tax avoidance. The conclusion stresses the importance of balancing tax efficiency with ethical practices and legal compliance to achieve sustainable financial growth. Contribution:This research contributes to the understanding of the intricate relationship between tax planning and corporate financial performance. It provides practical insights for businesses and policymakers on how to enhance financial outcomes while navigating the complexities of tax regulations.  
The Effect of Work Motivation and Organizational Work Culture on Lecturer Performance with Compensation as a Moderating Variable (Study at Private Universities in Cianjur Regency) Ramdhani, Zulman; Suganda, Uce Karna
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4512

Abstract

This research aims to analyze the influence of work motivation and organizational culture on the performance of private university lecturers in Cianjur, with compensation as a moderating variable. Lecturer performance remains suboptimal, as indicated by low publication rates, academic ranks, and certification levels. A quantitative method was applied using questionnaires distributed to 97 lecturers. Validity, reliability, and regression tests were conducted. The results show that work motivation and organizational culture significantly affect lecturer performance, with compensation strengthening this relationship. The study highlights the importance of managing work motivation, organizational culture, and fair compensation to enhance lecturer performance
Pelatihan design thinking, lean startup, dan agile pada UMKM Kadin Kota Bandung Dora, Yenny Maya; Brahmana, Sunardi Sembiring; Saefudin, Nugraha; Suganda, Uce Karna
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30970

Abstract

Abstrak Tantangan para UMKM untuk mempertahankan dan mengembangkan usahanya adalah memuaskan pelanggannya. Untuk memuaskan pelanggannya para UMKM harus dapat mengetahui dengan pasti yang menjadi kebutuhan dan keinginan dari pelanggannya. Sehingga produk dan layanan yang diberikan dan dikembangkan dapat sesuai dengan kebutuhan dan keinginan para pelanggan. Menciptakan produk dan layanan yang sesuai dengan kebutuhan dan keinginan pelanggan tentunya tidaklah mudah. Bila tidak benar-benar dipahami tentunya akan terjadi pemborosan dalam melakukan pembuatan produk atau layanan yang akan diberikan. Oleh karena itu para UMKM perlu diberi pengetahuan dan wawasan tentang Design Thinking, Lean Startup dan Agile. Supaya para UMKM dapat mengetahui kebutuhan dan keinginan konsumen, sehingga akan membuat desain produk atau layanan yang sesuai dengan kebutuhan dan keinginan konsumen. Hal ini juga akan berdampak pada penurunan pemborosan saat melakukan perancangan, pembuatan dan penyampaian produk dan layanan kepada pelanggan. Kegiatan PkM ini dilakukan dengan tujuan memberi pengetahuan dan wawasan tentang Design Thinking, Lean Startup dan Agile. Dan mempraktekkan menyusun design thinking lean startup, dan agile. Kegiatan ini melibatkan sebanyak 30 UMKM Binaan Kadin Kota Bandung. Metode kegiatan ini adalah Pelatihan kemudian dilanjutkan dengan praktek. Dari kegiatan ini para UMKM dapat menyusun rancangan design thinking dan cara untuk mengurangi/menghilangkan pemborosan dan teknologi yang tepat untuk membuat usaha para UMKM dapat bertumbuh dan berkembang. Kata Kunci: agile; design thinking; lean startup Abstract The challenge for MSMEs to maintain and develop their businesses is to satisfy their customers. To satisfy their customers, MSMEs must be able to know for sure what their customers need and want. So that the products and services provided and developed can be in accordance with the needs and desires of customers. Creating products and services that are in accordance with the needs and desires of customers is certainly not easy. If it is not truly understood, of course there will be waste in making the products or services that will be provided. Therefore, MSMEs need to be given knowledge and insight about Design Thinking, Lean Startup and Agile. So that MSMEs can know the needs and desires of consumers, so that they will create product or service designs that are in accordance with the needs and desires of consumers. This will also have an impact on reducing waste when designing, making and delivering products and services to customers. This PkM activity is carried out with the aim of providing knowledge and insight about Design Thinking, Lean Startup and Agile. And practicing compiling lean startup design thinking, and agile. This activity involved 30 MSMEs fostered by the Bandung City Chamber of Commerce and Industry. The method of this activity is Training then continued with practice. From this activity, MSMEs can create design thinking plans and ways to reduce/eliminate waste and the right technology to make MSME businesses grow and develop.Keywords: agile; design thinking; lean startup.
Pengaruh Harga, Kualitas Pelayanan Terhadap Loyalitas melalui Kepuasan Pelanggan (Studi pada Pelanggan Amoy Salon) Ismawati, Irma; Suganda, Uce Karna
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5325

Abstract

Salon kecantikan adalah sarana pelayanan umum kesehatan kulit dan rambut dan badan dengan perawatan kosmetik secara manual, preparative, aparatif dan dekoratif yang modern maupun tradisional tanpa tindakan operasi / bedah. Majunya teknologi dan informasi mempengaruhi meningkatnya pola dan gaya hidup masyarakat, terutama bagi kaum wanita. Salah satu contohnya adalah melakukan perawatan disalon. Jumlah perempuan yang terus meningkat diikuti dengan meningkatnya jumlah salon kecantikan seolah menjadi ruang bebas untuk membandingkan kualitas antara salon satu dengan yang lainnya. Hal tersebut berdampak pada meningkatnya keluhan pada dan menurunnya jumlah pelanggan. Para pelaku usaha salon kecantikan dituntut untuk memberikan pelayanan yang maksimal dari segi kualitas serta memenuhi setiap harapan dari para pelanggan. Penelitian ini dilatarbelakangi oleh perkembangan dunia bisnis saat ini telah banyak kita temui salon kecantikan yang telah memasuki dunia pasar jasa. Hal itulah yang membuat suatu perusahaan berlomba-lomba menawarkan kualitas pelayanan yang beragam dan terbaik. Tujuan dilakukan penelitian ini adalah untuk mengetahui seberapa besar pengaruh variabel kualitas pelayanan dalam mempengaruhi kepuasan dan loyalitas pelanggan Amoy Salon Bandung. Populasi dalam penelitian ini adalah pelanggan Amoy Salon Bandung dengan 92 responden dengan menggunakan Metode dalam penelitian ini adalah deskriptif kualitatif. Data yang telah memenuhi uji validitas dan reliabilitas, maka melalui analisis Path. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil dari penelitian ini adalah kualitas pelayanan berpengaruh signifikan terhadap loyalitas. Kualitas pelayanan berpengaruh signifikan terhadap kepuasan dan kepuasan berpengaruh signifikan terhadap loyalitas.
The Effect of Competency and Work Motivation on Employee Satisfaction and Its Implications on Employee Performance in Community Health Centers in Bandung City Rachman, Arif; Suganda, Uce Karna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6210

Abstract

This study aims to determine the effect of competence and motivation on job satisfaction and employee performance at the Bandung City Community Health Center. The results show that the competency variable criteria are in the poor to very good range, while the work motivation and job satisfaction variables are in the adequate to very good range. Meanwhile, the overall employee performance variable is in the very good category. Further analysis revealed that competence and motivation have a significant influence on job satisfaction, and job satisfaction has a significant influence on employee performance. Overall, competence, motivation, and job satisfaction account for 59.1% of the influence on employee performance, while the remainder is attributed to other variables not examined in this study.
PENINGKATAN KOMPETENSI TECHNOPRENEUR BERBASIS E-COMMERCE DALAM MENGEMBANGKAN KEUNGGULAN DAYA SAING PASAR GLOBAL PADA PELAKU BISNIS UMKM KOTA BANDUNG Nurani, Nina; Sutisna, Deden; Hermina, Nurul; Suratman, Maman; Suganda, Uce Karna; Yuaningsih, Lilis; Firdaus, Erwin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 29 No. 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.50252

Abstract

UMKM memiliki dampak yang cukup besar terhadap perekonomian Indonesia. Walaupun UMKM telah melakukan ekspor berbasis e-commerce, UMKM masih mengalami berbagai kendala akibat minimnya kompetensi SDM, yaitu belum dapat memasarkan produk dengan maksimal. Oleh karena itu, pemasaran produk saat ini merupakan kendala bagi pelaku usaha UMKM. Peningkatan kompetensi bagi para technopreneur UMKM Kota Bandung diperlukan agar memiliki keterampilan yang terhubung satu dengan lainnya untuk dilatih dan dikembangkan lebih lanjut sehingga mampu menghasilkan kinerja ekspor terbaik dalam mengelola usahanya berbasis e-commerce. Kegiatan Pengabdian Kepada Masyarakat yang berupa pemaparan materi mengenai bisnis pasar global dilaksanakan pada 29 Mei 2022. Sebanyak 40 mitra UMKM KADIN Kota Bandung yang menghadiri kegiatan ini memiliki usaha di bidang kuliner, fashion, jasa dan perdagangan. Berdasarkan hasil evaluasi, kegiatan berjalan dengan baik dan materi pelatihan sesuai dengan kebutuhan kerja. Tindak lanjut dari kegiatan ini adalah diperlukannya program keberlanjutan dengan bantuan dosen Program Pascasarjana Magister Manajemen Universitas Widyatama dan KADIN Kota Bandung untuk membangun technopreneurship dan kebersamaan antar komunitas UMKM melalui Forum Informasi/ Komunikasi media. 
Co-Authors Annisa Lisdayanti Arif Rachman Brahmana, Sunardi Sembiring Dadan Drajat Martamihardja Dadan Drajat Martamihardja Deden Sutisna Deden Sutisna Della Ayu Marista Dinda Kayani Putri Bestari Dora, Yenny Maya Eliana Donna Simbolon Erwin Firdaus Fansuri Munawar Febrianti, Adjeng Mariana Firdaus, Erwin Gagan Sugandi Gagan Sugandi Gallang Perdana Dalimunthe Hasan Sahroni Herry Achmad Buchory Ismawati, Irma Isti Arrifianti Kristianto, Jerry Lilis Yuaningsih Maman Suratman Maman Suratman Mariana Rachmawati Nanang Rohman Ni Putu Nurwita Pratami Wijaya Nina Nurani Nugraha Saefudin Nurani, Nina Nurul Hermina Priadi, Yudi Prihadi, M Dana R. Adjeng Mariana Febrianti Ramdhani, Zulman Riana, Nia Ryan Kurniawan Sopiyadin, Deni A. Sri Astuti Pratminingsih Sunardi Sembiring Brahmana Trianda, Panji Achmed Tuti Asmala Yenny maya Dora Yuaningsih, Lilis Zaenal Aripin Zulganef Zulganef