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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan KACANEGARA Jurnal Pengabdian pada Masyarakat Dinasti International Journal of Education Management and Social Science Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Quantitative Economics and Management Studies Jurnal PADMA: Pengabdian Dharma Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Kartika Wijayakusuma Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Inovasi Masyarakat JRAP (Jurnal Riset Akuntansi dan Perpajakan) IIJSE Multifinance Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Penelitian Pendidikan Indonesia Engagement: Jurnal Pengabdian Kepada Masyarakat
Suganda, Uce Karna
Universitas Widyatama
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Human Resource Development of Bandung MSMEs with Entrepreneurial Leadership Characteristic through Quality Leadership in Global Market Era Nina Nurani; Uce Karna Suganda; Nurul Hermina; Deden Sutisna
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1699

Abstract

MSMEs in Bandung has contributes significantly to the economic growth of the city. However, the number of exports is still low. The problems are minimal human resource performance, limited products, less innovative and less than optimal technological capabilities, thus it is necessary to develop entrepreneurial leadership characters in the global market as a strategy for competitiveness and implementing a learning culture. The aim of this study is to find out how the development of human resources in MSMEs in Bandung has entrepreneurial leadership characteristics in entering the global market. This study is carried out using cross sectional method. The specification of this study is descriptive quantitative analysis, using purposive sampling technique to produce a total of 85 respondents. Data collection techniques is using literature studies, questionnaires, interviews, and observations. The results showed that the development of MSME human resources in Bandung with entrepreneurial leadership characteristics with the Cognitive Ambidexterity approach, SEER (Social, Environmental, and Economic Responsibility and Sustainability), SSA (Self and Social Awareness), entrepreneurial leadership and the quality of "Entrepeneurship Leadership" has an average value of Good. However, the ability to complete tasks optimally, always thinking about mistakes that will occur so that the ability to capture and create opportunities has a low average value. Because of this, it is necessary to increase innovative learning in addition to optimizing leadership skills in a timely completion of tasks, decision making and negotiation skills.
Pengaruh retailing mix terhadap customer satisfaction Uce Karna Suganda; Dadan Drajat Martamihardja
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 3 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221664

Abstract

Pada masa sekarang ini, sektor retail mendapat perhatian dari banyak kalangan terutama pemerintah, karena sektor ini diperkirakan akan terus bertumbuh dan menjadi sector yang sangat menjanjikan. Ditengah-tengah pandemic Covid-19 yang mulai melandai diseluruh dunia. Fenomena  dari era Covid-19 adalah retail Online pertumbuhannya melesat naik bahkan pertumbuhan ecommerce telah terlihat sebelum pandemic melanda. Dalam penelitian ini penulis menggunakan metode explanatory. Penelitian ini bertujuan menjelaskan atau membuktikan hubungan antar variabel. Sehingga pengaruh antara variabel tersebut dapat diketahui dengan baik dan benar. Pada teknik  pengumpulan data yang digunakan adalah dengan melakukan survei dengan cara menyebarkan kuesioner. Hubungan Retailing Mix dan Customer satisfaction Hasil analisis regresi bivariate antara Retailing Mix dengan customer satisfaction menunjukan bahwa model regresi mampu menjelaskan 21,40% varians customer satisfaction. Dari ketujuh dimensi Retailing Mix yang memiliki pengaruh positif pada customer satisfaction, ternyata bauran product, harga dan  suasana toko saja yang memiliki hubungan tersebut. Dari hasil uji hipotesis diketahui empat dimensi ditolak dan tiga dimensi dari Retailing Mix tersebut diterima, hal ini mungkin terjadi karena responden menganggap dimensi tersebut memiliki pengaruh yang kecil atau bahkan tidak sama sekali. Masih banyak konsumen yang mengeluhkan pelayananan khususnya Retailing Mix yang di lakukan Superindo masih belum mengenai sasaran yang tepat. Apabila hal ini terus dibiarkan dan tidak mendapat perhatian dari Superindo, kemungkinan beberapa tahun kedepan jumlah konsumen akan berkurang yang dapat berakibat pada siklus hidup organisasi yang pendek.
Implementation of the Use of Digital Marketing as a Strategy to Improve the Performance of MSMES Assisted by the Kadin City of Bandung with Technopreneurship Character Sunardi Sembiring Brahmana; Sri Astuti Pratminingsih; Uce Karna Suganda; Gagan Sugandi
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2023): May 2023
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v7i1.1352

Abstract

The pandemic has given tremendous pressure and blows on MSME actors. Traditional marketing strategies can no longer be expected. MSME actors need new ways and breakthroughs to deal with this situation. One of the technologies currently developing in the world of marketing is the use of digital technology in marketing, which is then known as digital marketing. This is the background behind this community service activity to train MSME actors in the city of Bandung to understand and implement digital marketing. The activity was carried out on July 14, 2022. The activity has been going well. This training needs to be followed up by providing assistance to further enhanced MSME actors’ capability in designing and implementing digital marketing in their businesses.
Improving customer loyalty through customer experience, price attractiveness, and customer relationship management Suganda, Uce Karna; Priadi, Yudi
Jurnal Manajemen Industri dan Logistik Vol 7, No 1 (2023): page 01 - 204
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1032

Abstract

This study aims to determine the effect customer Experience, Price Attractiveness and Customer Relationship Management have on Customer Loyalty. The data is collected using primary sources, which is done by distributing questionnaire to 300 respondents using purposive sampling technique. The findings show that customer experience is perceived as good, price attractiveness is perceived as attractive and affordable, while customer loyalty is not high. there is a significant influence of Customer Experience on Customer Loyalty (R2 = 0.31). Customer experience is related to customer loyalty, because the experience of a brand involves the subjective experience and behavior of a consumer. Price attractiveness has a greater effect on customer experience and Customer Relationship Management. Customer Relationship Management and price attractiveness have a positive influence on customer loyalty. Customer experience has a positive influence on customer loyalty in 'Kedai Yups' café.
ACCEPTANCE OF BLOCKCHAIN TECHNOLOGY IN SUPPLY CHAIN MANAGEMENT IN INDONESIA: AN INTEGRATED MODEL FROM THE PERSPECTIVE OF SUPPLY CHAIN PROFESSIONALS FOR SUSTAINABILITY Suganda, Uce Karna; Buchory, Herry Achmad; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Blockchain technology is a significant breakthrough in the world of modern supply chain management. In the Indonesian context, this study places emphasis on the acceptance of blockchain technology by professionals in the supply chain industry. The research is based on the understanding that efficient supply chain management is an essential element of business success in the current era of globalization. The integrated model developed in this research involves an inclusive approach that takes into account multiple perspectives from supply chain professionals. In the process, we analyze the level of acceptance of blockchain technology, identify the benefits that this technology can provide, and illustrate the potential role of blockchain in improving sustainability in the supply chain. The results show that the acceptance of blockchain technology in Indonesia is positive. Supply chain professionals recognize the added value that this technology can provide in improving transparency, security, and efficiency in their supply chains. The integrated model proposed in this study provides valuable guidance for Indonesian supply chain practitioners in implementing blockchain technology in their operations. As such, this research makes an important contribution to the understanding of the acceptance of blockchain technology in the context of supply chain management in Indonesia, which can support steps towards a more efficient, transparent, and sustainable supply chain in the future.
DYNAMICS OF COOPERATION AND COMPETITION STRATEGIES IN DETERMINING COMPANY PERFORMANCE AMIDST CHANGING LEVELS OF COMPETITION, MARKET DYNAMICS AND FLUCTUATING TECHNOLOGICAL CHANGES Buchory, Herry Achmad; Suganda, Uce Karna; Aripin, Zaenal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March
Publisher : PT. Kreatif Indonesia Satu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The dynamics of cooperative and competitive strategies play a key role in determining company performance amidst changes in the level of competition, market dynamics and fluctuating technological changes. In a dynamic business environment, companies often face challenges to remain competitive and achieve sustainable growth. Factors such as strategic fit with partners, trust, relative advantage, organizational factors, and external factors such as market conditions and regulations influence the success of cooperation strategies. Integrating cooperation strategies with competitive strategies is key to ensuring that cooperation supports the company's long-term business goals while maintaining a competitive advantage in the market. With a holistic and well-planned approach, companies can leverage cooperative strategies to increase their competitiveness and achieve sustainable growth in a rapidly changing business environment.
PENINGKATAN KOMPETENSI TECHNOPRENEUR BERBASIS E-COMMERCE DALAM MENGEMBANGKAN KEUNGGULAN DAYA SAING PASAR GLOBAL PADA PELAKU BISNIS UMKM KOTA BANDUNG Nurani, Nina; Sutisna, Deden; Hermina, Nurul; Suratman, Maman; Suganda, Uce Karna; Yuaningsih, Lilis; Firdaus, Erwin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 29, No 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.50252

Abstract

UMKM memiliki dampak yang cukup besar terhadap perekonomian Indonesia. Walaupun UMKM telah melakukan ekspor berbasis e-commerce, UMKM masih mengalami berbagai kendala akibat minimnya kompetensi SDM, yaitu belum dapat memasarkan produk dengan maksimal. Oleh karena itu, pemasaran produk saat ini merupakan kendala bagi pelaku usaha UMKM. Peningkatan kompetensi bagi para technopreneur UMKM Kota Bandung diperlukan agar memiliki keterampilan yang terhubung satu dengan lainnya untuk dilatih dan dikembangkan lebih lanjut sehingga mampu menghasilkan kinerja ekspor terbaik dalam mengelola usahanya berbasis e-commerce. Kegiatan Pengabdian Kepada Masyarakat yang berupa pemaparan materi mengenai bisnis pasar global dilaksanakan pada 29 Mei 2022. Sebanyak 40 mitra UMKM KADIN Kota Bandung yang menghadiri kegiatan ini memiliki usaha di bidang kuliner, fashion, jasa dan perdagangan. Berdasarkan hasil evaluasi, kegiatan berjalan dengan baik dan materi pelatihan sesuai dengan kebutuhan kerja. Tindak lanjut dari kegiatan ini adalah diperlukannya program keberlanjutan dengan bantuan dosen Program Pascasarjana Magister Manajemen Universitas Widyatama dan KADIN Kota Bandung untuk membangun technopreneurship dan kebersamaan antar komunitas UMKM melalui Forum Informasi/ Komunikasi media. 
Kolaborasi Dan Digital marketing Untuk Keberlanjutan Usaha UMKM Kota Bandung Dora, Yenny Maya; Febrianti, Adjeng Mariana; Zulganef, Zulganef; Suganda, Uce Karna
Jurnal Abdimas Kartika Wijayakusuma Vol 5 No 2 (2024): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v5i2.437

Abstract

Kolaborasi merupakan proses bekerjasama para pihak untuk menghasilkan ide, gagasan dan atau pemecahan masalah guna mencapai visi bersama. Menjadi suatu keniscayaan bahwa di era sekarang ini, kolaborasi/kerjasama bisnis telah menjadi perhatian banyak pihak, karena kolaborasi merupakan salah satu aspek dari pertumbuhan iklim usaha, termasuk didalamnya bagi para pelaku UMKM untuk meningkatkan pendapatan, kapabilitas usaha serta daya saing. Seperti diketahui, bahwa dengan segala keterbatasan yang ada pada pelaku UMKM, namun disisi lain juga memiliki keunggulan. Pelaku UMKM di Indonesia juga memiliki peluang untuk menampilkan keunggulan UMKM. Peluang tersebut adalah dengan penerapan digital marketing, serta membangun kerjasama dengan para pihak. Para pihak tersebut diantaranya adalah unsur pemerintahan/kelembagaan yang diwakili oleh Kementerian Koperasi, Kementerian Perdagangan, Kementerian Pariwisata, Kementerian Pendidikan, Kementerian Komunikasi dan Informasi dan lain-lain. Kegiatan Pengabdian kepada Masyarakat ini dilakukan dengan tujuan untuk memberikan edukasi mengenai kolaborasi dan cara berkolaborasi serta digital marketing untuk keberlanjutan usaha para UMKM binaan Kadin Kota Bandung. Kegiatan pengabdian kepada masyarakat ini berupa pelatihan tentang kolaborasi dan digital marketing. Hasil yang didapat dari kegiatan ini para UMKM binaan Kadin Kota Bandung mengerti cara menjalin kerjasama dengan beberapa pihak dimulai dari sesama pelaku UMKM, serta semakin mengerti dan mampu menggunakan digital marketing untuk keberlanjutan usahanya.
Improving customer loyalty through customer experience, price attractiveness, and customer relationship management Suganda, Uce Karna; Priadi, Yudi
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1032

Abstract

This study aims to determine the effect customer Experience, Price Attractiveness and Customer Relationship Management have on Customer Loyalty. The data is collected using primary sources, which is done by distributing questionnaire to 300 respondents using purposive sampling technique. The findings show that customer experience is perceived as good, price attractiveness is perceived as attractive and affordable, while customer loyalty is not high. there is a significant influence of Customer Experience on Customer Loyalty (R2 = 0.31). Customer experience is related to customer loyalty, because the experience of a brand involves the subjective experience and behavior of a consumer. Price attractiveness has a greater effect on customer experience and Customer Relationship Management. Customer Relationship Management and price attractiveness have a positive influence on customer loyalty. Customer experience has a positive influence on customer loyalty in 'Kedai Yups' café.
ANALISIS PROFITABILITAS DAN LIKUIDITAS TERHADAP STRUKTUR MODAL PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI DASAR DAN KIMIA YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2018-2022 Trianda, Panji Achmed; Suganda, Uce Karna
JURNAL DARMA AGUNG Vol 32 No 6 (2024): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i6.5011

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh profitabilitas dan likuiditas terhadap struktur modal pada perusahaan manufaktur sektor industri primer dan kimia yang terdaftar di Bursa Efek Indonesia selama tahun 2018-2022. Penelitian ini mengevaluasi perkembangan profitabilitas, likuiditas, dan struktur modal selama periode tersebut, serta mengukur sejauh mana masing-masing variabel mempengaruhi struktur modal secara parsial atau simultan. Metode yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil penelitian menunjukkan bahwa profitabilitas mengalami fluktuasi pada net profit margin, return on assets dan return on equity selama periode penelitian yang mencerminkan volatilitas perolehan laba. Selain itu, likuiditas yang diukur dengan rasio lancar dan rasio cepat menunjukkan volatilitas kemampuan perusahaan dalam membiayai kewajiban lancar dari aset lancar. Net profit margin dan return on assets mempunyai pengaruh negatif yang signifikan terhadap struktur modal, hal ini menunjukkan bahwa peningkatan profitabilitas memungkinkan perusahaan mengurangi penggunaan utang melalui pendanaan internal. Di sisi lain, return on equity mempunyai pengaruh positif signifikan terhadap struktur modal, hal ini sejalan dengan teori trade-off, dimana perusahaan cenderung meningkatkan rasio utangnya untuk mendapatkan manfaat pajak dari pembiayaan utang. Likuiditas yang diukur dengan Current Ratio berpengaruh negatif signifikan terhadap struktur modal sedangkan Quick Ratio tidak berpengaruh signifikan. Secara simultan pengujian hipotesis menunjukkan bahwa profitabilitas (net profit margin, return on assets, return on equity) dan likuiditas (current rasio, quick rasio) berpengaruh signifikan terhadap struktur modal. Penelitian ini menyoroti pentingnya mempertimbangkan faktor profitabilitas dan likuiditas dalam pengambilan keputusan struktur modal untuk mencapai kinerja keuangan yang optimal. Temuan ini memberikan wawasan berharga bagi manajer keuangan dan pemangku kepentingan lainnya dalam mengembangkan strategi efektif untuk mengoptimalkan struktur modal perusahaan di tengah kondisi ekonomi yang tidak menentu.
Co-Authors Annisa Lisdayanti Arif Rachman Brahmana, Sunardi Sembiring Dadan Drajat Martamihardja Dadan Drajat Martamihardja Deden Sutisna Deden Sutisna Della Ayu Marista Dinda Kayani Putri Bestari Dora, Yenny Maya Eliana Donna Simbolon Erwin Firdaus Fansuri Munawar Febrianti, Adjeng Mariana Firdaus, Erwin Gagan Sugandi Gagan Sugandi Gallang Perdana Dalimunthe Hasan Sahroni Herry Achmad Buchory Ismawati, Irma Isti Arrifianti Kristianto, Jerry Lilis Yuaningsih Maman Suratman Maman Suratman Mariana Rachmawati Nanang Rohman Ni Putu Nurwita Pratami Wijaya Nina Nurani Nugraha Saefudin Nurani, Nina Nurul Hermina Priadi, Yudi Prihadi, M Dana Ramdhani, Zulman Riana, Nia Ryan Kurniawan Sopiyadin, Deni A. Sri Astuti Pratminingsih Sunardi Sembiring Brahmana Trianda, Panji Achmed Tuti Asmala Yuaningsih, Lilis Zaenal Aripin Zulganef Zulganef