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Nunung Ayu Sofiati (Efi)

Universitas Indonesia Membangun

Author-ID : 1857288

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The influence of leadership style, work environment and work discipline on the performance of Arjasari health center employees Rizki Fathurrahman Septian; Palupi Permata Rahmi; Yoyo Sudaryo; Gurawan Dayona Ismail; Nunung Ayu Sofiati (Efi); Dadan Abdul Aziz
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i01.2237

This research aims to determine the simultaneous or partial influence of leadership style, work environment and work discipline variables on the performance of Arjasari Community Health Center employees. In this study, the samples were employees of the Arjasari Community Health Center with a sample size of 30 people. This research uses quantitative methods with a total sampling technique. And the data analysis tool uses the SPSS version 25.0 program. Based on the results of research at the Arjasari health center, it shows that leadership style, work environment and work discipline influence employee performance both partially and simultaneously with a determination coefficient test value (R₂) of 0.978 or 97.8% so it can be interpreted as 97.8% The performance of Arjasari Community Health Center employees (Y) can be explained by the variables leadership style (X₁), work environment (X₂), and work discipline (X₃)

ANALISIS PENERAPAN DIGITAL MARKETING TERHADAP CITRA PERUSAHAAN MELALUI KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Lazuardi, Aldi Rahman; Raras TS, Anggono; Sudaryo, Yoyo; Sofiati (Efi), Nunung Ayu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Terbentuknya lembaga-lembaga perbankan syariah tidak terlepas dari kemajuan teknologi digital yang memacu berkembangnya bank-bank syariah. Salah satu bank syariah diantaranya PT Bank Jabar Banten Syariah (BJBS) yang terus berinovasi dalam menerapkan penggunaan Digital Marketing untuk memberikan citra yang baik bagi nasabah melalui kepuasan nasabah. Tujuan penelitian ini adalah untuk menganalisis Digital Marketing terhadap Citra Perusahaan PT Bank Jabar Banten Syariah (BJBS) melalui Kepuasan Nasabah. Penelitian ini menggunakan metode kuantitatif dengan pendekatan verifikatif. Dalam penelitian ini terdapat tiga variable yaitu variable independen yaitu Digital Marketing, Variabel dependen yaitu Citra Perusahaan dan Kepuasaan Nasabah sebagai variable intervening. Teknik analisis data menggunakan analisis Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa penerapan Digital Marketing memberikan pengaruh tehadap Citra Perusahaan pada PT BJBS dengan besarnya pengaruh langsung sebesar 22,7%, pengaruh tidak langsung sebesar 15,8%, total pengaruhnya sebesar 38,4% dari maksimal 100%. Terdapat pengaruh Kepuasan Nasabah terhadap Citra Perusahaan, dengan besarnya pengaruh langsung sebesar 17,2%, pengaruh tidak langsung sebesar 15,8%, total pengaruhnya sebesar 33,0%. dari maksimal 100%. Terdapat pengaruh Digital Marketing terhadap Citra Perusahaan PT BJBS, melalui kepuasan nasabah dengan besarnya pengaruh simultan sebesar 71,4% dari maksimal 100%.

The Image Models of PT East Jakarta Industrial Park (EJIP) Suryati, Lili; Cahyono, Yoyok; Sudarso, Andriasan; Sudaryo, Yoyo; Wardana, Wikrama; Ayu Sofiati (Efi), Nunung; Pertiwi, R. Dewi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.

Concept and Implementation of Business Model Canvas in Startup Companies: Relationship with Customers, Customers Segments and Market Trends Nunung Ayu Sofiati; Christimulia Purnama Trimurti; Rintis Eko Widodo; Fitria Ariyani; Cecep Pahrudin
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3300

The purpose of this literature research is expected to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The research article literature review concept and application of canvas business model in startup companies: customer relationships, customer segments and market trends is a scientific literature article in the scope of marketing management science. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or conduct a review of relevant previous articles. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Customer Relationships affect the Canvas Business Model Concept in Startup Companies; 2) Customer Segments affect the Canvas Business Model Concept in Startup Companies; 3) Market Trends affect the Canvas Business Model Concept in Startup Companies; 4) Customer Relationships Influence the Implementation of the Canvas Business Model in Startup Companies; 5) Customer Segments Influence the Implementation of the Canvas Business Model in Startup Companies; and 6) Market Trends Influence the Implementation of the Canvas Business

Business Management: Analysis of Entrepreneurship and Marketing Mix Louise Panggabean, Helena; Subagio, Mochammad; Ayu Sofiati, Nunung; Candra Susanto, Primadi
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.35

Business management articles: Enterpreneurship and marketing mix analysis are scientific literature articles within the scope of marketing management science. The aim of this research is to build a hypothesis regarding the influence between variables which can later be used for futher research within the scope of marketing management. The research method used is descriptive qualitative. The data collection tecnique is using literature study. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and the journal Sinta. The results of this article are: 1) Enterpreneurship influences business management; and 2) Marketing Mix influences business management

The Influence of Sales Strategy, Business Concept and Success Indicators on Entrepreneurship with Marketing Management as a Mediating Variable Nunung Ayu Sofiati; Suhendra, Agus; Sani, Indra; Zaini, Mohamad
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.46

The article on the influence of sales strategy, business concept and success indicators on entrepreneurship with marketing management as a mediating variable is a scientific literature article in the scope of marketing management science. The purpose of this study is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The research method used is descriptive qualitative. The data collection technique uses literature studies. Data were obtained from previous research that is relevant to this study and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and Sinta journals. The results of this article are: 1) Sales Strategy influences Marketing Management; 2) Business Concept influences Marketing Management; 3) Success Indicators influence Marketing Management; 4) Sales Strategy influences Entrepreneurship; 5) Business Concept influences Entrepreneurship; 6) Success Indicators influence Entrepreneurship; and 7) Marketing Management influences Entrepreneurship.

Digital Business Ecosystem: Strategy, Technology, E-Commerce and Consumer Analysis Nur Mastuti, Dian; Ayu Sofiati, Nunung; Suhendra, Agus; Prayoga, Rahmat; Puspo Arianty, Kiki
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 1 (2024): (SIJDB) Siber International Journal of Digital Business (July - September 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this article is to explore the relationship between technology, e-commerce, business strategy, and consumer analysis in the context of developing a dynamic digital business ecosystem. Based on this, businesses can see how important it is to combine these four components to increase competitiveness and achieve long-term growth in the digital era. The research method used is descriptive qualitative. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is obtained from online academic media such as Taylor & Francis, Scopus Emerald, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of this article are: 1) Strategy has a significant effect on the digital business ecosystem; 2) Technology has a significant effect on the digital business ecosystem; 3) E-commerce has a significant effect on the digital business ecosystem; 4) consumer analysis has a significant effect on the digital business ecosystem.

Marketing Strategy Analysis in Increasing Tourism Ticket Sales Revenue: Study Literature Review Fitria Ariyani; Rona Tumiur Mauli Carolin Simorangkir; Mochammad Subagio; Nunung Ayu Sofiati; Indra Sani
Greenation International Journal of Tourism and Management Vol. 2 No. 3 (2024): (GIJTM) Greenation International Journal of Tourism and Management (September -
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i3.268

The purpose of this literature research is expected to build hypotheses regarding the influence between variables which can later be used for further research in the scope of marketing management. The literature review research article analyzing marketing strategies in increasing tourism ticket sales revenue is a scientific literature article within the scope of marketing management science. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters Journals, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journals, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Product has an effect on Increasing Tourism Ticket Sales; 2) Price affects the increase in tourism ticket sales; 3) Promotion affects the increase in tourism ticket sales; and 4) Place affects the increase in tourism ticket sales.

Pengaruh YouTube Advertising Terhadap Purchase Intention di Agoda Melalui Brand Awareness Fernandez, Egi; Ali, Mochammad Mukti; Sofiati, Nunung Ayu
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4161

Penelitian ini mengulas bagaimana YouTube Advertising memengaruhi niat beli (purchase intention) konsumen Agoda, dengan kesadaran merek (brand awareness) sebagai variabel perantara. Penelitian ini menerapkan pendekatan kuantitatif berbasis survei, menggunakan kuesioner yang dijawab oleh 100 responden. Analisis data dilakukan melalui uji regresi linier berganda dan analisis jalur guna mengeksplorasi hubungan antar variabel. Temuan penelitian menunjukkan bahwa YouTube Advertising memberikan dampak signifikan langsung pada niat beli konsumen, meskipun tidak menunjukkan pengaruh signifikan terhadap kesadaran merek. Sebaliknya, niat beli konsumen terbukti berkontribusi signifikan terhadap peningkatan kesadaran merek. Hasil analisis jalur menegaskan bahwa kesadaran merek bertindak sebagai variabel perantara yang memperkuat hubungan antara YouTube Advertising dan niat beli konsumen. Penelitian ini menggarisbawahi pentingnya pengembangan konten iklan yang relevan dan mampu menarik perhatian guna mendorong terciptanya kesadaran merek yang kokoh serta meningkatkan niat beli konsumen, terutama dalam konteks persaingan ketat di ranah digital.

The Model of Global Marketing Strategy and Performance Sudarso, Andriasan; Sofiati, Nunung Ayu
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 3 (2024): (SIJDB) Siber International Journal of Digital Business (January - March 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i3.26

The aim of this research is to examine the impact of global marketing strategy on the overall performance of Sharia Apartment Developer in Asia. The participants in this study consisted of all employees working for the Sharia Apartment Developer, totaling 30 developers across three countries (Hongkong, Singapore, and Indonesia). The data collected for this study is quantitative in nature, meaning it is presented in numerical form. This data provides insight into the specific values and variables it represents. The analysis method employed in this study encompasses descriptive analysis and verification analysis. The utilization of global marketing strategies has been shown to have a favorable and noteworthy impact on the overall performance of global marketing. These strategies also hold implications for Sharia Apartment Developers, as they are based on various indicators that highlight the potential strengths and opportunities for these developers in the future. To successfully implement a global marketing strategy, it is crucial to employ an intensive approach that aims at penetrating a wider market. This can be achieved through robust advertising campaigns across print and electronic media, personalized sales calls, enticing sales promotions, and generating publicity. The enhancement of the market (market development) can be achieved through enhanced collaboration. Similarly, product development can be attained by incorporating cutting-edge technology into the facilities. The future implications of the global marketing strategy for a Sharia apartment developer are intertwined with the global marketing mix, specifically focusing on product improvement through renovation and modernization of amenities. This will enable the sharia apartment developer to better compete in the market. Moreover, its advantageous location near public amenities adds to its strategic value. To further promote their offerings, it would be beneficial to diversify promotional media and forge more vigorous alliances with other entities. Prices have a tendency to be quite adaptable. There is a regular practice of running promotions to remind consumers of the current offerings, including both existing and new products, as well as any adjustments in pricing that may have taken place. In addition, every morning there is a customary briefing where one can peruse the latest information. By fostering increased collaboration with other entities, it is possible to enhance cooperation and achieve mutually beneficial outcomes.

Co-Authors Abdul Aziz Mubarok, Dadan Ade Salman Alfarisi Admaja, Firma Agustin Dwi agung setiawan Albert Gamot Malau Aldi Rahman Lazuardi Alfarisi, Ade Salman Ali , Mochammad Mukti Ali, Mariyuana Abdussamad Ali, Mochamad Mukti Amanati, Nuzul Ana Hadiana Ana Hadiana, Ana Andi Sukandi Andrean, Meilani Eka Putri Andriasan Sudarso Anggono Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Anindya, Sevina Hanisa April Gunawan Malau Aris Setiyani Aris Setiyani, Aris Asep Toni Muharam Asti Nur Aryanti Asti Nur Aryanti Astiana Nengsi Astrin Kusumawardani Azis, Dadan Abdul Aziz, Dadan Abdul Benny Bernadus Bernadus, Benny Cahyono, Yoyok Cecep Pahrudin Chandra, Rama Christimulia Purnama Trimurti Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dayan Hakim Natigor Dayon, Gurawan Dayona Ismail, Gurawan Dayona, Gurawan Dedi Kurniawan Detya Wiryany Devyanthi Syarif Dyah Purnamasari Egi Fernandez Ekapaula, Rolla Fadhilah, Alfi Fauzi Fajar, Kartika Bunga Fauzan Daffa Fauzy, Ryan Marshal Febrianto Febrianto, Febrianto Febriyanti, Karina Fernandez, Egi Fitria Ariyani Fitria Ariyani Frans, Raja G, Syahrul Nursapni Ganesha, Dicky Tri Gurawan Dayona Gurawan Dayona Ismail Gurawan Dayona Ismail Gustiawan, Rudi Hamdani, Deni Hamdani, Erico Haris Oky Adi Supinta Hendriawanto, Hendriawanto Herlina, Heni Hikmah, Agung Mohamad Hisashi, Rendy Mahardhika Indah Susanti Indra Sani Irving Ignatius Paul Luntungan Irving Irving Ignatius Paul Luntungan Ismail, Gurawan Dayona Ita Kumaratih Jaya, Rama Chandra Jordan, Reza Josua Panatap Soehaditama Jupri Pringadi Kamal, Muhhammad Ikhsan Kartika Nuradina Khairunisya, Hania Kumaratih, Ita Lazuardi, Aldi Rahman Lili Suryati Louise Panggabean, Helena Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Meilani Eka Putri Andrean Mochammad Mukti Ali Mochammad Subagio Mohamad Zaini, Mohamad Muhammad Ishar, Muhammad Mukti Ali, Mochamad Mukti Ali, Mochammad Mulyawan Safwandy Nugraha Munjinadir, Hafid Muttaqin, Ridlwan Nana Trisnawati Nandan Limakrisna Nengsi, Astiana Nenobais, Manoakh Novia Indah Lestari Noviani, Dinda Nur Mastuti, Dian Nur Sumawidjaya, Riyandi Nuradina, Kartika Palupi Permata Rahmi Palupi Permata Rahmi Pertiwi, R. Dewi Prasetiyo, Wildan Guretno Pratiwi, Nunur Fitri Prayoga, Rahmat Prilaksono, Kursusantyo Dudung Primadi Candra Susanto Prinska Damara Sastri Pujianto, Gatot Purbanuara Parlindungan Sitorus Purnamasari, Weny Purwoko, Harry Puspita, Irna Puspo Arianty, Kiki Rama Chandra Jaya Raras Tirto Sakti, Anggono Rendi, Pras Rendy, Pras Ridlwan Muttaqin Ridwan Ramadhan Rimayani, Rimayani Rintis Eko Widodo Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaya Rizki Fathurrahman Septian Rohmatullah Rona Tumiur Mauli Carolin Simorangkir Safitri, Meilina Sani, Indra Sastri, Prinska Damara Setiawan, Naufal Alip Putra Sidjabat, Sonya Sofyan, Hadiyan Nur Solihah, Maya Sonya Sidjabat Sudarmadji, Harrys Sudaryo , Yoyo Sugandi, Akhmad Sugiarti Sugiarti Suhendra, Agus Sujatmika, Dendi Sumawidjaya, Riyadi Nur Sumawidjaya, Riyandi Nur Sutisna Sutisna Syarif, Devyanthi Tedy, Hilmanius Thessa Tri Astuty Tjipto Sajekti Viryal Iga Utari Wardana, Wikrama Wiara Sanchia Grafita Ryana Devi Widodo, Rintis Eko Widyastuti Nurmalia Utami WIjayanthi, Ida Ayu Trisna Wikrama Wardana Wiryani, Detya Yosi Pahala Yoyo Sudaryo Yoyo Sudaryo Yuningsih, Salsa Billa Putri

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