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Nunung Ayu Sofiati (Efi)

Universitas Indonesia Membangun

Author-ID : 1857288

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Social Sciences Other

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The Role of Business Management in Enhancing Company Competitiveness: Opportunities and Challenges Sofiati, Nunung Ayu; Sugiarti, Sugiarti; Purwoko, Harry; Sidjabat, Sonya; Widodo, Rintis Eko
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.149

The purpose of this literature study is to develop a hypothesis regarding the influence between variables that can be used for further research in the field of human resource management. The article, a literature review of the implementation of talent management on company sustainability, is a scientific literature article in the field of human resource management. The approach used in this literature review is qualitative descriptive. The data collection technique is to use a literature study or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. In previous research, each relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Opportunity plays a role in the Business Management Model; 2) Challenges play a role in the Business Management Model; 3) Market Share plays a role in the Business Management Model; 4) Promotion plays a role in the Business Management Model; and 5) Brand Image plays a role in the Business Management Model.

Pengaruh Customer Satisfaction dan E-Service Quality Terhadap Customer Loyalty Pada Pengguna Lazada Febriyanti, Karina; Mubarok, Dadan Abdul Aziz; Sofiati, Nunung Ayu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3950

This research was conducted to determine the influence of customer satisfaction and e-service quality on customer loyalty among Lazada users in Bandung Regency. This research uses a quantitative method with a verificative approach, namely using a questionnaire instrument. The data used are primary data in the form of tabulated results from questionnaire responses. The sample used by the researchers consists of Lazada users among Generation Z in Bandung Regency, aged 18 to 24 years, who have been Lazada users in the past six months, totaling 96 respondents. The determination of the sample size, the researcher used the Rao Purba formula. Based on the results of the research conducted, it shows that customer satisfaction and e-service quality simultaneously have a positive and significant impact on customer loyalty among Lazada users in Bandung Regency, which means that an increase in customer satisfaction and e-service quality together can influence the level of customer loyalty among Lazada users in Bandung Regency.

Enhancing MSMEs’ Innovation Capacity Based on the ISO 56002:2019: A Case Study of the XYZ Perfume Company in Yogyakarta Prasetiyo, Wildan Guretno; Mubarok, Dadan Abdul Aziz; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sajekti, Tjipto
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70962

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, contributing 60.5% to the Gross Domestic Product (GDP) in 2024. These facts underscore the importance of MSME development as a priority in the Asta Cita of the President of the Republic of Indonesia. However, alongside financial constraints, researchers contend that MSMEs face challenges in competitiveness due to a lack of innovation and creativity. To address this, a standard for innovation capacity needed and ISO 56002:2019 can serve it. Nevertheless, research in this field remains limited, highlighting the need for studies focused on enhancing innovation capacity based on ISO 56002:2019 for Indonesian MSMEs. This qualitative study employs semi-structured interviews with XYZ Perfume Company in Yogyakarta, an MSME actor. The assessment is based on eight factors from the development of ISO 56002:2019 by researchers: (1) Transformative Leadership; (2) Strategic Intention to Innovate; (3) Weight Management for Information; (4) Customer and Market Knowledge; (5) Strategic Technology Management; (6) Organizational Structure; (7) Project Management; and (8) Innovation Performance. The results indicate that XYZ Perfume Company's innovation capacity achieves a qualitatively good rating in Transformative Leadership, Weight Management for Innovation, Customer and Market Knowledge, and Project Management; a moderate rating in Strategic Intention to Innovate and Organizational Structure; and a below-average rating in Strategic Technology Management and Innovation Performance. Strategies for enhancing the innovation capacity of XYZ Perfume Company were formulated. These findings and the proposed strategies serve as a valuable foundation for MSMEs in developing new products.

Determinasi Bauran Pemasaran: Analisis Peran Daya Beli Konsumen, Pesaing, Perilaku Konsumen dan Demografi Konsumen Fitria Ariyani; Josua Panatap Soehaditama; Sonya Sidjabat; Nunung Ayu Sofiati (Efi); Yosi Pahala
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.1992

This literature study aims to develop a hypothesis regarding the influence between variables that can be used for further research in the scope of marketing management. The research article on determining the marketing mix: analysis of consumer purchasing power, competitors, consumer behavior, and consumer demographics is a scientific literature article in the field of marketing management. The approach used in this literature review is qualitative descriptive. The data collection technique is to use a literature study or to review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Consumer purchasing power plays a role in the marketing mix; 2) Competitors play a role in the marketing mix; 3) Consumer behavior plays a role in the marketing mix; and 4) Consumer demographics play a role in the marketing mix.

Empowering the Younger Generation: Building Healthy Living Behaviors and Brand Awareness of Multivitamins Nuradina, Kartika; Aziz, Dadan Abdul; Wiryani, Detya; Syarif, Devyanthi; Jaya, Rama Chandra; Sofiati, Nunung Ayu; Kamal, Muhhammad Ikhsan; Ekapaula, Rolla
International Journal of Community Service & Engagement Vol. 6 No. 2 (2025): International Journal of Community Service & Engagemen
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v6i2.2745

Healthy living behavior has emerged as a critical issue that warrants promotion across all segments of society, particularly among the younger generation, who are regarded as vital national assets. The current generation exhibits lifestyle changes characterized by emerging trends, an abundance of fast food, unbalanced nutrition, high stress levels, and insufficient physical activity. These factors pose significant risks to their overall health. The interventions conducted in this study aim to cultivate awareness of both physical and psychological needs that support a healthy and prosperous life. They also encourage the recognition of the importance of nutrition and the availability of multivitamin brands in the market, facilitate intrapersonal communication for better self-understanding, and promote financial management to adopt and maintain a healthy lifestyle. The results of this community service program indicate a notable shift in the younger generation’s mindset toward greater openness and acceptance of healthy living. They are more motivated to practice healthy behaviors, and their awareness of multivitamin products has increased significantly. This awareness positions multivitamins as essential nutrients to support bodily needs and as a long-term investment in health

Analysis of E-Marketing Mix through E-Service Quality and its Implications on Purchasing Decisions (Survey on Consumers of PT. XYZ, Tbk): Marketing Management Munjinadir, Hafid; Solihah, Maya; Ayu Sofiati, Nunung; Sudaryo, Yoyo; Mukti Ali, Mochamad; Abdul Aziz Mubarok, Dadan; Dayona, Gurawan; Nur Sumawidjaya, Riyandi
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.159

This study aims to analyze the influence of the E-Marketing Mix on E-Service Quality and its implications for Consumer Purchasing Decisions at PT. XYZ, Tbk using a quantitative approach. The population consists of 1.1 million users, with a simple random sampling technique applied to obtain 230 respondents. The results show that the E-Marketing Mix, which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence, has been well implemented. E-Service Quality, consisting of Efficiency, Fulfillment, Reliability, Privacy, Responsiveness, Compensation, and Contact, is also considered satisfactory. Consumer Purchasing Decisions comprising product selection, brand choice, place, purchase timing, purchase amount, and payment method are generally good. The E-Marketing Mix has a significant influence on E-Service Quality by 59.9% and on Consumer Purchasing Decisions by 18.1%. E-Service Quality also has a significant influence on Consumer Purchasing Decisions by 35.4%. Simultaneously, the E-Marketing Mix and E-Service Quality exert a combined influence of 92.8% on Consumer Purchasing Decisions. These findings emphasize the importance of digital marketing strategies in improving service quality and consumer purchasing decisions.

Public Perception And Sentiment On Social Media X Towards The Interest In Adopting Bitcoin As A Digital Asset Febrianto, Febrianto; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo, Yoyo; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sakti, Anggono Raras Tirto
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4469

This study analyzes the relationship between public sentiment on the social media platform X and Bitcoin's global price volatility from January to October 2024. Using sentiment analysis supported by the BERT machine learning model and the Support Vector Machine (SVM) algorithm, relevant tweets were classified into positive, neutral, and negative sentiments. Model evaluation demonstrated excellent performance, with precision, recall, and F1-score for positive sentiment reaching 95.52%, 93.57%, and 94.53%, respectively. Neutral sentiment achieved precision of 88.61%, recall of 92.11%, and an F1-score of 90.32%. Negative sentiment yielded precision of 92.02%, recall of 91.05%, and an F1-score of 91.53%. The results indicate a significant correlation between public sentiment and Bitcoin price movements, where positive sentiment drives price increases while negative sentiment often triggers sell-offs. Moreover, the intensity of social media discussions significantly impacts market dynamics, as evidenced by a spike in activity in March 2024 coinciding with Bitcoin's price peak during the study period. These findings provide insights for investors, market analysts, and regulators to understand the role of social media as a market sentiment indicator influencing digital asset volatility.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3950

THE INFLUENCE OF WORK FACILITIES, TIME MANAGEMENT, SOCIAL PRESTIGE, AND WORK CULTURE ON WORKPLACE SELECTION BY GENERATION Z IN SOUTH BANDUNG Gustiawan, Rudi; Hisashi, Rendy Mahardhika; Ismail, Gurawan Dayona; Sofiati (Efi), Nunung Ayu; Sudaryo, Yoyo
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1134

This study aims to analyze the influence of Work Facilities, Time Management, Social Prestige, and Work Culture on Workplace Selection by Generation Z in the South Bandung area. Generation Z is known to have unique characteristics in choosing a workplace, where aspects of digital convenience, time flexibility, work values, and work environment are top priorities. The approach used is quantitative with the SmartPLS-based Structural Equation Modeling (SEM) method version 4, with a total of 150 respondents selected through purposive sampling techniques. The results of the study show that the variables of Work Facilities, Time Management, and Work Culture have a positive and significant effect on Workplace Selection. Meanwhile, the Social Prestige variable did not show a significant influence. The R-square value of 54.3% indicates that this research model is able to explain more than half of the variability of workplace selection decisions by Generation Z. These findings provide important implications for companies in designing recruitment and retention strategies for young workers, with an emphasis on facility comfort, work flexibility, and adaptive work culture.

THE INFLUENCE OF ORGANIZATIONAL STRUCTURE, WORK DISCIPLINE, COMMUNICATION, AND HUMAN RESOURCE QUALITY ON ORGANIZATIONAL PERFORMANCE AT TWWHA JO Pujianto, Gatot; Dayona Ismail, Gurawan; Nunung Ayu Sofiati (Efi); Sudaryo, Yoyo
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1135

This research is motivated by the importance of organizational performance in ensuring that the company can achieve strategic goals effectively and efficiently. TWWHA JO as a consortium company engaged in the construction sector faces internal challenges, such as suboptimal work coordination, varying levels of work discipline, ineffective communication between divisions, and uneven quality of human resources. The results of the study indicate that although job discipline, communication, to a certain degree, organizational structure has a positive and major impact on performance, while human resource quality has a negative and large impact on organizational performance. With a determination coefficient (R2) value of 66.2%, the four independent variables simultaneously have a significant impact on organizational performance. This indicates that organizational structure, work discipline, communication, and human resource quality account for 66.2% of the variation in organizational performance, with other factors outside the scope of this study influencing the remaining 33.8%. These findings provide implications for TWWHA JO management to pay more attention to improving the organizational structure to be more adaptive, strengthening work discipline with appropriate policies, increasing the effectiveness of cross-divisional communication, and more targeted HR quality development programs to support improving organizational performance

Co-Authors Abdul Aziz Mubarok, Dadan Ade Salman Alfarisi Admaja, Firma Agustin Dwi Agung Setiawan Akhmad Sugandi Albert Gamot Malau Aldi Rahman Lazuardi Alfarisi, Ade Salman Ali, Mariyuana Abdussamad Ali, Mochamad Mukti Amanati, Nuzul Ana Hadiana Ana Hadiana, Ana Andi Sukandi Andre Suryaningprang Andrean, Meilani Eka Putri Andriasan Sudarso Anggono Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti April Gunawan Malau Ardiyatur Rahman Aris Setiyani Aris Setiyani, Aris Asep Toni Muharam Asti Nur Aryanti Asti Nur aryanti Asti Nur Aryanti Astiana Nengsi Astrin Kusumawardani Aziz, Dadan Abdul Benny Bernadus Bernadus, Benny Bui Thi Hai Yen Cahyono, Yoyok Cecep Pahrudin, Cecep Christimulia Purnama Trimurti Dadan Abdul Azis Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dayan Hakim Natigor Dayan Hakim Natigor Sipahutar Dayona Ismail, Gurawan Dayona, Gurawan Dedi Kurniawan Dendi Sujatmika Deni Hamdani Detya Wiryany Devyanthi Syarif Dicky Tri Ganesha Dinda Noviani Dini Carollina Dyah Purnamasari Egi Fernandez Ekapaula, Rolla Erna Herlinawati Erna Herlinawati Farhan Dzulfiqri Fauzan Daffa Febrianto Febrianto, Febrianto Febriyanti, Karina Fernandez, Egi Firma Agustin Dwi Admaja Fitria Ariyani Gurawan Dayon Gurawan Dayona Gurawan Dayona Gurawan Dayona Ismail Gurawan Dayona Ismail Gurawan Dayona Ismail Gurawan Dayona Ismail Gurawan Dayona Ismail Gustiawan, Rudi Hadiyan Nur Sofyan Handy Bugiman Haris Oky Adi Supinta Harry Purwoko Heni Herlina Hikmah, Agung Mohamad Hisashi, Rendy Mahardhika Ida Ayu Trisna Wijayanthi Ida Farida Oesman Ida Farida Oesman Indra Sani Irving Ignatius Paul Luntungan Irving Irving Ignatius Paul Luntungan Ismail, Gurawan Dayona Ita Kumaratih Jaya, Rama Chandra Josua Panatap Soehaditama Jupri Pringadi Kamal, Muhhammad Ikhsan Kartika Bunga Fajar Khairunisya, Hania Kumaratih, Ita Lazuardi, Aldi Rahman Lili Suryati Louise Panggabean, Helena Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Mariyuana Abdussamad Ali Meilani Eka Putri Andrean Mochammad Mukti Ali Mochammad Subagio Mohamad Zaini, Mohamad Muhamad Nazri Darise Muhammad Ishar Mukti Ali, Mochamad Mukti Ali, Mochammad Mulyawan Safwandy Nugraha Munjinadir, Hafid Myria Dwiastuti Wiranda Nana Trisnawati Nandan Limakrisna Naufal Alip Putra Setiawan Nengsi, Astiana Nenobais, Manoakh Novia Indah Lestari Nunur Fitri Pratiwi Nur Mastuti, Dian Nur Sumawidjaya, Riyandi Nuradina, Kartika Palupi Permata Rahmi Palupi Permata Rahmi Pertiwi, R. Dewi Pras Rendi Prasetiyo, Wildan Guretno Prayoga, Rahmat Prilaksono, Kursusantyo Dudung Primadi Candra Susanto Prinska Damara Sastri Pujianto, Gatot Purbanuara Parlindungan Sitorus Purnamasari, Weny Purwoko, Harry Puspita, Irna Puspo Arianty, Kiki Rama Chandra Rama Chandra Jaya Raras Tirto Sakti, Anggono Rendy, Pras Reza Jordan Ridwan Ramadhan Rikko Putra Youlia Rimayani Rimayani Rimayani, Rimayani Rintis Eko Widodo Riyadi Nur Sumawidjaya Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaya Rizki Fathurrahman Septian Rona Tumiur Mauli Carolin Simorangkir Ryan Marshal Fauzy Safitri, Meilina Salsa Billa Putri Yuningsih Samuel Darwisman Sani, Indra Sevina Hanisa Anindya Solihah, Maya Sudarmadji, Harrys Sugiarti Sugiarti Suhendra, Agus Sujatmika, Dendi Sumawidjaya, Riyandi Nur Sutisna Sutisna Syarif, Devyanthi Tedy, Hilmanius Thessa Tri Astuty Tjipto Sajekti Tjipto Sajekti Viryal Iga Utari Wardana, Wikrama Wiara Sanchia Grafita Ryana Devi Widodo, Rintis Eko Widyastuti Nurmalia Utami Wikrama Wardana Wiryani, Detya Yosi Pahala Yoyo Sudaryo Yoyo Sudaryo Yoyo Sudaryo Yoyo Sudaryo Yuningsih, Salsa Billa Putri

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