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All Journal Journal of Economic, Bussines and Accounting (COSTING) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Economics (IJEC) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Digital Business Progress Management and Business Progress Community Service Progress Fundamental and Applied Management Journal
Sinaga, Eka Mayastika
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Pengaruh Layanan Purna Jual Dan Variasi Produk Terhadap Keputusan Pembelian Laptop Asus: Studi Kasus Pada Pelanggan Pegasus Computer Tebing Tinggi Ade Mubarak; Sinaga, Eka Mayastika; Dio Landika Pratama
Management And Business Progress Vol. 1 No. 2 (2022): Management and Business Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v1i2.48

Abstract

This study aims to find out how the influence of after-sales service and product variety on purchasing decisions for Asus laptops. The research method uses multiple linear regression analysis. The results of the hypothesis test state that: Hypothesis 1 is rejected, so after-sales service has no effect on purchasing decisions. Hypothesis 2 is accepted, so Product Variation influences Asus Laptop Purchase Decisions. Hypothesis 3 is accepted, then After-Sales Service and Product Variety have a joint effect on Asus Laptop Purchase Decisions. This research is a replication of previous research where the difference lies only in the object studied.
Pengaruh Sikap Terhadap Keputusan Pembelian Pada Toko Mebel Iwan Serdang Bedagai Yani Restiani; Fitrianingsih; Sinaga, Eka Mayastika
Management And Business Progress Vol. 1 No. 2 (2022): Management and Business Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v1i2.49

Abstract

Furniture is one of the important needs in a household. Various household furniture such as beds, wardrobes, chairs and others are one of the needs that need to be met. This study aims to analyze the effect of consumer attitudes on purchasing decisions at Iwan's furniture store. This research is a field research with a quantitative approach with data analysis techniques carried out with the help of SPSS software. A total of 60 consumers were selected as research respondents. The data analysis technique used simple linear regression and the hypothesis test that was carried out was a partial test (t test). The results showed that attitude has a positive and significant impact on purchasing decisions at Iwan's furniture store.
Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Cafe Brotherhood: Studi Kasus Pada Pelanggan Cafe Brotherhood Sinaga, Eka Mayastika; Tampubolon, Lasmaria; Sinaga, Shania
Management And Business Progress Vol. 2 No. 1 (2023): Management and Business Progress Edisi Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i1.68

Abstract

This study aims to determine the Analysis of Factors Affecting Consumer Satisfaction Cafe Brotherhood. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to 88 respondents to Cafe Brotherhood visitors. The analytical method used in this study uses an instrument test, namely the validity test and reliability test. Classical assumption test, namely normality test, multicollinearity, and heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely t-test (partial). The results show that the price variable (X1) has a significant effect on consumer satisfaction (Y), the product quality variable (X2) has a significant effect on consumer satisfaction (Y), the service quality variable (X3) has a significant effect on customer satisfaction (Y) and the dominant factor influencing it is the variable of product quality on consumer satisfaction.
Pengaruh Human Relation, Stres Kerja Dan Fasilitas Kerja Terhadap Kinerja Pegawai Pada Dinas Kependudukan Dan Catatan Sipil Kota Tebing Tinggi Safitri, Erika; Rusmewahni, Rusmewahni; Sinaga, Eka Mayastika
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.143

Abstract

Human Resource Management is the science and art of managing the relationships and roles of the workforce so that they are effective and efficient in helping to realize the goals of the company, employees and society. The aim of this research is to determine the influence of human relations, work stress and work facilities on employee performance at the population and civil registration services of the city of Tebing Tinggi. The research method used is a quantitative research method. The sampling used in this research was the Non Probability Sampling method and the type of sampling used total sampling, the number of samples studied was 30 respondents. The analytisis tool used is multiple linear regression with the help of SPSS 25.00 Software. The results of this research show that human relations have a positive and significant effect on employee performance. Work stress has a positive and significant effect on employee performance. Work facilities have a positive and significant effect on employee performance. Human relations, work stress and work facilities simultaneously influence employee performance at the population and civil registration services of the city of Tebing Tinggi.
Pelatihan Online Marketing Bagi Pelaku Umkm Di Desa Dolok Sagala Syafrizal, Rodi; Nursaimatussaddiya, Nursaimatussaddiya; Sinaga, Eka Mayastika; Baihaqi, Muhammad Iqbal
Community Service Progress Vol. 2 No. 1 (2023): Community Service Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v2i1.59

Abstract

Para pelaku usaha di Desa Dolok Sagala cenderung masih menggunakan metode penjualan secara tradisional dan belum memahami cara penggunaan media sosial sebagai sarana penjualan produk. Hal tersebut menjadi kesempatan bagi kami untuk mengembangkan ilmu dan pengetahuan serta membantu para pelaku usaha di Desa dalam meningkatkan inovasi dan eksplorasi entrepreneurship. Demi mewujudkan hal tersebut, diperlukan pelatihan penjualan melalui sosial media untuk mempertajam kemampuan dalam marketing. Sosial media merupakan alat yang dapat mencangkup seluruh dunia dengan menggunakan jaringan internet. Pola penjualan menjadi lebih efisien dan fleksibel. Eksplorasi ini diharapkan mampu meningkatkan pengetahuan serta pendapatan penduduk Desa khususnya pelaku UMKM, yang selanjutnya menjadi dasar bagi pengembangan usaha UMKM yang berkelanjutan.
Optimalisasi Strategi Pemasaran Usaha Mikro, Kecil dan Menengah.(UMKM) Melalui Pembuatan Logo dan Promosi Berbasis Media Sosial di Kelurahan Tambangan Rusmewahni, Rusmewahni; Sinaga, Eka Mayastika; Nainggolan, Benhart; Sianaipar, Christin Natalia
Community Service Progress Vol. 2 No. 2 (2023): Community Service Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v2i2.118

Abstract

The target of the Real Working Group (KKN) activities entitled "Optimizing the Marketing Strategy for Micro, Small and Medium Enterprises (MSMEs) for Brown Sugar through Logo Creation and Promotion Based on Digital Marketing in Tambangan Subdistrict" is more targeted at the people of Tambangan Subdistrict, in order to increase MSMEs in the Subdistrict. Mining. Several considerations in choosing MSMEs in Tambangan Village have many disadvantages compared to other potential UI'IKM. In this way, we are trying to help maximize sales of MSME products by using a door-to-door system, utilizing social media as a promotional system, and logos on MSME products in Tambangan Village
Pengaruh Relationship Marketing dan Suasana Cafe Terhadap Loyalitas Pelanggan Aloka Kopi Kota Tebing Tinggi dengan Kepuasan Sebagai Variabel Intervening Nur Aisyah Auliya; Desi Safitri Ani; Eka Mayastika Sinaga; Limega Chandrasa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4368

Abstract

This study aims to determine the effect of Relationship Marketing and Cafe Atmosphere on Customer Loyalty of Aloka Kopi Tebing Tinggi City with Satisfaction as an Intervening Variable. The research assistance method used is a quantitative method using Smart PLS to analyze data. The research population is customers who have visited more than once and the results obtained are 92 people for the research sample. The results of this study are Relationship Marketing has a positive effect on Customer Satisfaction. Cafe Atmosphere has no effect on Customer Satisfaction Relationship Marketing has a positive effect on Customer Loyalty. Cafe Atmosphere has a negative effect on Customer Loyalty. Customer Satisfaction has a positive effect on Customer Loyalty. Relationship Marketing has a positive effect on Customer Loyalty with Customer Satisfaction as an intervening variable. Cafe Atmosphere has a positive effect on Customer Loyalty with Customer Satisfaction as an intervening variable.
THE EFFECT OF WORKLOAD AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE OF PT JASAMARGA KUALANAMU – TEBING TINGGI ROUTE Putri Agustini Lubis; Rahmah Aina Az Zahra; Eka Mayastika Sinaga; Willy Cahyadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.2730

Abstract

This study aims to determine how the workload and work motivation affect the performance of employees of PT Jasamarga Segment Kualanamu - Tebing Tinggi both partially and simultaneously. The approach of this study is associative. The population is all employees of PT Jasamarga Segment Kualanamu - Tebing Tinggi and the sample is 35 employees of PT Jasamarga Segment Kualanamu - Tebing Tinggi. The data collection technique in this study uses a questionnaire technique. The data analysis technique in this study uses Multiple Linear Regression Analysis Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this study uses SPSS (Statistical Package for the Social Sciences) software version 29.00. Partially there is a positive and significant effect between workload on employee performance of PT Jasamarga Segment Kualanamu - Tebing Tinggi. Partially there is a positive and significant effect between work motivation on employee performance of PT Jasamarga Segment Kualanamu - Tebing Tinggi. Simultaneously there is a positive and significant effect between workload and work motivation on employee performance of PT Jasamarga Segment Kualanamu - Tebing Tinggi.
Pemberdayaan UMKM Melalui Digitalisasi Pemasaran dan Penguatan Potensi Desa di Desa Laut Tador, Kabupaten Batu Bara Sarwoto, Sarwoto; Kadariah, Siti; Nursaimatussadiya, Nursaimatussadiya; Sinaga, Eka Mayastika; Fitrianingsih, Fitrianingsih; Wahyudi, Dani Agus; Sari, Tri Widya; Fadilla, Naila; Camelia, Antis
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.268

Abstract

The Community Service Program (KKN) is a form of community service conducted in Laut Tador Village, Batu Bara Regency. The main objective of this program is to address issues faced by the community, particularly limited knowledge of business management and product marketing for MSMEs, as well as environmental management. Implementation methods used include observation, coordination with village officials, direct mentoring of MSMEs, outreach, and community activities such as mutual cooperation. The main outcomes of this program are: 1) Three local MSMEs (Palm Palm Sugar, Palm Palm Sugar, and Etawa Goat Milk) were successfully developed through the creation of new packaging, logos, promotional banners, and location registration on Google Maps to expand market reach. 2) Environmental awareness was increased through the installation of educational waste signs and the provision of separate trash bins at SDN 06 Laut Tador. 3) Village potential was strengthened by installing signs indicating tourist directions to Lake Laut Tador. 4) The establishment of a Family Medicine Garden (TOGA) to increase public health awareness. These activities have had a positive impact on MSME independence and village community awareness.
Pengaruh Kepuasan Kerja, Lingkungan Kerja dan Work Life Balance Terhadap Loyalitas Karyawan pada KSP CU Mandiri Kota Tebing Tinggi Dela Januario Hilarius Situmorang; Aidil Hadi; Eka Mayastika Sinaga; Mhd. Sofian
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9045

Abstract

This study aims to determine the Influence of Job Satisfaction, Work Environment and Work Life Balance on Employee Loyalty at KSP CU Mandiri Tebing Tinggi City. The research method used is a quantitative method using the SPSS version 25.00 program. The sample of this study was 33 respondents, namely office employees at KSP CU Mandiri Tebing Tinggi City. Data collection techniques used interview and questionnaire techniques. Data analysis techniques used in this study used instrument tests such as validity and reliability tests, then classical assumption tests such as normality tests, multicollinearity tests, heteroscedasticity tests. Furthermore, multiple linear regression analysis tests, coefficient of determination (R2) and hypothesis tests. The results of the study indicate that job satisfaction affects employee loyalty at KSP CU Mandiri Tebing Tinggi City. The work environment affects employee loyalty at KSP CU Mandiri Tebing Tinggi City. Wok life balance affects employee loyalty at KSP CU Mandiri Tebing Tinggi City. Then job satisfaction, work environment and wok life balance simultaneously affect employee loyalty at KSP CU Mandiri Tebing Tinggi City.
Co-Authors Ade Mubarak Agus Triyanda Sinaga Aidil Hadi Baihaqi, Muhammad Iqbal Benhart Nainggolan Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Camelia, Antis Colin Edward Dedy Dwi Arseto Dela Januario Hilarius Situmorang Desi Safitri Ani DEWI RAHMAWATI Dio Landika Pratama Diva Habibah Br Simbolon Etika Sri Mardiandani Fadilla, Naila Febrian Reinaldy Siahaan Fitriah Ningsih Fitrianingsih, Fitrianingsih Harwin Kumar Hidayat Hidayat Ida Ayu Putu Sri Widnyani Imelda Mardayanti Junfrian Hangoluan Lumban gaol Kadariah, Siti Khofifah Khofifah Limega Chandrasa Mangasi Sinurat Mhd. Sofian Nabilla Natasha Nada Nabilah Nainggolan, Benhart Najwa Hakim Nidaul Hasanah Nur Aisyah Auliya Nursaimatussadiya Nursaimatussadiya Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Puji Wardani Purba, David Gabriel Marudut Putri Agustini Lubis Rahmah Aina Az Zahra Rani Puspita Sari Richad Gultom Riko Fridolend Sianturi Riska Audia Rusmewahni, Rusmewahni Safitri, Erika Sari, Tri Widya Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Septian Arisandi Sianaipar, Christin Natalia Sinaga, Shania Siregar, Raysal Januar Sorta Angelia Br Aritonang Syafrizal, Rodi Tampubolon, Lasma Ria Tampubolon, Lasmaria Wahyudi, Dani Agus Willy Cahyadi Yani Restiani Yohana Priskawati Priskawati Zita Kayla