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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) Management and Business Progress Community Service Progress
Sinaga, Eka Mayastika
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Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Pemberdayaan UMKM Melalui Digitalisasi Pemasaran dan Penguatan Potensi Desa di Desa Laut Tador, Kabupaten Batu Bara Sarwoto, Sarwoto; Kadariah, Siti; Nursaimatussadiya, Nursaimatussadiya; Sinaga, Eka Mayastika; Fitrianingsih, Fitrianingsih; Wahyudi, Dani Agus; Sari, Tri Widya; Fadilla, Naila; Camelia, Antis
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.268

Abstract

The Community Service Program (KKN) is a form of community service conducted in Laut Tador Village, Batu Bara Regency. The main objective of this program is to address issues faced by the community, particularly limited knowledge of business management and product marketing for MSMEs, as well as environmental management. Implementation methods used include observation, coordination with village officials, direct mentoring of MSMEs, outreach, and community activities such as mutual cooperation. The main outcomes of this program are: 1) Three local MSMEs (Palm Palm Sugar, Palm Palm Sugar, and Etawa Goat Milk) were successfully developed through the creation of new packaging, logos, promotional banners, and location registration on Google Maps to expand market reach. 2) Environmental awareness was increased through the installation of educational waste signs and the provision of separate trash bins at SDN 06 Laut Tador. 3) Village potential was strengthened by installing signs indicating tourist directions to Lake Laut Tador. 4) The establishment of a Family Medicine Garden (TOGA) to increase public health awareness. These activities have had a positive impact on MSME independence and village community awareness.
Co-Authors Ade Mubarak Arisandi, Septian Baihaqi, Muhammad Iqbal Bobby Hartanto Cai Cen, Cia Camelia, Antis Dio Landika Pratama Fadilla, Naila Fitrianingsih Fitrianingsih Gultom, Richad Hidayat Hidayat Ida Ayu Putu Sri Widnyani Kadariah, Siti Khofifah Khofifah Nainggolan, Benhart Natasha, Nabilla Neni Murniati Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Purba, David Gabriel Marudut Rusmewahni, Rusmewahni Safitri, Erika Sari, Rani Puspita Sari, Tri Widya Sarwoto Sarwoto, Sarwoto Sianaipar, Christin Natalia Sinaga, Shania Sinurat, Mangasi Siregar, Raysal Januar Syafrizal, Rodi Tampubolon, Lasmaria Wahyudi, Dani Agus Yani Restiani