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Analysis of Differentiation and Innovation Strategy Development to Enhance Business Competitive Advantage Hidayati, Nur; Wardhani, Rike Kusuma; Afrianto, Dadang; Nurrahma, Avinta Ika
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 1 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i1.7266

Abstract

Batik businesses in Indonesia show quite tight competition, including batik businesses in Kediri. This condition creates business opportunities in increasing competitive advantage in the same product but has more value that can increase competitive advantage in business. Rumah Batik Lochatara Business is committed to continuing to raise the cultural values ​​and natural wealth in Kediri through its unique motifs. This study aims to analyze differentiation and innovation strategies to increase competitive advantage in business at Rumah Batik Lochatara Kediri. The method used is qualitative descriptive analysis using Porter's value chain model to identify competitive advantages. Data collection techniques using observation techniques, interviews and related documentation. The results of the study show that the differentiation strategy of Lochatara batik can be seen from two dimensions of differentiation, namely personnel and image. And from the marketing innovation side. These two strategies are obtained from competitive advantages. Differentiation strategy by optimizing HR competencies and strengthening the image towards the international market. Product innovation is increasingly diverse, as well as the expansion of marketing and improvement of marketing technology used.
Pengaruh Disiplin Kerja, Budaya Organisasi dan Etika Kerja terhadap Kinerja Karyawan PT Amaze Indonesia Jaya Silvi Aprilia Waluyo; Rike Kusuma Wardhani; Suseno Hendratmoko
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2144

Abstract

This study aims to examine and analyze the influence of work discipline, organizational culture, and work ethics on employee performance at PT Amaze Indonesia Jaya. The background of this study is based on the importance of human resources as a company's main asset, where the level of discipline, established work culture, and applied work ethics can influence employee performance achievement. This study uses a quantitative approach by utilizing primary data obtained through questionnaires and secondary data obtained from company documents. The study population is all employees of PT Amaze Indonesia Jaya, with a total of 50 people who are also used as research samples using saturated sampling techniques. The research instrument has been tested for validity and reliability to ensure the feasibility of the collected data. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests and F-tests. The results of the study indicate that partially, work discipline has a positive and significant effect on employee performance, which means that the higher the discipline, the better the performance produced. Organizational culture has also been proven to have a positive and significant effect on employee performance, indicating that the values, norms, and habits that apply in the organization can motivate employees to work more optimally. Furthermore, work ethics has a positive and significant impact on performance, indicating that employee integrity, responsibility, and professionalism contribute to the achievement of work targets. Simultaneously, the F-test results indicate that work discipline, organizational culture, and work ethics collectively have a significant impact on employee performance.
Pengaruh Kompetensi Karyawan, Fasilitas Kerja Dan Insentif Terhadap Kinerja Karyawan Pada Ahass Setiawan Motor Elly Agustina; Rike Kusuma Wardhani; Suseno Hendratmoko
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2728

Abstract

Religiousness in the context of religious life in Indonesia is not only seen in the diversity between religions, but also within the same religion with differences in religious beliefs and practices. Each individual or group has its own way of expressing their beliefs, which are often influenced by local cultural backgrounds and traditions. Indonesia, as a country rich in culture, has a legacy of traditions that are still embedded in people's lives, including in religious practices. In Sari Rejo Village, the funeral procession is one concrete manifestation of the fusion of religious values ​​and hereditary traditions. However, within the community there are groups who adhere to pure Islamic law, without mixing religious teachings with ancestral traditions. This difference in perspective triggers social conflict between adherents of religious law and adherents of tradition. This conflict does not stop at differences in practice, but develops into a form of social discrimination against adherents of religious law. This condition gives rise to social inequality that can disrupt the harmony of community life. This study aims to answer several main questions: (1) what is the form and meaning of funeral traditions in Sari Rejo Village? (2) why social inequality arises in these funeral ceremonies? (3) how are traditional adherents treated differently compared to adherents of religious law? (The text appears to be incomplete and should be omitted.) The research method used is qualitative, relying on primary and secondary data, and direct field observations. The results indicate that the majority of Sari Rejo residents, as adherents of tradition, tend to discriminate against adherents of religious law. This is evident in the differences in treatment, attitudes, and social acceptance of those who choose to practice their religion according to its guidance without incorporating traditional elements. These findings confirm that differences in religious practice, even within the same religion, can become a source of social inequality if not managed wisely.
PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA KLINIK PRATAMA SALSABILA MEDIKA KEDIRI Cici Amelia Wati; Rike Kusuma Wardhani; Zaenul Muttaqien
Jurnal Manajemen Vol. 14 No. 1 (2024): JURNAL MANAJEMEN VOL. 14 NO. 1 JUNI 2024
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v14i1.4026

Abstract

This research aims to determine the simultaneous and partial influence of job satisfaction and organizational commitment on organizational citizenship behavior. Jenis penelitian ini menggunakan penelitian kuantitatif karena mengarah pada metode pengukuran dan sampel untuk menguji variabel dan hipotesis. Sumber data dalam penelitian ini menggunakan data primer dan sekunder. Sampel dalam penelitian ini adalah 39 karyawan Klinik Pratama Salsabila Medika Kediri dengan menggunakan teknik sampling jenuh yang menggunakan seluruh anggota populasi sebagai sampel. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji normalitas, uji linearitas, uji multikolinearitas, uji heteroskedastisitas, uji t, uji F, analisis regresi linier berganda, dan uji koefisien determinasi (R2) menggunakan program SPSS versi 25. Hasil penelitian menunjukkan bahwa Kepuasan Kerja (X1) dan Komitmen Organisasi (X2) secara simultan berpengaruh signifikan terhadap Perilaku Kewarganegaraan Organisasi (Y), Kepuasan Kerja (X1) berpengaruh signifikan terhadap Perilaku Kewarganegaraan Organisasi secara parsial dan Komitmen Organisasi (X2) tidak berpengaruh signifikan terhadap Perilaku Kewarganegaraan Organisasi Parsial di Klinik Pratama Salsabila Medika Kediri.
Pengaruh Budaya Organisasi, Gaji dan Kesejahteraan Karyawan terhadap Kinerja Karyawan BPBD Kab. Nganjuk Rara Zumna Septianingrum; Indah Listyani; Rike Kusuma Wardhani
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.823

Abstract

Employee performance is the result of the work carried out by the employee to fulfill their duties and responsibilities in accordance with the discipline entrusted to them. This research aims to determine and analyze organizational culture, salary, and employee welfare on the performance of employees at the BPBD of Nganjuk Regency. The method used is a quantitative approach with causal research, which is capable of explaining the cause-and-effect relationship between variables. Research data was obtained through the distribution of questionnaires to 50 respondents who are employees of the BPBD of Nganjuk Regency. To ensure data quality, a series of tests were conducted including validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R2) which were processed using SPSS version 25. The research results show that organizational culture has a significant influence on employee performance, indicating that the stronger the applied organizational culture, the better the resulting employee performance will be. Salary also proves to significantly affect employee performance, which shows that providing a decent salary in accordance with job responsibilities can enhance the resulting employee performance. Likewise, employee welfare significantly influences employee performance, indicating that employee welfare, both physically and psychologically, can improve the resulting employee performance. Simultaneously, these three variables have an effect on employee performance. The coefficient of determination value of 0.693 indicates that 69.3% of the influence on the employee performance variable comes from company culture, salary, and employee welfare, while 30.7% comes from other external factors
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, dan Semangat Kerja terhadap Kinerja Karyawan Pabrik Podo Seneng Halla Binti Abdulah; Indah Listyani; Rike Kusuma Wardhani
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 4 (2025): Oktober : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i4.3549

Abstract

This study aims to determine whether there is an effect of leadership style (X1), work motivation (X2), and work enthusiasm (X3) on employee performance (Y) at Podo Seneng Factory. This research uses a quantitative approach with data collection techniques through surveys, utilizing questionnaires as the main instrument for obtaining primary data. Additionally, secondary data were collected from relevant literature studies and documentation. The sampling technique used is saturated sampling, where all members of the population who meet the research criteria are selected as the sample. Data analysis was carried out in several stages, starting with validity and reliability tests to ensure the quality of the research instruments. The next step is the classical assumption test to check whether the data meet the basic assumptions of regression analysis. The analysis technique used in this study is multiple linear regression analysis to determine the effect of independent variables on the dependent variable. The T-test is used to determine the significance of the effect of each independent variable on employee performance, while the F-test is used to examine the simultaneous effect of all independent variables on the dependent variable. Additionally, the coefficient of determination test is used to assess how well the independent variables can explain the variation in the dependent variable. The results of this study are expected to provide a clearer understanding of the factors affecting employee performance at Podo Seneng Factory.