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All Journal JMM (Jurnal Masyarakat Mandiri) J-MAS (Jurnal Manajemen dan Sains) Journal of Information System, Applied, Management, Accounting and Research Jurnal Pendidikan dan Konseling Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Ipteks Terapan : research of applied science and education Journal of Business and Economics (JBE) UPI YPTK Journal Of Science Education And Management Business Governors Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Jurnal Penelitian Ekonomi Manajemen dan Bisnis Indonesian Research Journal on Education Economics, Business, Accounting & Society Review e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis JEBD Iris Journal of Health Information Management (IJHIMa) Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Transformasi Bisnis Digital Journal of Business Economics and Management Alamtana Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Ai Elis Karlinda
Universitas Putra Indonesia YPTK Padang
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Pengaruh Promosi, Rating Produk dan Kemudahan Penggunaan terhadap Minat Beli melalui Loyalitas Pelanggan sebagai variabel intervening pada aplikasi layanan pesan antar makanan Gofood : (Studi pada mahasiwa UPI YPTK Padang) Zaki Fadlur Rahman; Vicky Brama Kumbara; Ai Elis Karlinda
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 1 (2025): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i1.463

Abstract

This research aims to find out how much influence promotions, product ratings and ease of use have on purchasing interest through customer loyalty to the Gofood food delivery service (study of UPI YPTK Padang students). The method used was accidental sampling, namely Gofood consumers among UPI YPTK Padang students. The research results showed that: there is an effect of promotion on customer loyalty, product ratings have a positive effect on customer loyalty, ease of use has no positive effect on customer loyalty, promotion has a positive effect on purchase interest, product ratings have no effect on purchase interest, ease of use has an effect on purchase interest, customer loyalty has a positive effect on purchase interest, promotion has a significant positive effect on purchase interest through customer loyalty, product ratings have a positive effect on purchase interest through customer loyalty, ease of use has no effect on purchase interest through Gofood customer loyalty among UPI YPTK Padang students.
Pengaruh Promosi Dan Customer Experience Terhadap Keputusan Pembelian Dengan Rating Sebagai Variabel Intervening: Studi Kasus Pengguna Marketplace Lazada Pada Mahasiswa Manajemen Bp 22 Upi "YPTK" Padang Puja Permata Widia; Vicky Brama Kumbara; Ai Elis Karlinda
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): April: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.773

Abstract

This research aims to analyze the influence of promotions and customer experience on purchasing decisions with ratings as an intervening variable among Lazada marketplace users among BP 22 UPI "YPTK" Padang management students. The method used is Structural Equation Modeling (SEM) with SmartPLS based on data collected through questionnaires from 100 respondents. The research results show that a). promotion has a positive and significant effect on ratings, b). customer experience has a positive and significant effect on ratings, c). Promotion has a positive and insignificant effect on purchasing decisions. d). customer experience has a positive and significant effect on purchasing decisions, e). ratings have a positive and significant effect on purchasing decisions, f) ratings are able to mediate the relationship between promotions and purchasing decisions. g) ratings are able to mediate the relationship between customer experience and purchasing decisions..
Pengaruh Motivasi Dan Semangat Kerja Terhadap Kinerja Guru Melalui Kepuasan Kerja Sebagai Variabel Intervening Pada MAN 3 Pasaman Barat Suryani, Ratna; Candana, Dori Mittra; Karlinda, Ai Elis
Journal of Science Education and Management Business Vol. 4 No. 1 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v4i1.457

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh Motivasi dan Semangat Kerja Terhadap Kinerja Guru Melalui Kepuasan Kerja sebagai variabel intervening pada MAN 3 Pasaman Barat.Metode yang digunakan adalah dengan Partial Least Square (PLS) 4.1 Dengan mengedarkan kuesioner sebanyak 40 Responden.Hasil analisis data menyimpulkan,bahwa Motivasi berpengaruh positif dan signifikan terhadap Kepuasan kerja.Semangat Kerja tidak berpengaruh positif dan tidak singnifikan terhadap Kepuasan kerja. Motivasi berpengaruh positif dan signifikan terhadap kinerja guru. Semangat kerja tidak berpengaruh positif dan tidak singnifikan terhadap kinerja guru. Kepuasan kerja berpengaruh positif dan tidak signifikan terhadap kinerja Guru. Motivasi tidak berpengaruh positif dan tidak signifkan terhadap kinerja guru melalui kepuasan kerja. Semngat kerja tidak berpengaruh positif dan signifkan terhadap kinerja Guru melalui kepuasan kerja
Implementasi Teknologi Informasi, Job Flexibility dan Kepuasan Kerja terhadap Kinerja Driver Pada Mitra Gojek (Go-Ride) di Kota Bukittinggi Ai Elis Karlinda; Silvia Sari
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of the implementation of information technology, job flexibility and job satisfaction on the performance of drivers at Gojek (go-ride) partners in Bukittinggi City. This study uses secondary data. The sampling technique in this study was using the Slovin formula. The number of samples obtained as many as 90 respondents. The analysis method of this research uses multiple linear regression analysis. From this research, it can be concluded that information technology has a significant positive effect on driver performance, job flexibility has a significant positive effect on driver performance, job satisfaction has a positive and significant effect on driver performance.
Pengaruh Servant Leadership, Leader Member Exchange, dan Locus of Control terhadap Kinerja Guru dengan Work Life Balance Sebagai Variabel Intervening pada SMAN 3 Lengayang Kabupaten Pesisir Selatan Sari, Hanim Nursakia; Candana, Dori Mittra; Karlinda, Ai Elis
Indonesian Research Journal on Education Vol. 5 No. 1 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i1.1948

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Servant Leadership, Leader Member Exchange, Dan Locus Of Control terhadap Kinerja Guru Dengan Work Life Balance Sebagai Variabel Intervening Pada SMAN 3 Lengayang, Kabupaten Pesisir Selatan. Metode yyang digunakan adalah Analisis Sructural Equation Modeling (SEM) dengan Partial Least Square (PLS). Dengan mengedarkan kuesioner sebanyak 47 responden. Hasil penelitian yang didapatkan yaitu: 1) Servant leadership tidak berpengaruh secara signifikan terhadap work life balance pada SMAN 3 Lengayang. 2) Leader member exchange berpengaruh secara signifikan terhadap work life balance pada SMAN 3 Lengayang. 3) Locus of control berpengaruh secara signifikan terhadap work life balance pada SMAN 3 Lengayang. 4) Servant leadership berpengaruh secara signifikan terhadap kinerja guru pada SMAN 3 Lengayang. 5) Leader member exchange tidak berpengaruh secara signifikan terhadap kinerja guru pada SMAN 3 Lengayang. 6) Locus of control berpengaruh secara signifikan terhadap kinerja guru pada SMAN 3 Lengayang. 7) Work life balance berpengaruh secara signifikan terhadap kinerja guru pada SMAN 3 Lengayang. 8) Servant leadership tidak berpengaruh secara signifikan terhadap kinerja guru melalui work life balance pada SMAN 3 Lengayang. 9) Leader member exchange berpengaruh secara signifikan terhadap kinerja guru melalui work life balance pada SMAN 3 Lengayang. 10) Locus of control berpengaruh secara signifikan terhadap kinerja guru melalui work life balance pada SMAN 3 Lengayang.
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian dengan Kepuasan Konsumen sebagai Variabel Intervening pada Motor Beat Dealer Honda Cempaka Motor Muaro Sijunjung Beliya, Stafini; Kumbara, Vicky Brama; Karlinda, Ai Elis
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2195

Abstract

Penelitian ini bertujuan untuk mengetahui dan berusaha menganalisis Pengaruh Brand image Dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Motor Beat Dealer Honda Cempaka Motor Muaro Sijunjung. Penelitian ini adalah model Structural Equation Modeling (SEM) dengan alat bantu analisi SmartPLS 3.0. Populasi dan sampel penelitian ini adalah Konsumen Motor Beat Dealer Honda Cempaka Motor Muaro Sijunjung. Hasil penelitian menemukan Terdapat pengaruh positif yang signifikan Brand image terhadap Kepuasan Konsumen. Terdapat pengaruh positif yang signifikan Kualitas Produk terhadap Kepuasan Konsumen. Terdapat pengaruh positif yang signifikan Brand image terhadap Keputusan Pembelian. Terdapat pengaruh negatif yang tidak signifikan Kualitas Produk terhadap Keputusan Pembelian. Terdapat pengaruh positif yang signifikan Kepuasan Konsumen terhadap Keputusan Pembelian. Kepuasan Konsumen mampu memediasi Brand image terhadap Keputusan Pembelian. Kepuasan Konsumen mampu memediasi Kualitas Produk terhadap Keputusan Pembelian.
Pengaruh Brand Image dan Desain Produk terhadap Keputusan Pembelian Motor NMAX Dealer Yamaha Ud. Cahaya Baru Kota Payakumbuh dengan Kepuasan Konsumen Sebagai Variabel Intervening Sagitry, Afreliya; Kumbara, Vicky Brama; Karlinda, Ai Elis
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2196

Abstract

Penelitian ini bertujuan untuk mengetahui dan berusaha menganalisis Pengaruh Brand Image Dan Desain Produk Terhadap Keputusan Pembelian Motor Nmax Dealer Yamaha Ud. Cahaya Baru Kota Payakumbuh Dengan Kepuasan Konsumen Sebagai Variabel Intervening. Penelitian ini adalah model Structural Equation Modeling (SEM) dengan alat bantu analisi SmartPLS 3.0. Populasi dan sampel penelitian ini adalah Konsumen Motor Nmax Dealer Yamaha Ud. Cahaya Baru Kota Payakumbuh. Hasil penelitian menemukan Terdapat pengaruh positif yang signifikan Brand Image terhadap Kepuasan Konsumen. Terdapat pengaruh positif yang signifikan Desain Produk terhadap Kepuasan Konsumen. Terdapat pengaruh positif yang signifikan Brand Image terhadap Keputusan Pembelian. Terdapat pengaruh negatif yang tidak signifikan Desain Produk terhadap Keputusan Pembelian. Terdapat pengaruh positif yang signifikan Kepuasan Konsumen terhadap Keputusan Pembelian. Kepuasan Konsumen mampu memediasi Brand Image terhadap Keputusan Pembelian. Kepuasan Konsumen mampu memediasi Desain Produk terhadap Keputusan Pembelian.
Key Performance Indicator for Intrinsic Motivation in Micro, Small and Medium Enterprises (MSMEs) in Padang City Mulyadi, Olandari; Karlinda, Ai Elis; Sari, Desi Permata
Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i3.288

Abstract

This study addresses the gap between the conceptual frameworks of Key Performance Indicators (KPIs) and their practical implementation in Micro, Small, and Medium Enterprises (MSMEs). While KPIs are widely adopted in large corporations as strategic performance measurement tools, their application in MSMEs remains inconsistent and underexplored, particularly in relation to owners’ intrinsic motivation. This research analyzes how KPI implementation influences the intrinsic motivation of MSME owners in Padang City through a quantitative approach involving 100 respondents. The results showed that the simultaneous application of KPI had a significant effect on intrinsic motivation, as shown by the test value of F (15.961; Sig. 0.000). The value of the determination coefficient (R² = 0.459) indicates that 45.9% of the variation in intrinsic motivation is explained by five KPI methods: BSC, SMART, Benchmarking, Participatory Approach, and Data Analytics. However, the results of the partial test showed that only Data Analytics had a significant effect on intrinsic motivation, while the other methods had no effect. These findings confirm that MSME owners are more driven by the practical and evidence-based implementation of KPIs, especially through data analysis, rather than conceptual frameworks. The novelty of this research lies in the emphasis on data analytics-based KPIs as a determinant of intrinsic motivation of MSME owners. This research provides a theoretical contribution by expanding the MSME performance management literature as well as practical contributions in the form of recommendations for MSME owners in strengthening intrinsic motivation and ensuring the long-term sustainability of MSMEs.
Pengaruh Budaya Organisasi dan Kepemimpinan Transformasional terhadap Kinerja Karyawan dengan Motivasi Kerja sebagai Variabel Intervening pada PT.Cipta Kridatama Site KIM, Jambi Tasya Tasya; Marta Widian Sari; AI Elis Karlinda
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5870

Abstract

This study aims to analyze the effect of organizational culture and transformational leadership on employee performance with work motivation as an intervening variable at PT. Cipta Kridatama Site KIM, Jambi. This research uses a quantitative approach with a survey method, and data were collected using a questionnaire distributed to 70 employees as respondents. Data analysis was conducted using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach through SmartPLS version 3. The results show that organizational culture does not have a positive and significant effect on work motivation and employee performance. On the other hand, transformational leadership has a positive and significant effect on work motivation and employee performance. Furthermore, work motivation has a positive and significant effect on employee performance. Work motivation was not able to mediate the effect of organizational culture on performance, but it successfully mediated the effect of transformational leadership on employee performance. These findings indicate that the role of leaders in inspiring and supporting employees is crucial for improving organizational performance.
Pengaruh Kepemimpinan Transformasional dan Kompensasi Terhadap Kepuasan Kerja dengan Kinerja Pegawai Sebagai Variabel Intervening (PT Cipta Kridatama Site KIM Jambi) Zinta Putri; Martha Widian Sari; Ai Elis Karlinda
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 1 (2026): Februari: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i1.1275

Abstract

This study aims to analyze the effect of transformational leadership and compensation on job satisfaction with employee performance as an intervening variable at PT Cipta Kridatama Site KIM Jambi. This research employed a quantitative approach using a survey method. The population of this study consisted of all employee of PT Cipta Kridatama Site KIM Jambi totaling 862 employees. The sample was determined using the slovin formula with a 10 percent error tolerance, resulting in 90 respondents. The sampling technique used was proportionate stratified random sampling. Data were collected through structural questionnaires and analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) With The Assistance Of Smartpls 3 Software.  The result of  the study indicate that transformational leadership and compensation have a positive and significant effect on employee performance. Transformational leadership and compensation also have a positive and significant effect on job satisfaction. Furthermore, employee performance has a positive adn significant effect an job satisfaction.  The mediation test result show that employee performance is able to mediate the effect of transformational leadership and compensation on job satisfaction.These findings suggest that improving job satisfaction cannot be achieved solely through leadership and compensation policies, but also requires efforts to enhance employee performance. Therefore, organizations are encouraged to implement effective transformational leadership practices and fair compensation systems to improve employee performance and job satisfaction, particularly in high demand industries such as mining services.
Co-Authors Aidil Fitra Azizi, Putri Azzahra Andrescha Beliya, Stafini Charli, Chintya Ones Crefioza, Omia Desi Permata Sari Dian Novita Sari Dori Mittra Candana Fadli . Fausta Fika Febrina Soraya Tanjung Hanna Pratiwi Husna Arsyah, Rahmatul Indri Ariani Fajri Jihan Khansa Hanifah Lusiana Lusiana Lusiana Mardhatila Fitri Sopali Martha Widian Sari Muhammad Ridwan Mutiara Hijriyah Nengsi, Neni Sri Wahyuni Nia Nadilla Olandari Mulyadi Prayuda, Toha Puja Permata Widia Putri Amanda Elvis Sagitry, Afreliya Sari, Hanim Nursakia Sari, Marta Widian Silvani Latiessa Silvia Sari Suci Ramadhani Suryani, Ratna Susi Rahmi Fitri Tasya Tasya Tria Cantika Andini Vicky Brama Kumbara Wilky Refalina Ferli Yulasmi Yusvi Diana Zaki Fadlur Rahman Zinta Putri