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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal EMT KITA SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Equity Procuratio : Jurnal Ilmiah Manajemen Journal of Enterprise and Development (JED) Jurnal Akademi Akuntansi (JAA) Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Journal of Economics Research and Social Sciences International Journal Software Engineering and Computer Science (IJSECS) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS BISMA (Bisnis dan Manajemen) The South East Asian Journal of Management Journal of Applied Business and Technology Indonesian Journal Economic Review (IJER) Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Manis : Jurnal Manajemen dan Bisnis International Journal of Information System and Innovation Management Equity Advances in Tourism Studies
Ginting, Yanti Mayasari
Department Of Management, Institut Bisnis Dan Teknologi Pelita, Riau
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Analysis the Influence of Service Quality, Social Media, Price Strategy to Purchasing Decisions and Store Loyalty Yanti Mayasari Ginting; Fransiska Natalia Ralahallo; Obet Eko Wiranto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4301

Abstract

This study aims to determine the effect of service quality, social media, price strategy on purchasing decisions and store loyalty. The data used in this study is primary data obtained from the distribution of questionnaires. The population in this study are customers who have purchased products at PT Bintang Lima Pekanbaru. The sample in this study used non-probability sampling by using purposive sampling method. Respondents who answered the list of statements were people aged 17 years and over in the city of Pekanbaru. The number of samples in this study amounted to 150 samples. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the variables of service quality, social media, price strategy have a significant effect on purchase decision, while the service quality and social media have no significant effect on store loyalty, but the price strategy and purchase decision have a significant effect on store loyalty.
Co-Authors Abdullah, Siti Intan Nurdiana Wong Abunawas, Abunawas Adieli Baene Agus Hocky Akmal, Eri Albert Albert Alitea Moses Riski Sinaga Alvi Furwanti Alwie Andi Irfan, Andi Aprila, Bord Nandre Ayu Anora Azizurrohman, Muhammad Bambang Bambang Bendri Bendri Chandra, Stefani Dede Suleman Devianto, Dodi Edi Susilo Eka Kadharpa Utama Dewayani Elfindri, Elfindri Elvera Elvera Endrawati Erwin Wijaya Fadhillah, Arif Febblina Daryanes Febdwi Suryani Fikri, Khusnul Fitria Fitria Fitrien Ayuda Gita Marantica Grace, Kelvin Gunawan Bata Ilyas Habibi, Putrawan Hafiz Rahman Handriano, Rory Harry Patuan Panjaitan Hasibuan, Reza Rahmadi Ilyas, Gunawan Bata Ilyas, Muh. Fadhel G Bata Imarni Indra Surya Permana Isyandi, B. JANI, AHMAD RAPSAN Kristiono Liestiandre, Hanugerah Kurniawan, Hendrya La Basri Layla Hafni M Hamid M. Irsyad Nur Marwah Masruroh, Marwah Megiwati Megiwati Melan Susanty Purnamasari Muchayatin Mutia Pamikatsih Mutiara Dewi Nandang Bekti Karnowati Nova Angri Siagian Noviandry Yuliany Nurulita, Suci Obet Eko Wiranto Oka Widjaya, I Gusti Ngurah Oktariyanto, Oktariyanto Oktaviandri, Akbar Prasetyo, Nanoe Rolin Purwati, Astri Ayu Putra, Dimas Mahendra Ralahallo, Fransiska Natalia Ramadhan, Rian Rahmat Raya Desmawanto Nainggolan Risky Angga Pramuja Rismawati Rismawati Sastra Mico Sherly Sherly Siti Aisyah Siti Aysah, Siti Sudarno Sudiyanti Sudiyanti Sujudah, Azhifa SUTOMO Syamsuri, Abdul Rasyid Tai, Quach Minh Teddy Chandra Trisolvena, Muhammad Nana Widyana Widyana Yenny Wati Yulia Nur Hasanah Yupiter Mendrofa Yuslim Yuslim Yusnita Octafilia Theresia A Yesu Infante Zainal, Gempar Maulana Putra Zulhelmi, Zulhelmi