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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT YUME : Journal of Management JCRS (Journal of Community Research and Service) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Pengabdian Dharma Laksana Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Economics and Digital Business Review Munaddhomah: Jurnal Manajemen Pendidikan Islam Jurnal Ekonomi SMBJ: Strategic Management Business Journal Jurnal Dunia Pendidikan Asian Journal of Community Services (AJCS) PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Jurnal Pengabdian Masyarakat Hablum Minannas Open Community Service Journal Moneter : Jurnal Keuangan dan Perbankan Center of Economic Students Journal (CSEJ) e-Jurnal Apresiasi Ekonomi Journal of Management Accounting, Tax and Production International Journal of Community Engagement and Development International Journal of Society and Law Jurnal Ragam Pengabdian
Siregar BUDI, Budi Alamsyah
Department Management, Faculty Of Economics, Universitas Pembinaan Masyarakat Indonesia, Jl. Teladan No. 15B Medan, Sumatera Utara, 20412, Indonesia
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pelatihan Pembuatan Media Digital Dan Video Promosi Ekowisata Untuk Meningkatkan Kompetensi Literasi Digital Masyarakat Di Kawasan Ekowisata Rammang-Rammang Kabupaten Maros Siregar, Epi Supriyani; Sari, Ika Purnama; Siregar, Budi Alamsyah; Tanjung, Ali Mukti; Suma, Dewi; Qurniawan, Hendry
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fh8a8s82

Abstract

The Rammang-Rammang ecotourism area in Maros Regency, South Sulawesi, has tourism potential but is not yet supported by a digital promotion strategy. Data shows that 82% of tourism operators have not been able to utilize digital media to promote the area, while 91% of tourists access destination information through social media and digital platforms before visiting. This community service activity aims to improve digital literacy competency through training in creating digital media and ecotourism promotional videos, developing a community empowerment model based on educational technology that integrates ecotourism potential with digital skills. This activity uses a participatory action research approach with a project-based learning training method involving 45 participants consisting of youth, tour guides, and ecotourism managers for 3 months. Data analysis used the Wilcoxon Signed-Rank Test for pretest-posttest data, descriptive analysis for survey data, and thematic analysis for qualitative data. The results showed an increase in participants' digital literacy competency by 67% (from an average score of 34.5 to 57.6 on a scale of 100). Participants produced 38 digital media content and 15 ecotourism promotional videos. After the content was uploaded, social media engagement increased by 156% and tourist visits increased by 23%.
Co-Authors Abdul Latif Lubis Ahmad Ibrahim Nasution Ahmad Karim Ainun Rizki Ali Mukti Tanjung Batubara, Muhammad Naufal Cengiz Kayacilar Dalimunthe, Nurul Dewi Suma Dewi Suma Djoko Suhardjanto Dorris Yadewani Dwi Aprilya Kartika Ega Siddik Epi Supriyani Siregar Ida Zulfida, Ida Ika Purnama Sari Indah Wigati Janah, Aulia Cahyaningrum Joseph Partogi Sibarani LAMMINAR HUTABARAT Lili Salfina Lukman Nasution Marhalinda Marhalinda Mohamed Ayyub Hassan Mohd Koharuddin Muhammad Fahrozi Muhammad Hendra Mulyani Rodi Muin Nazara, Asori Nazlah Rachma Panggabean Nurul Dalimunte Putri Handayani Qurniawan, Hendry R. Djoko Goenawan Raden Rudi Alhempi Raja Marwan Indra Saputra Rambe, Saima Ranti Utami Ratna Sari Dewi Reza Nurul Ichsan Rini Elfina Rizki Realdi Rizki, Ainur Ropella Naibaho Rumanintya Lisaria Putri, Rumanintya Lisaria Saragih, Wismaroh Sanniwati Siahaan , Rena Fujianti SUMA, Dewi Syafira Masnu'ah Tanjung, Ali Mukti Tanjung, Yulia Tiara Venny Fraya Hartin Nst Wahyu Widarjo Yochi Elanda Yusnikia