Article Per Year (5 Year)
p-Index From 2021 - 2026
6.277
P-Index
This Author published in this journals
All Journal RETORIKA: Jurnal Ilmu Bahasa INTERACTION: Jurnal Pendidikan Bahasa LINGUA : Jurnal Bahasa, Sastra, dan Pengajarannya JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Kulturistik : Jurnal Bahasa dan Budaya Linguistics Initiative Linguistic Community Services Journal AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Postgraduated Community Service Journal Warmadewa Minesterium Medical Journal Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Jurnal Abdi Dharma Masyarakat Community Services Journal (CSJ) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan INTERACTION: Jurnal Pendidikan Bahasa Indonesian EFL Journal
Mahayana, I Made Astu
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

Published : 37 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : postgraduated community service journal

 1 
PKM Peningkatan Kemampuan E-Marketing Kepada Pelaku UMKM Arak Bali di Desa Datah, Karangasem I Made Astu Mahayana; Gde Deny Larasdiputra; Ni Luh Putri Jelitayanti; I Gede Deva Pratama; Ida Ayu Ulan Antika Putri; I Putu Arya Loka Aditya Gautama
Postgraduated Community Service Journal Vol. 4 No. 1 (2023)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.4.1.2023.17-25

Abstract

Balinese Arak is an intangible cultural heritage that has been established by the Ministry of Education and Culture of the Republic of Indonesia. The Community Partnership Program (PKM) in Datah Village, Karangasem Regency aims to help partners in the economic sector, namely the Bali Arak UMKM. There are 2,285 Balinese wine craftsmen in Karangasem Regency. The increasing number of Balinese wine SMEs, Balinese wine craftsmen are demanded to be active and creative in promoting and making the right marketing strategy. For this reason, the PKM team targeted Balinese wine SMEs in Banjar Lebah, Datah Karangasem Village. There are two problems found, namely the lack of public awareness and knowledge in product marketing through the use of social media and the less optimal use of attractive, informative and persuasive advertising language in uploaded content. The implementation method used is to collect partners' knowledge about e-commerce platforms and media facilities used, socialize the benefits of social media, and use interesting language in e-commerce, provide training and monitor partner business developments online. The PKM team is assisted by students in providing assistance regarding designs and attractive language choices using online methods. The outputs of the PKM implementation are in the form of articles published in PCS journals, publications in counter mass media and publications on Youtube, and increased understanding of partners in the use of good advertising language in creating promotional content and understanding e-marketing sales strategies.
Peningkatan Kemampuan Digital Marketing dan Kreativitas Pembuatan Konten The Taran Villas Lembongan, Nusa Lembongan, Klungkung Ni Kadek Sioaji Yamawati; I Made Astu Mahayana; Dewa Ayu Dyah Pertiwi Putri; Ni Luh Putu Indiani
Postgraduated Community Service Journal Vol. 5 No. 1 (2024)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.5.1.2024.29-34

Abstract

Nusa Lembongan has experienced rapid development in the tourism sector. However, behind the development of the world of technology and tourist accommodation in Nusa Lembongan, partners are still unable to utilize digital marketing as an effort to increase their revenue. The problem faced is the lack of knowledge about the importance of promotion through digital platforms. The second problem is the lack of awareness about the importance of promotional strategies. Third, the lack of skills in using information technology. Fourth, the lack of ideas in creating interesting content. The last problem is the lack of updates on current social media developments. The solution we provide for the first problem is to socialize the importance of digital marketing. The solution to the second problem is to conduct socialization and content creation assistance. For the third problem, assistance in the use of information technology in the form of application-based digital marketing models and websites as portfolios. The solution to the fourth problem is to provide assistance in creating content as well as providing training in creating content that can become advertisements that attract consumers. For the last problem, provide training on advertising language in attracting the right target market. The success of the activity is measured using indicators: achievement of training objectives, achievement of planned targets, and program sustainability. The level of achievement of these three indicators shows an average value above 75 percent so that this community service activity has gone well. The programs in this community service activity need to be maintained by improving the quality of active promotion on the internet and social media, focusing on the target market, maintaining product content engagement on Instagram social media, redeveloping caption ideas with good advertising language, adding skills to create attractive visual and audiovisual content on other social media.
PKM Peningkatan Kemampuan E-Marketing Kepada Staff Nanuk’s Bungalows, Nusa Lembongan, Klungkung I Made Astu Mahayana; Gde Deny Larasdiputra; Ni Made Suwendri
Postgraduated Community Service Journal Vol. 5 No. 2 (2024)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.5.2.2024.86-92

Abstract

This community service program aims to explore the opportunities and transformative impact digitalization can have on Small and Medium Enterprises (SMEs), particularly the tourism sector in Lembongan Island, Bali. The integration of Information and Communication Technology (ICT) and social media platforms, such as Instagram, has revolutionized traditional marketing strategies, enabling SMEs to effectively promote their products and services to a global audience. Through hands-on training in digital marketing, including product photography and content & caption writing, local entrepreneurs were prepared to increase their online presence and interact with customers more effectively. The program highlights that the utilization of digital tools and techniques not only expands market reach but also improves operational efficiency and competitiveness. In addition, the importance of the power of bonding in facilitating purchasing decisions and driving word-of-mouth marketing was underscored. As SMEs navigate the digital realm, continued skills development and strategic use of social media are critical to achieving sustainable business growth and contributing to the local economy. This program is expected to continue and grow, and can serve as a reference for innkeepers in utilizing language and digital marketing with the aim of increasing income and market reach towards international success.
Co-Authors Agus Darma Yoga Pratama, Agus Darma Ahmad Taufiqurrahman Anak Agung Istri Manik Warmadewi Detrichyeni Winaya, Made Dewa Ayu Dyah Pertiwi Putri DEWA AYU DYAH PERTIWI PUTRI, DEWA AYU DYAH PERTIWI Dewa Ayu Kadek Claria Dewa Ngakan Putu Bayu Miarta Emmanuel Chinedu Elele Gde Deny Larasdiputra Gede Suarjaya, Anak Agung HARI MULYAWAN I Gede Bagus Axel Putra Martana I Gede Deva Pratama I Gede Pasek Mangku I Gede Sandi Haris Saskara I Gede Sandi Haris Saskara I Gusti Ayu Agung Dian Susanthi I Gusti Ayu Gde Sosiowati I Ketut Subagia I Ketut Subagia I Made Mardika I Made Netra I Nyoman Kardana I Nyoman Mardika I Nyoman Muliana I Putu Arya Loka Aditya Gautama I Wayan Muliawan I Wayan Simpen Ida Ayu Ulan Antika Putri Ida Ayu Ulan Antika Putri Ida Ayu Ulan Antika Putri Jessica Elvira Rosa Kuntayuni Made Sani Damayanthi Muliawa Mirsa Umiyati Muliawan, Made Sani Damayanthi Ni Luh Pasmi Dewi Jayanti Ni Luh Putri Jelitayanti Ni Luh Putri Jelitayanti Ni Luh Putri Jelitayanti Ni Luh Putu Indiani Ni Made Rai Juniariani Ni Nyoman Kertiasih Ni Nyoman Muryatini Ni Ptu Eka Meilinda Yanti Ni Wayan Widhidewi Nyoman Ryan Ega Jayendra Oktaviana Rewu PUTRI, DEWA AYU DYAH PERTIWI Putu Indah Budi Apsari Radha Andhra Swari Sabinus Charles U.H. Lujuwara Sukiani, Ni Ketut Susini, Made Suwendri, Ni Made Trisnamayuni , A. A. Istri Mas Yamawati , Ni Kadek Sioaji YAMAWATI, Ni Kd. Sioaji