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Aggressive Low Carbon Innovation (ALCI): A Conceptual Framework for Sustainable Business Competitiveness Paluseri, Andi Hendra; S. Kaihatu, Thomas; Christian , Timotius Febry
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 2 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The transition toward sustainability in business operations has become a critical driver for competitive advantage in the modern economy. This study explores the integration of Green Innovation Capability (GIC) and Strategic Aggressiveness (SA) to develop the Aggressive Low Carbon Innovation (ALCI), a conceptual framework designed to enhance sustainable business competitiveness. The study synthesizes literature insights and expert interviews using qualitative research methodology to construct a model that aligns organizational transformation, operational optimization, and system integration. The ALCI conceptual framework identifies key enablers such as technological adoption, supply chain optimization, leadership commitment, cultural shifts, and effective data management. These components are strategically linked to address challenges like cost of transition, resistance to change, and system integration complexities. The framework emphasizes aggressive, proactive strategies for implementing green initiatives, fostering collaboration across departments, and leveraging innovative technologies to optimize sustainability outcomes. The study contributes to sustainability literature by demonstrating how combining GIC and SA can facilitate organizational transformation and operational efficiency, enabling firms to achieve a green business model. This framework provides practical implications for managers and policymakers seeking to implement robust green strategies that align with corporate sustainability goals and enhance competitive positioning in the global marketplace. Further research is recommended to validate this model across diverse industries and geographic regions.
APPLICATION OF STANDARD OPERATIONAL PROCEDURES TO THE PERFORMANCE OF PT SATU RODA INDONESIA EMPLOYEES Satria, Vivanda Ahmad; Christian, Timotius Febry
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 4 No. 2 (2024): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v4i2.5628

Abstract

This research aims to determine the consistent, efficient and compliant implementation of Standard Operating Procedures (SOP) within the PT Satu Roda Indonesia organization. This study uses a qualitative method. The research will be carried out at the PT office. Satu Roda Indonesia which is located at the Mentari Beach Housing Complex in Surabaya. The sampling method used was purposive sampling. Interviews were conducted with company employees and external company experts to understand the implementation of existing SOPs at PT. Satu Roda Indonesia. In an analysis of the implementation of Standard Operating Procedures (SOP) at PT. Satu Roda Indonesia, several important findings can be concluded that the implementation of Standard Operating Procedures (SOP) at PT Satu Roda Indonesia has proven to be the key to increasing work efficiency and employee performance. By having clear and structured SOPs, employees have clear guidance to carry out their duties consistently and precisely. This reduces confusion and errors in the execution of daily work, which in turn increases productivity and efficiency. SOPs also play a role in ensuring that each step in the work process has been carefully thought out, thereby minimizing wasted time and ensuring that resources are used optimally. By following SOPs, employees can work more efficiently and effectively, because they have clear guidance on what is expected of them in each situation.
Designing a Business Development Strategy Using a Business Model Canvas in the Nickel Mining Industry (Case Study of PT. Indrabakti Mustika, Southeast Sulawesi) Ari, Yufri; Harianto, Eric; Christian, Timotius Febry
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 6 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i6.4140

Abstract

The nickel mining industry plays a crucial role in Indonesia’s economy, particularly in Southeast Sulawesi, which holds one of the largest nickel reserves in the country. PT. Indrabakti Mustika is one of the key mining companies operating in this region. However, the company faces significant challenges, including commodity price fluctuations, intense global competition, and increasing sustainability demands. This study aims to design a business development strategy using the Business Model Canvas (BMC) framework to enhance the company’s competitiveness and sustainability. A descriptive qualitative method with triangulation was employed, involving interviews, questionnaires, and documentation. The research informants included five internal company representatives, one customer, and one benchmarking informant from the Southeast Sulawesi Provincial Department of Energy and Mineral Resources (ESDM). Data were collected through in-depth interviews, field observations, and document analysis. The results indicate that the BMC framework effectively maps the company’s business model, identifies development opportunities, and formulates appropriate strategies. Strategic recommendations include product diversification, operational efficiency, market expansion, sustainability initiatives, and research collaboration, with a strong emphasis on aligning with industry trends such as downstream processing and environmental sustainability. Implementation is advised to be adaptive and data-driven.
Pengaruh Marketing Strategy, Store Atmosphere dan Pricing Strategy terhadap Customer Loyalty pada Satu Place Kafe Pamekasan Arridhony, Muchlis Abdullah; Christian, Timotius Febry
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9212

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh marketing strategy, store atmosphere, dan pricing strategy terhadap customer loyalty pada Satu Place Kafe Pamekasan. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif explanatory research, yang dieproleh dengan menggunakan data primer. Populasi penelitian ini adalah seluruh customer satu place Kafe Pamekasan. Penelitian ini memiliki 100 sampel penelitian yang diambil dengan metode purposive sampling. Hasil penelitian menyatakan bahwa secara parsial marketing strategy tidak memiliki pengaruh terhadap customer loyalty dengan nilai p-values 0,618. Penelitian ini juga menyatakan bahwa store atmosphere dan pricing strategy berpengaruh positif signifikan terhadap customer loyalty dengan nilai signifikansi sebesar 0,005 dan 0,000.
PENGARUH MANAJEMEN GEDUNG DAN STRATEGI PEMASARAN TERHADAP KEPUASAN DAN KESETIAAN PELANGGAN DIMEDIASI RENTAL PRICE Candra, Dwi Ayu; Nainggolan, Romauli; Christian, Timotius Febry
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3599

Abstract

Abstract: Office buildings play a crucial role in supporting economic activities, particularly in business management. This research uses Plaza BRI Surabaya as a case study, given its position as an icon of Surabaya City that focuses on office space rentals with various hospitality facilities and services. In addition to understanding the operational effectiveness of building management in providing services and its impact on marketing, this research seeks to analyze the needs and preferences of businesses that wish to rent offices. This study adopts a quantitative method with surveys to collect data regarding tenant preferences, satisfaction levels, and the effectiveness of marketing strategies. Statistical analysis is used to identify patterns and relationships between variables. This research also applies a qualitative method through in-depth interviews with tenants and building managers to gain a deeper understanding of their experiences and expectations. This research is expected to contribute significantly to the development of effective and comprehensive office building rental marketing strategies. Keyword: Building Management, Office building, Marketing Strategies. Abstrak: Gedung perkantoran memainkan peran krusial dalam menunjang kegiatan ekonomi, terutama dalam pengelolaan bisnis. Penelitian ini menjadikan Plaza BRI Surabaya sebagai studi kasus, mengingat posisinya sebagai ikon Kota Surabaya yang fokus pada penyewaan ruang kantor dengan berbagai fasilitas dan layanan hospitality. Selain memahami efektivitas operasional manajemen gedung dalam pemberian layanan dan dampaknya pada pemasaran, riset ini berupaya menganalisis kebutuhan dan preferensi bisnis yang ingin menyewa kantor. Studi ini mengadopsi metode kuantitatif dengan survei untuk mengumpulkan data terkait preferensi penyewa, tingkat kepuasan, dan efektivitas strategi pemasaran. Analisis statistik digunakan untuk mengidentifikasi pola dan keterkaitan antar variabel. Penelitian ini juga menerapkan metode kualitatif melalui wawancara mendalam dengan penyewa dan pengelola gedung untuk memperoleh pemahaman yang lebih mendalam mengenai pengalaman dan harapan mereka. Riset ini diharapkan dapat berkontribusi signifikan pada pengembangan strategi pemasaran penyewaan gedung kantor yang efektif dan menyeluruh. Kata kunci: Manajemen Gedung, Gedung Perkantoran, Strategi Pemasaran.
Marketing Strategies through Product Awareness, Service Quality and Product Quality Assurance on Consumer Purchasing Decisions Nurbianto, Amanda Threesya; Christian, Timotius Febry
Devotion : Journal of Research and Community Service Vol. 5 No. 4 (2024): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i4.712

Abstract

In the dynamic pharmaceutical industry, companies are undergoing significant transformations in their interactions with consumers. The health industry involves various stakeholders, and pharmaceutical products, such as medications, are predicted to continually increase in demand with the growth of the middle class in Indonesia. Pharmaceutical manufacturers compete through distribution channels such as pharmacies and large pharmaceutical retailers to meet the demands of the government, patients, and entrepreneurs. With the rising number of patients, PT. Satoria Aneka Industri needs to develop a marketing strategy to remain competitive by enhancing the quality of products, services, and quality assurance. Positioned as the second-largest market share holder, PT. Satoria Aneka Industri aims to become the leader in the Indonesian market with a marketing strategy focused on the Unique Selling Point (USP), improving service quality, and ensuring product quality. Product awareness, service quality, and product quality assurance are considered determining factors in consumer purchasing decisions, with marketing strategy analysis focused on the company's infusion products.