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All Journal Jurnal Siasat Bisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Manajemen Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JPM17: Jurnal Pengabdian Masyarakat Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis, Manajemen, dan Informatika Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis Jurnal Abadimas Adi Buana JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURNAL MANAJEMEN BISNIS Jurnal Bisnis dan Kewirausahaan Jurnal Teknologi dan Manajemen Industri International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Devotion: Journal of Research and Community Service Jurnal Locus Penelitian dan Pengabdian BISMA (Bisnis dan Manajemen) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Indonesia Sosial Teknologi Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties Jurnal Pengabdian Barelang Konsumen & Konsumsi: Jurnal Manajemen (KKJM) International Journal of Review Management Business and Entrepreneurship (RMBE)
Febry, Timotius
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Pengaruh Marketing Strategy, Store Atmosphere dan Pricing Strategy terhadap Customer Loyalty pada Satu Place Kafe Pamekasan Arridhony, Muchlis Abdullah; Christian, Timotius Febry
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9212

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh marketing strategy, store atmosphere, dan pricing strategy terhadap customer loyalty pada Satu Place Kafe Pamekasan. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif explanatory research, yang dieproleh dengan menggunakan data primer. Populasi penelitian ini adalah seluruh customer satu place Kafe Pamekasan. Penelitian ini memiliki 100 sampel penelitian yang diambil dengan metode purposive sampling. Hasil penelitian menyatakan bahwa secara parsial marketing strategy tidak memiliki pengaruh terhadap customer loyalty dengan nilai p-values 0,618. Penelitian ini juga menyatakan bahwa store atmosphere dan pricing strategy berpengaruh positif signifikan terhadap customer loyalty dengan nilai signifikansi sebesar 0,005 dan 0,000.
PENGARUH MANAJEMEN GEDUNG DAN STRATEGI PEMASARAN TERHADAP KEPUASAN DAN KESETIAAN PELANGGAN DIMEDIASI RENTAL PRICE Candra, Dwi Ayu; Nainggolan, Romauli; Christian, Timotius Febry
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3599

Abstract

Abstract: Office buildings play a crucial role in supporting economic activities, particularly in business management. This research uses Plaza BRI Surabaya as a case study, given its position as an icon of Surabaya City that focuses on office space rentals with various hospitality facilities and services. In addition to understanding the operational effectiveness of building management in providing services and its impact on marketing, this research seeks to analyze the needs and preferences of businesses that wish to rent offices. This study adopts a quantitative method with surveys to collect data regarding tenant preferences, satisfaction levels, and the effectiveness of marketing strategies. Statistical analysis is used to identify patterns and relationships between variables. This research also applies a qualitative method through in-depth interviews with tenants and building managers to gain a deeper understanding of their experiences and expectations. This research is expected to contribute significantly to the development of effective and comprehensive office building rental marketing strategies. Keyword: Building Management, Office building, Marketing Strategies. Abstrak: Gedung perkantoran memainkan peran krusial dalam menunjang kegiatan ekonomi, terutama dalam pengelolaan bisnis. Penelitian ini menjadikan Plaza BRI Surabaya sebagai studi kasus, mengingat posisinya sebagai ikon Kota Surabaya yang fokus pada penyewaan ruang kantor dengan berbagai fasilitas dan layanan hospitality. Selain memahami efektivitas operasional manajemen gedung dalam pemberian layanan dan dampaknya pada pemasaran, riset ini berupaya menganalisis kebutuhan dan preferensi bisnis yang ingin menyewa kantor. Studi ini mengadopsi metode kuantitatif dengan survei untuk mengumpulkan data terkait preferensi penyewa, tingkat kepuasan, dan efektivitas strategi pemasaran. Analisis statistik digunakan untuk mengidentifikasi pola dan keterkaitan antar variabel. Penelitian ini juga menerapkan metode kualitatif melalui wawancara mendalam dengan penyewa dan pengelola gedung untuk memperoleh pemahaman yang lebih mendalam mengenai pengalaman dan harapan mereka. Riset ini diharapkan dapat berkontribusi signifikan pada pengembangan strategi pemasaran penyewaan gedung kantor yang efektif dan menyeluruh. Kata kunci: Manajemen Gedung, Gedung Perkantoran, Strategi Pemasaran.
Marketing Strategies through Product Awareness, Service Quality and Product Quality Assurance on Consumer Purchasing Decisions Nurbianto, Amanda Threesya; Christian, Timotius Febry
Devotion : Journal of Research and Community Service Vol. 5 No. 4 (2024): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i4.712

Abstract

In the dynamic pharmaceutical industry, companies are undergoing significant transformations in their interactions with consumers. The health industry involves various stakeholders, and pharmaceutical products, such as medications, are predicted to continually increase in demand with the growth of the middle class in Indonesia. Pharmaceutical manufacturers compete through distribution channels such as pharmacies and large pharmaceutical retailers to meet the demands of the government, patients, and entrepreneurs. With the rising number of patients, PT. Satoria Aneka Industri needs to develop a marketing strategy to remain competitive by enhancing the quality of products, services, and quality assurance. Positioned as the second-largest market share holder, PT. Satoria Aneka Industri aims to become the leader in the Indonesian market with a marketing strategy focused on the Unique Selling Point (USP), improving service quality, and ensuring product quality. Product awareness, service quality, and product quality assurance are considered determining factors in consumer purchasing decisions, with marketing strategy analysis focused on the company's infusion products.
PROGRAM PELATIHAN PENINGKATAN KETERAMPILAN KOMUNIKASI UNTUK SISWA-SISWI SMA TRI KARYA SURABAYA Setiobudi, Auditia; Soetandio, Linda Laurensia; Wijaya, Antoni Yohan; Efrata, Tommy Christian; Christian, Timotius Febry
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 3 No 2 (2023): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v3i2.5521

Abstract

Indonesia kaya akan sumber daya alam dan sumber daya manusia yang berkualitas. Seiring berkembangnya zaman, semakin banyak lapangan kerja baru terbuka dan menghasilkan tenaga kerja yang semakin melimpah. Pada sisi lain, masih banyak lapisan masyarakat yang potensinya belum dijangkau. Hal ini menjadi pertimbangan perlunya program pelatihan yang merata untuk memaksimalkan potensi dan kemampuan yang dimiliki oleh sumber daya manusia di Indonesia. Program pelatihan dapat dimulai dengan sektor pendidikan sebagai penyumbang generasi muda. Di lingkup sekolah, para siswa diajarkan keterampilan serta nilai luhur yang dapat diterapkan saat terjun dalam dunia kerja. Tetapi sebelum mempelajari seluruh keterampilan yang diperlukan, skill komunikasi merupakan modal dasar dalam mengembangkan skill lainnya. Komunikasi membantu siswa untuk berinteraksi dengan lingkungan sekitarnya. Pelatihan yang tepat dan efektif dapat membuat potensi siswa siswi tersalurkan pada bidang yang sesuai dan turut memberikan dampak, memajukan perekonomian Indonesia dan keberlangsungan. Hal ini perlu adanya upaya yang cukup baik untuk mewujudkan apa yang telah menjadi visi dan misi.
Aggressive Low Carbon Innovation (ALCI): A Conceptual Framework for Sustainable Business Competitiveness Andi Hendra Paluseri; Thomas S. Kaihatu; Timotius Febry Christian
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 2 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The transition toward sustainability in business operations has become a critical driver for competitive advantage in the modern economy. This study explores the integration of Green Innovation Capability (GIC) and Strategic Aggressiveness (SA) to develop the Aggressive Low Carbon Innovation (ALCI), a conceptual framework designed to enhance sustainable business competitiveness. The study synthesizes literature insights and expert interviews using qualitative research methodology to construct a model that aligns organizational transformation, operational optimization, and system integration. The ALCI conceptual framework identifies key enablers such as technological adoption, supply chain optimization, leadership commitment, cultural shifts, and effective data management. These components are strategically linked to address challenges like cost of transition, resistance to change, and system integration complexities. The framework emphasizes aggressive, proactive strategies for implementing green initiatives, fostering collaboration across departments, and leveraging innovative technologies to optimize sustainability outcomes. The study contributes to sustainability literature by demonstrating how combining GIC and SA can facilitate organizational transformation and operational efficiency, enabling firms to achieve a green business model. This framework provides practical implications for managers and policymakers seeking to implement robust green strategies that align with corporate sustainability goals and enhance competitive positioning in the global marketplace. Further research is recommended to validate this model across diverse industries and geographic regions.
THE ROLE OF ORDER MANAGEMENT SYSTEM IN SUPPORTING DIGITAL TRADE FACILITATION AND GLOBAL MARKETING STRATEGY (CASE STUDY OF PT KOMATSU UNDERCARRIAGE INDONESIA) Safitri, Nisak Erik; Dewi, Liliana; Christian, Timotius Febry
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.19320

Abstract

The Study examines the role of integration of an Order Management System (OMS) in supporting digital trade facilitation and strengthening global marketing strategy at PT Komatsu Undercarriage Indonesia in collaboration with Komatsu Australia. Before OMS implementation, order handling relied on manual processes in which purchase orders were sent via email or PDF and re-entered into internal systems, resulting in fragmented orders across multiple Australian destinations, requiring cross-country clarifications of up to two to three days, resulting in increased risks of errors and administrative delays. The research employed a qualitative descriptive case study approach, collecting primary data through semi-structured interviews, direct observation, and documentation review. Data were analyzed using NVivo to support systematic coding theme development and pattern visualization. The findings indicate that OMS acts as a key enabler of upstream digital trade facilitation by standardizing order formats, improving data accuracy, reducing duplication or missing orders, and enhancing near real-time visibility and coordination between KUI and Komatsu Australia. Furthermore, OMS provides an integrated single source of truth for demand and marketing strategy. The study concludes that OMS integration improves cross-border information flow and operational reliability, although organizational readiness and data governance remain critical to maximizing long-term strategic benefits.
Impact of Persuasive Instagram Posts on Gen Z Mangrove Ecosystem Concern Paundra Hanutama; Thomas Stefanus Kaihatu; Timotius Febry Christian; Muh. Ilham Kholid
Jurnal Penelitian Pendidikan IPA Vol 12 No 2 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i2.14454

Abstract

Mangroves are a type of tree that play an important role in maintaining the balance of the coastal ecosystem. The decline in mangrove area and function due to urbanization pressures requires the active involvement of the younger generation in conservation efforts, particularly through digital media. Mangrove conservation activities necessitate the involvement and knowledge of Generation Z. Communication is an aspect that can impact knowledge of mangrove conservation. However, communication delivered in the form of visual images, audio, or graphics that explain the negative impacts makes people feel compelled to participate or vice versa. The purpose of this study is to examine the effectiveness of persuasion of positive and negative information posted on the Jakarta Mangrove Community's Instagram social media account on Generation Z's understanding of the mangrove forest ecosystem in Jakarta. The method employed is a quantitative survey with data collection procedures utilizing a questionnaire. An examination of survey data for Generation Z reveals a good association between the type of Instagram social media material and environmental awareness of the mangrove ecosystem. Whereas the substance of Instagram posts providing positively or negatively packaged critical information on mangrove forests and their environmental impact has a large overall influence on Generation Z's understanding of the need for mangrove forest ecosystems. Using Instagram as a social media platform to raise awareness among Generation Z communities about the efforts that can be made to conserve mangrove forest ecosystems is an effective technique.
Mengadaptasi Efektivitas Peralatan Keseluruhan untuk Mengevaluasi Kinerja Operasional di Klinik Rawat Jalan Mata Kurnianto, Timotius Dwi; Sutrisno, Timotius Febry Christian Wahyu
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.446

Abstract

Ophthalmology services are facing increasing operational pressures globally due to factors like aging populations and the rising prevalence of eye conditions such as cataracts and glaucoma. Operational inefficiencies, including long waiting times, clinic congestion, and process variability, negatively affect patient care quality and service capacity. To evaluate the operational performance of Mojoagung Eye Clinic using the Overall Equipment Effectiveness (OEE) framework, adapted for outpatient ophthalmology services, and identify the main operational bottleneck. A quantitative descriptive-evaluative study was conducted at Mojoagung Eye Clinic, Indonesia, over a six-month period (September 2025 to February 2026). OEE, comprising three core dimensions, availability, performance, and quality was applied to assess daily clinic operations. Data were collected from clinic records, direct observation, and structured managerial interviews. The clinic’s OEE improved from 40% in September 2025 to 71% in February 2026. Performance showed the greatest improvement (+32 percentage points), while availability remained stable, and quality remained consistently high (96-98%). Despite improvements, performance remained the weakest component, indicating it as the main operational bottleneck. Performance improvement is critical to enhancing operational effectiveness in the clinic. The clinic should focus on optimizing service speed through better patient flow management, real-time monitoring, and extended service hours to reduce bottlenecks and improve overall efficiency.
Co-Authors Anak Agung Ayu Puty Andrina Andi Hendra Paluseri Angeline Gomuljo Annabella Claudia Kurniadi Anthony Kurniawan Antonius Tanan Ari, Yufri Aria Ganna Henryanto Arridhony, Muchlis Abdullah Arundini, Nabila Kaulika Auditia Setiobudi Audrey, Evelyn Candra, Dwi Ayu Christian Jordan Kurniadi Christina Christina Christina Whidya Utami Cynthia Yoana Damelina B. Tambunan Daru Asih Deandra Vidyanata Devi Rahnjen Wijayadne Dimas B Prakoso Dimas B. Prakoso Dina Hutapea Dominggus Osiyo Ellysa Nursanti Eric Harianto Fanny Septina Felicia Yvonne Reynaldy Fuad Achmadi Gladys Greselda Gosal Gracia Ongkowijoyo Irantha Hendrika Kenang James Prabowo Soetanto Jessica Nathania Joice Livia Soedewa Junko Alessandro Effendy Kurnianto, Timotius Dwi Lili Kristanti Liliana Dewi Luisa Hartono Tjiputra Lya Dewi Anggraini Maria D G Prathivi Maya Angela Natalia Muh. Ilham Kholid Nurbianto, Amanda Threesya Otje Herman Wibowo Paluseri, Andi Hendra Paundra Hanutama Richard Surya Ricky Martin Palimbong Romauli Nainggolan Rusmi, Nanduta Sito Ruth Violina Gelombang Safitri, Nisak Erik Sanju Kumar Singh Satria, Vivanda Ahmad Serin Fransisca Hernandes Sibut Sigilipu, Diana Margaret Silaswara, Diana Soetandio, Linda Laurensia Soetedja, Venny Sutanto, J.E Tanjoyo, Catherine Teofilus Teofilus, Teofilus Thomas S. Kaihatu Thomas S. Kaihatu Thomas Stefanus Kaihatu Tommy Christian Efrata Velanska Dixie Namira Wijaya, Antoni Yohan Winarno, Prasetyo Sepsi Yosef Evandro Ernantyo Yuli Kartika Dewi Zuhrotus Sholihah Zain