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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Mirai Management JURNAL MANAJEMEN MOTIVASI SEIKO : Journal of Management & Business Jurnal Kreativitas PKM Journal of Economic, Public, and Accounting (JEPA) Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Al-Buhuts (e-journal) Journal Online Manajemen ELPEI (JOMEL) JOEY : Journal of English Ibrahimy Arunika: Jurnal Pengabdian Masyarakat

Kapriani Kapriani, Kapriani

STIE Tri Dharma Nusantara Makassar

Author-ID : 1913313

Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

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Title

Analisis Pengaruh Kelengkapan Produk, Harga dan Lokasi Terhadap Keputusan Konsumen Berbelanja di Toko New Agung Alat Tulis dan Kantor di Makassar Kapriani Kapriani; Kurniaty Kurniaty
Al-Buhuts Vol. 16 No. 2 (2020): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

The purpose of this study is to determine the significance of the effect of product completeness, price, and location of consumer decisions to shop at the New Agung Stationery Store and Office in Makassar, either partially or simultaneously. Data collection was carried out by interview and questionnaire, the data collected were primary and secondary data. This study uses the incidental sampling method with a sample size of 98 respondents. The results showed that based on multiple linear regression analysis showed that the variable product completeness (X1), price (X2) and location (X3) had a positive influence on customer decisions. Based on the calculation of the correlation coefficient test (R), the R value of 0.613 indicates a strong relationship. The coefficient of determination (R2) for the customer's decision to save funds is explained by the price of the product and location of 37.6%. Based on the results of the t test shows that the variable product completeness (X1), price (X2), and location (X3) have a significant effect on consumer decisions to shop at New Agung Stationery Store and Office in Makassar. The most dominant factor influencing consumer purchasing decisions is product completeness. The F test shows that the variable product completeness, price, and location simultaneously has a significant effect on consumer decisions to shop at the New Agung Stationery Store and Office in Makassar. Thus the hypothesis proposed in this study is accepted.

Sistem Informasi Akuntansi Penjualan Spare Part pada PT. Hadji Kalla Cabang Urip Sumoharjo Makassar Siswati Rachman; Kurniaty Kurniaty; Kapriani Kapriani
Al-Buhuts Vol. 17 No. 1 (2021): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

This research was conducted at PT Hadji Kalla Branch Information Sumiharjo Makassar with the aim to determine the accounting information system sales of spare parts PT Hadji Kalla Branch Information Sumiharjo Makassar. This type of research is descriptive qualitative, the authors describe the results of observations and interviews and analyzing the data obtained in the field. After analysis and discussion, the authors obtained the conclusion that the information system of accounting of sales of spare parts has been applied in accordance with the theory so as to produce information that is reliable enough, such as the existence of conformity between the task and the responsibility of each part, functioning optimally each function is related, the availability of the documents required, the conformity of the accounting records used, as well as the suitability of procedures that make up the system.

Analisis Pengaruh Harga dan Kualitas Layanan terhadap Keputusan Konsumen Menggunakan Jasa Transportasi Online Maxim di Makassar Kapriani Kapriani; Asmawiyah Asmawiyah; Salmiyah Thaha; Hariyanti Hariyanti
Al-Buhuts Vol. 17 No. 1 (2021): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

This study aims to determine the effect of price and service quality on consumer decisions to use Maxim online transportation services in Makassar. The data collection technique was done by interview and questionnaire. The data used in this study are primary and secondary data. This research uses incidental sampling method with a sample size of 84 respondents. The results showed that based on multiple linear regression analysis showed that the variable price (X1) and service quality (X2) had a positive influence on consumer decisions. From the results of the calculation of the correlation coefficient (R) test, the R value is 0.828, indicating a very strong correlation. The coefficient of determination (R2) is 0.686. This means that the consumer's decision to use Maxim online transportation services is influenced by the price and service quality of 68.6%. Based on the results of the t test, it shows that the variable price (X1) and service quality (X2) have a significant effect on consumer decisions to use Maxim online transportation services in Makassar. The F test shows that the variable price and service quality simultaneously have a significant effect on consumer decisions to use Maxim online transportation services in Makassar. Thus the hypothesis proposed in this study is accepted.

The Role of Social Media as Intervening Variable on Purchase Through Motivation Kapriani Kapriani; Ikhsan Amar Jusman
Al-Buhuts Vol. 18 No. 2 (2022): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v18i2.3273

The role of social media is currently very important in motivating consumers to purchase products, especially in the fashion industry. The purpose of this study was to determine the role of social media on purchasing decisions through motivation at D'fashion Textile & Tailor. The sample used in this study was 97 respondents with a probability sampling technique. Source data were obtained through a questionnaire. The data analysis used is partial least squares (PLS). The results of the study show that social media has an effect on purchasing decisions and motivation. In addition, motivation also influences purchasing decisions.

Pengaruh Harga dan Promosi di Media Sosial terhadap Keputusan Konsumen Membeli MH Whitening Skin di Makassar Kapriani, Kapriani; Jusman, Ikhsan Amar; Hardianti, Hardianti
Al-Buhuts Vol. 19 No. 2 (2023): Al- Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i2.4547

This research aims to determine the influence of price and promotions on social media on purchasing decisions for MH Whitening Skin. This research uses primary data and also secondary data. The research method used was incidental sampling with a sample size of 100 people. The data analysis techniques used are validity testing, reliability testing. Testing the analytical model in this research uses multiple linear regression analysis, T test, F test and R determination. Based on the results of research using the T test, it was found that price had a significant influence on purchasing decisions for MH Whitening Skin, as well as promotions on social media had a significant influence on purchasing decisions for MH Whitening Skin in Makassar. F test results: Price and promotion via social media simultaneously have a significant influence on purchasing decisions for MH Whitening Skin, where promotions on social media are the most dominant factors influencing purchasing decisions for MH Whitening Skin in Makassar.

Dampak Penghapusan E-Commerce Tiktok Shop terhadap Tingkat Pendapatan Pelaku UMKM di Pasar Sentral Kabupaten Pangkajene dan Kepulauan Kapriani, Kapriani; Hardianti, Hardianti; Jumarti, Jumarti
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.4771

This research aims to determine the impact of eliminating the Tiktok Shop e-commerce on the income level of MSMEs. This research uses primary data and also secondary data. The research method used was saturated sampling with a total of 45 respondents. The data analysis technique used is validity test, reliability test. Testing the analysis model in this research uses simple linear regression analysis, T test and R determination. Based on the research results, it shows that the independent variable e-commerce TikTok shop has a significant effect on the dependent variable MSME Income Level (Y). Based on the research results, it shows that the value of tcount > ttable or 1.997 > 1.679 and a significant value of 0.045 < 0.05, then Ha is accepted and Ho is rejected, so that partially the price has a significant effect on MSME income in the Main Market of Pangkajene and Islands Regency

Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Garam: Studi kasus pada Perempuan Penjual Garam di Daerah Pesisir Jeneponto Kapriani, Kapriani; Andi Hendra Syam; Ikhsan Amar Jusman; Nuzul Fadilah; Rahmat Fauzi
Al-Buhuts Vol. 21 No. 2 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i2.6910

The purpose of this study is to analyse the appropriate marketing strategies to increase salt sales. This study was conducted in the coastal area of Nasara, Bangkala District, Jeneponto. The type of research is descriptive qualitative research. Data collection was carried out through interviews with respondents who were the main informants in this study. The population in this study were women salt sellers along the coast of Nasara, Jeneponto Regency. The sampling method used purposive sampling with a sample size of 15 respondents. Data analysis used the IFAS, EFAS and SWOT analysis techniques. The results of the analysis included the S-O Strategy, which is to utilise the local image as a salt production centre through local branding, affordable prices, digital promotion, partnerships with local businesses, and capacity building through government training programmes. The W-O Strategy involves overcoming weaknesses through processing and packaging training, business assistance for PIRT permits, establishing cooperatives, utilising modern and traditional distribution channels, providing attractive kiosks, and digital media-based promotion. The S-T Strategy involves maintaining the quality and authenticity of local salt, building customer loyalty, and managing supplies to anticipate price fluctuations and seasonal changes. The W-T strategy involves forming cooperatives to overcome capital and distribution constraints, diversifying products, and developing emergency production plans with warehouse storage support.

Co-Authors Abdullah Abdullah Alam, Andi Rifqah Purnama ALTIM, MUHAMMAD ZAINAL Andi Dorawati Andi Hendra Syam Ansarullah, Ansarullah Arni Rasyid Artiyany, Megawhati Asmawiyah Asmawiyah Azizurrohman, Muhammad Basar, Nur Fatawa Dewi Anggraeni Hamri, Hamri Hardianti Hardianti, Hardianti Hariyanti Hariyanti Hariyanti Hariyanti Hasniaty Hasniaty Hasniaty Hatidja, St. Ibrahim Ibrahim Ikhsan Amar Jusman Ikhsan Amar Jusman Iqbal Iqbal Jumarti, Jumarti Jusman, Ikhsan Amar Kawani, Gito Adhitya khaerati Kurniaty Kurniaty Kurniaty, Kurniaty Lasty Agustuty Marsuki Marsuki, Marsuki Marwah Juwita Yusuf Muh. Amir Nur Aisyah Nur Aisyah Nur Fatwa Basar Nurjanna Nurjanna Nurjaya Nurjaya NURJAYA NURJAYA, NURJAYA Nurlaila Hasmi Nurlinda Nurlinda, Nurlinda Nuzul Fadilah Purnama Alam, Andi Rifkah Rachman, Siswati Rahmat Fauzi Ray Suryadi, Ray Rusdiaman Rauf Simpuru, Indrayani Sumarsih Sutardjo Tui Syamsinar Syamsinar Thaha, Salmiyah Virza Hadrianti Yazin, Nurfatwa Andriani

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