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<![CDATA[Pengaruh Inovasi Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Buket Belikadoyuk Karawang ]]>
<![CDATA[Karin, Karina Ristiyana]]>;
<![CDATA[Puji Isyanto]]>;
<![CDATA[Neni Sumarni]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i11.2652
<![CDATA[The aim of this research is to determine the influence of product innovation and service quality on purchasing decisions at Buket Belikadoyuk Karawang. The method used in this research is a quantitative method. The research was conducted on Bouquet Belikadoyuk Karawang, with a sample size of 96 respondents with a population of Buket Belikadoyuk consumers who specifically live in Karawang Regency. Sampling in this research used a purposive sumpling technique. The research results show that the product innovation variable and the service quality variable at Buket Belikadoyuk Karawang have a positive effect on the purchasing decision variable. So, the more frequently you innovate appropriate products, the more purchasing decisions will be followed. Service quality also has a direct impact on purchasing decisions. This indicates that maintaining good service quality at Buket Belikadoyuk Karawang is very important to improve consumer purchasing decisions. Thus, the better the product innovation and service quality provided by Buket Belikadoyuk Karawang, the consumer purchasing decisions will increase. These findings underline the importance of carrying out product innovation and providing quality services as strategic steps for consumer purchasing decisions.]]>
<![CDATA[Pengaruh Strategi Pemasaran dan Inovasi Produk Terhadap Keputusan Pembelian pada Furniture Hj Vera di Kota Karawang ]]>
<![CDATA[Regita Kusuma Dewi]]>;
<![CDATA[Puji Isyanto]]>;
<![CDATA[Neni Sumarni]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i11.2718
<![CDATA[This is a The research aims to determine marketing strategies and product innovation on purchasing decisions for Hj Vera Furniture in Karawang City. The method used in this research is a quantitative method, this research was conducted on Hj Vera Furniture in Karawang City with a total research sample of 96 people with the criteria of consumers who had previously purchased Hj Vera Furniture in Karawang City, using a purpisive sampling method. The multiple linear regression analysis model used in this research uses the f test and t test with a significance threshold of 5%. The findings show that there is a partial contribution between marketing strategies and purchasing decisions at Hj Vera Furniture in Karawang City. The research results obtained are the influence of marketing strategy and product innovation on purchasing decisions at HJ Vera Furniture in Karawang City, there is an influence from all variables.]]>
<![CDATA[Pengaruh Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Keputusan Pembelian “Mie Niraja“ ]]>
<![CDATA[Wina Afrilia Zahra]]>;
<![CDATA[Puji Isyanto]]>;
<![CDATA[Neni Sumarni]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i9.2782
<![CDATA[The purpose of this research is to determine the influence of Marketing Communication and Service Quality on purchasing decisions at Mie NiRaja . The research population consisted of one hundred people selected from those who participated in the Mie NiRaja consumer survey. The research sample is defined as individuals who purchase Mie NiRaja MSMEs. The Lemeshow technique is used in the sample receipt process as preparation for testing. The study in question uses a quantitative methodology. For data collection purposes, this technique uses a questionnaire as a strategy. The methods used in the data analysis process are known as multiple regression and descriptive analysis. Research findings show that the discussion of Marketing Communications and the Quality of Service provided has a significant influence on the decision-making process that occurs throughout the purchasing process. In addition, the decision-making process does not consider these aspects important for meeting the requirements. It is important to note that the output of the coefficient of determination of communication and service quality has a major influence on the decision-making process. It is important to note that this impact is visible. Based on the magnitude of the F test results, this research shows that the quality of communication and service can influence purchasing decisions. Therefore, it is acceptable to believe that X1 and X2 have an equal influence on the final decision taken by consumers. Based on the research results, it can be concluded that Mie NiRaja purchasing decisions are significantly influenced by marketing communications, both partially and simultaneously. This impact is strong and statistically significant. As a consequence of the findings of the Communication Management Study, purchasing choices may be significantly impacted. Because MSME Mie NiRaja provides an appropriate level of customer service quality, it is guaranteed that customers will return again for further transactions in the future. The next step for MSME Mie NiRaja is to carry out an advertising campaign to measure the level of consumer interest in buying its products]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pelanggan di Toko Kamila Grosir Karawang ]]>
<![CDATA[Soraya Widitasari]]>;
<![CDATA[Puji Isyanto]]>;
<![CDATA[Neni Sumarni]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i10.2920
<![CDATA[The research was conducted with the aim of identifying the impact of service quality and facilities on the level of customer satisfaction at the Kamila Grosir Karawang store. The research method used was quantitative using a purposive sampling technique, and involved a sample size of 98 respondents who were customers who had visited or shopped at the shop. The analysis was carried out using multiple linear regression using the f test and t test, and a relevant level of 5%. The research results show that service quality is influenced and relevant to customer satisfaction, as well as facilities that have a relevant influence on customer satisfaction at the Kamila Grosir Karawang store. Apart from that, the quality of service and facilities simultaneously influences and is relevant to customer satisfaction at the Kamila Grosir Karawang store. It can be concluded from this research that the quality of service and facilities are mutually influenced by customer satisfaction at the Kamila Grosir Karawang store. There is an implication that maintaining consistency in service quality and providing services that meet customer needs can contribute to forming loyalty. Customers who feel valued and comfortable during the shopping process are more likely to remain loyal to the business.]]>
<![CDATA[Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan di Resto Kita Karawang ]]>
<![CDATA[Dini Oktaviani]]>;
<![CDATA[Puji Isyanto]]>;
<![CDATA[Neni Sumarni]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i10.2921
<![CDATA[The aim of the research was to obtain an in-depth understanding of the influence of service quality and product quality on the level of customer satisfaction at Resto Kita Karawang. This research uses quantitative methods in its research methodology. Using a questionnaire to collect and analyze data from customers who meet the criteria of having made at least two purchases from Resto Kita Karawang. And involving 96 respondents as research samples selected through a purposive sampling method. The analysis was carried out using multiple linear regression analysis. The results of the research show that customer satisfaction is influenced by service quality and product quality at Resto Kita Karawang. These results can be understood from the calculations that have been carried out which show that the variables of service quality and product quality have great value in customer satisfaction. Resto Kita Karawang needs to focus on improving its quality and maintaining this quality to strengthen customer satisfaction. There are implications that by always being consistent in maintaining customer satisfaction and always maintaining quality, it can create a high sense of loyalty.]]>
<![CDATA[Analisis Pengaruh Program Flash Sale dan Discount Terhadap Impulsive Buying pada Generasi Milenial Pengguna Shopee ]]>
<![CDATA[Novianda Adisti]]>;
<![CDATA[Puji Isyanto]]>;
<![CDATA[Neni Sumarni]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i10.3022
<![CDATA[The ease with which people can access the internet and the increasing affordability of smartphones to the lower and middle classes have enabled digital technology to capture a large market share. This is demonstrated by the increasing number of unicorn startups in Indonesia, such as Shopee. Shopee is very active in utilizing online marketing strategies, especially in carrying out promotions in the form of flash sales and discounts to attract the attention of Shopee users. This research aims to evaluate the effect of flash and discount programs on impulsive buying among the millennial generation of Shopee users. The research method uses SPSS 23 analysis with a population of residents in Bumi Mutiara Indah. A sample of 86 respondents was taken using the Slovin formula (10% error rate). The research results show that flash sale and discount programs significantly influence impulse purchases.]]>
<![CDATA[Analisis Pengembangan Strategi Bersaing Limasan Cafe Karawang ]]>
<![CDATA[Nurjanah]]>;
<![CDATA[Puji isyanto]]>;
<![CDATA[Neni Sumarni]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i11.4026
<![CDATA[Limasan Karawang Coffee Shop, as one of the micro, small and medium enterprise (MSME) units in Karawang, has become a popular destination for young people and teenagers to enjoy the cafe atmosphere and the various coffee products on offer. This research aims to identify and analyze the competitive strategies that have been implemented by the Limasan Karawang Coffee Shop. This research uses qualitative descriptive analysis. Business Model Canvas (BMC) analysis is used to do this. Primary and secondary data were used in this research. Primary data was obtained from observations and in-depth interviews related to creating competitive strategies for the Limasan Karawang Coffee Shop which was the subject of the research. The results of research conducted by researchers in a study entitled "Analysis of the Competitive Strategy Development of Limasan Cafe" using the Business Model Canvas Approach confirm that the Business Model Canvas is an effective method as a foundation for generating strategic alternatives and establishing new strategies for the company. To help define, analyze, Designing a business model, the Business Model Canvas (BMC), consists of nine elements that represent all aspects of the business. This concept can serve as an effective tool for describing business models and developing new strategies]]>
<![CDATA[Enhancing Market Reach: Assessing the Impact of Instagram's Online Promotion Strategy on DOTS Greentea MSMEs in Karawang, Indonesia ]]>
<![CDATA[Dini Nur Hayati]]>;
<![CDATA[Puji Isyanto]]>;
<![CDATA[Neni Sumarni]]>
<![CDATA[ Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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<![CDATA[Dots Greentea has experienced fluctuations in revenue due to the COVID-19 virus, intensified competition, and shortcomings in promotional efforts and product innovation. The objective of this research is to assess the effectiveness of online promotion through Instagram in promoting Dots Greentea MSMEs in the city of Karawang. This study adopts a qualitative research approach utilizing observational data, in-depth interviews, and documentation as primary data sources. The primary data, obtained from observations and interviews with relevant stakeholders, encompass questions concerning the activities and events related to Dots Greentea promotion in Karawang. The findings indicate that online promotion significantly influences the increase in Dots Greentea sales. When this business promotes through Instagram, the revenue or income of Dots Greentea increases from 20% to 40%.]]>
<![CDATA[Pengaruh Citra Merek Dan Personal Branding (Nagita Slavina) Terhadap Loyalitas Pelanggan Produk Ms Glow: (Studi Mahasiswi Program Studi Manajemen Universitas Buana Perjuangan Karawang Angkatan 2018-2019) ]]>
<![CDATA[Neni Sumarni]]>;
<![CDATA[Enjang Suherman]]>;
<![CDATA[Suroso]]>
<![CDATA[ Bulletin of Management and Business Vol. 3 No. 2: Oktober 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v3i2.238
<![CDATA[Citra merek, Personal BraThe purpose of this research is to analyze, examine and explain the brand image that affects customer loyalty, how the influence of Nagita Slavina's personal branding on customer loyalty and Nagita Slavina's brand image and personal branding affect the customer loyalty of MS Glow products. 2018-2019. The research method is descriptive and verification through a quantitative approach, the population is female students who become consumers of MS Glow, this study uses 100 samples of respondents. The results showed that the sig value of brand image was 0.000 <0.05, meaning that brand image had a partial effect on customer loyalty, the value of sig personal branding was 0.024 <0.05, meaning that Nagita Slavina's personal branding had a partial effect on customer loyalty and the sig value of the F test (simultaneous). ) 0.000 <0.05 then Nagita Slavina's brand image and personal branding have a simultaneous influence on customer loyalty and it can be explained that the R value is 0.748. Y) of 74.8% which indicates a strong relationship between variablesnding, Loyalitas Pelanggan.]]>
<![CDATA[Analisis Swot Dalam Menentukan Strategi Pemasaran Produk Kopi Sanggabuana: Studi Kasus Pada Usaha Bumdes Buanamekar Di Desa Mekarbuana Karawang ]]>
<![CDATA[Neni Sumarni]]>;
<![CDATA[Syifa Pramudita Faddila]]>
<![CDATA[ Bulletin of Management and Business Vol. 4 No. 1: Maret 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama ]]>
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DOI: 10.31328/bmb.v4i1.260
<![CDATA[Sanggabuana coffee is a coffee product produced from Mekarbuana Karawang Village. Processing into coffee packaging if Bumdes Buanamekar. Marketing for KoSa products is still experiencing difficulties and obstacles, promotions that have not been widespread and conventional marketing is still a major problem in sales so that the sales volume is not optimal. This study aims to determine the strengths and weaknesses of Bumdes Buana Mekar coffee business, the position of Bumdes business and the right marketing strategy for Bumdes Buana Mekar. The method used in this study is descriptive qualitative, with the method of observation, interviews, documentation studies and analyzed using SWOT analysis. Data analysis using IFAs and EFAS by analyzing internal and external factors, Strengths, Weaknesses, Opportunities, and Threats to obtain strategic positions. This research is expected to make a positive contribution to Bumdes Buana Mekar in implementing its marketing strategy so as to increase sales of Sanggabuana coffee products (KoSa).]]>
