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All Journal Ekspektra: Jurnal Bisnis & Manajemen Journal of Economics and Business Aseanomics Jurnal Manajemen dan Bisnis Kreatif Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Jurnal Pendidikan dan Pembelajaran Bulletin of Management and Business Journal of Innovation Research and Knowledge Jurnal Teknologi dan Manajemen Industri Terapan Empowerment Jurnal Mahasiswa Psikologi Universitas Buana Perjuangan Karawang Jurnal Buana Pengabdian International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Green Inflation: International Journal of Management And Strategic Business Leadership Hadlonah : Jurnal Pendidikan dan Pengasuhan Anak International Journal of Economics and Management Research
Neni Sumarni
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Promosi Bisnis Thrifting dalam Meningkatkan Minat Beli Konsumen di Media Sosial Instagram (Bekasansaja) Amelia, Lola; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2471

Abstract

Amidst the current period of globalization, the fashion industry is undergoing substantial expansion, particularly in Karawang Regency. Bekasansaja, situated in Jalitri Karawang, is a thriving fashion thrift store that has gained popularity among youngsters in the area. Bekasansaja stands out by offering material that captivates consumer attention. The objective of this study is to assess the presentation of tripping advertisements on Instagram, analyze sales promotion strategies for preloved products, identify obstacles in promoting preloved products and propose solutions to overcome them. Additionally, the study aims to investigate the reasons behind selecting the Instagram Feeds and Insta Story features as the primary focus. This research aims to enhance the comprehension of other researchers regarding the promotion of preloved products using Instagram, and to enhance the advancement of promotion techniques for Bekasansaja products.The research methodology employed is qualitative, utilizing a content analysis technique. This involved doing observations, interviews, document analysis, and studying relevant literature.This research focuses on the proprietors and customers of Bekasansaja.The research findings indicate that the @Bekasansaja account utilizes Instagram's Feeds and Insta Story functionalities to promote their sales promotions, employing discounts as a primary strategy. Nevertheless, the primary impediment frequently encountered is a modification in the Instagram algorithm. In order to address this issue, Bekasansaja frequently leverages the personal accounts of their friends who operate shops to enhance the visibility of their brand.
Analisis Pengaruh Sistem Pelayanan Self Service dan Store Atmosphere Terhadap Kepuasan Pelanggan pada Dali Coffee Shop Karawang Sofyan Iswanto; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2608

Abstract

Coffee shops, as retail establishments that specialize in offering various types of coffee and related beverages, play an important role in meeting consumers' growing needs for a unique and quality coffee experience. This study aims to analyze the effect of self-service service system and store atmosphere on customer satisfaction at Dali Coffee Shop in Karawang. This research uses quantitative methods by distributing questionnaires to customers who visit the store. This study uses a sampling technique that uses non-probability sampling techniques with a purposive sampling approach, namely purposive sampling by determining the number of respondents as many as 100 respondents. The results of this study indicate that the self service system and store atmosphere have a positive and significant effect on customer satisfaction. The conclusion in this study is that the variables of self service system and store atmosphere have a good influence simultaneously on customer satisfaction at Dali Coffee Shop.
Pengaruh Inovasi Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Buket Belikadoyuk Karawang Karin, Karina Ristiyana; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.2652

Abstract

The aim of this research is to determine the influence of product innovation and service quality on purchasing decisions at Buket Belikadoyuk Karawang. The method used in this research is a quantitative method. The research was conducted on Bouquet Belikadoyuk Karawang, with a sample size of 96 respondents with a population of Buket Belikadoyuk consumers who specifically live in Karawang Regency. Sampling in this research used a purposive sumpling technique. The research results show that the product innovation variable and the service quality variable at Buket Belikadoyuk Karawang have a positive effect on the purchasing decision variable. So, the more frequently you innovate appropriate products, the more purchasing decisions will be followed. Service quality also has a direct impact on purchasing decisions. This indicates that maintaining good service quality at Buket Belikadoyuk Karawang is very important to improve consumer purchasing decisions. Thus, the better the product innovation and service quality provided by Buket Belikadoyuk Karawang, the consumer purchasing decisions will increase. These findings underline the importance of carrying out product innovation and providing quality services as strategic steps for consumer purchasing decisions.
Pengaruh Strategi Pemasaran dan Inovasi Produk Terhadap Keputusan Pembelian pada Furniture Hj Vera di Kota Karawang Regita Kusuma Dewi; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.2718

Abstract

This is a The research aims to determine marketing strategies and product innovation on purchasing decisions for Hj Vera Furniture in Karawang City. The method used in this research is a quantitative method, this research was conducted on Hj Vera Furniture in Karawang City with a total research sample of 96 people with the criteria of consumers who had previously purchased Hj Vera Furniture in Karawang City, using a purpisive sampling method. The multiple linear regression analysis model used in this research uses the f test and t test with a significance threshold of 5%. The findings show that there is a partial contribution between marketing strategies and purchasing decisions at Hj Vera Furniture in Karawang City. The research results obtained are the influence of marketing strategy and product innovation on purchasing decisions at HJ Vera Furniture in Karawang City, there is an influence from all variables.
Pengaruh Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Keputusan Pembelian “Mie Niraja“ Wina Afrilia Zahra; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2782

Abstract

The purpose of this research is to determine the influence of Marketing Communication and Service Quality on purchasing decisions at Mie NiRaja . The research population consisted of one hundred people selected from those who participated in the Mie NiRaja consumer survey. The research sample is defined as individuals who purchase Mie NiRaja MSMEs. The Lemeshow technique is used in the sample receipt process as preparation for testing. The study in question uses a quantitative methodology. For data collection purposes, this technique uses a questionnaire as a strategy. The methods used in the data analysis process are known as multiple regression and descriptive analysis. Research findings show that the discussion of Marketing Communications and the Quality of Service provided has a significant influence on the decision-making process that occurs throughout the purchasing process. In addition, the decision-making process does not consider these aspects important for meeting the requirements. It is important to note that the output of the coefficient of determination of communication and service quality has a major influence on the decision-making process. It is important to note that this impact is visible. Based on the magnitude of the F test results, this research shows that the quality of communication and service can influence purchasing decisions. Therefore, it is acceptable to believe that X1 and X2 have an equal influence on the final decision taken by consumers. Based on the research results, it can be concluded that Mie NiRaja purchasing decisions are significantly influenced by marketing communications, both partially and simultaneously. This impact is strong and statistically significant. As a consequence of the findings of the Communication Management Study, purchasing choices may be significantly impacted. Because MSME Mie NiRaja provides an appropriate level of customer service quality, it is guaranteed that customers will return again for further transactions in the future. The next step for MSME Mie NiRaja is to carry out an advertising campaign to measure the level of consumer interest in buying its products
Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pelanggan di Toko Kamila Grosir Karawang Soraya Widitasari; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2920

Abstract

The research was conducted with the aim of identifying the impact of service quality and facilities on the level of customer satisfaction at the Kamila Grosir Karawang store. The research method used was quantitative using a purposive sampling technique, and involved a sample size of 98 respondents who were customers who had visited or shopped at the shop. The analysis was carried out using multiple linear regression using the f test and t test, and a relevant level of 5%. The research results show that service quality is influenced and relevant to customer satisfaction, as well as facilities that have a relevant influence on customer satisfaction at the Kamila Grosir Karawang store. Apart from that, the quality of service and facilities simultaneously influences and is relevant to customer satisfaction at the Kamila Grosir Karawang store. It can be concluded from this research that the quality of service and facilities are mutually influenced by customer satisfaction at the Kamila Grosir Karawang store. There is an implication that maintaining consistency in service quality and providing services that meet customer needs can contribute to forming loyalty. Customers who feel valued and comfortable during the shopping process are more likely to remain loyal to the business.
Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan di Resto Kita Karawang Dini Oktaviani; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2921

Abstract

The aim of the research was to obtain an in-depth understanding of the influence of service quality and product quality on the level of customer satisfaction at Resto Kita Karawang. This research uses quantitative methods in its research methodology. Using a questionnaire to collect and analyze data from customers who meet the criteria of having made at least two purchases from Resto Kita Karawang. And involving 96 respondents as research samples selected through a purposive sampling method. The analysis was carried out using multiple linear regression analysis. The results of the research show that customer satisfaction is influenced by service quality and product quality at Resto Kita Karawang. These results can be understood from the calculations that have been carried out which show that the variables of service quality and product quality have great value in customer satisfaction. Resto Kita Karawang needs to focus on improving its quality and maintaining this quality to strengthen customer satisfaction. There are implications that by always being consistent in maintaining customer satisfaction and always maintaining quality, it can create a high sense of loyalty.
Analisis Pengaruh Program Flash Sale dan Discount Terhadap Impulsive Buying pada Generasi Milenial Pengguna Shopee Novianda Adisti; Puji Isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3022

Abstract

The ease with which people can access the internet and the increasing affordability of smartphones to the lower and middle classes have enabled digital technology to capture a large market share. This is demonstrated by the increasing number of unicorn startups in Indonesia, such as Shopee. Shopee is very active in utilizing online marketing strategies, especially in carrying out promotions in the form of flash sales and discounts to attract the attention of Shopee users. This research aims to evaluate the effect of flash and discount programs on impulsive buying among the millennial generation of Shopee users. The research method uses SPSS 23 analysis with a population of residents in Bumi Mutiara Indah. A sample of 86 respondents was taken using the Slovin formula (10% error rate). The research results show that flash sale and discount programs significantly influence impulse purchases.
Analisis Pengembangan Strategi Bersaing Limasan Cafe Karawang Nurjanah; Puji isyanto; Neni Sumarni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4026

Abstract

Limasan Karawang Coffee Shop, as one of the micro, small and medium enterprise (MSME) units in Karawang, has become a popular destination for young people and teenagers to enjoy the cafe atmosphere and the various coffee products on offer. This research aims to identify and analyze the competitive strategies that have been implemented by the Limasan Karawang Coffee Shop. This research uses qualitative descriptive analysis. Business Model Canvas (BMC) analysis is used to do this. Primary and secondary data were used in this research. Primary data was obtained from observations and in-depth interviews related to creating competitive strategies for the Limasan Karawang Coffee Shop which was the subject of the research. The results of research conducted by researchers in a study entitled "Analysis of the Competitive Strategy Development of Limasan Cafe" using the Business Model Canvas Approach confirm that the Business Model Canvas is an effective method as a foundation for generating strategic alternatives and establishing new strategies for the company. To help define, analyze, Designing a business model, the Business Model Canvas (BMC), consists of nine elements that represent all aspects of the business. This concept can serve as an effective tool for describing business models and developing new strategies
Enhancing Market Reach: Assessing the Impact of Instagram's Online Promotion Strategy on DOTS Greentea MSMEs in Karawang, Indonesia Dini Nur Hayati; Puji Isyanto; Neni Sumarni
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dots Greentea has experienced fluctuations in revenue due to the COVID-19 virus, intensified competition, and shortcomings in promotional efforts and product innovation. The objective of this research is to assess the effectiveness of online promotion through Instagram in promoting Dots Greentea MSMEs in the city of Karawang. This study adopts a qualitative research approach utilizing observational data, in-depth interviews, and documentation as primary data sources. The primary data, obtained from observations and interviews with relevant stakeholders, encompass questions concerning the activities and events related to Dots Greentea promotion in Karawang. The findings indicate that online promotion significantly influences the increase in Dots Greentea sales. When this business promotes through Instagram, the revenue or income of Dots Greentea increases from 20% to 40%.
Co-Authors Ajat Sudrajat Amelia, Lola Arisandi, Vidya Asep Darojatul Romli Citra Savitri Citra Savitri Dian Rahayu Dini Nur Hayati Dini Oktaviani Diva Julio Rachman Enjang Suherman Fitri Meliani Hasna Imtitsal Imaning Putri Indri Nur Ulfah Isyanto, H. Puji Jaja Suteja Juanim Juanim July Yuliawati Karin, Karina Ristiyana Muhammad Adhimawan Wijaya Mutiara Azahra Neni Budiani Netti Nurlenawati Novi Agustin Novi Hidayati Novianda Adisti Nurjanah Regita Kusuma Dewi Rieke Retnosary Rifkiana Mariska Rismayadi, Budi Robby Fauji Sofyan Iswanto Soraya Widitasari Suroso Syifa Pramudita Faddila Tantry Irawan Tri Satria Nugroho Putra Vetto Agung Prabowo Vidya Arisandi Wina Afrilia Zahra Yeni Fajrin