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All Journal Ekspektra: Jurnal Bisnis & Manajemen Journal of Economics and Business Aseanomics Jurnal Manajemen dan Bisnis Kreatif Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bulletin of Management and Business Journal of Innovation Research and Knowledge Jurnal Teknologi dan Manajemen Industri Terapan Empowerment Jurnal Mahasiswa Psikologi Universitas Buana Perjuangan Karawang Jurnal Buana Pengabdian Journal Of Resource Management, Economics And Business (REMICS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Green Inflation: International Journal of Management And Strategic Business Leadership Hadlonah : Jurnal Pendidikan dan Pengasuhan Anak International Journal of Economics and Management Research
Neni Sumarni
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Upaya Meningkatkan Reputasi Pondok Pesantren Darul Ilmi Wal Amal Melalui Promosi Online Dan Offline Neni Sumarni; Netti Nurlenawati; Citra Savitri; Rieke Retnosary
Journal of Economics and Business Aseanomics Vol. 10 No. 1 (2025): JANUARI-JUNI 2025
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v10i1.5445

Abstract

This study aims to analyze the implementation of promotional strategies at Pondok Pesantren Darul Ilmi wal Amal to enhance the institution's popularity and reputation. This research employs a qualitative descriptive approach, with data collection methods including observation, interviews, document review, and literature studies. The study subjects consist of the pesantren management, majlis taklim members, and students' parents. The findings reveal that online promotion through social media can increase public curiosity about the pesantren, while offline promotion via events, such as Milad celebrations, is more effective in providing a comprehensive depiction of the pesantren. The popularity indicators, including recognition, appeal, expertise, and characteristics of the pesantren, were successfully improved through promotions. However, reputation indicators such as widespread recognition and ease of remembrance were not fully achieved. The study concludes that a combination of online and offline promotions can complement each other in attracting public interest. The implications highlight the importance of planned promotional management and the involvement of students' parents through testimonials to enhance public trust. Further research is needed to explore more effective promotional strategies for improving institutional reputation
Analysis of Mekarbuana Tourism Marketing Strategies to Increase Tourist Visit Interest : Case Study of Mekarbuana Tourism Management in Karawang Neni Sumarni; Jaja Suteja; Juanim Juanim
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.580

Abstract

Tourism is a type of business in the service sector. As a business, it requires the formulation of an appropriate marketing strategy to ensure its sustainability. The purpose of this study was to determine the marketing strategy of Mekarbuana Tourism to increase visitor interest. The study was conducted with Mekarbuana Tourism managers, using descriptive qualitative research through a SWOT analysis. The results showed that Mekarbuana Tourism's marketing strategy needs to be developed using a diversification strategy through various programs and policies such as digital promotion, training and mentoring for managers in developing tourism products, and developing educational tourism. Cooperation between institutions is also necessary for the strategy to be implemented effectively. Mekarbuana Tourism managers need a joint commitment with tourism awareness groups, village officials, and the Karawang Regency government to support their efforts to increase visitor interest.
Co-Authors Ajat Sudrajat Amelia, Lola Arisandi, Vidya Asep Darojatul Romli Citra Savitri Citra Savitri Dian Rahayu Dini Nur Hayati Dini Oktaviani Diva Julio Rachman Enjang Suherman Fitri Meliani Hasna Imtitsal Imaning Putri Indri Nur Ulfah Isyanto, H. Puji Jaja Suteja Juanim Juanim July Yuliawati Karin, Karina Ristiyana Neni Budiani Netti Nurlenawati Novi Agustin Novi Hidayati Novianda Adisti Nurjanah Regita Kusuma Dewi Rieke Retnosary Rifkiana Mariska Rismayadi, Budi Robby Fauji Sofyan Iswanto Soraya Widitasari suhendi suhendi Suroso Syifa Pramudita Faddila Tantry Irawan Tri Satria Nugroho Putra Vetto Agung Prabowo Vidya Arisandi Wina Afrilia Zahra Yeni Fajrin