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Journal : Journal Of Management Science (JMAS)

Analysis of the impact of foreign debt, inflation rate and poverty rate on Indonesia’s economic growth Nainggolan, Elisabeth; Widyawati, Retno Febriyastuti; Fenny, Fenny
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.625

Abstract

The purpose of this study is to analyze variables that influence Indonesia's economic growth from 1994 to 2023. The variables believed to impact economic growth in this research are foreign debt, inflation rate, and poverty rate. This research is quantitative, utilizing multiple linear regression analysis with time series data over a period of 30 years. All data used in this study were sourced from the World Bank, Bank Indonesia, and the Badan Pusat Statistik. The results of the partial analysis show that foreign debt, inflation rate, and poverty level each have a significant effect on economic growth. Specifically, foreign debt, inflation, and poverty have a negative impact on economic growth. Additionally, the three independent variables, such as foreign debt, inflation rate, and poverty rate that simultaneously have a significant effect on Indonesia's economic growth.
The influence of sponsorship and social media marketing on brand awareness at the bites brownies Januarty, Widalicin; Nainggolan, Elisabeth; Fenny, Fenny; Suci, Ratih Dwi
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.640

Abstract

Research conducted at Brownies The Bites aims to determine the variables that affect brand awareness of Brownies The Bites which is thought to be influenced by sponsorship and social media marketing. Research method used in this study was collecting data through literature review and field research, which was then analyzed systematically based on the study’s goals. In order to solve problems and prove the hypotheses, the data collected was then analyzed using descriptive analysis and regression analysis. The results of the research is Sponsorship partially has a positive and significant influence on Brand Awareness at The Bites Brownies. Social Media Marketing partially has a positive and significant influence on Brand Awareness at The Bites Brownies. Sponsorship and Social Media Marketing simultaneously have a positive and significant influence on Brand Awareness at The Bites Brownies. In this study, Brand Awareness is 68.7% influenced by sponsorship and social media marketing, while the remaining 31.3% is caused by various other factors that will not be explained in this study.