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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IKRA-ITH EKONOMIKA JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Jurnal Ilmiah Dinamika Sosial International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Bisnis Eka Prasetya RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Harapan Bangsa Jurnal Ekonomi dan Kewirausahaan West Science West Science Social and Humanities Studies PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) JIPITI: Jurnal Pengabdian kepada Masyarakat Outline Journal of Community Development
Nainggolan, Elisabeth
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : International Journal of Economics Development Research (IJEDR)

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Microeconomic Drivers of Competitive Advantage: The Influence of Innovation and Digital Marketing on Rezeky Payet Business Rezeki, Sri; Nainggolan, Elisabeth; Stefanny, Stefanny
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8266

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector plays a pivotal role in driving economic growth, particularly in North Sumatra. One such MSME is Rezeky Payet Indonesia, which has recently experienced a decline in competitive advantage, as indicated by decreasing sales volume. This study investigates the influence of innovation and digital marketing as microeconomic drivers of competitive advantage in the Rezeky Payet business. The research population comprises all end consumers who have made purchases at Rezeky Payet, with an undetermined total number. Consequently, the sample size of 96 respondents was determined using the Lemeshow formula, appropriate for unknown population sizes. The results show that both innovation and digital marketing have significant partial effects on competitive advantage. Moreover, when considered simultaneously, these two variables exhibit a strong and statistically significant influence on the competitive advantage of Rezeky Payet. These findings underscore the importance of continuous innovation and effective digital marketing strategies in enhancing the competitive positioning of MSMEs.
Analyzing Consumer Purchasing Behavior Through Economic Lens: The Effect of Location and Service Quality At Point Coffee, Medan Gultom, Pesta; Nainggolan, Elisabeth; Monica, Cencen
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8267

Abstract

Point Coffee Indomaret Fresh, located in the Gedung Arca area of Medan, operates in the food and beverage (F&B) sector and currently faces challenges in increasing sales and maintaining market competitiveness. Despite being the only coffee shop in the area, its strategic location appears suboptimal, with limited visibility and accessibility for potential customers. In addition, inadequate service quality has negatively impacted customer satisfaction, contributing to declining consumer purchasing behavior. This study analyzes the economic impact of location and service quality on consumer purchasing decisions at Point Coffee through a quantitative approach. The research population includes all customers of Point Coffee Gedung Arca Medan. Due to the unknown total population, Hair et al.’s (2010) sampling formula is applied, using a maximum multiplier of 10 per indicator across all variables, resulting in a total sample of 90 respondents. The findings reveal that both location and service quality significantly influence consumer purchasing decisions, both individually and jointly. These results underscore the importance of strategic location planning and consistent service improvement in enhancing economic performance and customer retention in competitive retail-based F&B businesses.
Co-Authors Adelia, Christanty Andina, Kinanti Nur Putri Anggoro, Michael Anggraini, Flora August Simson, Violyne Bao Giang, Phan Batjo, Sitti Nurjana Cecilia Chandra, Surya Degdo Suprayitno Desma Erica Maryati M Desma Erica Maryati Manik Ellyany Sinaga, Hommy Dorthy Fenny Fenny Fitri Yani Panggabean Fransina Diana Talakua, Jeane Gea, Sanderwan Kristian Gultom, Pesta Harahap, Subur Himawan Sutanto, Himawan Hoki, Fernando Hommy Dorty Ellyany Sinaga Iwan Harsono Joni Joni Joni Kanchawongpaisan, Sipnarong Khun, Loo Teck Kusuma, Clariza Farell Leonardi, Nicholas Manik, Desma Erica Mariati Manik, Desma Erica Maryati Merung, Arteurt Yoseph Monica, Cencen Muammar Rinaldi Nainggolan, Hendrik Nainggolan, Susan Grace V Najla, Najla Nizam, Ahmad Pane, Yonson Pesta Gultom Petrus Loo Rashid, Muhammad Hafiz Abd Redjeki, Finny Retno Febriyastuti Widyawati Riskyandana, Haykal Simarmata, Asianna Martini Sinaga, Hommy Dorthy Ellyany Siregar, Annisa I. Hafifa Siregar, Ira Nurdewita Sri Rejeki Sri Rezeki Sri Rezeki Stefanny, Stefanny Suci, Ratih Dwi Suma Pratama, Fani Suprapti, Ida Ayu Putri Tasya, Azraa Tiofanny, Claudie Vasly, Aurelia Widalicin Januarty Wijaya, Catherine Yatimin Yatimin