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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IKRA-ITH EKONOMIKA JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Jurnal Ilmiah Dinamika Sosial International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Bisnis Eka Prasetya RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Harapan Bangsa Jurnal Ekonomi dan Kewirausahaan West Science West Science Social and Humanities Studies PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) JIPITI: Jurnal Pengabdian kepada Masyarakat Outline Journal of Community Development
Nainggolan, Elisabeth
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Journal : PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)

 1 
Implementation of Digital Marketing as a Business Recovery Strategy for Micro, Small and Medium Enterprises in Medan Area Nainggolan, Elisabeth; Pesta Gultom; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.53

Abstract

The dynamics of global economic development is currently undergoing a paradigm shift where the resource-based economy becomes a knowledge and creativity-based economy or known as the creative economy. The creative economy is growing rapidly, supported by advances in information technology that produces information media such as the internet. The internet has become a means to meet the needs of the community in running their business, one of which is used for marketing or what is known as digital marketing. The right digital marketing strategy can be used to reach the targeted market segment so that it can increase profits for businesses and increase income for business actors. This study aims to analyze the influence of Digital Marketing and Business Capital on the Income of MSME actors in the Medan Area District. This type of research is quantitative research. The population in this study were all MSME actors in the District of Medan Area with an undetermined or uncertain number. By using the Hair formula, the maximum number of samples is 100 respondents. In this study, the number of samples was 96 respondents. The data used in this study is primary data obtained through the distribution of questionnaires to MSME actors in the Medan Area District. The data analysis technique applied in this study is multiple linear regression analysis using SPSS version 23 as a data processing tool
Consumer Purchase Preferences of Medan City Residents in using Fintech Payment and Consumer Behavior in the Digital Era: Preferensi Keputusan Pembelian Masyarakat Kota Medan dalam menggunakan Fintech Pembayaran dan Perilaku Konsumen di Era Digital August Simson, Violyne; Nainggolan, Elisabeth
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.373

Abstract

This study examines the influence of financial technology (fintech) and consumer behavior on consumer purchase preferences in Medan City in the digital era. The method used is a quantitative approach with a survey of 100 respondents in Medan who routinely use digital wallet applications, as well as data analysis using Partial Least Squares (PLS) through SmartPLS software. The results showed that fintech had a positive and significant effect on purchase preferences with a path coefficient of 0.374 (p = 0.003, f² = 0.181), while consumer behavior had a stronger impact with a coefficient of 0.455 (p = 0.000, f² = 0.268). The two variables together explain the 57.4 % variability of purchasing decision preferences (R² = 0.574), with strong predictive relevance (Q² = 0.510). The results of this study show that the integration of fintech payment and consumer behavior together contributes significantly to consumer purchase preferences in the Medan City. Practical recommendations from the study include improving digital and financial literacy through integrated education programs for all levels of society, as well as simplifying the e-money application interface to make it more intuitive and accessible.
Analysis of Green Products, Financial Technology, and Promotion on Sales Volume Increase at PT. Sinar Teknik Tirta Pratama: Analisis Green Product, Financial Technology dan Promosi Terhadap Peningkatan Volume Penjualan di PT. Sinar Teknik Tirta Pratama Vasly, Aurelia; Nainggolan, Elisabeth
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.315

Abstract

This investigate was incited by a decay in deals volume, as prove by the benefits earned by PT Sinar Teknik Tirta Pratama. This was due to the items sold by PT Sinar Teknik Tirta Pratama being seen as hurtful to the environment, inadequate installments, and incapable advancement, all of which influenced the company's benefits. The objective of this think about is to analyze deals volume through green items, budgetary innovation, and advancement in the chlorine industry. The strategy utilized in this consider is a quantitative strategy utilizing essential information sources. The data will be analyzed through quantitative clear examination gotten utilizing a survey conveyed to respondents, and this consider is measured utilizing a Likert scale to get conclusions. The testing method utilized is irregular examining. At that point, the information collected related to the investigate protest is analyzed based on the respondents' reactions gotten utilizing the Hair et al. equation. The theory in this think about is tried utilizing different direct relapse investigation. The comes about appear that budgetary innovation, green items, and advancements have a critical impact on deals volume.
The Application of Fintech and Innovation Strategies in Increasing Competitive Advantage in Pizza Hut East Medan District: Penerapan Fintech dan Strategi Inovasi dalam Meningkatkan Keunggulan Bersaing di Pizza Hut Kecamatan Medan Timur Wijaya, Catherine; Nainggolan, Elisabeth
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.374

Abstract

This study examines the influence of the application of financial technology (fintech) and innovation strategies on the competitive advantage of Pizza Hut in East Medan District. The quantitative method was used by distributing incidental questionnaires to 100 active consumers at the Medan Timur outlet, then the data was analyzed using Partial Least Squares Structural Equation Modeling to test the validity, reliability, and causality path. The results showed that fintech through the integration of e-wallet and QRIS had a positive and significant influence on competitive advantage (path coefficient 0.563, t-statistic 5.275, f² = 0.547), while product and process innovation strategies including local pizza variants, bundling packages, ordering chatbots, and real-time order tracking made a significant contribution (coefficient 0.393, t-statistic 3.646, f² = 0.267). The two variables together explain 85.3% of the variance of competitive advantage (R² = 0.853) with excellent predictive relevance (Q² = 0.844). These findings confirm that the integration of fintech capabilities with service innovation strategies is a source of sustainable competitive advantage. Practical implications include teams that can move according to their respective tasks to ensure fintech integration runs smoothly, strengthening point of sale infrastructure to connect with digital payment providers, front-line training, and optimizing promotions and menu personalization.
Co-Authors Adelia, Christanty Andina, Kinanti Nur Putri Anggoro, Michael Anggraini, Flora August Simson, Violyne Bao Giang, Phan Batjo, Sitti Nurjana Cecilia Chandra, Surya Degdo Suprayitno Desma Erica Maryati M Desma Erica Maryati Manik Ellyany Sinaga, Hommy Dorthy Fenny Fenny Fitri Yani Panggabean Fransina Diana Talakua, Jeane Gea, Sanderwan Kristian Gultom, Pesta Harahap, Subur Himawan Sutanto, Himawan Hoki, Fernando Hommy Dorty Ellyany Sinaga Iwan Harsono Joni Joni Joni Kanchawongpaisan, Sipnarong Khun, Loo Teck Kusuma, Clariza Farell Leonardi, Nicholas Manik, Desma Erica Mariati Manik, Desma Erica Maryati Merung, Arteurt Yoseph Monica, Cencen Muammar Rinaldi Nainggolan, Hendrik Nainggolan, Susan Grace V Najla, Najla Nizam, Ahmad Pane, Yonson Pesta Gultom Petrus Loo Rashid, Muhammad Hafiz Abd Redjeki, Finny Retno Febriyastuti Widyawati Riskyandana, Haykal Simarmata, Asianna Martini Sinaga, Hommy Dorthy Ellyany Siregar, Annisa I. Hafifa Siregar, Ira Nurdewita Sri Rejeki Sri Rezeki Sri Rezeki Stefanny, Stefanny Suci, Ratih Dwi Suma Pratama, Fani Suprapti, Ida Ayu Putri Tasya, Azraa Tiofanny, Claudie Vasly, Aurelia Widalicin Januarty Wijaya, Catherine Yatimin Yatimin