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All Journal GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Journal of Business Integration Competitive Journal of Finance Integration and Business Independence International Journal of Economics and Management Research
Ratih Amelia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Other

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Digital Transformation and Its Impact on Production Improvement: A Case Study at PT Gajah Mada Plastik Heri Hardiansyah; Ratih Amelia; Adi Harianto; Ester; Maya Syahlina
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.21

Abstract

PT Gajah Mada Plastik is a plastic manufacturing company that produces plastic bottles using a make-to-stock system, where finished goods are stored before being sold. However, the company has not implemented effective production planning, leading to a mismatch between production volume and market demand. In February 2024, production exceeded demand, resulting in overstock and increased storage costs. This study aims to conduct demand forecasting and aggregate planning to improve production scheduling in a timely, accurate, and cost-efficient manner. Forecasting is performed using one year of historical sales data to project future demand. Aggregate planning is then calculated using two methods: the level method and the chase strategy. The results indicate that the level method yields the lowest total cost, amounting to Rp 98,207,310. Therefore, the level method is selected for aggregate planning, aligning with the company’s current condition of excess inventory. This approach allows the company to fulfill customer demand effectively while minimizing costs and avoiding further overstock.
Analysis of Marketing Strategies in Improving Service Quality at Aska Printing and Photocopy Services Siregar, Nur Wahyuni; Ratih Amelia; Charles Barkley; Agus Susanto; Zakia Fadila
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.22

Abstract

Marketing strategy is a critical component in increasing sales and competitiveness of both goods and services. This study aims to analyze marketing strategies in improving service quality at Percetakan and Fotocopy Aska, a printing business operating in a highly competitive area near university campuses in Medan. A qualitative approach was employed through interviews, observations, and documentation, with data analyzed using the SWOT method to identify the company's strengths, weaknesses, opportunities, and threats. The findings indicate that the overall service quality is rated as good, particularly in reliability and responsiveness. However, the assurance aspect received lower ratings and requires improvement. Promotional efforts through social media platforms such as WhatsApp, Instagram, and Facebook have proven effective in attracting new customers and maintaining the loyalty of existing ones. This study concludes that implementing appropriate marketing strategies and continuously enhancing service quality are essential to sustaining and growing printing service businesses in a competitive environment.
The Impact of Digital Accounting Literacy and Learning Resilience on Accounting Knowledge Among Accounting Students at IT&B Campus, Medan Adi Harianto; Hou, Amin; Mega Sanjaya; Ratih Amelia; Chaniago, Sabaruddin
Journal of Finance Integration and Business Independence Vol. 1 No. 1 (2024): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v1i1.11

Abstract

This study seeks to examine the impact of accounting digital literacy and learning resilience on the accounting knowledge of students at the Medan IT&B Campus. In the digital age, proficiency in technology and adaptability in a demanding learning environment are crucial elements for enhancing accounting learning results. This research employs a quantitative methodology via a survey technique. Data was gathered through the distribution of structured questionnaires to students enrolled in the Accounting program at the Medan IT&B Campus. The research sample comprised 75 students chosen by the proportional stratified random selection technique. The data analysis method included multiple linear regression utilizing Smart PLS software. The findings indicated that digital literacy in accounting positively and significantly influences students' accounting knowledge. This underscores that proficiency in digital technologies enhances the comprehension of accounting principles. Moreover, cultivating resilience substantially enhances students' accounting knowledge, underscoring the significance of tenacity and the capacity to surmount challenges throughout the educational journey. Both variables concurrently exert a significant impact on elucidating the level of accounting knowledge among students at the Medan IT&B Campus. This study offers a pragmatic contribution to educational institutions in formulating learning techniques that incorporate digital literacy and enhance students' learning resilience. The practical consequences encompass curriculum refinement, augmentation of technological facilities, and the formulation of technology-driven pedagogical approaches to cultivate exceptional accounting graduates equipped to confront difficulties in the digital age
Socialization of The Importance of Knowing The Benefits of Investments and Financial Securities in Budisatriya Medan Vocational School Amin Hou; Ester Hervina Sihombing; Sabaruddin Chaniago; Ahmad Rivai; Nasib; Martin; Ratih Amelia; Manda Dwipayani Bhastary; Widy Hastuty HS; Ahmad Fadli
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i1.3158

Abstract

There are various types of investment to choose from. Starting from real investments in physical form such as land, houses and gold as well as non-real investments in the financial sector. An example of non-real investment is investment in the financial sector such as in the capital market. Many students still don't understand the benefits of investing For this reason, education in the form of training given to students about the benefits of financial investment and the capital market will certainly be a door to change in character for students to be braver in making various investment choices in the future. The solution offered for community service carried out at SMK S Budisatrya Medan is in the form of presenting material about the benefits of investment and various ways of making financial investments in the current money market or capital market.
Exploring the Mediating Role of Fintech Adoption in Reducing Perceived Risks and Promoting SME Sustainability Adi Harianto; Devia Febrina; nasib, nasib; Ratih Amelia; Muhammad Fathoni
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.541

Abstract

This study examines the role of fintech adoption in mediating the relationship between perceived risk and business sustainability in Small and Medium Enterprises (SMEs) in Samosir Regency. Using a quantitative approach with data analyzed through Structural Equation Modeling (SEM), the study finds that fintech adoption significantly reduces the perceived risks faced by SME owners, which in turn contributes to long-term business sustainability. Digital technologies such as electronic payment systems, peer-to-peer lending platforms, crowdfunding, and mobile banking have proven to enhance operational efficiency, expand market reach, and improve financial transparency and control. These benefits help SMEs build resilience and competitiveness, especially in rural areas like Samosir where access to conventional financial services is limited. Despite the potential benefits, challenges such as limited technological knowledge, digital infrastructure gaps, regulatory uncertainty, and the lack of skilled human resources remain major barriers to effective fintech implementation. The study highlights that the role of government and stakeholders is vital in creating an enabling environment for fintech adoption. This includes policies that encourage innovation, facilitate access to digital infrastructure, provide education and training to increase digital literacy, and foster partnerships between SMEs and fintech service providers. Additionally, support from local communities and continuous awareness campaigns can further reduce resistance to change and increase trust in digital financial solutions. Overall, this research emphasizes that fintech adoption plays a crucial role in not only mitigating business risks but also supporting the long-term sustainability and growth of SMEs in the digital era.
Co-Authors Ade Nurhidayah Adi Harianto Agnes Pebriani Agus Susanto Ahmad Fadli Ahmad Rivai Albert Amin Hou Ayu Julsari Chaniago, Sabaruddin Charles Barkley Debora Tambunan Devia Febrina Dini M Hutagalung Djohan, Deva Dwi Khairumi Eddy Harnjo Ester Ester Hervina Sihombing Heri Hardiansyah Indra Budiman Jessica Andre Jimmy Kelana Khairani Nurbayan Khairatun Nazah Kosasih, Hengky Lidia Berliana Siboro Loly Manda Dwipayani Bhastary Martin Mega Hernawati Harefa Mega Sanjaya Muhammad Fathoni Nasib Nissa, Fachrun Novirsari, Emma Purnama Sari Puspita Dewi Roni Juliansyah Siregar, Nur Wahyuni Sri Andini Syahlina, Maya Tina Linda Tyus Windi Ayuni Widy Hastuty HS Wily Julitawaty Yuniar Andi Zakia Fadila