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High-Value Experience, High-Value Market Segments, and Sustainability Principles in Quality Tourism: Case Studies on Community-based Tourism Destinations in Indonesia Ike Janita Dewi; Sri Ismulyati; Ginta Ginting
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Quality tourism which has been recently proposed as the tourism development paradigm is still poorly defined. This paper attempts to explore the literature on this subject. Having visited quality tourism in tourism, sustainable tourism, and marketing-related literature, we propose that it pertains to three aspects 1) quality, high-value, and satisfying tourism products and services, 2) consumers who will ‘happily’ pay more to enjoy the high-value experience, and 3) aspect of ethics, transparency, and respect towards human, nature, and culture. Further, using the three aspects of quality tourism as a framework, case studies are presented to (1) analyze the adoption of the quality tourism paradigm at community-based tourism destinations in Yogyakarta and, (2) propose recommendations to transform these destinations to become quality tourism destinations. The case studies on three tourism villages as community-based tourism destinations that some aspects to be enhanced include the development of High-Value Experience as Represented by the Price of Tourism Products/Packages, marketing strategies to target High-value Market Segments, and further adoption of sustainable tourism development practices.

Reformulating a Market-Driven Service Strategy of Community-Based Tourist Destinations Post-Pandemic Covid-19: Evidence from Indonesia Ginta Ginting; Ike Janita Dewi
Ilomata International Journal of Management Vol 3 No 3 (2022): July 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i3.495

The COVID-19 pandemic has exposed tourism villages to various challenges. Tourism villages as a form of rural tourism which are managed by local people face more serious problems due to their lack of expertise. This study aims to apply customer-driven strategies in formulating strategies to market tourism villages. Employing marketing concepts of service quality, satisfaction, and revisit intention, this research investigates the mediating role of satisfaction in the relationship between service quality and revisit intention. Tourist perceptions are further analyzed based on their demographic and psychographic characteristics to provide insights into the formulation of segmentation strategies. This research collects data from 203 people who have visited tourism villages. Data were collected offline and online using Google Forms. Results of Regression Analysis with Mediation and Bonferonni's Multiple Comparison indicated that Reliability, Empathy, and Tangibles have a positive effect on satisfaction. Further, satisfaction fully mediates the effect of Reliability and Empathy on revisit intention. Meanwhile, satisfaction partially mediates the effect of Responsiveness and Tangibles on revisit intention.

High-Value Experience, High-Value Market Segments, and Sustainability Principles in Quality Tourism: Case Studies on Community-based Tourism Destinations in Indonesia Ike Janita Dewi; Sri Ismulyati; Ginta Ginting
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i4.577

Quality tourism which has been recently proposed as the tourism development paradigm is still poorly defined. This paper attempts to explore the literature on this subject. Having visited quality tourism in tourism, sustainable tourism, and marketing-related literature, we propose that it pertains to three aspects 1) quality, high-value, and satisfying tourism products and services, 2) consumers who will ‘happily’ pay more to enjoy the high-value experience, and 3) aspect of ethics, transparency, and respect towards human, nature, and culture. Further, using the three aspects of quality tourism as a framework, case studies are presented to (1) analyze the adoption of the quality tourism paradigm at community-based tourism destinations in Yogyakarta and, (2) propose recommendations to transform these destinations to become quality tourism destinations. The case studies on three tourism villages as community-based tourism destinations that some aspects to be enhanced include the development of High-Value Experience as Represented by the Price of Tourism Products/Packages, marketing strategies to target High-value Market Segments, and further adoption of sustainable tourism development practices.

A COMPREHENSIVE STRUCTURAL MODEL OF ONLINE/WEBSITE EXPERIENCE Zulfahmi Zulfahmi; Radeswandri Radeswandri; Hubertina Ngarbingan; Ginta Ginting
International Journal of Applied Business and International Management Vol 7, No 3 (2022): December 2022
Publisher : AIBPM Publisher

This study evolves a model using the concept of variable flow based on the limited outcome of empirical studies regarding digital experience on critical aspects that require a theoretical basis. Flow variables in this modeling use 3 stages, starting from independent variables (interactivity, usability, connectedness, challenge, skill, telepresence, walfare), component variables (functionality, psychological, content/promoting) and outcome variables (satisfaction, belief, and behavior). The unit of analysis is website users of various tourist destinations based on local culture and traditions, with a total of 364 respondents. Data were analyzed using Structural Modeling Approach (SEM-Partial Least Square). The research model can prove most of the hypothesis testing as many as 15 of the 19 proposed hypothesis. The modeling in this study can be declared valid to be developed in the next research. There are four hypothesis analysis present insignificant results: 1) the influence of connectedness on usability; 2) the impact of content on manners determination; 3) conceptual influence on belief and, 4) influence of aptitude on psychology. For the development of future research, it is necessary to develop a more comprehensive "flow experience" model by considering the relationship of insignificant variables by considering several important things: respondent characteristics, similarity of tourist destinations and conducting comparative studies with equivalent units of analysis. Keywords: flow variable, web/online experience, antecedents, outcome, structural.

Proposing a Strategic Framework to Accelerate Circular Economic Practices: Strengthening the Willingness to Participate of the Young Generations as Agents of Change Maya Maria; Imas Maesaroh; Ginta Ginting
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.1950

ABSTRACTÂ Indonesia's involvement in supporting the reduction of greenhouse gas (GHG) emissions (Conference of the Parties-26/COP-26) in overcoming economic, social and environmental problems through low-carbon development, requires the acceleration of the implementation of Circular Economy (CE) practices. Circular Economy (Reduce, Reuse, Recycle, Recovery and Repair) is an alternative to switch from a linear/traditional economy (take-make-dispose). This research is aimed at exploring the extent to which the role of the younger generation (in terms of preferences, mindsets, and expectations) to become agents of change to accelerate the implementation of good practices in the CE. Â A survey with a descriptive method involving 253 respondents (the younger generation) found that respondents did not mind being agents of change (with the range of answers agree and strongly agree was above 70%) to participate for the success of the CE practices, especially related to the desire to invite others to implement the CE economic practices (87%), willingness to dedicate time to set a positive example and be a part of a community that cares about the practices of Â CE (84%). The findings of this research are then used as the basis for building a comprehensive CE model to examine its 3 dimensions, namely: stakeholder management, community engagement, and knowledge creation.Â Keywords: Circular Economy, Agent of Change, Stakeholder Management, Community Engagement, Knowledge Creation.

Strengthening the Role of the Young Generation as the Influencers to Accelerate the Implementation of Green Economy: A Co-Creation Value Perspective Maya Maria; Nihan Lanisy; Ginta Ginting
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.1953

ABSTRACTÂ The role of the green economy is very important, where the fulfillment of needs does not sacrifice the goals of sustainable consumption and production as well as resource efficiency. Indonesia has made a National Action Plan (RAN) to implement the 12th principle in the Sustainable Development Goals, known as Responsible Consumption and Production (RCP) aimed at improving production processes and consumption practices to reduce resource consumption, waste generation, and emissions throughout the life cycle of processes and products. RCP requires citizen involvement about community, increased awareness, willingness to pay, and environmental-friendly lifestyle. This research is intended to analyze the role of the Young Generation to become Influencers (through co-creation of values) so that they can encourage the implementation of good practices as green consumers. To gain insights on peopleâ€™s willingness to participate in green economy, preliminary research has been conducted involving 229 respondents. A model was constructed to identify the antecedents of willingness to participate. The antecedents were Attitude, Perceived Behavioral Control and Behavior. Descriptively, the field findings can explain the behavior and willingness to participate of the younger generation in green economy practices. The findings of the preliminary research can be used as the basis for proposing a more predictive model using the role of influencers as a moderating variable that intervene in the influence of behavioral intention on willingness to participate.Â Keywords: Behavior, Willingness to participate, SDG, Influencers, Co-creation of Value.

THE IMPACT OF ORGANIZATIONAL CULTURE AND TRANSFORMATIONAL LEADERSHIP STYLE ON WORK MOTIVATION TO ENHANCE EMPLOYEE PERFORMANCE AT PT KWARSA INDAH MURNI Rusli Hardjadinata; Ginta Ginting; Ratno Purnomo
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.1998

Employee performance is crucial to the company's ability to survive in the economic climate of tshe COVID-19 pandemic. This motivates PT Kwarsa Indah Murni's Glass Table Ware Industry to continue to enhance its performance. The purpose of this analysis is to gain a deeper understanding of how organizational culture and a transformational leadership style can inspire the 380 employees of PT Kwarsa Indah Murni to give their best work. Researchers used quantitative descriptive statistics. The study population was 380 employees of the PT Kwarsa Indah Murni. For data obtained using a questionnaire. In this analysis, 100 respondents took part, and 80 datasets totaled and eligible for analysis. The data was analyzed utilizing the Smart 3.0 Partial Least Squares (PLS) model. According to the analysis's results, organizational culture has an effect on employee motivation. Motivation at work is unaffected by a transformational leadership style. Employee performance is impacted by work motivation. Organizational culture has an impact on employee performance. Transformational leadership has an impact on employee performance as well

ANALISIS PEMANFAATAN SISTEM APLIKASI DARI SEGI PENERIMAAN USER: TECHNOLOGY ACCEPTANCE BASED MODEL Evi Yuliatun Ningsih; Ginta Ginting; Andriyansah Andriyansah
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.1879

The use of System Application Products at PT Asuransi XYZ is more intense in the Corporate Business Department. This research was conducted to measure the level of satisfaction of SAP users and to see the actual use and use at PT Asuransi XYZ, by combining the implementation of the information system with the UTAUT model and the DeLone-McLean model. This study uses a questionnaire method with the research sample being employees who work using SAP in the Commercial Business section at PT Asuransi XYZ with a total of 72 respondents. Where the data collected is then analyzed by the Structural Equation Model method which is processed by the SmartPLS 3.0 software. The results of this study indicate that the level of satisfaction of using SAP at PT Asuransi XYZ is determined by the quality of information and work expectations. user goals may impact SAP's reuse intentions. Likewise, the intention to use can have an impact on the actual use of SAP

Development Concept and Strategy for Creative Tourism of Community-Based Tourism Destinations in Yogyakarta Ginta Ginting; Ike Janita Dewi; Imas Maesaroh; Maya Maria
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

The paper explores the current condition and the potential development of creative tourism in the context of community-based tourism (CBT) in Yogyakarta, Indonesia. A particular context was studied, that is, in the times of COVID-19 pandemic, where its adverse effects were experienced by tourism industry. Based on the research of the current state of creative tourism products in the tourism villages as CBT destinations, the paper aims to identify the factors contributing to the development of creative tourism products in tourism villages based on their cultural and natural assets. The research was conducted in three tourism villages in Yogyakarta by employing observation and interviews with the tourism villages’ managers and community members. Data were analyzed employing content-analysis. Findings of the research show that creative tourism is important for the survivability of tourism villages’ business especially during and post pandemic. Findings also bring in the importance of leadership and entrepreneurship of the tourism villages. Such result contributes to the conceptual understanding of creative tourism development, especially in the context of CBT destinations, to be able to enhance the resilience of tourism villages and to continue prosper the local community.

Development Concept and Strategy for Creative Tourism of Community-Based Tourism Destinations in Yogyakarta Ginta Ginting; Ike Janita Dewi; Imas Maesaroh; Maya Maria
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.637

The paper explores the current condition and the potential development of creative tourism in the context of community-based tourism (CBT) in Yogyakarta, Indonesia. A particular context was studied, that is, in the times of COVID-19 pandemic, where its adverse effects were experienced by tourism industry. Based on the research of the current state of creative tourism products in the tourism villages as CBT destinations, the paper aims to identify the factors contributing to the development of creative tourism products in tourism villages based on their cultural and natural assets. The research was conducted in three tourism villages in Yogyakarta by employing observation and interviews with the tourism villages’ managers and community members. Data were analyzed employing content-analysis. Findings of the research show that creative tourism is important for the survivability of tourism villages’ business especially during and post pandemic. Findings also bring in the importance of leadership and entrepreneurship of the tourism villages. Such result contributes to the conceptual understanding of creative tourism development, especially in the context of CBT destinations, to be able to enhance the resilience of tourism villages and to continue prosper the local community.

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