Garuda - Garba Rujukan Digital

EKSPLORASI NILAI PRODUK ERGO-IKONIK PADA UMKM DI PULAU DUA KEPEMILIKAN NEGARA REPUBLIK INDONESIA DAN KERAJAAN MALAYSIA Andriyansah Andriyansah; Meirani Harsasi; Ami Pujiwati; Ginta Ginting; Zainur Hidayah; Andi Sylvana; Irmawaty Irmawaty; Mohamad Nasoha; Nenah Sunarsih; Imas Maesaroh; Rini Subekti; Elisabeth Ria Viana Praningtyas
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 5 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i5.1734-1739

Tujuan kegiatan pengabdian kepada masyarakat untuk mengimplementasikan ilmu dan pengetahuan di perguruan tinggi yang dimiliki oleh masing-masing dosen. Kegiatan ini dengan harapan dapat diterapkan oleh masyarakat,khususnya masyarakat yang bergerak dalam bidang usaha UMKM guna meningkat kinerja dari UMKM yang efeknya akan meningkatkan pendapat dan kesejahteraan perekomian. Permasalahan yang dihadapi mitra adalah modal usaha akibat badai pandemi, sumber daya manusia yang mempunyai kemampuan untuk menerapkan teknologi, kualitas signal menjadi permasalahan untuk pemasaran digital. Metode pelaksanaan adalah pada dosen memberikan bimbingan teknis, kesempatan kepada UMKM untuk berdiskusi dan presentasi terkait usaha yang telah dilakukan. Kegiatan pengabdian ini dilakukan dalam Forum Group Discussion (FGD) sehingga peserta dan narasumber dapat berdiskusi saling memberikan pendapat dan rekomendasi terhadap permasalahan dan solusi untuk meningkatkan penjualan produk. Solusi yang ditawarkan dengan menerapakan konsep nilai produk ergo-ikonik, konseip yang dapat meningkatkan penjualan mereka dengan memberikan nilai nyaman berkarakter atau beridentitas dari daerah atau pulau Sebatik. Pemerintah Pusat harus intervensi untuk pengembangan SDM dan Kualitas Produk sebagai bentuk kepemilikan pulau yang dimiliki oleh dua negara

Pemetaan Rintisan Tata Kelola Wisata Menggunakan Drone Di Desa Kuripan Ramdhan Kurniawan; Ginta Ginting; Maya Maria; Fauzy Rahman Kosasih; Rini Febrianti; Mohamad Nasoha
Jurnal Pengabdian Pada Masyarakat Vol 8 No 3 (2023): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v8i3.480

Wilayah Kabupaten Bogor khususnya Desa Kuripan, Kecamatan Ciseeng terdapat beberapa wilayah yang berpotensi sebagai destinasi wisata alam, namun keindahan alam di sekitar desa belum digarap sesuai peruntukkannya. Kegiatan ini bertujuan untuk melakukan pemetaan rintisan wisata melalui pemotretan kelestarian alam pedesaan sepanjang daerah aliran Sungai Cisadane, bukit, dan tebing yang berkontur alami di desa Kuripan, kabupaten Bogor. Metode pelaksanaan kegiatan menggunakan metode pemetaan menggunakan teknologi drone (pesawat kecil tanpa awak) yang memiliki kamera dan kemampuan untuk melakukan pemotretan geografis dari ketinggian. Kegiatan PkM ini menghasilkan beberapa titik area potensi wisata di desa Kuripan yang dapat dijadikan lokasi wisata baru. In Bogor regency area, especially Kuripan village, Ciseeng district, there are several areas that have the potential to become natural tourist destinations, but the natural beauty around the village has not been worked out according to its designation. This activity aims to map tourism pilots by taking pictures of rural nature conservation along the Cisadane River basin, hills and naturally contoured cliffs in Kuripan village, Bogor regency. The method of carrying out activities employed a mapping method using drone technology (small unmanned aircraft) which has a camera and the ability to carry out geographical photography from a height. This community service activity resulted in several points of tourism potential areas in Kuripan village which could be used as new tourist sites.

Optimizing The Use of Social Crowdfunding in SMEs To Encourage The Implementation of Circular Economic Practices Mohamad Nasoha; Hubertina Karolina Ngarbingan; Ginta Ginting; Maya Maria; Zulfahmi Zulfahmi
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.3401

Circular Economy (CE) is an alternative concept for switching from a linear economy (take-make-dispose) to make-use-recycle. To be able to carry out economic transformation as quickly as possible. Practically, there are big challenges and gaps with current actual conditions. So far, the CE practice approach has been more directed at technology and manufacturing changes. For large business actors, the implementation of CE practices can be accommodated because of the potential resources they have. However, for SMEs, the practice of implementing CE is still not carried out optimally due to limited resources, especially in terms of funding. One funding alternative that can be accessed is Fin Tech Crowdfunding, especially the donation-based crowdfunding (Social Crowdfunding) scheme. To gain insight into the extent to which Social Crowdfunding is used among SMEs to support CE practices, a survey was conducted in which 69 respondents participated. Survey findings analyzed descriptively indicate positive things, namely that there are some SMEs who have implemented CE principles in their business activities (reuse, reduce and recycle) which have an impact on environmental conservation. To be able to encourage the widespread implementation of CE practices, it is necessary to provide socialization and education regarding social crowdfunding to SMEs which can be an alternative funding solution. It is important to strengthen this socialization and education because the findings from this research indicate that some SMEs do not understand the benefits and how to access social crowdfunding. Important findings from extracting facts in the field and combined with the theory of willingness to participate and the AIDA concept are proposed for modeling using 3 determinants (as antecedents), namely fund resources capital, community engagement and entrepreneurship spirit which have an impact on increasing awareness and interest from SMEs to implement sustainable CE practices.

Strategies to Encourage the Acceleration of Circular Economic Practices Among Youth Play as Agent of Change Maya Maria; Anisa Zahwa Akbara; Hubertina Karolina Ngarbingan; Ginta Ginting
International Journal of Applied Business and International Management Vol 8, No 3 (2023): December 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i3.2529

The implementation of the Circular Economy (Reduce, Reuse, Recycle, Recovery, and Repair) in Indonesia is having difficulties, various problems still arise, especially related to readiness to change behavior patterns. Gap research from various sources indicates that building awareness from the end user aspect is important for more in-depth investigation, especially related to the motivators and obstacles to implementing a circular economy. As agents of change, the younger generation is one group concerned about implementing circular economy practices. The younger generation is the ideal basis for becoming agents of change who play the role of players as well as consumers of the future. This research is intended to investigate to what extent the role of the younger generation (attitudes, norms, intentions, behavior) can be a trigger factor for strengthening the role as agents of change (willingness to participate). This research involved 253 young people from various regions in Indonesia. Through SEM-LISREL analysis to test the modeling, several interesting things were found, namely: 1) intention and behavior are strong determinants of forming awareness to participate in becoming agents of change that support positive attitudes to implement circular economy practices, 2) there are indications the poor aspect of the norm to encourage agents of change. The findings can complete the research gap that changes the role of the younger generation to be accelerators of Circular Economy practices in the future.

Strategies to Encourage the Acceleration of Circular Economic Practices Among Youth Play as Agent of Change Maya Maria; Anisa Zahwa Akbara; Hubertina Karolina Ngarbingan; Ginta Ginting
International Journal of Applied Business and International Management Vol 8, No 3 (2023): December 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i3.2529

The implementation of the Circular Economy (Reduce, Reuse, Recycle, Recovery, and Repair) in Indonesia is having difficulties, various problems still arise, especially related to readiness to change behavior patterns. Gap research from various sources indicates that building awareness from the end user aspect is important for more in-depth investigation, especially related to the motivators and obstacles to implementing a circular economy. As agents of change, the younger generation is one group concerned about implementing circular economy practices. The younger generation is the ideal basis for becoming agents of change who play the role of players as well as consumers of the future. This research is intended to investigate to what extent the role of the younger generation (attitudes, norms, intentions, behavior) can be a trigger factor for strengthening the role as agents of change (willingness to participate). This research involved 253 young people from various regions in Indonesia. Through SEM-LISREL analysis to test the modeling, several interesting things were found, namely: 1) intention and behavior are strong determinants of forming awareness to participate in becoming agents of change that support positive attitudes to implement circular economy practices, 2) there are indications the poor aspect of the norm to encourage agents of change. The findings can complete the research gap that changes the role of the younger generation to be accelerators of Circular Economy practices in the future.

KREATIVITAS DIGITAL MARKETING UNTUK KEWIRAUSAHAAN MAHASISWA DI KECAMATAN CIAWI Imas Maesaroh; Ginta Ginting; Devi Ayuni; Andriyansah Andriyansah; Lina Mufidah Amatillah
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v4i1.72

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing the strengths and weaknesses of the business. By knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively). The partner in this activity is "For You" which is a form of MSME business that offers various gifts. The results of its implementation using digital marketing using mass media, can be seen the number of visitors who see the products displayed by partners.

Strategic Role Of Digital Marketing In Increasing Purchase Intention For Vocational Education Based Teaching Factory Products Prawidya Destarianto; Ginta Ginting
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.777

This study examines the possible influence of digital marketing on consumer purchasing intentions for Teaching Factory JTI Innovation products at Jember State Polytechnic. The study was initiated by a growing need to improve the competitiveness and sustainability of vocational education products through more adaptable and technology-based marketing approaches. For this purpose, a Systematic Literature Review (SLR) was carried out, analyzing 32 high-quality academic articles to identify the most influential determinants of purchase intention in the context of digital marketing. The evaluation focuses on multiple interconnected aspects, including the marketing mix, human resource competency, brand trust and awareness, digital media efficacy, and consumer psychology behavior. Digital media performance, brand reliability, and consistent implementation of an integrated marketing mix emerge as the most important factors influencing consumer willingness to purchase a product. Although it has benefits, the research identifies significant barriers to the efficient application of digital marketing strategies in vocational education institutions, including poor digital literacy, limited brand exposure, and insufficient technological infrastructure. Based on these findings, the study recommends several strategic directions: institutions should maximize the use of digital media platforms, develop research-based brand positioning for their innovative products, and improve digital literacy among lecturers and students to strengthen institutional marketing capacity. In conclusion, the study provides a theoretical contribution by improving the knowledge of digital marketing's role in influencing purchase behavior within the educational innovation ecosystem, in addition to a practical contribution by providing evidence-based recommendations to improve marketing performance, product visibility, and the long-term viability of Teaching Factory initiatives in vocational higher education.

EKSPLORASI NILAI PRODUK ERGO-IKONIK PADA UMKM DI PULAU DUA KEPEMILIKAN NEGARA REPUBLIK INDONESIA DAN KERAJAAN MALAYSIA Andriyansah Andriyansah; Meirani Harsasi; Ami Pujiwati; Ginta Ginting; Zainur Hidayah; Andi Sylvana; Irmawaty Irmawaty; Mohamad Nasoha; Nenah Sunarsih; Imas Maesaroh; Rini Subekti; Elisabeth Ria Viana Praningtyas
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 5 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i5.1734-1739

Tujuan kegiatan pengabdian kepada masyarakat untuk mengimplementasikan ilmu dan pengetahuan di perguruan tinggi yang dimiliki oleh masing-masing dosen. Kegiatan ini dengan harapan dapat diterapkan oleh masyarakat,khususnya masyarakat yang bergerak dalam bidang usaha UMKM guna meningkat kinerja dari UMKM yang efeknya akan meningkatkan pendapat dan kesejahteraan perekomian. Permasalahan yang dihadapi mitra adalah modal usaha akibat badai pandemi, sumber daya manusia yang mempunyai kemampuan untuk menerapkan teknologi, kualitas signal menjadi permasalahan untuk pemasaran digital. Metode pelaksanaan adalah pada dosen memberikan bimbingan teknis, kesempatan kepada UMKM untuk berdiskusi dan presentasi terkait usaha yang telah dilakukan. Â Kegiatan pengabdian ini dilakukan dalam Forum Group Discussion (FGD) sehingga peserta dan narasumber dapat berdiskusi saling memberikan pendapat dan rekomendasi terhadap permasalahan dan solusi untuk meningkatkan penjualan produk. Solusi yang ditawarkan dengan menerapakan konsep nilai produk ergo-ikonik, konseip yang dapat meningkatkan penjualan mereka dengan memberikan nilai nyaman berkarakter atau beridentitas dari daerah atau pulau Sebatik. Pemerintah Pusat harus intervensi untuk pengembangan SDM dan Kualitas Produk sebagai bentuk kepemilikan pulau yang dimiliki oleh dua negara

External Support and Supply-Side Strategies For Sustaining Halal Tourism: An Integrated Analysis Imas Maesaroh; Hubertina Karolina Ngarbingan; Ike Janita; Ginta Ginting
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4317

Halal tourism represents a rapidly expanding niche within the global tourism industry, driven by the growing demand for services aligned with Sharia principles. However, ensuring its long-term sustainability remains a critical challenge, particularly from the supply-side perspective. Grounded in integrated theoretical and conceptual frameworks, this study examines how attitudes and perceived risks associated with halal tourism influence product design and business continuity. It further explores how external support such as that provided by government agencies and other stakeholders acts as a moderating variable that strengthens the relationship between supply-side factors (attitudes and perceived risks) and the sustainability of halal tourism enterprises.This study investigates the effects of service providers’ attitudes and perceived risks on product design and business sustainability, while also assessing the moderating role of external support. Employing a quantitative approach with purposive non-probability sampling, data were collected from 310 halal tourism entrepreneurs in the Special Region of Yogyakarta, Indonesia. The relationships among variables were analysed using Structural Equation Modelling (SEM) with Partial Least Squares (PLS). Entrepreneurs’ attitudes toward halal tourism exert a significant influence on product design; however, such attitudes alone are insufficient to ensure long-term business survival. Although perceived risk does not hinder the product design process, it poses a substantial threat to business sustainability. External support has been shown to strengthen the impact of positive attitudes on both product design and business continuity, yet it remains less effective in mitigating the adverse effects of perceived risk. This study contributes theoretically to the growing body of supply-side tourism literature and provides strategic insights for policymakers and halal tourism stakeholders seeking to enhance the competitive advantage and sustainable development of halal tourism destinations.

Understanding the Antecedents and Consequences of Residents’ Attitudes Toward Tourism Development and Environmental Responsibility in Community-Based Tourism Villages: A Sustainable Tourism Perspective Sri Ismulyati; Hubertina Karolina Ngarbingan; Ike Janita; Ginta Ginting
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4316

The development of sustainable tourism has become a central focus in the tourism sector. While its economic benefits are well recognized, tourism must also take responsibility for maintaining environmental sustainability. Despite its positive impacts, tourism can also bring negative effects on the environment. To support the development of environmentally responsible tourism strategies, this study proposes a model that integrates two theoretical approaches: Norm Activation Theory (NAT) and the Theory of Planned Behavior (TPB). Conceptually, this research aims to develop and test a model that provides a more comprehensive understanding of the factors shaping community attitudes toward responsible tourism development from the supply-side perspective. This study involved 165 respondents who are residents of three tourism villages in the Special Region of Yogyakarta (DIY): (1) Nglanggeran Tourism Village (Gunungkidul Regency), (2) Krebet Tourism Village (Bantul Regency), and (3) Kelor Tourism Village (Sleman Regency). The sampling technique used was non-random purposive sampling, and data were analyzed using SmartPLS to examine the relationships among variables. The results show that the intention of local communities in tourism villages to behave in an environmentally responsible way is strongly influenced by a combination of personal and social factors. Personal norms, which reflect individuals’ internal values, are found to be the strongest drivers in shaping positive attitudes toward environmental responsibility. These positive attitudes, in turn, become key predictors of the intention to act responsibly toward the environment. Social norms, or the expectations of the surrounding community, also play a role in encouraging pro-environmental attitudes, although their influence is weaker than that of personal norms. Moreover, perceived behavioral control is also important, as individuals’ confidence in their ability to carry out environmentally responsible actions significantly affects their intentions. The study further reveals a significant mediating effect, showing that personal and social norms indirectly influence behavioral intentions through attitudes. This finding highlights that attitude serves as a vital link that translates personal values and social influences into concrete intentions to act responsibly.

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