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All Journal Asia-Pacific Management and Business Application Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Ekonomi (JURKAMI) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Bisnis Darmajaya Journal of Economics, Business, and Government Challenges Coopetition : Jurnal Ilmiah Manajemen Asy Syar'iyyah: Jurnal Ilmu Syari'ah dan Perbankan Islam Ilomata International Journal of Management Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings Eduvest - Journal of Universal Studies Jurnal Pengabdian Pada Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation
Ginta Ginting
Universitas Terbuka
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Antecedents and Impacts of Digital Customer Experience in Youth E-Commerce Engagement Zulfahmi Zulfahmi; Hubertina Karolina Ngarbingan; Ginta Ginting; Maya Maria
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4313

Abstract

To analyze the antecedents and implications of digital customer experience. The proposed research model integrates several theories and approaches, namely 1) Information Integration Theory (IIT), 2) Multi Attribute Theory (MAUT), 3) Value Co-Creation Theory, 4) Theory of flow. From the integration of these theories and concepts, the variables used in the modeling are: online flow, value co-creation, digital customer experience, and customer loyalty. This study involved 182 respondents  (young people aged 17 to 45), living in Jakarta and its surrounding cities. Data were processed using Smart-PLS to determine the relationships between variables. The results show that online flow state significantly influences value co-creation, and value co-creation influences digital customer experience. An interesting finding from this research is that digital customer experience and online flow state can be proven to significantly influence customer loyalty. The hypothesis test examines the indirect effect of online flow state on customer loyalty through two consecutive mediators: value co-creation and digital customer experience. The results indicate a significant double mediation effect. To achieve customer loyalty in the context of e-commerce, companies need to strategically create engaging online experiences (trigger flow), encourage active customer participation in value creation, and ultimately, ensure that all of this results in a superior digital customer experience. Based on the research findings, the following recommendations are: a) Prioritize Experience Design that Inspires "Flow": invest more in immersive, intuitive, and seamless user interface/user experience design. Use gamification elements, intelligent personalization, and responsive interactions to minimize distractions and maximize user engagement., b)  Facilitate and Reward Value Co-Creation: create and optimize platforms that enable active customer participation. This could take the form of an active community forum, an easily accessible and rewarded product review system, a publicly accessible "wishlist" or "product idea" feature, or even a limited co-design program for new products or features. Ensure customer contributions are visible and valued., c) 1) Improve the Quality of the Digital Customer Experience Comprehensively: Companies must continuously audit and improve every digital touchpoint. This includes page load speed, design responsiveness across devices, digital customer service efficiency (AI chatbots, live chat), transaction security, and branding consistency across platforms.
Optimizing the Use of Social Crowdfunding in SMEs to Encourage the Implementation of Circular Economy (CE) Practices Mohamad Nasoha; Hubertina Karolina Ngarbingan; Ginta Ginting; Maya Maria; Zulfahmi Zulfahmi
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.3401

Abstract

Circular Economy (CE) offers an alternative to the linear economy (take-make-dispose) by adopting a make-use-recycle approach. While CE practices have primarily focused on technological and manufacturing changes, large businesses can more easily implement these practices due to their resources. However, small and medium-sized enterprises (SMEs) often struggle with CE implementation due to limited resources, particularly funding. FinTech Crowdfunding, especially donation-based (social crowdfunding), presents a viable funding alternative for SMEs. This research aims to develop a theoretical model using the Willingness to Participate Theory and the AIDA model for understanding and promoting CE practices among SMEs through the use of social crowdfunding. A survey was conducted with 69 SME actors. The research findings have led to the development of a model incorporating three key determinants: funding resources, community engagement, and entrepreneurial spirit. These factors are identified as antecedents that significantly influence SME awareness and willingness to adopt CE practices. The proposed model highlights how these elements can enhance SME participation in Indonesia. This model can serve as a foundation for future research in this area.
ENHANCED THE ROLE OF YOUTH IN PARTICIPATING THE SUCCESS OF GREEN ECONOMIC PRACTICES: BEHAVIORAL PERSPECTIVE BASED MODEL Maya Maria; Ginta Ginting; Anisa Zahwa Akbara; Hubertina Karolina Ngarbingan
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2525

Abstract

Indonesia has a population of 270 million people and will face tough challenges in obtaining Sustainable Development Goals, especially related to Responsible Consumption and Production (RCP). The Indonesian government created a National Action Plan to achieve sustainable consumption and production patterns, namely increasing economic welfare, reducing resource use, and improving quality of life. To accelerate the call for RCP, encouraging the role of the younger generation to participate in implementing the best of green economic practices is the right strategy. This research is intended to get an overview of the extent to which the younger generation wants to participate from a behavioral angle (green economy consumers). Respondents involved in the study were 229 young people from various regions in Indonesia. Interesting results were obtained from the research model, indicating that intention strongly influences behavior and impacts willingness to participate using the SEM-Lisrel analysis. However, the awakening of intentions among the younger generation is mostly influenced by positive attitudes, while the norms and perceptions do not show strong indications of their influence. These findings form a strong basis for the development of behavioral research that can answer the research gap involving the younger generation to act as green consumers in a proven way. The younger generation can be environmentally responsible consumers by using eco-friendly products.
THE POWER OF COMMUNITY ENGAGEMENT FOR DELIVERING CO-CREATION VALUE (Case: Paguyuban Sentra Industri Tempe Sanan-Malang Jawa Timur) Mohamad Nasoha; Hubertina Karolina Ngarbingan; Ginta Ginting
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1844

Abstract

ABSTRACT Building community engagement involving consumers, business actors, and others stakeholders as part of a marketing strategy for creating value co-creation has become a new phenomenon. This research provides a conceptual model of community-based action to assess its impact on value co-creation and how far it affects behavioral components in order to resolve the problem (intention and actual use). The suggested model can be used to conduct research to increase product purchase intent with high community involvement. Interviews and observations have been conducted at the Sentra Industri Tempe Sanan-Malang (East Java) to accurately execute the model, whose success is supported by the community's strength in the form of the association (Paguyuban). The research was conducted in July–August 2021 with the participation of 30 locals. The findings of the initial identification strongly support employing the suggested model in subsequent studies. Keywords: Actual Purchase, Behaviour, Community Engagement, Intention to repurchase, Value Co-creation.  
Reciprocal Pricing Strategy to Improve MSME Performance Andriyansah Andriyansah; Fatia Fatimah; Ginta Ginting; Emiliana Sri Pudjiarti
Eduvest - Journal of Universal Studies Vol. 4 No. 4 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i4.1103

Abstract

This study aims to prove that the new concept of reciprocal pricing can affect the improvement of MSME performance. This study uses a quantitative approach with the sample technique used is Cluster Random Sampling This technique is taken with the argument that this research was conducted in several areas, namely, the tourism area of MSMEs street food vendors, then the building owner sells drinks or other products that are not similar. There were 175 MSMEs that became the object of research using the SEM AMOS analysis tool. Empirical evidence proves that Reciprocal pricing is able to encourage the improvement of MSME performance. Implement a marketing strategy strategy that focuses on building and maintaining marketing relationships between one business unit and another for the long term with the aim of providing different value to customers from competitors. The novelty of this research is Reciprocal Pricing, which is the concept of reciprocal pricing by two or more business units that provide mutual benefits to the agreed price, this variable is thought to improve performance. The implication is that efforts to improve the performance of MSMEs need to use the concept of Reciprocal Pricing in this research which is proven to encourage the improvement of MSME performance. The implementation of reciprocal pricing in improving the performance of MSMEs in tourism areas is proven to increase the number of consumers.
ANALISIS PENGARUH PENDAPATAN ASLI DAERAH DAN PENDAPATAN TRANSFER TERHADAP BELANJA DAERAH DAN KINERJA KEUANGAN PEMERINTAH DAERAH PADA KABUPATEN/KOTADI PROVINSI LAMPUNG Dila Anjelika; Ginta Ginting; Ana Sriekaningsih
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kv2x7090

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Pendapatan Asli Daerah dan Pendapatan Transfer terhadap Belanja Daerah dan Kinerja Keuangan Daerah pada Kabupaten/Kota di Provinsi Lampung. Populasi dalam dalam penelitian ini adalah seluruh Kabupaten/Kota di Provinsi Lampung. Sedangkan sampel yang digunakan dalam penelitian ini dipilih menggunakan teknik Purposive Sampling. Data yang digunakan berjenis data kuantitatif berbentuk data panel yang diperoleh dari website Dirjen Perimbangan Keuangan berupa realisasi Anggaran Pendapatan dan Belanja Daerah (APBD) mulai dari tahun 2014-2023. Metode analisis data yang digunakan, yaitu analisis regresi data panel menggunakan aplikasi statistik EViews versi 13. Hasil penelitian ini menemukan bahwa Pendapatan Asli Daerah dan Pendapatan Transfer berpengaruh positif dan signifikan terhadap Belanja Daerah. Belanja Daerah berpengaruh positif dan signifikan terhadap Kinerja Keuangan Daerah. Pendapatan Asli Daerah dan Pendapatan Transfer tidak berpengaruh signifikan terhadap Kinerja Keuangan Daerah. Namun, Pendapatan Asli Daerah dan Pendapatan Transfer berpengaruh positif dan signifikan terhadap Kinerja Keuangan Melalui Belanja Daerah.
Understanding Tourists’ Environmental Responsibility: Testing a Behavioral Model in the Thousand Islands from a Quality Tourism Perspective Ginta Ginting; Anisa Zahwa Akbara; Yulita Suryantati; Sri Ismulyati
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2331

Abstract

Tourism destinations increasingly face environmental pressures resulting from growing visitor numbers, particularly in island destinations where ecological resources are highly vulnerable. Within the quality tourism paradigm, tourists are expected to act not only as consumers but also as responsible environmental stakeholders. This study empirically examines the relationships among place dependence, place identity, environmental knowledge, destination social responsibility (DSR), personal norms, and environmentally responsible behavior (ERB) among visitors to the Thousand Islands, Indonesia. A cross-sectional survey was conducted with 310 tourists and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that place dependence, place identity, environmental knowledge, destination social responsibility, and personal norms all positively influence ERB, with environmental knowledge emerging as the strongest predictor. The model demonstrates substantial explanatory power (R² = 0.80). Regarding moderation effects, DSR does not significantly strengthen the relationship between place dependence and ERB, while its interaction with place identity is significant but negative, suggesting that strong emotional attachment may reduce reliance on external sustainability cues. Personal norms do not significantly moderate the relationship between environmental knowledge and ERB. By integrating established constructs from place attachment, norm activation, and sustainable tourism research within a quality tourism framework, this study contributes to understanding how cognitive, emotional, and moral factors jointly shape environmentally responsible behavior among tourists. The findings offer practical implications for destination managers seeking to encourage sustainable visitor behavior through environmental education, place-based experiences, and visible sustainability initiatives.
Penguatan Kapasitas Masyarakat dalam Pengelolaan Sampah Berkelanjutan di Kampung Ekowisata Keranggan: Strengthening Community Capacity for Sustainable Waste Management in Kampung Ekowisata Keranggan Novita Uki Hutami; Khairun Nisa; Rizky Rivaldi Afghani; Katerina Susrianti; Rini Subekti; Ginta Ginting
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 6 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i6.12124

Abstract

Waste management in Kampung Ekowisata Keranggan, South Tangerang, faces challenges due to limited facilities and low community awareness and commitment in sorting and processing household waste effectively. These issues threaten the quality and the conservation of the ecotourism environment. Based on these issues, a community service program was implemented using a zero-waste approach focused on building human resource capacity. This program utilized community-based waste management, including observation and a preliminary survey, a focus group discussion, and a workshop. The results showed significant improvements in community knowledge, skills, and environmental awareness, as well as support from local leaders (local champion), which fostered sustainable waste management practices. These findings help enhance the quality of household waste management and strengthen environmental conservation in the ecotourism area.
Exploring the Customer Journey and Experience in the Digital Banking Era Through the Lens of Online Flow State Sri Ismulyati; Maya Maria; Hubertina Karolina Ngarbingan; Ginta Ginting
International Journal of Applied Business and International Management Vol 10, No 3 (2025): December 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4543

Abstract

The rapid digitalization of banking services enhances transaction speed, security, and convenience; however, challenges persist in technology acceptance, regulatory readiness, and the optimization of Digital Customer Experience (DCX), particularly among younger consumers. This study develops and empirically tests a comprehensive model explaining the antecedents and consequences of DCX in digital banking. By integrating Information Integration Theory, Multi-Attribute Utility Theory, Value Co-Creation Theory, Attitude–Behavior Context Theory, and Flow Theory, the study proposes Online Flow State as a central mediating mechanism linking service attributes and behavioral outcomes. A quantitative approach was employed, with data collected from 214 young digital banking users in Jakarta and surrounding areas using purposive non-probability sampling. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was applied for hypothesis testing. The results indicate that Awareness and Knowledge, Technology and Innovation, and User Interface significantly influence Online Flow State, which in turn strongly enhances DCX. Furthermore, DCX significantly increases Customer Loyalty both directly and indirectly through Value Co-Creation and Customer Engagement. However, Security and Ease of Use, as well as Speed, do not significantly affect Online Flow State. These findings underscore the importance of immersive digital experiences in fostering engagement and long-term loyalty
A COMPREHENSIVE STRUCTURAL MODEL OF ONLINE/WEBSITE EXPERIENCE Zulfahmi Zulfahmi; Radeswandri Radeswandri; Hubertina Ngarbingan; Ginta Ginting
International Journal of Applied Business and International Management Vol 7, No 3 (2022): December 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i3.1965

Abstract

This study evolves a model using the concept of variable flow based on the limited outcome of empirical studies regarding digital experience on critical aspects that require a theoretical basis. Flow variables in this modeling use 3 stages, starting from independent variables (interactivity, usability, connectedness, challenge, skill, telepresence, walfare), component variables (functionality, psychological, content/promoting) and outcome variables (satisfaction, belief, and behavior). The unit of analysis is website users of various tourist destinations based on local culture and traditions, with a total of 364 respondents. Data were analyzed using Structural Modeling Approach (SEM-Partial Least Square). The research model can prove most of the hypothesis testing as many as 15 of the 19 proposed hypothesis. The modeling in this study can be declared valid to be developed in the next research. There are four hypothesis analysis present insignificant results: 1) the influence of connectedness on usability; 2) the impact of content on manners determination; 3) conceptual influence on belief and, 4) influence of aptitude on psychology. For the development of future research, it is necessary to develop a more comprehensive "flow experience" model by considering the relationship of insignificant variables by considering several important things: respondent characteristics, similarity of tourist destinations and conducting comparative studies with equivalent units of analysis. Keywords: flow variable,  web/online experience, antecedents, outcome, structural.
Co-Authors Ami Pujiwati Ana Sriekaningsih Andi Sylvana Andriyansah . Anisa Zahwa Akbara Anita Melina Febriyanti Anita Melina Febriyanti Devi Ayuni Dila Anjelika Elisabeth Ria Viana Praningtyas Emiliana Sri Pudjiarti Endar Pituringsih Etty Puji Lestari Evi Yuliatun Ningsih Fatia Fatimah Fauzy Rahman Kosasih Heriyanni Mashithoh Hidayah, Zainur Hubertina Karolina Ngarbingan Hubertina Karolina Ngarbingan Hubertina Karolina Ngarbingan Hubertina Karolina Ngarbingan Hubertina Ngarbingan Hutami, Novita Uki Ike Janita Ike Janita Dewi Imas Maesaroh Irmawaty Irmawaty Joko Rizkie Widokarti Katerina Susrianti Khairun Nisa Kurniawati . Kusnadi Kusnadi Lina Mufidah Amatillah Maesaroh, Imas Maria Lourdesta Febriana Maria, Maya Meirani Harsasi Miftahul Su’adah Nasoha, Mohamad Nenah Sunarsih Nihan Lanisy Nurlaila Hidayaty Prawidya Destarianto Radeswandri Radeswandri Ramdhan Kurniawan Ratno Purnomo Rini Febrianti Rini Subekti Rizky Rivaldi Afghani Rusli Hardjadinata Sri Ismulyati Sufyati HS Yulita Suryantati Zulfahmi Zulfahmi Zulfahmi