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All Journal PEJ (PRIMARY EDUCATION JOURNAL) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen Kesatuan International Journal of Community Service Arus Jurnal Sosial dan Humaniora Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis SENGKUNI Journal (Social Science and Humanities Studies) AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Al-Zayn: Jurnal Ilmu Sosial & Hukum Lajagoe Journal of Management and Business INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang
Shalahuddin
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : International Journal of Community Service

 1 
Digital Marketing Training for UMKM of Tarakan City Erick Karunia; Ahmad Juliana; Syahran; Ahmatang; Nurul Hidayat; Budi Hasyim; Muh. Irfandy Azis; Shalahuddin
International Journal Of Community Service Vol. 1 No. 2 (2021): August 2021 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i2.3

Abstract

This Community Service activity was carried out by a team of management and accounting lecturers of the Faculty of Economics, University of Borneo Tarakan on Digital Marketing Training  for UMKM in the city of Tarakan. This training aims to provide knowledge about digital marketing to UMKM in the city of Tarakan which was held on Juny 28 to 11 july, 2021. The method used is the current approach with the participatory method of rural approach in the form of training and mentoring which is generally done through three stages; preparation, training and evaluation, so that it can be more easily understood by UMKM in the city of Tarakan. Participants in this training are representatives of several people with a number of 30 people who have a profession as UMKM actors in the city of Tarakan, and who are still relatively young on average also fall into the category of beginners. The result obtained is to increase knowledge for MSMEs in the city of the importance of Digital Marketing (DM) to increase sales and for the sustainability of the business carried out. This activity is expected to help UMKM actors in increasing revenue and also improving the knowledge in the digital era so as not to be crushed by the changing times.
Increased Added Value Of Fish Wasted In Efforts To Commercialize Competitive Products And Based Information Technology Shalahuddin; Nur Utomo, Mohamad; Kaujan; Cahyaningrum, Widyastuti; Karunia, Erick
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.67

Abstract

The community service plan (PKM) in this article aims to inform the community about the use of marine resources in the coastal area of Tarakan to increase economic value, The target to be achieved in this program is for the target group to be able to optimize the results of marine resources, especially the use of wasted fish to boost their economy. This activity is carried out through lectures and discussions with partners or community groups who want to market their products, by providing understanding and training in efforts to commercialize competitive products, and of course through information technology so that they can add value for their income. This kind of discarded fish processing business or business is carried out by partners who want to help their household finances. Wastaged fish processed products that have been produced by partners in the PKM grant are further proposed. There are several problems faced, especially in the commercialization and marketing process. The next problem faced by partners is how to make marketing and commercialization media to be able market their products and can be known by all levels of society. The method used in this event is: First, give guidance through brainstorming to open up the mindset about the importance of marketing media and commercialization in order to be able to market their products. The second is consulting on management and commercialization or marketing processes as a determinant of the success of the waste fish processing business in terms of production and management. The output of this activity includes: 1). Aspects of commercialization, namely increasing product marketing so as to increase added value, as well as the use of information technology media. 2). The management aspect is the management of the sustainable management system, that is, the marketing management that has a wide range of influence and is well-known to the public. As a result, partners can understand the benefits, commercialization and effective marketing. In addition, partners can also understand the importance of using information technology to market their products.
Co-Authors Ahmad Juliana Ahmatang Ahmatang Amalia, Firda Ulfa Amir Hamzah Anwar Us, Kasful Ardiansyah, Riyans Aswan Bilhaq, Mhd Zulfa Budi Hasyim Cahyaningrum, Widyastuti Dedy Darmawan delfia alaiba Dendi Sanjaya Dodi Apriadi Edy Kusnadi Ferawati Usman Ferawati Usman Hamris, Saddiya Hasyim, Budi Indratno, Diana Leli Ismail Ismail Istiana Agustika Anandy karunia, Erick Kasful Anwar Kaujan Kuncorowati, Heru Marsha, Deni Muh. Irfandy Azis Nasyariah Siregar Ningtyas, Ajeng Purwati Nispi Syahbani Nizhamuddin Nur Utomo, Mohamad NURUL HIDAYAT Rahmi Nur Islami Rokhmawati, Heru Noor Setiawan, Abdi Supardin, Lalu Suriyanti Syahran WAHYUDI Wismadina Wulan Ramadhanty, Pramesty