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Pengaruh Instagram sebagai Social Media Marketing terhadap Perilaku Konsumtif Wanita di Kota Sampit Ananda, Dea
Keizai Vol 3, No 2 (2022): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (720.399 KB) | DOI: 10.56589/keizai.v3i2.276

Abstract

This study aims to determine the effect of Instagram as a social media marketing on consumptive behavior. The population of this study was women in the city of Sampit with an age range of 17-26 years with a sample of 100 respondents. The sampling method used purposive sampling with an instrument in the form of a Likert scale questionnaire. The data analysis method used is multiple linear regression. The results show that Instagram as social media marketing has a positive and significant effect on consumptive behavior. This means that women in the city of Sampit have consumptive behavior. Therefore, if the information on products specific to women's fashion is further improved, information on the latest goods is continuously developed, and advertising appearances on Instagram are made more attractive, then the consumptive behavior of women viewing Instagram will increase.
Farmakogenomik dan Variasi Antar Etnis: Implikasi Klinis dalam Terapi Individual Fitri, Maghfiroti; Ananda, Dea; Hasanah, Rahmatun Nurul; Mardianti, Ririn
Pharmaceutical Journal Vol. 1 No. 2 (2025): August Editions
Publisher : Program Studi Farmasi Sekolah Tinggi Ilmu Kesehatan Sambas

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Abstract

Pharmacogenomics is a field that explores how genetic variations influence individual responses to drug therapy. One of the major challenges in its clinical application is the genetic diversity across ethnic groups, which contributes to differences in drug metabolism, efficacy, and toxicity. Genetic polymorphisms in enzymes such as CYP2D6, CYP2C19, CYP2C9, and VKORC1 show varied distributions among ethnic populations, leading to significant variation in optimal dosing and adverse drug reactions. This narrative literature review aims to examine the relationship between ethnic-specific genetic variation and drug response, while also assessing the potential of personalized pharmacogenomic therapy in clinical practice. Findings suggest that pharmacogenetic approaches that account for ethnic background can improve therapeutic outcomes, reduce adverse effects, and support the implementation of precision medicine across diverse healthcare systems, including in developing countries.