Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Keizai

Pengaruh Instagram sebagai Social Media Marketing terhadap Perilaku Konsumtif Wanita di Kota Sampit Ananda, Dea
Keizai Vol 3, No 2 (2022): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (720.399 KB) | DOI: 10.56589/keizai.v3i2.276

Abstract

This study aims to determine the effect of Instagram as a social media marketing on consumptive behavior. The population of this study was women in the city of Sampit with an age range of 17-26 years with a sample of 100 respondents. The sampling method used purposive sampling with an instrument in the form of a Likert scale questionnaire. The data analysis method used is multiple linear regression. The results show that Instagram as social media marketing has a positive and significant effect on consumptive behavior. This means that women in the city of Sampit have consumptive behavior. Therefore, if the information on products specific to women's fashion is further improved, information on the latest goods is continuously developed, and advertising appearances on Instagram are made more attractive, then the consumptive behavior of women viewing Instagram will increase.
Co-Authors -, Sendagia Adyva, Muhammad Arya Agung Prayudha Hidayat Al Falif, Rifqoh Alfajriey, Rayhand Alfi Rahmi, Alfi Ali, RM Farhan Alifi, Auryel Arkan Amiruddin Amiruddin Andika Prasetya Nugraha Aprilia Putri, Cindy Aprillia, Refi Ardila, Vira Arien, Wilasari Asih Puji Utami Asrum, Muhamad Asti, Astirima Rima Atira, Fatin Farah Aulia, Novi Azizah, Desi Fayra Azzuhra, Dara Nabilah Berkhaty, Ayang Putri Bitticaca, Albert Benaya Tomatoto Bustari Hasan Dian Iriani Doni Hidayat, Doni Dwi Eka Paksi, Kartika Dwi Novitasari Ela Nuryani, Ela Fadatunnisah, Fitriani Fadhilah, Rika Falus, Candri Fatimah, Diana Firosalia Kristin Fitri, Maghfiroti Fitria, Lailani Fitriani, Reza Hasanah, Rahmatun Nurul Herlianto, Muhammad Zidane Hermanto, Koko Iriani, indri Irmaningsih Ishara, Zahrani Athaya Jamaluddin Jamaluddin Jumaida, Siti Aisyah Jumratunnisah Jussac Maulana Masjhoer Kartin Aprianti Kholifatus Syaadah Kiki Anggriani Leonardo, Catherine Elizabeth Maftukhah, Nur Afni Mahelda, Selvia Manik, Nijusiho Mardianti, Ririn Maulana, Fikri Fadhil Maulani, Iffah Mawan, Nirmawan Mazaya, Amalia Febryane Adhani Mensa , Dolfi Firdaus Muhammad Ridha Muhammad Ridwan Muhammad Yusuf Muhyani, Muhyani Mulyati Mutia Mutia, Mutia Nalanaya, Nalanaya Neko, Jovan Engelbert Nila Sari, Vivi Ningsih, Nur Fitria Nurbayanti, Nishfu Nurfadila Nurfadila, Nurfadila Nurita Andriani Nurlaela, Eka Perdana, Anugrah Bagus Permata, Dinda Pratiwi, Oktrisa Puji Muniarty Purnama Putri, Aguilira Purwanti, Agnes Fia Bayu Putri Handayani putri, amanda Putri, Naila Amalia Putri, Stevani Rahma, Ade Nabilla Yushifa Ramadhan, Tengku Rahmat Randitha Missouri Raodatul Jannah Rezeki, Rinanda Sri Rianti, Fitrah Ridwan Siskandar Rinanda, Khairunnisa Yulia Riski, Bagus S, Herlisa Sabarrudin, Sabarrudin Safitri, Tria Safriyana Salma Taqwa Sari, Vivi Nila Savanah, Khadijah Meutia Sesar Husen Santosa Setiawan, Adil Shafira Shafira, Shafira Sidik, Fawwaz Afifah Siti Aisyah Sofie Nornalita Dewi Suhandi, Tjetjep Sujarwo, Makmur Suprayitno, Abdi Syahputra, Firman Syifa Fauzia, Syifa Syifa Pohan, Syainda Dewi Timah, Fatimah Ulfah, Baiq Maulinda Vairana, Aiska Warto - Wiyono, Joko Wulandari, Asputri Wulandari, Febri Yantoro, Awal Tunis Yustiani, Maulida Zahran, Fadhil Rizqi Az Zein, Fauzan Fadilah Zhuvaradifa, Vira Ziza Putri Aisyia Fauzi Zulaikha, Rana