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All Journal Jurnal Media Wahana Ekonomika Binus Business Review IJBE (Integrated Journal of Business and Economics) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Bina Manajemen Journal of Management - Small and Medium Enterprises (SME's) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Annals of Human Resource Management Research Innovative: Journal Of Social Science Research Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Benefit : Journal of Bussiness, Economics, and Finance Journal of Management, Economic, and Accounting JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI) Journal of Social Work and Science Education Journal of Multidisciplinary Academic and Practice Studies Jurnal Abdimas Cendekiawan Indonesia Jurnal Manajemen Kompeten
Nurkardina Novalia
Universitas PGRI Palembang
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Pengaruh Kualitas Layanan, Harga, Dan Promosi Terhadap Keputusan Pembelian Di Marketplace Shopee (Studi pada Pegawai Universitas PGRI Palembang) Nurkardina Novalia; Anggi Saputri; Muhammad Najib
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 3 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i3.1435

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, harga, dan promosi terhadap keputusan pembelian di marketplace shopee (studi pada pegawai Universitas PGRI Palembang). Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis data proportionate stratified random sampling. Information dikumpulkan melalui kuesioner yang disebarkan kepada pegawai. Populasi penelitian sebanyak 329 pegawai Universitas PGRI Palembang. Namun, untuk keperluan penelitian, peneliti menetapkan hanya pegawai dari 6 fakultas yang dijadikan fokus, yaitu sebanyak 160 individu, teknik pengambilan sampel berdasarkan rumus Slovin, yang dimanfaatkan untuk menentukan ukuran sampel yang representatif dari populasi yang lebih besar. Kriteria sampel dalam studi ini adalah 10%, dengan total partisipan sebanyak 62 pegawai. Ini terlihat dari nilai signifikan 0,000 yang lebih kecil dari 0,05, ada pengaruh parsial dari variabel Harga (X2) terhadap Keputusan pembelian, dengan nilai signifikan 0,011 yang lebih kecil dari 0,05, terdapat pengaruh parsial dari variabel Promosi (X3) terhadap Keputusan pembelian dengan nilai signifikan 0,001 yang lebih kecil dari 0,05, dan 4) hasil dari uji F (simultan) menunjukkan pengaruh secara simultan antara variabel independen yaitu Kualitas layanan, Harga, dan Promosi terhadap variabel dependen Keputusan pembelian, dengan nilai signifikan 0,000 yang lebih kecil dari 0,005. Kata kunci: Beban Kerja, Disiplin Kerja, Produktivitas Kerja Abstract This study aims to analyze the influence of service quality, price, and promotion on purchasing decisions in the Shopee marketplace (a study on employees of PGRI Palembang University). The research method used is a quantitative approach with proportionate stratified random sampling data type. Information was collected through questionnaires distributed to employees. The study population was 329 employees of PGRI Palembang University. However, for research purposes, the researcher determined that only employees from 6 faculties were the focus, namely 160 individuals, the sampling technique based on the Slovin formula, which was used to determine a representative sample size from a larger population. The sample criteria in this study were 10%, with a total of 62 employees participating. The results of hypothesis testing using the t-test (partial) showed that 1) Service quality (X1) had a significant influence on purchasing decisions. This can be seen from the significant value of 0.000 which is smaller than 0.05, there is a partial influence of the Price variable (X2) on Purchasing Decisions, with a significant value of 0.011 which is smaller than 0.05, there is a partial influence of the Promotion variable (X3) on Purchasing Decisions with a significant value of 0.001 which is smaller than 0.05, and 4) the results of the F test (simultaneous) show a simultaneous influence between the independent variables, namely Service Quality, Price, and Promotion on the dependent variable Purchasing Decisions, with a significant value of 0.000 which is smaller than 0.005. So, it can be concluded that overall, there is a significant influence between Service Quality, Price, and Promotion on Purchasing Decisions. Keywords: Service Quality, Price, Promotion, Purchasing Decisions.
Cross-Cultural Collaboration in Quality Education for Sustainable Development: A Case of Indonesia and Thailand Tri Widayatsih; Misdalina; Nurkardina Novalia; David Budi Irawan; Sukardi; Dian Mutiara; Yudi Irwansi; Nuryanti Permatasari
Jurnal Abdimas Cendekiawan Indonesia Vol. 2 No. 2 (2025): May
Publisher : Yayasan Cendekiawan Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56134/jaci.v2i2.130

Abstract

This paper presents an initiative that fosters cross-cultural collaboration between Indonesia and Thailand to promote quality education aligned with the Sustainable Development Goals (SDGs), particularly Goal 4. The program, implemented over four cycles, engaged 263 participants from 115 universities during its recent editions. It was carried out in cooperation with the Indonesian Embassy in Kuala Lumpur, PPI UPSI Malaysia, and several universities from both countries. The initiative emphasizes the practical application of science, technology, and innovation to address real-life challenges within international communities. A key aspect of this program involved on-site activities at Lukmanulhakeem School in Yala, Thailand, where students and faculty from Universitas PGRI Palembang and collaborating institutions worked directly with local communities. The outcomes highlight the value of such programs: students and lecturers enhance their leadership, communication, and teamwork skills; universities gain international exposure and institutional benefits; and local communities receive support through educational empowerment and problem-solving initiatives, especially for Indonesian migrant workers (PMI). This collaborative effort not only supports global education goals but also builds a foundation for ongoing international engagement that benefits higher education institutions, policymakers, and underserved communities alike. The program stands as a replicable model for sustainable, inclusive educational partnerships across borders.
PENGARUH KEMAMPUAN DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA Tobi Ari Sukamto; Reina Damayanti; Nurkardina Novalia
Jurnal Manajemen Kompeten Vol 6 No 2 (2023): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v6i2.323

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji hipotesis pengaruh kemampuan dan motivasi kerja terhadap produktivitas kerja pegawai kantor Camat Air Salek Banyuasin. Jumlah sampel sebanyak 35 responden. Menggunakan uji instrumen, validitas, dan realiabilitas. Serta uji asumsi klasik yaitu uji normalitas, uji multikolinieritas dan uji heteroskedasitas. Teknik analisis data yang digunakan adalah analisis regeresi linier berganda, analisis koefisiensi korelasi, koefisiensi determinasi. Uji hipotesis yaitu uji t dan uji F. Hasil uji menyimpulkan secara parsial terdapat hipotesis pengaruh kemampuan (X1) dan terhadap produktivitas kerja (Y) dengan nilai signifikan 0,001< 0,05, hipotesis Pengaruh Motivasi Kerja (X2) Terhadap produktivitas kerja (Y) dengan nilai signifikan 0,000 < 0,05. Hasil uji F secara simultan diperoleh nilai signifikan 0,000 < 0,05. Dapat disimpulkan bahwa ada pengaruh yang signifikan secara simultan hipotesis pengaruh kemampuan dan motivasi kerja terhadap Produktivitas Kerja. Hasil uji diperkuat oleh uji determinasi sebesar 0,879 yang menunjukkan hasil pembahasan dan kemudian memiliki hubungan yang kuat. Sehingga dapat membentuk penjelasan sebesar 87,9 %, sebagian sisanya dipengaruhi oleh variabel lain. Kata kunci : Kemampuan, Motivasi Kerja, Produktivitas Kerja.
Co-Authors -, Rismansyah ABDUL BASHIR, ABDUL Adelia Adelia, Adelia Aditya, Reza Agustiawan, Dima Ahmad Aldi Ariansyah Ahmad MAULANA Ahmad Maulana Anggi Saputri Anita Sinaga Aryo Arifin , Mohammad Aslamia Rosa Ayu S , Ninin Non Bestari, Ismanur Boneta, Elsa Catharina, Clara Decaprio, Leonardo Dessi Yunita Dian Mutiara, Dian Dwi Darma Puspita Sari Edduar Hendri, Edduar Emilda, Emilda Fitri, Ressy Dwi FS Kerlyn, Defebri Herlambang, Repandi Herliyana Herliyana Heryati Heryati Hidayat, Tamsir Indrajaya, Nehemia Irawan, David Budi Jusmani, Jusmani Krisna, Krisna Kurbani, Adi Kurbani, Adie Laras Wati, Mellinia Oktaviana Lilianti , Emma Made Satria Darma Maliah, Maliah Melati, Ima Melisa Ariani Putri Misdalina Muhammad Kurniawan Muhammad Najib Mursalin . Nuarly, Machmud Nurmala , Nurmala Nuryanti Permatasari Patricia, Kenza Gita Putri Putra, Panca Satria Putri, Windi Yanti Rafelinda, Vira Rantiani, Rantiani Reina Damayanti Reina Damayanti, Reina Reinaldi, Rizki Reva Maria Valianti, Reva Maria Robyardi, Erfan Santi Puspita Sari, Riana Sistiani Apriana Suhada Suhada Suhada Suhada, Suhada Sukardi Tantri, Tantri Tobi Ari Sukamto Totok Sudiyanto Totok Sudiyanto, Totok Tri Darmawati, Tri Tri Widayatsih Wahyu Aji Wijaya Wibowo, Wanda Novita Yudi Irwansi Yuliani Yuliani Yuliansyah Yuliansyah Yusliani, Yusliani Zagita, Tara