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All Journal Jurnal Media Wahana Ekonomika Binus Business Review IJBE (Integrated Journal of Business and Economics) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Bina Manajemen Journal of Management - Small and Medium Enterprises (SME's) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Annals of Human Resource Management Research Innovative: Journal Of Social Science Research Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Benefit : Journal of Bussiness, Economics, and Finance Journal of Management, Economic, and Accounting JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI) Journal of Social Work and Science Education Journal of Multidisciplinary Academic and Practice Studies Jurnal Abdimas Cendekiawan Indonesia Jurnal Manajemen Kompeten
Nurkardina Novalia
Universitas PGRI Palembang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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EMPOWERMENT OF COMMUNITIES ENTERPRISES OF KERINJING OGAN ILIR VILLAGE THROUGH TRAINING AND ASSISTANCE IN THE MANAGEMENT FIELD, FINANCE, AND MARKETING Maulana, Ahmad; Novalia, Nurkardina; Rosa, Aslamia; Puspita Sari, Dwi Darma; FS Kerlyn, Defebri
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2023): MARET
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i1.1601

Abstract

This community service activity aims to provide services to MSME actors who want to maintain and develop their businesses amid economic competition and during the Covid-19 Pandemic by maximizing the use of technology in their business. Through the urgency of the MSME needs for digital marketing facilities and financial consulting, as well as the availability of human resources for the service team that can meet the needs of MSME assistance services in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency from April 2022 to November 2022. This community service activity includes assisting the needs of related MSMEs making online marketing media and making financial reports that are carried out in stages, starting with partner coordination meetings, collecting data on MSME needs and allocation of companions, preparing services, and ending with the implementation of the mentoring process to fulfill MSME needs in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency. to increase the added value of the business for MSMEs. The outputs of this activity include publications in the Sumatra Express mass media and national journals. Through publications, community service activities become transparent and can continue to become regular MSME service activities to continue to provide solutions to the needs of MSME actors
Entrepreneurial orientation and market orientation on the performance of food and beverage MSMEs in Palembang City Maulana, Ahmad; Novalia, Nurkardina; Sari, Dwi Darma Puspita; Rosa, Aslamia; Yuliansyah, Yuliansyah
Annals of Human Resource Management Research Vol. 4 No. 2 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v4i2.2817

Abstract

Purpose: This study analyzes how entrepreneurial and market orientation affect MSME performance in Palembang, emphasizing the role of competitive advantage as a moderating variable. Research Methodology: This study uses a survey method with data collection techniques through interviews with micro, small, and medium enterprise (MSME) owners and direct observation of the research object. The research population consists of 151 MSME entrepreneurs who live in Palembang. Results: The results showed that entrepreneurial orientation had a negative effect on performance. Testing the effect of entrepreneurial orientation on the performance of the value obtained a coefficient value of -0.090 with a p-valSSue of 0.008 <0.005, indicating that there is a significant influence, but no relationship between entrepreneurial orientation and the performance of food and beverage providers, and vice versa. Testing the effect of market orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 5.55 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable. Testing the effect of entrepreneurial orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 2.37 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable.
Pengaruh Pengawasan Dan Keselamatan Kerja Terhadap Produktivitas Kerja Karyawan Pt. Pinago Utama Tbk Musi Banyuasin Rafelinda, Vira; Hendri, Edduar; Novalia, Nurkardina
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10441287

Abstract

This study aims to determine whether there is an effect of supervision on employee work productivity, whether there is an influence of work safety on employee work productivity, and whether there is an effect of supervision and work safety on employee work productivity at PT. Pinago Utama Tbk Musi Banyuasin. The population in this study were field and production employees at PT. Pinago Utama Tbk Musi Banyuasin, totaling 60 people. The research sample was determined using purvosive sampling, namely determining the sample with certain considerations and calculated using the slovin formula. Data analysis techniques using the classical assumption test, multiple linear regression analysis, the coefficient of determination, and hypothesis testing. The results of this study show that, first, supervision does not have a positive and significant effect on the work productivity of employees at PT. Pinago Utama Tbk Musi Banyuasin. Second, work safety has no positive and significant effect on employee work productivity at PT. Pinago Utama Tbk Musi Banyuasin. The three supervision and work safety do not have a positive and significant effect on the work productivity of employees at PT. Pinago Utama Tbk Musi Banyuasin. Keywords : Supervision, Work Safety, Employee
Pengaruh Pengembangan Karir, Motivasi Kerja, dan Disiplin Kerja Terhadap Kinerja Karyawan di PHD Pizza Hut Delivery Palembang Aditya, Reza; Suhada, Suhada; Novalia, Nurkardina
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10530872

Abstract

This study aims to determine the effect of Career Development, Work Motivation, and Work Discipline on Employee Performance at PHD Pizza Hut Delivery Palembang. Population is a generalization domain which consists of objects/subjects with certain characteristics and characteristics determined by the researcher to be studied and conclusions drawn from there. In this study, the entire population consisted of PHD Palembang staff, totaling 35 people. Partial hypothesis test results (t) coefficient value sig. for the variable Career Development (X1) of 0.009 <0.10, meaning that Career Development has a direct positive and significant effect on Employee Performance. While the value of the coefficient sig. for the variable Work Motivation (X2) of 0.004. -So, the significance value is 0.004 <0.10, meaning that work motivation directly affects employee performance. And for the variable Work Discipline (X3) sig. 0.005, when compared with the P-value then 0.000 <0.10. Therefore the results of the hypothesis are that H¬0 is rejected and H1 is accepted, meaning that there is a positive and significant direct effect of Work Discipline on Employee Performance.
Budaya Organisasi Dan Locus Of Control Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening (Studi Pada Distrik Navigasi Kelas 1 Kota Palembang) Herlambang, Repandi; Damayanti, Reina; Novalia, Nurkardina
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 3 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10645885

Abstract

The purpose of this study was to examine the effect of organizational culture and locus of control on employee performance in the Class 1 Navigation District of Palembang City. This study also examines the mediating role of job satisfaction in the relationship between organizational culture, locus of control, and employee performance in Class 1 Navigation District of Palembang City. The population in this study amounted to 127 employees and the proportional stratified random sampling method was used as the sampling method. This study used a questionnaire for 97 respondents. The analysis technique used is path analysis technique using SPSS version 18.0. The results showed that organizational culture had an effect on job satisfaction in the Class 1 Navigation District of Palembang City, locus of control had no effect on Job Satisfaction in the Class 1 Navigation District of Palembang City. organizational culture has a significant effect on employee performance in the Class 1 Navigation District of Palembang City. And locus of control has a significant effect on employee performance in the Class 1 Navigation District of Palembang City. As well as the variable job satisfaction has a significant effect as a mediation in the relationship between organizational culture and employee performance in the Class 1 Navigation District of Palembang City, while the variable of job satisfaction has no significant effect as a mediation in the relationship between locus of control and employee performance in the Class 1 Navigation District of Palembang City.
ANALYSIS OF SOLVENCY RATIO AND ACTIVITY RATIO IN THE FINANCIAL PERFORMANCE OF PT BUKIT ASAM TBK Zagita, Tara; Novalia, Nurkardina; Suhada, Suhada
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 20 No 1 (2024): JEMASI: Jurnal Ekonomi, Manajemen, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v20i1.725

Abstract

This study aims to determine how the financial performance of PT Bukit Asam Persero Tbk in this case is measured based on the analysis of solvency ratios and activity ratios. The population of this study is the financial statements of PT Bukit Asam Persero Tbk, where the sample of this study is the balance sheet and income statement for 4 years for the period 2020-2023. The method used is qualitative, and the data collection techniques in this study use documents and library research. Meanwhile, data analysis techniques in the study were analyzed through the calculation of solvency and activity ratios. The results of this study indicate that the financial performance of PT Bukit Asam Persero Tbk analyzed using solvency ratios based on the debt to assets ratio shows that in 2020-2021 it is in good condition, while in 2022-2023 it is not good. Based on the debt to equity ratio, it shows that in 2020-2023, although the ratio continues to increase, it is still considered in good condition, and the long term debt to equity ratio shows that the financial performance in 2020-2023 is not good. The results of research using activity ratios based on inventory turnover show that financial performance in 2020-2021 is good, while in 2022-2023 it is not good. Based on fixed assets turnover, it shows that in 2020, 2021, and 2023 it is not good, while in 2022 it is good.
JUMLAH UNIT USAHA DAN TENAGA KERJA TERHADAP NILAI TAMBAH INDUSTRI MANUFAKTUR BESAR SEDANG DI SUMATERA SELATAN Novalia, Nurkardina; Maulana, Ahmad; Kurniawan, Muhammad; Sudiyanto, Totok; Puspita, Santi
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 19 No 2 (2023): JEMASI: Jurnal Ekonomi, Manajemen, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v19i2.730

Abstract

Sektor industri memiliki peran yang cukup besar dalam mendorong pertumbuhan ekonomi di Sumatera Selatan karena kemampuannya dalam menciptakan nilai tambah yang tinggi. Industri juga dapat membuka kesempatan untuk menciptakan dan memperluas lapangan pekerjaan sekaligus mengurangi angka pengangguran, yang berarti meningkatkan kesejahteraan serta mengurangi kemiskinan. Penelitian ini merupakan penelitian deskriptif kuantitatif. Data dalam penelitian ini adalah data yang diperoleh langsung melalui studi dokumentasi. Metode analisis yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kuantitatif dengan pendekatan OLS. Sumber data diperoleh dari Badan Pusat Statistik (BPS) tahun 2023. Penelitian ini menunjukkan hasil bahwa tenaga kerja IBS tidak memiliki pengaruh yang positif terhadap nilai tambah industri Provinsi Sumatera Selatan sementara jumlah unit usaha ibs memiliki pengaruh yang positif namun tidak signifikansi terhadap nilai tambah industri Provinsi Sumatera Selatan.
Optimalisasi Nilai Produk Melalui Manajemen Usaha, Kemasan, Dan Labeling Desa Burai Novalia, Nurkardina; Maulana, Ahmad; Rosa, Aslamia; Putri, Melisa Ariani
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i2.3819

Abstract

Purpose: This community service activity aims to improve the ability of MSME actors in Burai Village through training and coaching in the fields of production, business management, and the use of good packaging and labeling. Methodology/approach: The approach used in implementing community service involves providing support to meet needs through assistance and education. The methods employed included lectures, demonstrations, and mentoring. Results/findings: usiness management is not yet fully optimized, which limits the effectiveness of business operations. Additionally, products such as wet cakes and kemplang lack proper packaging, which could enhance their appeal. Furthermore, the absence of effective labeling has led to poor product recognition among consumers. Conclusions: The conclusion drawn from the findings is that while the home industry has adequate facilities, it faces challenges in business management, packaging, and labeling, which hinder product appeal and recognition. Addressing these issues through training and support can enhance the development and growth of MSMEs in the home industry sector. Limitations: While the home industry owners have adequate facilities and infrastructure, they remain underdeveloped in terms of business management, packaging, and labeling. Contribution: This program aims to offer training and support to address issues related to management, packaging, and labeling, thereby enhancing MSMEs' capabilities to grow their businesses in the home industry sector. This activity is supported by Sriwijaya University's community service grant as a practical demonstration of community engagement.
Market Orientation, Competitive Environment, and Value Creation in Private Higher Education: Evidence from Palembang During COVID-19 Ahmad Maulana; Catharina Clara; Nurkardina Novalia
Binus Business Review Vol. 16 No. 3 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i3.13606

Abstract

The research addressed a gap in the literature by examining how market orientation and competitive environment jointly influenced value creation and marketing performance in private Higher Education Institutions (HEIs), a relationship that remained underexplored, particularly in emerging economies during the COVID-19 recovery period. While previous studies had examined market orientation or competitive factors in isolation, few had integrated these constructs with the mediating role of value creation in the context of service marketing for HEIs. Data were collected through purposive sampling from 225 students enrolled in private universities in Palembang, South Sumatra, Indonesia, between July and September 2023. Ordinary Least Squares (OLS) regression was employed due to the observed variables, relatively small sample size, and the need for a parsimonious model estimation. The findings show that the competitive environment significantly enhances value creation, whereas market orientation does not significantly affect value creation. Market orientation has a direct positive impact on marketing performance, while the competitive environment exerts a negative influence. Moreover, value creation partially mediates the relationship between competitive environment and marketing performance, but not between market orientation and marketing performance. These results highlight the strategic role of value creation in navigating environmental challenges and sustaining marketing effectiveness. The research contributes to the literature by integrating competitive environment into the market orientation–performance framework in the under-researched context of Indonesian private HEIs. It also offers practical implications for institutional leaders to align their strategic orientation with value-driven initiatives to enhance competitiveness.
PENGARUH MOTIVASI DAN PEMBERIAN INSENTIF TERHADAP KINERJA PEGAWAI PADA PENGADILAN TATA USAHA NEGARA PALEMBANG Ahmad Aldi Ariansyah; Rismansyah; Nurkardina Novalia; Totok Sudiyanto
Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Vol 5 No 2 (2025): Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/surplus.v5i2.1119

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi dan pemberian insentif terhadap kinerja pegawai pada Pengadilan Tata Usaha Negara Palembang. Kinerja pegawai yang optimal merupakan faktor penting dalam meningkatkan kualitas pelayanan publik, sehingga diperlukan upaya untuk memahami faktor-faktor yang memengaruhinya, seperti motivasi kerja dan pemberian insentif. Pendekatan kuantitatif digunakan dalam penelitian ini dengan metode survei melalui penyebaran kuesioner kepada sejumlah pegawai Pengadilan Tata Usaha Negara Palembang sebagai responden. Data yang diperoleh dianalisis menggunakan analisis regresi linier berganda untuk menguji pengaruh motivasi dan insentif terhadap kinerja pegawai secara parsial maupun simultan. Hasil penelitian menunjukkan bahwa baik motivasi kerja maupun pemberian insentif secara signifikan berpengaruh positif terhadap kinerja pegawai. Secara parsial, motivasi memiliki pengaruh yang lebih dominan dibandingkan insentif, namun secara simultan, kedua variabel tersebut memiliki kontribusi yang signifikan terhadap peningkatan kinerja pegawai. Temuan ini mengindikasikan bahwa kombinasi motivasi kerja yang tinggi dan pemberian insentif yang sesuai dapat menciptakan lingkungan kerja yang produktif. Penelitian ini memberikan implikasi praktis bagi manajemen Pengadilan Tata Usaha Negara Palembang untuk merancang strategi yang efektif dalam meningkatkan kinerja pegawai melalui peningkatan motivasi dan pemberian insentif yang terstruktur.
Co-Authors -, Rismansyah ABDUL BASHIR, ABDUL Adelia Adelia, Adelia Aditya, Reza Agustiawan, Dima Ahmad Aldi Ariansyah Ahmad MAULANA Ahmad Maulana Anggi Saputri Anita Sinaga Aryo Arifin , Mohammad Aslamia Rosa Ayu S , Ninin Non Bestari, Ismanur Boneta, Elsa Catharina, Clara Decaprio, Leonardo Dessi Yunita Dian Mutiara, Dian Dwi Darma Puspita Sari Edduar Hendri, Edduar Emilda, Emilda Fitri, Ressy Dwi FS Kerlyn, Defebri Herlambang, Repandi Herliyana Herliyana Heryati Heryati Hidayat, Tamsir Indrajaya, Nehemia Irawan, David Budi Jusmani, Jusmani Krisna, Krisna Kurbani, Adi Kurbani, Adie Laras Wati, Mellinia Oktaviana Lilianti , Emma Made Satria Darma Maliah, Maliah Melati, Ima Melisa Ariani Putri Misdalina Muhammad Kurniawan Muhammad Najib Mursalin . Nuarly, Machmud Nurmala , Nurmala Nuryanti Permatasari Patricia, Kenza Gita Putri Putra, Panca Satria Putri, Windi Yanti Rafelinda, Vira Rantiani, Rantiani Reina Damayanti Reina Damayanti, Reina Reinaldi, Rizki Reva Maria Valianti, Reva Maria Robyardi, Erfan Santi Puspita Sari, Riana Sistiani Apriana Suhada Suhada Suhada Suhada, Suhada Sukardi Tantri, Tantri Tobi Ari Sukamto Totok Sudiyanto Totok Sudiyanto, Totok Tri Darmawati, Tri Tri Widayatsih Wahyu Aji Wijaya Wibowo, Wanda Novita Yudi Irwansi Yuliani Yuliani Yuliansyah Yuliansyah Yusliani, Yusliani Zagita, Tara