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All Journal AT-TURAS: Jurnal Studi Keislaman Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Efektif Abdimas: Papua Journal Of Community Service Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Peradaban Masyarakat (JPM) Journal of Economic and Management (JECMA) JAMU : Jurnal Abdi Masyarakat UMUS EJOIN : Jurnal Pengabdian Masyarakat Kalianda Halok Gagas Jurnal Manajemen Kreatif dan Inovasi Jurnal Inovasi Bisnis Manajemen dan Akuntansi Teumulong: Journal of Community Service Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Pengabdian Kepada Masyarakat E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Jipmas : Journal Inovasi Pengabdian Masyarakat
Sofia, Susetyowati
Universitas Muhammadiyah Sorong, Papua Barat, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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PENGABDIAN MASYARAKAT DENGAN TEMA PELATIHAN PEMASARAN NOKEN SECARA ONLINE KELURAHAN DUM TIMUR, DISTRIK SORONG KEPULAUAN –KOTA SORONG Susetyowati Sofia; Evi Mufrihah Zain; Digor Mufti; Latifah Dian Iriani; Ahmad Jamil; Muhammad Amin
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3: September 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i3.2021

Abstract

Program Pengabdian Kepada Masyarakat dilaksanakan dengan tujuan memberikan keterampilan dalam pemasaran online menggunakan media sosial. Program diberikan kepada para pengrajin tas noken papua sehingga pendapatan tetap ada di saat pandemik sedang berlangsung dan para wisatawan yang berkunjung mengalami penurunan. Kegiatan Pengabdian Kepada Masyarakat di laksanakan di Kantor Kelurahan Dum Timur, Disrtrik Sorong Kepulauan - Kota Sorong Provinsi Papua Barat. Metode kegiatan diawali dengan ceramah, diskusi kemudian dilanjutkan dengan praktek, tanya jawab saat pelaksanaan praktek berlansung dan kegiatan ini dilaksanakan satu kali pertemuan. Luaran dari kegiatan Pengabdian Kepada Masyarakat adalah para pengrajin tas noken mempunyai keterampilan tidak hanya memproduksi tetapi mempunyai keterampilan pemasaran online menggunakan platform e-commerce
LITERASI MEDIA SOSIAL DALAM PENGEMBANGAN EKONOMI KREATIF UNTUK MENINGKATKAN PENDAPATAN MASYARAKAT PASCA PANDEMI DI KELURAHAN MALAWELE KABUPATEN SORONG Susetyowati Sofia; Digor Mufti; Agilistya Rahayu; Nurul Hidayah; Rokhimah Rokhimah
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3: September 2022
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v2i3.2023

Abstract

Program Pengabdian Kepada Masyarakat dilaksanakan dengan tujuan memberikan literasi peran media sosial dalam mengembangkan ekonomi kreatif untuk meningkatkan pendapatan pasca pandemic covid-19. Program diberikan kepada para pedagang dan pelaku bisnis yang tergabung menjadi anggota koperasi unit desa maupun tidak tergabung menjadi anggota koperasi unit desa yang melaksanakan kegiatan perekonomian disekitar Pasar Pagi Aimas. Kegiatan Pengabdian Kepada Masyarakat di laksanakan di Kelurahan Malawele terletak di Distrik Aimas Kabupaten Sorong. Metode kegiatan diawali dengan ceramah tentang pengembangan ekonomi kreatif, metode setelah ceramah tentang ekonomi kreatif, peran media sosial dalam pengembangan ekonomi kreatif, pencarian solusi masa pasca pandemi untuk meningkatkan pendapatan, tanya jawab, berbagi pengalaman berdagang dan menjadi pelaku bisnis di ssebelum pandemic dan disaat pandemic covid-19 sedang berlangsung. Luaran dari kegiatan Pengabdian Kepada Masyarakat adalah wawasan pengetahuan tentang peran media sosial dalam mengembangkan ekonomi kreatif untuk meningkatkan pendapatan
Pengaruh Keterlibatan Kerja Dan Semangat Kerja Terhadap Prestasi Kerja Pegawai Selama Pandemi Pada Kantor DAMRI Kota Sorong Sartika Sartika; Agilistya Rahayu; Digor Mufti; Susetyowati Sofia
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i2.1007

Abstract

This study aims to analyze the effect of work involvement and morale on employee performance at the Sorong DAMRI Office. This study uses descriptive quantitative research methods and correlations. Data collection techniques using questionnaires and interviews with all employees of the Sorong DAMRI Office as many as 30 respondents using the Saturated Sampling Technique. This study uses the SPSS Version 25 application program for windows, the results of this study indicate that the variables of work involvement and morale on employee performance have a positive and significant effect.
PENGARUH CITRA MEREK DAN DESAIN PRODUK TERHADAP LOYALITAS PELANGGAN PADA PRODUK CELCIUS KOTA SORONG Sofia, Susetyowati; Mufti, Digor; Syahabuddin, Syahabuddin
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.236

Abstract

This study aims to find out that Brand Image and Product Design have a positive and significant influence on Customer Loyalty of Celsius Products in Sorong City. This research includes descriptive research and surveys with quantitative data types. The data used in this study were customers / consumers of Celsius Sorong, which amounted to 80 people. Hypothesis testing was carried out using multiple linear regression analysis, with the independent variable being Brand Image as X1, Product Design as X2, and the bound variable being Customer Loyalty as the variable Y. The results of the hypothesis test for the partial test of the study showed that Brand Image did not have a positive influence but had a significant influence on Customer Loyalty, and Product Design had a positive and significant influence on Customer Loyalty Celsius products in Sorong City. Meanwhile, the results of the hypothesis test for the simultaneous test show that Brand Image and Product Design are also quite closely related to Customer Loyalty in Sorong City
PENGARUH PENEMPATAN KERJA DAN BEBAN KERJA TERHADAP PRESTASI KARYAWAN PADA PT IR STRUKTUR PAPUA KOTA SORONG Sofia, Susetyowati; Rokhimah, Rokhimah; Marnianti, Marnianti
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 1 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i1.237

Abstract

This study aims to determine whether Job Placement and Workload affect Employee Performance at PT. IR Structure Papua Sorong City. This study used descriptive and correlation methods using quantitative approaches. The population of this study was employees working at PT. IR Papua structure of Sorong city numbered 35 people. The collection technique until this study used a saturated sample with a sample of 35 people. The data analysis method uses multiple linear analysis, hypothesis testing (t test, f test and determination test). The primary data of this study was obtained by distributing questionnaires to respondents using a measurement scale, namely the Likert scale. Researchers conducted primary testing in this study using the SPSS Version 20 application program for windows. The results of the multiple regression analysis that has been carried out obtained Y = 6.035 + 0.860 X1 + 0.830 X2. The results of the t test obtained the results of the X1 tcount value of 6.197 and the results of the X2 tcount value of 5.960, the X1 coefficient value of 0.860, the X2 coefficient value of 0.830 and the X1 significance value of 0.000, the significance value of 0.000 means that the variables of job placement and Workload have a positive and significant effect on Employee Work Performance. In the coefficient of determination (R2) test, the results obtained were 0.584 (58.4%), which means that the variables of Job Placement and Workload are influenced by the variable of Employee Job Placement 58.4%, while the remaining 41.6% is influenced by other factors from outside this study
PENGARUH MOTIVASI DAN LINGKUNGAN KERJA NON FISIK TERHADAP KINERJA PEGAWAI PADA DINAS PEHUBUNGAN KOTA SORONG Sofia, Susetyowati; Rahayu, Agilistya; Maimuna, Maimuna
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 1 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i1.238

Abstract

This study aims to find out: (1) determine the influence of motivation on employee performance at the Sorong City Transportation Office, (2) determine the influence of the non-physical work environment on employee performance at the Sorong City Transportation Office, (3) find out the influence of motivation and non-physical work environment on employee performance at the Sorong City Transportation Office. This study used a correlation method using a quantitative approach. The population of this study is employees who work at the Sorong City Transportation Office which amounts to 77 people. The sample collection technique of this study used a saturated sample with a sample of 77 people. Data collection techniques by distributing questionnaires. The results of this study show that (1) motivation has a positive effect on employee performance at the Sorong City Transportation Office. This is evidenced by a significant value of 0.035 where the result is smaller than 0.05; (2) the non-physical work environment positively affects the performance of employees at the Sorong City Transportation Office. This is evidenced by a significant value of 0.002 where the result is smaller than 0.05; (3) motivation and non-physical work environment simultaneously affect the performance of employees at the Sorong City Transportation Office. This is evidenced by a significant value of 0.007 where the result is smaller than 0.05
ANALISIS SWOT DALAM MENENTUKAN PROSES REKRUTMEN DAN SELEKSI KARYAWAN DI JNE EXPRESS CABANG UTAMA KOTA SORONG Syahputra, Aji Mas; Sofia, Susetyowati; Rahayu, Agilistya; Andjar, Febry Jein
Journal of Development Economics and Digitalization, Tourism Economics Vol. 1 No. 2 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jdedte.v1i2.674

Abstract

This research aims to determine effective recruitment and selection strategies to increase deliveries carried out by JNE Express Sorong City Main Branchthrough SWOT analysis. This research uses qualitative research. Secondary data was collected through observation. Apart from observation, the author also used interviews with HRD and the head of Marketing at JNE Express Main Branch, Sorong City. The data that has been collectedthen analyzed using the SWOT method. The results of the research show that the total IFAS Matrix is 3.29 and the EFAS Matrix is 3.24, with the position in quadrant III showing that the strategy used is the Turn Around (WO) strategy with several strategies, namely inviting a trainer from JNE center to conduct training or seminars to develop employees' knowledge andskills in their field and conduct a trial period for new outsourcing employees.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN PADA CV. SINAR PAPUA Sofia, Susetyowati; Rahayu, Agilistya; Hasanawati, Nur Intan
Journal of Development Economics and Digitalization, Tourism Economics Vol. 1 No. 2 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jdedte.v1i2.676

Abstract

This study aims to determine the effect of the marketing mix on the decision to purchase housing at CV. Sinar Papua. In this study, a sample of 45 respondents was taken using an purposive sampling technique. This study uses a descriptive quantitative research method. Which data collection techniques are carried out through direct observation and surveys obtained by distributing questionnaires, interviews, and documentation to housing consumers at CV. Sinar Papuarelating to the purchase decision on the housing. This study uses the SPSS 20 application program. Based on the results of the t-test the effect of each marketing mix variable consisting of Product, Price, Promotion and Location has a significant value below 0.05. So it can be concluded that H0 is rejected and Ha is accepted, which means that Product, Price, Promotion and Location affect the Housing Purchase Decision at CV. Sinar Papua. And based on the results of the f test it can be concluded that Product, Price, Promotion and Location jointly influence the Housing Purchase Decision at CV. Sinar Papuais in accordance with the f test where fcount > ftable (11.760 > 3.226).
PENGARUH HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA SORONG : STUDI PASCA PANDEMI COVID 19 Kasih, Nillam Mutiara; Sofia, Susetyowati; Rokhimah
Journal of Development Economics and Digitalization, Tourism Economics Vol. 1 No. 2 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jdedte.v1i2.677

Abstract

The purpose of this study was to determine the effect of price and lifestyle on purchasing decisions for hydroponic vegetables in the city of Sorong. The number of samples in this study were 92 respondents and used the saturated sample method. This study uses the method of analysis of multiple linear regression tests. The method of collecting data in this research uses questionnaires and field observations. The findings of this study indicate that the price and lifestyle variables partially or simultaneously have a significant positive influence on the purchasing decision of hydroponic vegetables in the city of Sorong.
Pengaruh Social Media Marketing Instagram, Brand Awareness Terhadap Keputusan Pembelian: (Studi Konsumen Nhunu Shop Sorong) Sofia, Susetyowati; Wally, Sarmila; Wijiastuti, Retno Dewi; Rahayu, Agilistya
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 1 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i1.118

Abstract

The Influence of Instagram Social Media Marketing, Brand Awareness on Purchasing Decisions (Nhunu Shop Sorong Consumer Study). This study has the following formulation: 1). Does Instagram Social Media Marketing have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?; 2). Does Brand Awareness have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?; 3). Do Instagram Social Media Marketing and Brand Awareness simultaneously have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?. This study aims to determine the influence of Instagram social media marketing (X1) and brand awareness (X2) on purchasing decisions (Y) of Nhunu Shop consumers in Sorong City. This study uses a quantitative approach with a descriptive method with a population of 749. Sampling uses a non-probability sampling method with a purposive sampling technique and sample criteria focused on consumers who shop more than once as many as 374 so that the number of samples in this study is 193 samples. The results of this research analysis indicate that the Instagram social media marketing variable (X1) has a positive and significant effect on the purchasing decision variable (Y), the brand awareness variable (X2) has a positive and significant effect on the purchasing decision variable (Y). The Instagram social media marketing and brand awareness variables simultaneously have a positive and significant effect on purchasing decisions (Y).
Co-Authors Adinda Setya Adzan, Muhammad Adi Agilistya Rahayu Agilistya Rahayu Agilistya Rahayu Agilistya Rahayu - Ahdiyanti, Istika Ahmad Jamil Ahmad Jamil Ahmad Jamil - Allo, Nadia Palinoan Turu Alviansyah, Aril Andhini Syafridha Andi Hasrun Andini Adiaman Andjar, Febry Jein Annisa Dwiyanti, Annisa Aprilla, Lisna Aprilyani, Arifatul Astuti, Zalsafilla Julianti Azizzah, Citra Nur Bambang Sunatar Banuru, Nurbais Bekti Wiji Lestari Callya Nur Isabella Celyan Sangadji Dano, Dano Digor Mufti Digor Mufti - Dwi Iin Kahinah Efi Sugiati Evi Mufrihah Zain Evi Mufrihah Zain - Fadilah, Nanda Riri Fajri Fajri Fehmi Debrianti Firdaini, Pinkan Ainun Firdaus, Nur Aisyah Frisayanti , Fadia Hadanah Achmad, Fadhil Ipang Hardianti Daeng Parany Hariyanto, Galuh Hesty Putriana Harniati, Sara Hasanawati, Nur Intan Hasrun, Andi Hendra Setiawan Histiarini, Aprisa Rian Husnun Nur Afifah, Nirmala Iin Indri Sukmana Ikhwanul Kiram Irfan Firmansyah, Irfan Irianti, Nur Tiara Irsandi, Muhamad Istika Ahdiyanti Jamil, Ahmad Jeany Vince Worabay Jeremia Vito Johny Paembonan Julianda, Julianda Kahina, Dwi Iin Karfin Karfin Karfin Karfin, Karfin Kasih, Nillam Mutiara Kayadoe, Olivia Khazanah, Niswatun Kiram, Ikhwanul Kutanggas, Nasirudin Lakembe, Nabila Febrina Latifah Dian Iriani Lenora Wear, Titin Hobertina Lestari Aprilia Lewenussa, Ramli Lisna Aprilla Maimuna Maimuna, Maimuna Malik, Dia Fitrianingsih Marnianti, Marnianti Marsella C. Triwahyuni Masseni, Masseni Mau, Irma Handayani Miranty Mirawati Muarif, Syahrul Muhamad Angga Saputra Muhamad Irsandi Muhamad Sukrun Muhammad Adi Adzan Muhammad Amin Muhammad Amin Muhammad Ardiansyah Muhammad Wahyu Novi Ramadan Muhammad, Rahmin Musdalifah Sudirman Muslim, Rangga Mutiara Dewi Nadia Palinoan Turu Allo Nadila Nur Asti Muhite Nafisah Nur Zafitri Ashar Nafratul Islamiah Nanda Riri Fadilah Nukuhehe, Nurmiatti Nur Aeni Waly Nur Hidaya Nurmiatti Nukuhehe Nurul Hidayah Nurul Umi Kalsum Wihel Pala’biran, Junaeta Pangerapan, Adrian Parany, Hardianti Daeng Pramesti, Syifa Arinda Putri Ariesta Putri Noviyanti Farahdiba Gusti Rahayu, Agilistya Rahmawati, Siwi Rawi, Rais Dera Pua Retno Dwi Wijiastuti Rivalda Arfan Rokhimah Rokhimah Rokhimah Rokhimah, Rokhimah Sajaya, Erfandi Mukti Salsabila, Nuraini Fitra Sangadji, Celyan Saputra, Muhamad Angga Sartika Sartika Sartika Sartika Saufu, Ariyasti Roni Segidifat, Rainhard Raimond Sudirman, Musdalifah Sukmana, Iin Indri Sukrun, Muhamad Sulistari Syahabuddin, Syahabuddin Syahputra, Aji Mas Tiara Mega Utami tri wahyuni Utami, Tiara Mega Villa Maharani Aslim Vito, Jeremia Wally, Sarmila Wangsi, Mitta Muthia Wijiastuti, Retno Dewi Worabay, Jeany Vince Yasmine Sabir, Nabilah Aura Zalsafilla Julianti Astuti