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All Journal Inovisi Jurnal Penelitian Kesehatan Suara Forikes Jurnal Pengabdian Masyarakat AbdiMas Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) International Journal of Nursing and Health Services (IJNHS) Journal of Multidisciplinary Academic Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Riset Kesehatan Poltekkes Depkes Bandung Poltekita : Jurnal Ilmu Kesehatan JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Science Midwifery Journal of Nursing and Public Health (JNPH) Jurnal Health Sains Journal La Bisecoman Health Publica : Jurnal Kesehatan Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Jurnal EduHealth Journal of Comprehensive Science International Journal of Medicine and Health Jurnal Indonesia Sosial Teknologi Journal of Hospital Management Eduvest - Journal of Universal Studies Jurnal Medika Nusantara Vitamedica: Jurnal Rumpun Kesehatan Umum Toplama Inovasi Kesehatan Global Vitamin: Jurnal Ilmu Kesehatan Umum Green Inflation: International Journal of Management And Strategic Business Leadership International Journal of Health and Medicine Jurnal Praba: Jurnal Rumpun Kesehatan Umum Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal)
Nofierni, Nofierni
Esa Unggul University, Jakarta
Aerospace Engineering Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Veterinary

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Journal : Journal of Comprehensive Science

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Pengaruh Dukungan Psikososial, KIE dan Fasilitas Layanan Kesehatan terhadap Keputusan Ibu Hamil dalam Memilih ANC dan Persalinan Fernando Pausoan Gultom, Doddy; Rita Wahidi, Kemala; Nofierni, Nofierni
Journal of Comprehensive Science Vol. 4 No. 3 (2025): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i3.3087

Abstract

This study aims to analyze the role of Social Media Marketing as a moderation variable on the influence of psychosocial support, health communication, information and education (KIE), and health facilities on pregnant women's decisions in choosing Antenatal Care (ANC) and childbirth services at Petukangan General Hospital. Psychosocial support, which includes emotional and social support from family and health workers, plays an important role in lowering anxiety and improving the comfort of pregnant women. In addition, an effective KIE is able to increase the understanding of mothers-to-be regarding the risks and available health care options. Health facilities at Petukangan Hospital, including medical equipment, hygiene, and comfort of the treatment room, are also important aspects that affect the preferences of pregnant women. This study found that Social Media Marketing has a significant role as a moderation variable. With the right utilization, social media can be an effective platform to disseminate information about the quality of hospital services and facilities, so that it can influence the decision of pregnant women. The results of the analysis showed that the combination of psychosocial support, good information and education, quality health facilities, and effective marketing through social media increased the tendency of pregnant women to choose Petukangan Hospital as the place of delivery. This study underscores the importance of the right social media marketing strategy in improving hospital competitiveness in the digital era. Recommendations are given for Petukangan Hospital to strengthen digital marketing strategies to maximize the positive influence on the decisions of potential patients, especially among pregnant women.
Co-Authors Agnes Nathania Yostin Agusdini Agusdini Agusman, Heru Aini Nadhifah Alkatiri, Fauzi Ahmad Amperajaya, Derajat Anandaputri, Elisabet Anastina Tahjoo Anastina Tahjoo Anastina Tahjoo Arham Irzan Arief Suwandi Arif Sebastian Arrozi, Muhammad Fachrudin Aunurrofiq, Fadli Christever, Christever Clarisa Clarisa Dewi Sandra Duta Liana Dwi Yanti Elok Palupi Erry Yudhya Mulyani Eva Khodijah Febrian Pramana Putra Fernando Pausoan Gultom, Doddy Gracesia kwannandar Gultom, Doddy Fernando Pausoan Gumilang, Dicky Han, Dji Bui Hartanto, Antonius Ferdie Hasyim Hasyim Herlinawati Herlinawati Hilmy, M Reza Hilmy, Mohammad Reza Iis Istifaiyatuddianah Jus'at, Idrus Kemala Rita Kemala Rita Wahidi Kustiawan, Unggul Kusumapradja, Rokiah Laelani, Sofi Nur Eka April lestari, intan ayu M. Derajat Amperajaya M. Derajat Amperajaya Mashudani, Lizda Mohamad Reza Hilmy Monica Monica, Monica Muhammad Fachruddin Arrozi Adhikara Muliawan, Marjono Munawar Munawar Mus Aida NINGSIH, RYLLA Nurrohman Hardiansyah Pajriani, Nia Yunia Pamungkas, Rian Patmawati, Debby Rahman, Alfian Raudani Rasipin Rasipin RATNA INDRAWATI Rian Adi Pamungkas Ridwan, Saepul Rita Wahidi, Kemala Roesfiansjah Rasjidin Royyadi Chandra Samatha Amelia Putri sandra dewi Sandra Dewi Saptaningsih, Agusdini Banun Sugino Kesuma Karo Karo Samura Supriyantoro Supriyantoro Susanti Sugianto Syah , Tantri Yanuar Rahmat Syina, Ibnu Tahjoo, Anastina Tantri Yanuar Rahmat Syah Tri Handoko Ulfa, Zuriyati Venera, Gaby Wahidi, Kemala Rita Wongso, Erni Suryani Yanuar Ramadhan Yaputra, Steven Kristianto