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K-Means-Based Behavioral Segmentation of Social Media Users for Digital Communication Analysis in Indonesia Nurhidayat, Nurhidayat; Nur Fadillah; Dilla, Salsa; Syahrul, Syahrul; Surianto, Dewi Fatmarani
International Journal of Electronics and Communications Systems Vol. 5 No. 2 (2025): International Journal of Electronics and Communications System
Publisher : Universitas Islam Negeri Raden Intan Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ijecs.v5i2.28749

Abstract

Social media has become a central part of daily life in Indonesia, yet the rapid growth of digital platforms presents challenges in analyzing large, unstructured user data. Responding to this issue, this study aims to cluster the behavioral patterns of Indonesian social media users using the K-Means Clustering algorithm, a data mining technique for unsupervised segmentation. Employing a quantitative approach, data were collected through an online questionnaire from 553 respondents aged 15–80 years. After data cleaning, normalization, and feature encoding, the optimal number of clusters was determined using the Elbow method and Silhouette Coefficient, resulting in two clusters with a Silhouette score of 0.177. Cluster 0 (303 respondents) represents highly interactive multi-platform users active on Instagram, TikTok, and YouTube for 3–6 hours daily, showing strong interest in entertainment and motivational content. Cluster 1 (250 respondents) includes more passive users, mainly on Instagram and TikTok, spending 3–4 hours per day with moderate engagement and a preference for motivational and self-development content. The findings demonstrate that K-Means Clustering effectively maps user behavior based on platform use, content preferences, motivations, and interaction patterns. The implications of these findings suggest that digital communication strategies need to be tailored to the characteristics of each user cluster so that the messages and content conveyed are more effective.
A PRAGMATIC ANALYSIS OF MAXIM VIOLATIONS IN SENSATIONALIZED DIGITAL NEWS ON ARTISTS Nur Fadillah; Fatimah Hidayahni Amin; Geminastiti Sakkir
International Journal of Business English and Communication Vol 4 No 2 (2026): April
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/xhr02f55

Abstract

The phenomenon of sensationalism in digital news about celebrities is increasing as online media compete to attract readers’ attention. To gain clicks and audience engagement, media often use ambiguous and hyperbolic language that has the potential to violate pragmatic principles. This study aims to identify forms of maxim violations in sensational digital news about celebrities, analyze how they are implemented by the media, and examine their impact on public perception. This study uses a qualitative method with a discourse analysis design. The research data consists of fifteen digital news stories with the theme of celebrity sensationalism taken from five popular online news portals in Indonesia. Data analysis was carried out using Levinson’s pragmatic heuristic theory, which includes the Q-Heuristic, I-Heuristic, and M-Heuristic, and analyzed through the interactive model of Miles, Huberman, and Saldaña (2014). The results of the study indicate that violations of the M-Heuristic were the most dominant, followed by the I-Heuristic and Q-Heuristic, which are used as discourse strategies to create drama and sensational effects. The impacts include reader misunderstanding, reinforcement of negative stereotypes about artists, and decreased media credibility.
MENUMBUHKAN JIWA ENTREPRENEURSHIP MUSLIM YANG SUKSES Nur fadillah
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 10 No. 1 (2015): April - September
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.278 KB) | DOI: 10.26533/eksis.v10i1.56

Abstract

AbstractEntrepreneurship spirit  of Prophet Muhammad, does not just happen, but the result of a long process and started from his childhood (Antonio 2008). This opinions is agreed by most teachers leadership that said what occurred in the first years of our lives, will make a meaningful difference in the next life period Majority,  Indonesian is Muslim. Hence, it becomes a task to be able to give birth to the entrepreneur (entrepreneur) Muslim reliable. Therefore, throughout the history of Islam began, the Muslim entrepreneur born and incised gold ink in the history of the world. Mohammed, before being known as prophet, has been recorded as an entrepreneur.Personal success is personal to identify, optimize potency, identity continuously with full confidence and strong self confidence. Then the person utilizing the potential so beneficial for families, neighbors and other community members, and the environment. The value of the benefit is called a success.A successful businessman, according to Islam, is who is running the commands of Allah in all its aspects, including in its business, away from enforcing the lawful and the unlawful. Then the whole business is obtained solely to enforce his servitude to Allah SWT. Keywords: Entrepreneurship, Business Ethics Islam, Small Business AbstrakJiwa kewirausahaan (enterpreneurship) dalam diri Nabi Muhammad SAW, tidak terjadi begitu saja, tetapi hasil dari suatu proses panjang dan dimulai sejak beliau kecil. Pendapat ini diakui oleh kebanyakan guru leadership yang sepakat bahwa apa yang terjadi pada tahun-tahun pertama kehidupan manusia, akan membuat perbedaan yang berarti dalam periode kehidupan berikutnya.Mayoritas bangsa Indonesia adalah muslim. Dengan demikian merupakan tugas bersama untuk mampu melahirkan para entrepreneur (pengusaha) muslim yang handal. Sebab, sepanjang sejarah Islam dimulai, para entrepreneur muslim lahir dan menorehkan tinta emasnya dalam sejarah dunia. Rasulullah SAW sebelum menjadi rasul telah tercatat sebagai entrepreneur.Pribadi yang sukses adalah pribadi yang bisa mengenal, mengoptimalkan potensi, jati diri secara terus-menerus dengan penuh kepercayaan dan keyakinan diri yang kuat. Kemudian orang tersebut mendayagunakan potensinya sehingga bermanfaat untuk keluarga, tetangga maupun anggota masyarakat lain, dan lingkungannya. Nilai kemanfaatan inilah yang disebut sukses.Seorang pengusaha yang sukses, menurut Islam, adalah yang menjalankan perintah Allah SWT dalam seluruh aspeknya, termasuk dalam usahanya, menegakkan yang halal dan menjauhi yang haram. Kemudian seluruh usaha yang diperolehnya semata-mata adalah untuk menegakkan penghambaan dirinya kepada Allah SWT semata.Kata Kunci: Kewirausahaan, Etika Bisnis Islam, Usaha Kecil