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All Journal AUSTENIT JIKO (Jurnal Informatika dan Komputer) Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Jambura Journal of Informatics Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial Indonesia Berdaya Journal of Sustainable Tourism and Entrepreneurship Jurnal Teknik Informatika (JUTIF) International Journal of Engineering, Science and Information Technology Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan JURNAL LENTERA AKUNTANSI Manajemen dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Indonesian Journal of Business Analytics (IJBA) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ilmiah Teknik Informatika dan Komunikasi Eduvest - Journal of Universal Studies Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC) Social & Economic Bulletin Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Green Health: Journal of Health Sciences, Nursing and Nutrition Data : Journal of Information Systems and Management
Harlis Setiyowati
Universitas Pradita
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Penerapan Model Bisnis Canvas pada POKLAHSAR di Kronjo, Kab. Tangerang [Application of the Business Model Canvas in POKLAHSAR, Kronjo, Tangerang Regency] Setiyowati, Harlis; Meidiyustiani, Rinny; Kusumaningsih, Dewi; Akbariani, Nurhaliza Vania; Maulana, Irfan; Aryanto, Puput
Indonesia Berdaya Vol 7, No 2 (2026)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20261451

Abstract

Abstract. Small-scale fish processing activities in Kronjo District, Tangerang Regency, play a significant role in supporting the coastal community’s economy; however, they still face limitations in structured and sustainable business management. Most fish processors operate traditional businesses without a clear understanding of their business models, resulting in underutilized value-added potential. This community service activity aims to apply the Business Model Canvas (BMC) as a mentoring tool to enhance managerial capacity and business understanding among fish processors in Kronjo District. The method employed was a descriptive qualitative approach within a community engagement framework, using field observations, interviews, and focus group discussions. The results indicate that the implementation of the Business Model Canvas improved partners’ understanding of their business structure, particularly in identifying customer segments, formulating value propositions, and recognizing the relationship between cost structures and revenue streams. The application of BMC also encouraged a shift in mindset from a production-oriented approach to more structured and sustainable business management. This activity concludes that the Business Model Canvas is an effective and practical tool for community service programs aimed at strengthening small-scale fish processing businesses and enhancing the welfare of coastal communities. Abstrak. Kegiatan pengolahan ikan skala kecil di Kecamatan Kronjo, Kabupaten Tangerang, memiliki peran penting dalam menopang perekonomian masyarakat pesisir, namun masih menghadapi keterbatasan dalam pengelolaan usaha yang terstruktur dan berkelanjutan. Sebagian besar pelaku usaha menjalankan bisnis secara tradisional tanpa pemahaman yang memadai mengenai model bisnis, sehingga potensi nilai tambah produk belum dimanfaatkan secara optimal. Kegiatan ini bertujuan untuk menerapkan Business Model Canvas (BMC) sebagai alat pendampingan guna meningkatkan pemahaman dan kapasitas manajerial pengolah ikan di Kecamatan Kronjo. Metode yang digunakan adalah pendekatan deskriptif kualitatif berbasis pengabdian kepada masyarakat melalui observasi lapangan, wawancara, dan diskusi kelompok terarah. Hasil kegiatan menunjukkan bahwa penerapan Business Model Canvas membantu mitra memahami struktur bisnis secara lebih komprehensif, khususnya dalam mengidentifikasi segmen pelanggan, merumuskan proposisi nilai, serta memahami hubungan antara biaya dan pendapatan usaha. Penerapan BMC juga mendorong perubahan pola pikir mitra dari orientasi produksi menuju pengelolaan usaha yang lebih terarah dan berkelanjutan. Kegiatan ini menyimpulkan bahwa Business Model Canvas merupakan alat yang efektif dan aplikatif dalam program pengabdian kepada masyarakat untuk mendukung penguatan usaha pengolahan ikan dan peningkatan kesejahteraan masyarakat pesisir.
Co-Authors Akbariani, Nurhaliza Vania Amroni Amroni, Amroni Aprillia Eka Lestari Aryanto, Puput Astuti, Eka Dian Azuddin, Muna Basuki, Sucipto Carlos Perez Chandra, Ray Cicilia S Bangun Dazk, Erick Dewa Gede Satriawan Dewi Kusumaningsih Edi Junaedi Edi Junaedi Enden Suryati Firdaus Firdaus G Thippanna Gazali Rahman Handri Santoso Handri Santoso Harimurti Wulandjani Ikhsan, Ramiro Santiago Indah Sulistyoningsih Irfan Maulana Irfan Maulana, Irfan Jaka Suwita Jhon Hendri Konita Lutfiyah Kurniadjaya, Morgan Lestari, Aprillia Eka Lie, Shania Luh Putu Puji Trisnawati Mayatopani, Hendra Muhamad Yusup Muhammad Alfathan Harriz Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurjannah Nurjannah Pasha, Lukita Qurotul Aini Ratna Setiawati Rina Rina Rinny Meidiyustiani Risma Haris, Risma Rizki Kurniawan Santoso, Handri Sembiring, Rinawati Seno Hadi Saputro Setiawati, Ratna Shania Lie Soni Hartanto Supriyanto, Bambang Eko Surjo Widodo Suryo Widodo Sutapa, Widasapta Thalib, Supriadi Trisnawati, Luh Putu Puji V. Lilik Hariyanto Vaher, Kristina Wibowo, Shesilia Zakaria, Noor Azura