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All Journal Profesi Pendidikan Dasar Taman Cendekia : Jurnal Pendidikan Ke-SD-an Arkhais - Jurnal Ilmu Bahasa dan Sastra Indonesia Jurnal Didaktika Dwija Indria BERNAS: Jurnal Pengabdian Kepada Masyarakat Nusantara Hasana Journal Jurnal Agroteknologi Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Jurnal Perencanaan dan Pengembangan Kebijakan Mitra Teras: Jurnal Terapan Pengabdian Masyarakat Kreativitas Pada Pengabdian Masyarakat (Krepa) JOSAR (Journal of Students Academic Research) Jurnal Spektrum Komunikasi Nusantara Journal of Multidisciplinary Science Journal of Islamic Economics and Finance Veteran Economics, Management & Accounting Review Ekomania Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika Journal of Community Service (Abdisci) Jurnal MediaTIK Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat Jurnal Riset Multidisiplin Edukasi Menulis: Jurnal Penelitian Nusantara International Journal of Social, Economic, and Business
AULIA RAHMAWATI
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Veteran Economics, Management

 1 
Kekuatan Bundling Mainan dalam Meningkatkan Penjualan Makanan Cepat Saji Aulia Rahmawati; Yulda Aditya; Hikmal Fahri Ramadhan; Risky Putra Asikin; Bachri Cahyo Baskoro
Veteran Economics, Management, & Accounting Review Vol 3 No 2 (2025)
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59664/vemar.v3i2.9851

Abstract

This study aims to explore the effect of the bundling strategy in the form of toys in McDonald's “Happy Meal” packages on sales levels and customer satisfaction. The research used a quantitative approach through a questionnaire distributed to 50 respondents of various ages. The aspects studied include health, customer loyalty, psychological influence, and pricing. The results showed that the bundling strategy was effective in increasing purchase intention and customer satisfaction, especially through the appeal of toys targeted at children and parents. However, there were still some concerns regarding the nutritional value of the products, which could be improved by adding healthy food options. This successful bundling strategy shows the potential to expand market share and increase revenue, while maintaining a balance between price, added value, and consumer preferences Keywords: Happy Meal, consumer preferences, customer satisfaction   Abstrak Penelitian ini bertujuan untuk mengeksplorasi pengaruh strategi bundling berupa mainan dalam paket "Happy Meal" McDonald's terhadap tingkat penjualan dan kepuasan pelanggan. Penelitian menggunakan pendekatan kuantitatif melalui kuesioner yang disebarkan kepada 50 responden dari berbagai kalangan usia. Aspek yang diteliti meliputi kesehatan, loyalitas pelanggan, pengaruh psikologis, dan penetapan harga. Hasil penelitian menunjukkan bahwa strategi bundling efektif meningkatkan minat beli dan kepuasan pelanggan, khususnya melalui daya tarik mainan yang ditargetkan kepada anak-anak dan orang tua. Namun, masih terdapat beberapa kekhawatiran terkait nilai gizi produk, yang dapat ditingkatkan dengan menambahkan opsi makanan sehat. Strategi bundling yang berhasil ini menunjukkan potensi untuk memperluas pangsa pasar dan meningkatkan pendapatan, dengan tetap memperhatikan keseimbangan antara aspek harga, nilai tambah, dan preferensi konsumen.  Kata Kunci: Happy Meal, preferensi konsumen, kepuasan pelanggan
Co-Authors Ade Irma Ardinur Aditya Mahatidanar Hidayat Aldi Hidayat Alisha Fasya Khoirunissa Aminah Ramadhani, Mila Anifa Dwi Cahyani Anita Kartika Sari Anwar Novianto, Anwar Aprinisa Aras, Rezty Amalia Arsyan Radifan Asisda Wahyu Aulia Aninda Ektya Putri Bachri Cahyo Baskoro Cahya Hilda Laela Callysta Nabila Nathaniayu Dafid Slamet Setiana Dian Hutami Rahmawati Dian Mardiana Diana Mega Utami Dimas Febriansyah Edi Suresman Endry Boeriswati Farhat Aji Furqon Febriyanti, M.Med.Kom, Syafrida Nurrachmi Fernanda Sefy Atasya Fifi Rahmawati Ningrum Furqan Zakiyabarsi Gilang Farhanudin Hany Alexandra Hendri Dunan Herera Hotiah Hikmal Fahri Ramadhan Ibnu Muthi Ichinoty Ramadhani Ichlasul Amal Ikhsanul Adib Ingrid Multi Rezeki Jujun Nasrudin Kania Pratiwi Krisanjaya, Krisanjaya Kustiani Kusumajanti Laskar Surya Aryandi Lutfiani Dwi Aprilia Maisyatus Su'adaa Irfana Mantep barokah Mochammad Andre Pratama Muhamad Maulana Muhammad Fauzaan Adji Lesmana Nadia Mariani Niki Agus Santoso Nurul A'ini Nuzir, Fritz Akhmad Nyimas Suci Maharotul Widhi Astuti Okta Ainita Osti Riana Br Hutabarat Praspati Riansyah Querida Paraninda Pandan Arum Qurota `Aini Salsabila Rakha Adi Pramana, Farrel Regina Ramadhania Rhaesa Fadillah Rahmadani Ririn Andriana Riska Harmonis Riski Utomo Risky Putra Asikin Rizqi Nur Amaliyah Putri Romlahayati, Yanti Sakura Ridwan Sandra Bayu Kurniawan Shifaniya Isnaeni Tabsyah Widarni Tasya Della Sabena Tiara Masayu Auliyadina Tri Budiharto Tsaniya Raudhatul Jannah Tutiasri, Ririn Ulfa Latifa Umi Barokah Widia, Ida Wifna Yanis Syafira Yulda Aditya